Location: Madison, WI
CIK: 0001521951 · Show all filings
Period: Q3 2022 (← Previous) (Next →)
Filing Date: Nov 15, 2022
Total Value: $700M (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Share Price | Est. Cost/Share | Unrealized @ Report Date | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|---|
| VTI | Vanguard Total Stock Market ET | 912,935 | $164M | 23.4% | $179.47 | $111.89 | +60.4% | Common | 922908769 |
| IEFA | iShares Core MSCI EAFE ETF | 1,665,385 | $87.72M | 12.5% | $52.67 | $69.42 | -24.1% | Common | 46432F842 |
| AGG | iShares Core US Aggregate Bond | 519,581 | $50.06M | 7.1% | $96.34 | $111.27 | -13.4% | Common | 464287226 |
| IJR | iShares Core S&P Small-Cap ETF | 564,120 | $49.19M | 7.0% | $87.19 | $80.04 | +8.9% | Common | 464287804 |
| IWF | iShares Russell 1000 Growth ET | 216,768 | $45.61M | 6.5% | $210.40 * | $41.01 | +28.3% | Common | 464287614 |
| DGRO | iShares Core Dividend Growth | 920,386 | $40.93M | 5.8% | $44.47 | $50.40 | -11.8% | Common | 46434V621 |
| IWD | iShares Russell 1000 Value ETF | 287,837 | $39.14M | 5.6% | $135.99 | $118.18 | +15.1% | Common | 464287598 |
| IJH | iShares Core S&P Mid-Cap ETF | 151,596 | $33.24M | 4.7% | $219.26 * | $37.73 | +16.2% | Common | 464287507 |
| VNQ | Vanguard Real Estate ETF | 236,565 | $18.96M | 2.7% | $80.17 | $99.59 | -19.5% | Common | 922908553 |
| SPY | SPDR S&P 500 ETF | 44,890 | $16.03M | 2.3% | $357.18 | $270.76 | +31.9% | Common | 78462F103 |
| FBIZ | First Business Financial Servi | 360,523 | $11.65M | 1.7% | $32.31 * | $15.16 | +94.9% | Common | 319390100 |
| AAPL | Apple Inc | 5,058 | $7.553M | 1.1% | $1493.28 * | $97.07 | +40.0% | Common | 037833100 |
| FISV | Fiserv Inc | 63,929 | $5.982M | 0.9% | $93.57 | $77.30 | +21.0% | Common | 337738108 |
| MTUM | iShares Edge MSCI USA Momentum | 34,607 | $4.54M | 0.6% | $131.19 | $141.30 | -7.2% | Common | 46432F396 |
| GOOGL | Alphabet Inc Cap Stk Cl A | 40,689 | $3.892M | 0.6% | $95.65 | $108.66 | -12.6% | Common | 02079K305 |
| MSFT | Microsoft Corp | 13,877 | $3.232M | 0.5% | $232.90 * | $118.54 | +91.3% | Common | 594918104 |
| PEP | Pepsico Inc | 17,870 | $2.917M | 0.4% | $163.23 * | $120.87 | +21.6% | Common | 713448108 |
| JPM | JPMorgan Chase & Co | 27,330 | $2.856M | 0.4% | $104.50 * | $97.13 | -1.0% | Common | 46625H100 |
| IVV | iShares S&P 500 Core | 5,786 | $2.075M | 0.3% | $358.62 | $350.20 | +2.4% | Common | 464287200 |
| KO | Coca-Cola Co | 36,904 | $2.067M | 0.3% | $56.01 * | $38.21 | +33.0% | Common | 191216100 |
| XLE | Energy Select Sector SPDR ETF | 10,891 | $1.979M | 0.3% | $181.71 * | $24.56 | +46.6% | Common | 81369Y506 |
| UNH | UnitedHealth Group Inc | 3,853 | $1.946M | 0.3% | $505.06 * | $196.54 | +142.5% | Common | 91324P102 |
| LLY | Lilly Eli Co | 5,868 | $1.897M | 0.3% | $323.28 * | $141.50 | +122.5% | Common | 532457108 |
