Location: Madison, WI
CIK: 0001521951 · Show all filings
Period: Q4 2022 (← Previous) (Next →)
Filing Date: Feb 2, 2023
Total Value: $744M
| Ticker | Issuer | Shares | Value | % | Est. Cost | Unrealized | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|
| VTI | Vanguard Total Stock Market ET | 885,996 | $169M | 22.8% | $112.85 | — | — | 922908769 |
| IEFA | iShares Core MSCI EAFE ETF | 1,601,571 | $98.72M | 13.3% | $68.34 | — | — | 46432F842 |
| IJR | iShares Core S&P Small-Cap ETF | 549,779 | $52.03M | 7.0% | $76.62 | — | — | 464287804 |
| IWF | iShares Russell 1000 Growth ET | 210,543 | $45.11M | 6.1% | $169.07 | — | — | 464287614 |
| AGG | iShares Core US Aggregate Bond | 461,227 | $44.73M | 6.0% | $111.30 | — | — | 464287226 |
| DGRO | iShares Core Dividend Growth | 867,431 | $43.37M | 5.8% | $47.59 | — | — | 46434V621 |
| IWD | iShares Russell 1000 Value ETF | 282,623 | $42.86M | 5.8% | $119.90 | — | — | 464287598 |
| IJH | iShares Core S&P Mid-Cap ETF | 149,107 | $36.07M | 4.8% | $173.80 | — | — | 464287507 |
| SPY | SPDR S&P 500 ETF | 44,901 | $17.17M | 2.3% | $248.19 | — | — | 78462F103 |
| VNQ | Vanguard Real Estate ETF | 194,906 | $16.08M | 2.2% | $90.95 | — | — | 922908553 |
| FBIZ | First Business Financial Servi | 355,045 | $12.98M | 1.7% | $15.16 | +122.7% | — | 319390100 |
| JPST | JPMorgan Ultra-Short Income ET | 204,019 | $10.23M | 1.4% | $50.13 | — | — | 46641Q837 |
| AAPL | Apple Inc | 54,347 | $7.061M | 0.9% | $136.64 | +3.0% | — | 037833100 |
| FISV | Fiserv Inc | 63,629 | $6.431M | 0.9% | $77.30 | +28.8% | — | 337738108 |
| MTUM | iShares Edge MSCI USA Momentum | 30,881 | $4.506M | 0.6% | $138.52 | — | — | 46432F396 |
| JPM | JPMorgan Chase & Co | 27,596 | $3.701M | 0.5% | $97.13 | +21.1% | — | 46625H100 |
| GOOGL | Alphabet Inc Cap Stk Cl A | 40,521 | $3.575M | 0.5% | $108.66 | -13.2% | — | 02079K305 |
| MSFT | Microsoft Corp | 14,093 | $3.38M | 0.5% | $120.31 | +94.5% | — | 594918104 |
| PEP | Pepsico Inc | 18,016 | $3.255M | 0.4% | $120.87 | +33.1% | — | 713448108 |
| XLE | Energy Select Sector SPDR ETF | 27,122 | $2.372M | 0.3% | $67.71 | — | — | 81369Y506 |
| KO | Coca-Cola Co | 36,905 | $2.348M | 0.3% | $38.21 | +43.7% | — | 191216100 |
| ABBV | Abbvie Inc Com | 13,803 | $2.231M | 0.3% | $99.84 | +37.4% | — | 00287Y109 |
| CSCO | Cisco Systems Inc | 46,817 | $2.23M | 0.3% | $40.60 | +2.1% | — | 17275R102 |
| IVV | iShares S&P 500 Core | 5,786 | $2.223M | 0.3% | $335.26 | — | — | 464287200 |
| MRK | Merck & Co Inc | 19,736 | $2.19M | 0.3% | $63.68 | +45.7% | — | 58933Y105 |
| LLY | Lilly Eli Co | 5,875 | $2.149M | 0.3% | $141.50 | +144.4% | — | 532457108 |
| ADI | Analog Devices Inc | 12,951 | $2.124M | 0.3% | $111.18 | +32.9% | — | 032654105 |
| ELV | Elevance Health INC | 4,082 | $2.094M | 0.3% | $251.58 | +92.6% | — | 036752103 |
| UNH | UnitedHealth Group Inc | 3,850 | $2.041M | 0.3% | $196.54 | +154.6% | — | 91324P102 |
