Location: Madison, WI
CIK: 0001521951 · Show all filings
Period: Q2 2023 (← Previous) (Next →)
Filing Date: Aug 7, 2023
Total Value: $811M (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Est. Cost | Unrealized | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|
| VTI | Vanguard Total Stock Market ET | 890,002 | $196M | 24.2% | $115.05 | — | Common | 922908769 |
| IEFA | iShares Core MSCI EAFE ETF | 1,634,686 | $110M | 13.6% | $68.29 | — | Common | 46432F842 |
| IWF | iShares Russell 1000 Growth ET | 212,025 | $58.35M | 7.2% | $170.58 | — | Common | 464287614 |
| IJR | iShares Core S&P Small-Cap ETF | 548,526 | $54.66M | 6.7% | $76.93 | — | Common | 464287804 |
| DGRO | iShares Core Dividend Growth | 900,247 | $46.39M | 5.7% | $47.73 | — | Common | 46434V621 |
| AGG | iShares Core US Aggregate Bond | 458,082 | $44.87M | 5.5% | $110.97 | — | Common | 464287226 |
| IWD | iShares Russell 1000 Value ETF | 282,564 | $44.6M | 5.5% | $120.49 | — | Common | 464287598 |
| IJH | iShares Core S&P Mid-Cap ETF | 149,871 | $39.19M | 4.8% | $175.17 | — | Common | 464287507 |
| SPY | SPDR S&P 500 ETF | 44,499 | $19.73M | 2.4% | $248.19 | — | Common | 78462F103 |
| FBIZ | First Business Financial Servi | 362,895 | $10.7M | 1.3% | $15.42 | +71.1% | Common | 319390100 |
| JPST | JPMorgan Ultra-Short Income ET | 211,627 | $10.61M | 1.3% | $50.14 | — | Common | 46641Q837 |
| AAPL | Apple Inc | 54,277 | $10.53M | 1.3% | $136.64 | +25.9% | Common | 037833100 |
| MSFT | Microsoft Corp | 14,394 | $4.902M | 0.6% | $122.83 | +150.1% | Common | 594918104 |
| GOOGL | Alphabet Inc Cap Stk Cl A | 40,792 | $4.883M | 0.6% | $108.66 | +5.1% | Common | 02079K305 |
| FISV | Fiserv Inc | 36,410 | $4.593M | 0.6% | $77.30 | +52.3% | Common | 337738108 |
| JPM | JPMorgan Chase & Co | 28,467 | $4.14M | 0.5% | $97.89 | +32.5% | Common | 46625H100 |
| PEP | Pepsico Inc | 17,733 | $3.285M | 0.4% | $121.27 | +40.6% | Common | 713448108 |
| MTUM | iShares Edge MSCI USA Momentum | 20,389 | $2.941M | 0.4% | $138.52 | — | Common | 46432F396 |
| LLY | Lilly Eli Co | 6,016 | $2.821M | 0.3% | $144.75 | +184.3% | Common | 532457108 |
| IVV | iShares S&P 500 Core | 6,209 | $2.767M | 0.3% | $342.78 | — | Common | 464287200 |
| AVGO | Broadcom Inc | 3,162 | $2.743M | 0.3% | $26.62 | +158.2% | Common | 11135F101 |
| ADI | Analog Devices Inc | 13,026 | $2.538M | 0.3% | $111.18 | +59.1% | Common | 032654105 |
| CSCO | Cisco Systems Inc | 48,324 | $2.5M | 0.3% | $40.73 | +11.7% | Common | 17275R102 |
| PWR | Quanta Services Inc | 12,236 | $2.404M | 0.3% | $88.33 | +96.9% | Common | 74762E102 |
| XLK | Technology Select Sector SPDR | 13,385 | $2.327M | 0.3% | $116.66 | — | Common | 81369Y803 |
| XLE | Energy Select Sector SPDR ETF | 28,492 | $2.313M | 0.3% | $68.41 | — | Common | 81369Y506 |
| VCRRX | Versus Capital Real Assets Fun | 81,295 | $2.246M | 0.3% | $27.63 | — | Common | 92535N100 |
| COR | Amerisourcebergen Corp | 11,616 | $2.235M | 0.3% | $112.22 | +50.7% | Common | 03073E105 |
| KO | Coca-Cola Co | 35,905 | $2.162M | 0.3% | $38.21 | +50.1% | Common | 191216100 |
| MCD | McDonald's Corp | 7,114 | $2.123M | 0.3% | $184.48 | +48.0% | Common | 580135101 |
| — | Arista Networks Inc | 12,957 | $2.1M | 0.3% | $164.57 | — | Common | 040413106 |
| ADBE | Adobe Inc | 4,056 | $1.983M | 0.2% | $402.52 | +0.1% | Common | 00724F101 |
| HD | Home Depot Inc | 6,199 | $1.926M | 0.2% | $164.27 | +68.3% | Common | 437076102 |
| TXN | Texas Instruments Inc | 10,634 | $1.914M | 0.2% | $109.11 | +45.8% | Common | 882508104 |