| CSCO | Cisco Systems Inc | 46,945 | $1.878M | 0.3% | $40.00 * | $40.60 | -11.0% | Common | 17275R102 |
| ELV | Elevance Health INC | 3,798 | $1.861M | 0.3% | $489.99 * | $234.16 | +84.9% | Common | 036752103 |
| AMZN | Amazon.com Inc | 16,000 | $1.808M | 0.3% | $113.00 | $126.73 | -10.8% | Common | 023135106 |
| ADI | Analog Devices Inc | 10,000 | $1.808M | 0.3% | $180.80 * | $100.39 | +31.2% | Common | 032654105 |
| JNJ | Johnson & Johnson | 10,935 | $1.786M | 0.3% | $163.33 * | $133.20 | +11.2% | Common | 478160104 |
| MCD | McDonald's Corp | 7,734 | $1.785M | 0.3% | $230.80 * | $184.48 | +16.0% | Common | 580135101 |
| XLI | Industrials Select Sector SPDR | 8,885 | $1.783M | 0.3% | $200.68 * | $90.10 | -8.1% | Common | 81369Y704 |
| HD | Home Depot Inc | 6,124 | $1.69M | 0.2% | $275.96 * | $162.76 | +56.1% | Common | 437076102 |
| MRK | Merck & Co Inc | 19,579 | $1.686M | 0.2% | $86.11 * | $63.68 | +22.6% | Common | 58933Y105 |
| TMUS | T Mobile US Inc | 12,556 | $1.685M | 0.2% | $134.20 * | $102.45 | +26.5% | Common | 872590104 |
| ABBV | Abbvie Inc Com | 12,088 | $1.622M | 0.2% | $134.18 * | $94.53 | +25.9% | Common | 00287Y109 |
| AMT | American Tower Corp | 15,621 | $1.617M | 0.2% | $103.51 * | $183.48 | +4.2% | Common | 03027X100 |
| XLK | Technology Select Sector SPDR | 7,668 | $1.611M | 0.2% | $210.09 * | $53.18 | +11.7% | Common | 81369Y803 |
| TXN | Texas Instruments Inc | 10,314 | $1.596M | 0.2% | $154.74 * | $107.72 | +30.2% | Common | 882508104 |
| BAC | Bank Of America Corp | 40,689 | $1.587M | 0.2% | $39.00 * | $30.95 | -10.3% | Common | 060505104 |
| AMGN | Amgen Inc | 12,088 | $1.558M | 0.2% | $128.89 * | $185.88 | +9.4% | Common | 031162100 |
| DIS | Walt Disney Company | 16,464 | $1.553M | 0.2% | $94.33 * | $113.79 | -19.0% | Common | 254687106 |
| — | Arista Networks Inc | 14,325 | $1.499M | 0.2% | $104.64 | $164.57 | — | Common | 040413106 |
| COR | Amerisourcebergen Corp | 18,227 | $1.48M | 0.2% | $81.20 * | $108.95 | +20.5% | Common | 03073E105 |
| AVGO | Broadcom Inc | 3,277 | $1.455M | 0.2% | $444.00 * | $26.62 | +58.2% | Common | 11135F101 |
| RSG | Republic Services Inc | 10,625 | $1.445M | 0.2% | $136.00 * | $85.89 | +52.2% | Common | 760759100 |
| LOW | Lowe's Companies Inc | 7,552 | $1.418M | 0.2% | $187.76 * | $91.39 | +92.6% | Common | 548661107 |
| EA | Electronic Arts Inc | 12,095 | $1.4M | 0.2% | $115.75 | $118.15 | -3.8% | Common | 285512109 |
| PRU | Prudential Financial Inc | 16,292 | $1.398M | 0.2% | $85.81 * | $88.19 | -17.1% | Common | 744320102 |
| PG | Procter & Gamble Co | 10,891 | $1.375M | 0.2% | $126.25 * | $103.92 | +11.8% | Common | 742718109 |
| COST | Costco Wholesale Corp | 2,802 | $1.323M | 0.2% | $472.16 * | $307.98 | +46.9% | Common | 22160K105 |
| PAYX | Paychex Inc | 11,573 | $1.299M | 0.2% | $112.24 * | $59.03 | +72.4% | Common | 704326107 |