| MCD | McDonald's Corp | 7,639 | $2.013M | 0.3% | $184.48 | +32.9% | — | 580135101 |
| JNJ | Johnson & Johnson | 11,036 | $1.95M | 0.3% | $133.20 | +17.9% | — | 478160104 |
| HD | Home Depot Inc | 6,122 | $1.934M | 0.3% | $162.76 | +72.8% | — | 437076102 |
| AVGO | Broadcom Inc | 3,258 | $1.822M | 0.2% | $26.62 | +78.8% | — | 11135F101 |
| AMGN | Amgen Inc | 6,902 | $1.813M | 0.2% | $185.88 | +30.6% | — | 031162100 |
| COR | Amerisourcebergen Corp | 10,852 | $1.798M | 0.2% | $108.95 | +40.9% | — | 03073E105 |
| TMUS | T Mobile US Inc | 12,638 | $1.769M | 0.2% | $102.45 | +35.5% | — | 872590104 |
| BAC | Bank Of America Corp | 52,579 | $1.741M | 0.2% | $31.12 | +1.9% | — | 060505104 |
| TXN | Texas Instruments Inc | 10,267 | $1.696M | 0.2% | $107.72 | +41.0% | — | 882508104 |
| XLK | Technology Select Sector SPDR | 13,385 | $1.666M | 0.2% | $116.66 | — | — | 81369Y803 |
| PG | Procter & Gamble Co | 10,941 | $1.658M | 0.2% | $103.92 | +24.9% | — | 742718109 |
| XOM | Exxon Mobil Corp | 14,903 | $1.644M | 0.2% | $56.90 | +69.2% | — | 30231G102 |
| PRU | Prudential Financial Inc | 16,449 | $1.636M | 0.2% | $88.19 | -1.7% | — | 744320102 |
| — | Arista Networks Inc | 13,142 | $1.595M | 0.2% | $164.57 | — | — | 040413106 |
| AMT | American Tower Corp | 7,506 | $1.59M | 0.2% | $183.48 | +1.8% | — | 03027X100 |
| SLB | Schlumberger Ltd | 29,383 | $1.571M | 0.2% | $40.88 | +12.7% | — | 806857108 |
| LOW | Lowe's Companies Inc | 7,541 | $1.502M | 0.2% | $91.39 | +105.9% | — | 548661107 |
| TJX | TJX Companies Inc | 18,772 | $1.494M | 0.2% | $67.64 | +4.5% | — | 872540109 |
| EA | Electronic Arts Inc | 12,106 | $1.479M | 0.2% | $118.15 | +4.5% | — | 285512109 |
| SYK | Stryker Corp | 5,710 | $1.396M | 0.2% | $199.61 | +10.1% | — | 863667101 |
| RSG | Republic Services Inc | 10,632 | $1.371M | 0.2% | $85.89 | +49.3% | — | 760759100 |
| XLI | Industrials Select Sector SPDR | 13,928 | $1.368M | 0.2% | $92.01 | — | — | 81369Y704 |
| RIO | Rio Tinto PLC Sponsored ADR | 18,995 | $1.352M | 0.2% | $73.21 | — | — | 767204100 |
| CSX | CSX Corp Com | 43,488 | $1.347M | 0.2% | $29.36 | -2.1% | — | 126408103 |
| PAYX | Paychex Inc | 11,585 | $1.339M | 0.2% | $59.03 | +80.6% | — | 704326107 |
| ABT | Abbott Laboratories | 11,817 | $1.297M | 0.2% | $112.54 | -13.3% | — | 002824100 |
| ICE | Intercontinental Exchange Inc | 12,598 | $1.292M | 0.2% | $69.13 | +38.2% | — | 45866F104 |
| WTRG | Essential Utilities, Inc | 27,012 | $1.289M | 0.2% | $45.80 | -1.2% | — | 29670G102 |
| DIS | Walt Disney Company | 14,752 | $1.282M | 0.2% | $113.79 | -17.9% | — | 254687106 |
| COST | Costco Wholesale Corp | 2,797 | $1.277M | 0.2% | $307.98 | +52.2% | — | 22160K105 |
| GD | General Dynamics Corp | 5,100 | $1.265M | 0.2% | $213.33 | +7.3% | — | 369550108 |
| ADBE | Adobe Inc | 3,730 | $1.255M | 0.2% | $405.82 | -21.2% | — | 00724F101 |
| PM | Philip Morris International In | 12,068 | $1.221M | 0.2% | $56.96 | +42.7% | — | 718172109 |