| XOM | Exxon Mobil Corp | 14,027 | $1.225M | 0.2% | $87.33 * | $54.44 | +43.5% | Common | 30231G102 |
| TJX | TJX Companies Inc | 2,100 | $1.168M | 0.2% | $556.19 * | $43.24 | +37.3% | Common | 872540109 |
| CSX | CSX Corp Com | 43,441 | $1.157M | 0.2% | $26.63 * | $29.36 | -13.4% | Common | 126408103 |
| SYK | Stryker Corp | 44,890 | $1.148M | 0.2% | $25.57 * | $199.61 | -1.7% | Common | 863667101 |
| ICE | Intercontinental Exchange Inc | 12,629 | $1.141M | 0.2% | $90.35 * | $69.13 | +25.3% | Common | 45866F104 |
| WTRG | Essential Utilities, Inc | 26,985 | $1.117M | 0.2% | $41.39 | $45.80 | -9.7% | Common | 29670G102 |
| IWB | iShares Russell 1000 ETF | 5,578 | $1.101M | 0.2% | $197.38 | $155.88 | +26.6% | Common | 464287622 |
| GD | General Dynamics Corp | 5,095 | $1.081M | 0.2% | $212.17 * | $213.33 | -7.2% | Common | 369550108 |
| USMV | iShares Edge MSCI Min Vol USA | 16,093 | $1.064M | 0.2% | $66.12 | $63.69 | +3.8% | Common | 46429B697 |
| RIO | Rio Tinto PLC Sponsored ADR | 19,283 | $1.062M | 0.2% | $55.07 | $78.97 | -30.3% | Common | 767204100 |
| ADBE | Adobe Inc | 3,798 | $1.045M | 0.1% | $275.14 | $405.82 | -32.2% | Common | 00724F101 |
| SLB | Schlumberger Ltd | 10,773 | $1.039M | 0.1% | $96.44 * | $31.91 | +4.0% | Common | 806857108 |
| DRI | Darden Restaurants Inc | 8,174 | $1.033M | 0.1% | $126.38 * | $107.61 | +5.4% | Common | 237194105 |
| — | Lam Research Corporation | 2,820 | $1.032M | 0.1% | $365.96 | $272.04 | — | Common | 512807108 |
| IWM | iShares Russell 2000 | 6,206 | $1.023M | 0.1% | $164.84 | $188.18 | -12.4% | Common | 464287655 |
| QCOM | Qualcomm Inc | 8,885 | $1.004M | 0.1% | $113.00 * | $89.31 | +17.4% | Common | 747525103 |
| PM | Philip Morris International In | 12,068 | $1.002M | 0.1% | $83.03 * | $56.96 | +25.4% | Common | 718172109 |
| FIS | Fidelity National Information | 13,171 | $995K | 0.1% | $75.54 * | $67.28 | +3.3% | Common | 31620M106 |
| ABT | Abbott Laboratories | 10,217 | $989K | 0.1% | $96.80 * | $114.87 | -20.9% | Common | 002824100 |
| KR | Kroger Co | 22,476 | $983K | 0.1% | $43.74 * | $26.71 | +52.4% | Common | 501044101 |
| VB | Vanguard Small-Cap ETF | 5,736 | $980K | 0.1% | $170.85 | $176.69 | -3.3% | Common | 922908751 |
| PWR | Quanta Services Inc | 7,668 | $977K | 0.1% | $127.41 | $37.33 | +239.7% | Common | 74762E102 |
| DVN | Devon Energy Corp New | 15,104 | $908K | 0.1% | $60.12 * | $54.59 | -4.5% | Common | 25179M103 |
| JCI | Johnson Controls Intl, PLC | 18,121 | $892K | 0.1% | $49.22 * | $41.61 | +11.4% | Common | G51502105 |
| XLF | Financial Select Sector SPDR E | 16,292 | $888K | 0.1% | $54.51 * | $28.47 | +6.6% | Common | 81369Y605 |
| VO | Vanguard Mid-Cap ETF | 4,451 | $837K | 0.1% | $188.05 * | $58.73 | -20.0% | Common | 922908629 |
| CVX | Chevron Corp | 5,667 | $814K | 0.1% | $143.64 * | $84.98 | +47.9% | Common | 166764100 |