| AMZN | Amazon.com Inc | 14,026 | $1.178M | 0.2% | $126.73 | -22.1% | — | 023135106 |
| IWB | iShares Russell 1000 ETF | 5,578 | $1.174M | 0.2% | $156.60 | — | — | 464287622 |
| — | Lam Research Corporation | 2,783 | $1.17M | 0.2% | $272.04 | — | — | 512807108 |
| USMV | iShares Edge MSCI Min Vol USA | 16,093 | $1.16M | 0.2% | $64.22 | — | — | 46429B697 |
| JCI | Johnson Controls Intl, PLC | 17,974 | $1.15M | 0.2% | $41.61 | +38.6% | — | G51502105 |
| DRI | Darden Restaurants Inc | 8,184 | $1.132M | 0.2% | $107.61 | +17.4% | — | 237194105 |
| PWR | Quanta Services Inc | 7,668 | $1.093M | 0.1% | $37.33 | +278.6% | — | 74762E102 |
| IWM | iShares Russell 2000 | 6,206 | $1.082M | 0.1% | $188.91 | — | — | 464287655 |
| VB | Vanguard Small-Cap ETF | 5,736 | $1.053M | 0.1% | $169.10 | — | — | 922908751 |
| CVX | Chevron Corp | 5,762 | $1.034M | 0.1% | $86.10 | +78.0% | — | 166764100 |
| KR | Kroger Co | 22,413 | $999K | 0.1% | $26.71 | +60.5% | — | 501044101 |
| XLF | Financial Select Sector SPDR E | 28,839 | $986K | 0.1% | $29.38 | — | — | 81369Y605 |
| DVN | Devon Energy Corp New | 15,054 | $926K | 0.1% | $54.59 | +8.7% | — | 25179M103 |
| QCOM | Qualcomm Inc | 8,297 | $912K | 0.1% | $89.31 | +21.9% | — | 747525103 |
| VO | Vanguard Mid-Cap ETF | 4,451 | $907K | 0.1% | $239.61 | — | — | 922908629 |
| V | Visa Inc | 4,223 | $877K | 0.1% | $219.00 | -10.1% | — | 92826C839 |
| MDLZ | Mondelez Intl Inc Class A | 12,911 | $861K | 0.1% | $26.95 | +115.2% | — | 609207105 |
| C | Citigroup Inc | 17,851 | $807K | 0.1% | $60.58 | -33.1% | — | 172967424 |
| MU | Micron Technology Inc | 15,575 | $778K | 0.1% | $81.28 | -33.8% | — | 595112103 |
| ITW | Illinois Tool Works Inc | 3,516 | $775K | 0.1% | $197.50 | 0.0% | — | 452308109 |
| XLY | Consumer Discr Select Sect SPD | 5,651 | $730K | 0.1% | $48.31 | — | — | 81369Y407 |
| APD | Air Prods Chems Inc | 2,360 | $727K | 0.1% | $204.76 | +26.7% | — | 009158106 |
| MDY | SPDRA S&P MidCap 400 ETF | 1,633 | $723K | 0.1% | $67.03 | — | — | 78467Y107 |
| SHEL | Shell Plc ADR | 12,455 | $709K | 0.1% | $52.18 | — | — | 780259305 |
| TTEK | Tetra Tech Inc New | 4,676 | $679K | 0.1% | $15.04 | +92.2% | — | 88162G103 |
| IWO | iShares Russell 2000 Growth | 3,152 | $676K | 0.1% | $132.15 | — | — | 464287648 |
| IWN | iShares Russell 2000 Value | 4,662 | $646K | 0.1% | $94.29 | — | — | 464287630 |
| NKE | Nike Inc | 5,475 | $641K | 0.1% | $102.30 | -6.8% | — | 654106103 |
| DOX | Amdocs Ltd ADR | 7,038 | $640K | 0.1% | $53.80 | +47.3% | — | G02602103 |
| — | Thomson Reuters Corp | 5,581 | $637K | 0.1% | $68.93 | — | — | 884903709 |
| FIS | Fidelity National Information | 9,375 | $636K | 0.1% | $67.28 | -2.7% | — | 31620M106 |
| NVDA | Nvidia Corp | 4,219 | $617K | 0.1% | $20.38 | -28.1% | — | 67066G104 |
| EXPE | Expedia Group Inc New | 6,949 | $609K | 0.1% | $126.08 | -25.6% | — | 30212P303 |