| XLY | Consumer Discr Select Sect SPD | 32,637 | $805K | 0.1% | $24.67 * | $79.44 | -10.3% | Common | 81369Y407 |
| MU | Micron Technology Inc | 15,811 | $792K | 0.1% | $50.09 | $81.28 | -39.5% | Common | 595112103 |
| EXPE | Expedia Group Inc New | 7,977 | $747K | 0.1% | $93.64 | $126.08 | -26.3% | Common | 30212P303 |
| V | Visa Inc | 4,204 | $747K | 0.1% | $177.69 * | $219.00 | -20.9% | Common | 92826C839 |
| C | Citigroup Inc | 17,574 | $732K | 0.1% | $41.65 * | $60.90 | -39.3% | Common | 172967424 |
| MDLZ | Mondelez Intl Inc Class A | 12,911 | $708K | 0.1% | $54.84 * | $26.95 | +86.6% | Common | 609207105 |
| — | Bluerock Total Income Real Est | 18,027 | $691K | 0.1% | $38.33 | $38.33 | — | Common | 09630D407 |
| ARKK | Ark Innovation | 18,227 | $688K | 0.1% | $37.75 | $96.01 | -60.7% | Common | 00214Q104 |
| MDY | SPDRA S&P MidCap 400 ETF | 17,870 | $674K | 0.1% | $37.72 * | $429.78 | -6.5% | Common | 78467Y107 |
| IWO | iShares Russell 2000 Growth | 3,152 | $651K | 0.1% | $206.54 | $128.62 | +60.6% | Common | 464287648 |
| GOOG | Alphabet Inc Cap Stk Cl C | 6,620 | $637K | 0.1% | $96.22 | $108.49 | -12.0% | Common | 02079K107 |
| SHEL | Shell Plc ADR | 12,147 | $604K | 0.1% | $49.72 | $55.73 | -10.7% | Common | 780259305 |
| TTEK | Tetra Tech Inc New | 4,676 | $601K | 0.1% | $128.53 * | $15.04 | +70.9% | Common | 88162G103 |
| IWN | iShares Russell 2000 Value | 4,662 | $601K | 0.1% | $128.91 | $95.17 | +35.5% | Common | 464287630 |
| — | Thomson Reuters Corp | 5,581 | $573K | 0.1% | $102.67 | $68.93 | — | Common | 884903709 |
| DOX | Amdocs Ltd ADR | 7,038 | $559K | 0.1% | $79.43 * | $53.80 | +37.6% | Common | G02602103 |
| APD | Air Prods Chems Inc | 2,360 | $549K | 0.1% | $232.63 * | $204.76 | +4.7% | Common | 009158106 |
| INTC | Intel Corp | 20,462 | $527K | 0.1% | $25.76 * | $41.84 | -41.4% | Common | 458140100 |
| AON | Aon PLC Shs Cl A | 1,921 | $515K | 0.1% | $268.09 * | $198.34 | +31.9% | Common | G0403H108 |
| VOX | Vanguard Communication SVCS ET | 6,200 | $511K | 0.1% | $82.42 | $89.51 | -8.0% | Common | 92204A884 |
| NICE | Nice Ltd Sponsored ADR | 2,713 | $511K | 0.1% | $188.35 | $150.56 | +25.0% | Common | 653656108 |
| NVDA | Nvidia Corp | 4,203 | $510K | 0.1% | $121.34 * | $20.38 | -40.5% | Common | 67066G104 |
| ACN | Accenture PLC | 1,873 | $482K | 0.1% | $257.34 * | $169.09 | +44.7% | Common | G1151C101 |
| MGEE | MGE Energy Inc | 7,203 | $473K | 0.1% | $65.67 * | $64.85 | -5.8% | Common | 55277P104 |
| PFE | Pfizer Inc | 10,773 | $471K | 0.1% | $43.72 * | $32.08 | +13.7% | Common | 717081103 |
| NKE | Nike Inc | 5,455 | $453K | 0.1% | $83.04 * | $102.30 | -23.2% | Common | 654106103 |
| CBHIX | Victory Market Neutral Income | 50,459 | $449K | 0.1% | $8.90 | $8.90 | — | Common | 92647P654 |
| PIIVX | The Private Shares Fund | 10,509 | $448K | 0.1% | $42.63 | $42.63 | — | Common | 88339M207 |