| GOOG | Alphabet Inc Cap Stk Cl C | 6,620 | $587K | 0.1% | $108.49 | -12.7% | — | 02079K107 |
| AON | Aon PLC Shs Cl A | 1,921 | $577K | 0.1% | $198.34 | +44.0% | — | G0403H108 |
| PFE | Pfizer Inc | 11,136 | $571K | 0.1% | $32.34 | +24.3% | — | 717081103 |
| — | BlackRock Inc | 799 | $566K | 0.1% | $487.17 | — | — | 09247X101 |
| INTC | Intel Corp | 20,784 | $549K | 0.1% | $41.60 | -35.9% | — | 458140100 |
| MA | Mastercard Inc Cl A | 1,522 | $529K | 0.1% | $347.33 | -6.9% | — | 57636Q104 |
| NICE | Nice Ltd Sponsored ADR | 2,713 | $522K | 0.1% | $147.85 | — | — | 653656108 |
| VOX | Vanguard Communication SVCS ET | 6,200 | $510K | 0.1% | $83.80 | — | — | 92204A884 |
| MGEE | MGE Energy Inc | 7,203 | $507K | 0.1% | $64.85 | -1.2% | — | 55277P104 |
| ACN | Accenture PLC | 1,873 | $500K | 0.1% | $169.09 | +56.2% | — | G1151C101 |
| ATI | Allegheny Technologies Inc | 14,325 | $428K | 0.1% | $24.34 | +20.3% | — | 01741R102 |
| NULV | Nuveen ESG Large Cap Value | 11,991 | $411K | 0.1% | $30.99 | — | — | 67092P300 |
| TDG | Transdigm Group Inc | 648 | $408K | 0.1% | $320.31 | +57.2% | — | 893641100 |
| PNC | PNC Financial Services Group I | 2,580 | $407K | 0.1% | $108.87 | +27.9% | — | 693475105 |
| CRL | Charles River Labs Intl | 1,825 | $398K | 0.1% | $197.17 | +10.8% | — | 159864107 |
| CAIBX | American Funds Capital Income | 6,310 | $397K | 0.1% | $62.92 | — | — | 140193103 |
| VTV | Vanguard Index Value | 2,753 | $386K | 0.1% | $99.23 | — | — | 922908744 |
| ISRG | Intuitive Surgical Inc | 1,419 | $377K | 0.1% | $320.54 | -23.9% | — | 46120E602 |
| NEE | Nextera Energy Inc | 4,491 | $375K | 0.1% | $63.44 | +16.4% | — | 65339F101 |
| GLW | Corning Inc | 11,406 | $364K | 0.0% | $26.80 | +10.9% | — | 219350105 |
| DVY | iShares Select Dividend | 3,022 | $364K | 0.0% | $117.80 | — | — | 464287168 |
| MO | Altria Group Inc | 7,616 | $348K | 0.0% | $25.79 | +35.8% | — | 02209S103 |
| BMY | Bristol Myers Squibb Co | 4,818 | $347K | 0.0% | $54.41 | +19.9% | — | 110122108 |
| AMP | Ameriprise Financial Inc | 1,093 | $340K | 0.0% | $246.22 | +18.5% | — | 03076C106 |
| GLD | Spdr Gold Trust Shs | 2,000 | $339K | 0.0% | $124.33 | — | — | 78463V107 |
| — | TE Connectivity Ltd | 2,955 | $339K | 0.0% | $87.17 | — | — | H84989104 |
| XLC | Communication Sector Select SP | 7,057 | $339K | 0.0% | $54.21 | — | — | 81369Y852 |
| WMT | Wal-Mart Inc | 2,337 | $331K | 0.0% | $30.56 | +49.4% | — | 931142103 |
| USB | US Bancorp | 7,549 | $329K | 0.0% | $37.38 | -1.8% | — | 902973304 |
| T | AT&T Inc | 17,746 | $327K | 0.0% | $16.00 | -5.6% | — | 00206R102 |
| AMD | Advanced Micro Devices Inc | 5,046 | $327K | 0.0% | $99.32 | -33.5% | — | 007903107 |
| PYPL | Paypal Hldgs Inc | 4,560 | $325K | 0.0% | $133.66 | -40.3% | — | 70450Y103 |
| VUG | Vanguard Index Growth | 1,502 | $320K | 0.0% | $134.49 | — | — | 922908736 |
| SCHW | The Charles Schwab Corp | 3,815 | $318K | 0.0% | $70.18 | +5.7% | — | 808513105 |