| PQTIX | PIMCO Trends Managed Futures S | 32,637 | $448K | 0.1% | $13.73 | $13.73 | — | Common | 72201U455 |
| CSUIX | Cohen & Steers Global Infrastr | 21,743 | $443K | 0.1% | $20.37 | $20.37 | — | Common | 19248B404 |
| — | BlackRock Inc | 799 | $440K | 0.1% | $550.69 | $487.17 | — | Common | 09247X101 |
| MA | Mastercard Inc Cl A | 1,522 | $433K | 0.1% | $284.49 | $347.33 | -19.7% | Common | 57636Q104 |
| BMO | Bank Of Montreal ADR | 7,616 | $406K | 0.1% | $53.31 * | $57.27 | +32.8% | Common | 063671101 |
| PYPL | Paypal Hldgs Inc | 4,560 | $392K | 0.1% | $85.96 | $133.66 | -35.8% | Common | 70450Y103 |
| PNC | PNC Financial Services Group I | 2,580 | $386K | 0.1% | $149.61 * | $108.87 | +20.4% | Common | 693475105 |
| ATI | Allegheny Technologies Inc | 14,325 | $381K | 0.1% | $26.60 | $24.34 | +9.3% | Common | 01741R102 |
| NULV | Nuveen ESG Large Cap Value | 11,652 | $360K | 0.1% | $30.90 | $34.18 | -9.7% | Common | 67092P300 |
| CRL | Charles River Labs Intl | 1,825 | $359K | 0.1% | $196.71 | $197.17 | -0.2% | Common | 159864107 |
| NEE | Nextera Energy Inc | 4,491 | $352K | 0.1% | $78.38 * | $63.44 | +12.7% | Common | 65339F101 |
| BMY | Bristol Myers Squibb Co | 4,843 | $344K | 0.0% | $71.03 * | $54.41 | +12.2% | Common | 110122108 |
| VTV | Vanguard Index Value | 2,753 | $340K | 0.0% | $123.50 | $106.69 | +15.7% | Common | 922908744 |
| TDG | Transdigm Group Inc | 648 | $340K | 0.0% | $524.69 * | $320.31 | +40.1% | Common | 893641100 |
| XLC | Communication Sector Select SP | 10,625 | $338K | 0.0% | $31.81 * | $63.77 | -24.9% | Common | 81369Y852 |
| GLW | Corning Inc | 11,406 | $331K | 0.0% | $29.02 * | $26.80 | -1.1% | Common | 219350105 |
| — | TE Connectivity Ltd | 2,955 | $326K | 0.0% | $110.32 | $87.17 | — | Common | H84989104 |
| GLD | Spdr Gold Trust Shs | 2,100 | $325K | 0.0% | $154.76 | $125.32 | +23.4% | Common | 78463V107 |
| DVY | iShares Select Dividend | 3,022 | $324K | 0.0% | $107.21 | $125.18 | -14.3% | Common | 464287168 |
| GNRC | Generac Holdings Inc | 1,804 | $321K | 0.0% | $177.94 | $334.04 | -46.7% | Common | 368736104 |
| VUG | Vanguard Index Growth | 1,502 | $321K | 0.0% | $213.72 * | $24.22 | +47.2% | Common | 922908736 |
| AMD | Advanced Micro Devices Inc | 5,058 | $320K | 0.0% | $63.27 | $99.32 | -36.2% | Common | 007903107 |
| MO | Altria Group Inc | 7,616 | $308K | 0.0% | $40.44 * | $25.79 | +20.8% | Common | 02209S103 |
| WMT | Wal-Mart Inc | 2,337 | $303K | 0.0% | $129.65 * | $30.56 | +35.9% | Common | 931142103 |
| XEL | Xcel Energy Inc. | 4,541 | $291K | 0.0% | $64.08 * | $57.26 | +0.1% | Common | 98389B100 |
| USB | US Bancorp | 7,215 | $291K | 0.0% | $40.33 * | $37.41 | -7.6% | Common | 902973304 |
| UNP | Union Pacific Corp | 1,489 | $290K | 0.0% | $194.76 * | $162.05 | +11.4% | Common | 907818108 |
| AMP | Ameriprise Financial Inc | 10,217 | $275K | 0.0% | $26.92 * | $246.22 | -2.3% | Common | 03076C106 |
| ISRG | Intuitive Surgical Inc | 1,419 | $266K | 0.0% | $187.46 | $320.54 | -41.5% | Common | 46120E602 |
| KMB | Kimberly-Clark Corp | 2,308 | $260K | 0.0% | $112.65 * | $103.75 | -4.0% | Common | 494368103 |
| BRK/B | Berkshire Hathaway INC-CL B | 1,630 | $258K | 0.0% | $158.28 * | $285.63 | -6.5% | Common | 084670702 |
| META | Meta Platforms Inc | 1,848 | $251K | 0.0% | $135.82 | $299.04 | -54.9% | Common | 30303M102 |
| ETN | Eaton Corp PLC | 1,879 | $251K | 0.0% | $133.58 * | $136.77 | -6.8% | Common | G29183103 |
| T | AT&T Inc | 15,621 | $240K | 0.0% | $15.36 * | $16.12 | -21.1% | Common | 00206R102 |
| WM | Waste Mgmt Inc Del | 1,495 | $240K | 0.0% | $160.54 * | $128.55 | +18.5% | Common | 94106L109 |
| SCHW | The Charles Schwab Corp | 12,068 | $238K | 0.0% | $19.72 * | $70.18 | -2.2% | Common | 808513105 |
| NMIH | NMI Holdings Inc Cl A | 11,604 | $236K | 0.0% | $20.34 | $18.62 | +9.4% | Common | 629209305 |
| ACWX | iShares MSCI ACWI ex US | 5,905 | $236K | 0.0% | $39.97 | $42.48 | -5.8% | Common | 464288240 |
| CTAS | Cintas Corporation | 602 | $234K | 0.0% | $388.70 * | $103.73 | -9.1% | Common | 172908105 |
| MCHP | Microchip Technology Inc | 3,746 | $229K | 0.0% | $61.13 * | $70.75 | -20.2% | Common | 595017104 |
| TSLA | Tesla Inc | 847 | $225K | 0.0% | $265.64 | $292.04 | -9.2% | Common | 88160R101 |
| SO | Southern Company | 19,283 | $222K | 0.0% | $11.51 * | $66.95 | -9.9% | Common | 842587107 |
| AXP | American Express CO | 1,630 | $220K | 0.0% | $134.97 * | $151.56 | -14.8% | Common | 025816109 |
| WEYS | Weyco Group Inc | 10,802 | $220K | 0.0% | $20.37 | $23.20 | -12.3% | Common | 962149100 |
| IBM | International Business Machine | 1,845 | $219K | 0.0% | $118.70 * | $117.38 | -10.4% | Common | 459200101 |
| AJG | Arthur J. Gallagher & Co | 1,276 | $218K | 0.0% | $170.85 * | $156.75 | +6.0% | Common | 363576109 |
| DHR | Danaher Corp | 841 | $217K | 0.0% | $258.03 * | $262.34 | -14.1% | Common | 235851102 |
| GPC | Genuine Parts Co | 1,422 | $212K | 0.0% | $149.09 * | $137.41 | -0.8% | Common | 372460105 |
| ADP | Automatic Data Processing Inc | 6,620 | $211K | 0.0% | $31.87 * | $219.07 | -3.8% | Common | 053015103 |
| VLO | Valero Energy Corp | 1,974 | $211K | 0.0% | $106.89 * | $99.36 | -2.6% | Common | 91913Y100 |
| AMAT | Applied Materials Inc | 2,360 | $208K | 0.0% | $88.14 * | $130.59 | -39.1% | Common | 038222105 |
| SBUX | Starbucks Corp | 12,147 | $203K | 0.0% | $16.71 * | $78.36 | -0.6% | Common | 855244109 |
| — | Barrick Gold Corp ADR | 16,000 | $171K | 0.0% | $10.69 | $20.21 | — | Common | 067901108 |
| PLTR | Palantir Technologies Inc | 10,811 | $88,000 | 0.0% | $8.14 | $22.08 | -63.2% | Common | 69608A108 |
| AFIB | Acutus Medical | 10,000 | $9,000 | 0.0% | $0.90 * | $1.21 | 0.0% | Common | 005111109 |
| — | Polished Inc | 10,000 | $5,000 | 0.0% | $0.50 | $2.40 | — | Common | 28252C109 |