| KMB | Kimberly-Clark Corp | 2,308 | $313K | 0.0% | $103.75 | +8.7% | — | 494368103 |
| UNP | Union Pacific Corp | 1,489 | $308K | 0.0% | $162.05 | +17.4% | — | 907818108 |
| IBM | International Business Machine | 2,179 | $307K | 0.0% | $118.25 | +4.1% | — | 459200101 |
| BRK/B | Berkshire Hathaway INC-CL B | 966 | $298K | 0.0% | $285.63 | +4.0% | — | 084670702 |
| ETN | Eaton Corp PLC | 1,879 | $295K | 0.0% | $136.77 | +7.4% | — | G29183103 |
| XEL | Xcel Energy Inc. | 4,113 | $288K | 0.0% | $57.26 | +4.1% | — | 98389B100 |
| GPC | Genuine Parts Co | 1,574 | $273K | 0.0% | $139.50 | +14.1% | — | 372460105 |
| CTAS | Cintas Corporation | 602 | $272K | 0.0% | $103.73 | +1.4% | — | 172908105 |
| ACWX | iShares MSCI ACWI ex US | 5,905 | $269K | 0.0% | $44.22 | — | — | 464288240 |
| MCHP | Microchip Technology Inc | 3,746 | $263K | 0.0% | $70.75 | -9.7% | — | 595017104 |
| VLO | Valero Energy Corp | 1,978 | $251K | 0.0% | $99.36 | +14.8% | — | 91913Y100 |
| PSX | Phillips 66 | 2,380 | $248K | 0.0% | $91.37 | 0.0% | — | 718546104 |
| AMAT | Applied Materials Inc | 2,539 | $247K | 0.0% | $127.96 | -27.1% | — | 038222105 |
| NMIH | NMI Holdings Inc Cl A | 11,604 | $243K | 0.0% | $18.62 | +12.5% | — | 629209305 |
| BMO | Bank Of Montreal ADR | 2,676 | $242K | 0.0% | $57.27 | +41.4% | — | 063671101 |
| AJG | Arthur J. Gallagher & Co | 1,276 | $241K | 0.0% | $156.75 | +15.8% | — | 363576109 |
| AXP | American Express CO | 1,630 | $241K | 0.0% | $151.56 | -6.1% | — | 025816109 |
| VZ | Verizon Communications Inc | 6,106 | $241K | 0.0% | $30.76 | 0.0% | — | 92343V104 |
| MRNA | Moderna Inc | 1,341 | $241K | 0.0% | $163.51 | 0.0% | — | 60770K107 |
| SBUX | Starbucks Corp | 2,411 | $239K | 0.0% | $78.36 | +11.7% | — | 855244109 |
| WM | Waste Mgmt Inc Del | 1,495 | $235K | 0.0% | $128.55 | +19.2% | — | 94106L109 |
| WEYS | Weyco Group Inc | 10,802 | $229K | 0.0% | $23.20 | +3.5% | — | 962149100 |
| DHR | Danaher Corp | 855 | $227K | 0.0% | $261.78 | -12.9% | — | 235851102 |
| ARKK | Ark Innovation | 7,224 | $226K | 0.0% | $94.22 | — | — | 00214Q104 |
| ROK | Rockwell Automation Inc | 867 | $223K | 0.0% | $237.86 | 0.0% | — | 773903109 |
| ADP | Automatic Data Processing Inc | 931 | $222K | 0.0% | $219.07 | +4.5% | — | 053015103 |
| VEA | Vanguard FTSE Developed Market | 5,245 | $220K | 0.0% | $41.94 | — | — | 921943858 |
| CMI | Cummins Inc | 904 | $219K | 0.0% | $220.78 | 0.0% | — | 231021106 |
| META | Meta Platforms Inc | 1,803 | $217K | 0.0% | $299.04 | -61.0% | — | 30303M102 |
| EOG | EOG Res Inc | 1,568 | $203K | 0.0% | $117.82 | 0.0% | — | 26875P101 |
| CVS | CVS Health Corp | 2,181 | $203K | 0.0% | $85.94 | 0.0% | — | 126650100 |
| — | Barrick Gold Corp ADR | 11,000 | $189K | 0.0% | $20.21 | — | — | 067901108 |
| PLTR | Palantir Technologies Inc | 10,811 | $69,000 | 0.0% | $22.08 | -65.7% | — | 69608A108 |
| AFIB | Acutus Medical | 10,000 | $12,000 | 0.0% | $1.21 | -31.8% | — | 005111109 |