| UNH | UnitedHealth Group Inc | 3,939 | $1.893M | 0.2% | $201.91 | +130.2% | Common | 91324P102 |
| ELV | Elevance Health INC | 4,244 | $1.886M | 0.2% | $257.95 | +71.6% | Common | 036752103 |
| AMZN | Amazon.com Inc | 14,361 | $1.872M | 0.2% | $125.75 | -9.2% | Common | 023135106 |
| SYK | Stryker Corp | 6,082 | $1.856M | 0.2% | $203.61 | +38.2% | Common | 863667101 |
| TMUS | T Mobile US Inc | 13,246 | $1.84M | 0.2% | $104.09 | +30.3% | Common | 872590104 |
| ABBV | Abbvie Inc Com | 13,628 | $1.836M | 0.2% | $99.84 | +33.9% | Common | 00287Y109 |
| IQV | Iqvia Holdings Inc | 8,122 | $1.826M | 0.2% | $200.78 | 0.0% | Common | 46266C105 |
| — | Lam Research Corporation | 2,805 | $1.803M | 0.2% | $272.04 | — | Common | 512807108 |
| JNJ | Johnson & Johnson | 10,436 | $1.727M | 0.2% | $133.20 | +11.8% | Common | 478160104 |
| EA | Electronic Arts Inc | 13,145 | $1.705M | 0.2% | $118.05 | +5.8% | Common | 285512109 |
| LOW | Lowe's Companies Inc | 7,539 | $1.702M | 0.2% | $91.39 | +116.4% | Common | 548661107 |
| PG | Procter & Gamble Co | 10,960 | $1.663M | 0.2% | $103.92 | +36.0% | Common | 742718109 |
| RSG | Republic Services Inc | 10,838 | $1.66M | 0.2% | $86.47 | +60.2% | Common | 760759100 |
| NVDA | Nvidia Corp | 3,901 | $1.65M | 0.2% | $20.38 | +62.8% | Common | 67066G104 |
| CSX | CSX Corp Com | 48,348 | $1.649M | 0.2% | $29.40 | +3.5% | Common | 126408103 |
| AMGN | Amgen Inc | 7,317 | $1.625M | 0.2% | $187.88 | +13.7% | Common | 031162100 |
| BAC | Bank Of America Corp | 55,705 | $1.598M | 0.2% | $31.09 | -14.4% | Common | 060505104 |
| SLB | Schlumberger Ltd | 32,084 | $1.576M | 0.2% | $41.54 | +7.1% | Common | 806857108 |
| COST | Costco Wholesale Corp | 2,853 | $1.536M | 0.2% | $310.79 | +56.7% | Common | 22160K105 |
| TJX | TJX Companies Inc | 18,064 | $1.532M | 0.2% | $67.64 | +12.6% | Common | 872540109 |
| PRU | Prudential Financial Inc | 17,345 | $1.53M | 0.2% | $87.89 | -16.4% | Common | 744320102 |
| XOM | Exxon Mobil Corp | 14,138 | $1.516M | 0.2% | $56.90 | +75.1% | Common | 30231G102 |
| XLI | Industrials Select Sector SPDR | 14,013 | $1.504M | 0.2% | $92.01 | — | Common | 81369Y704 |
| DRI | Darden Restaurants Inc | 8,785 | $1.468M | 0.2% | $109.60 | +31.9% | Common | 237194105 |
| DIS | Walt Disney Company | 16,401 | $1.464M | 0.2% | $112.08 | -17.4% | Common | 254687106 |
| ICE | Intercontinental Exchange Inc | 12,727 | $1.439M | 0.2% | $69.13 | +51.4% | Common | 45866F104 |
| IWB | iShares Russell 1000 ETF | 5,578 | $1.36M | 0.2% | $156.60 | — | Common | 464287622 |
| CTVA | Corteva Inc Com | 23,661 | $1.356M | 0.2% | $56.63 | 0.0% | Common | 22052L104 |
| PAYX | Paychex Inc | 11,904 | $1.332M | 0.2% | $60.08 | +68.2% | Common | 704326107 |
| ABT | Abbott Laboratories | 11,956 | $1.303M | 0.2% | $112.54 | -9.8% | Common | 002824100 |
| JCI | Johnson Controls Intl, PLC | 18,114 | $1.234M | 0.2% | $41.84 | +40.2% | Common | G51502105 |
| USMV | iShares Edge MSCI Min Vol USA | 16,093 | $1.196M | 0.1% | $64.22 | — | Common | 46429B697 |
| PM | Philip Morris International In | 12,068 | $1.178M | 0.1% | $56.96 | +48.3% | Common | 718172109 |
| GD | General Dynamics Corp | 5,451 | $1.173M | 0.1% | $213.60 | -4.2% | Common | 369550108 |
| IWM | iShares Russell 2000 | 6,206 | $1.162M | 0.1% | $188.91 | — | Common | 464287655 |
| VB | Vanguard Small-Cap ETF | 5,773 | $1.148M | 0.1% | $169.10 | — | Common | 922908751 |
| MRK | Merck & Co Inc | 9,768 | $1.127M | 0.1% | $65.10 | +60.5% | Common | 58933Y105 |
| WTRG | Essential Utilities, Inc | 27,982 | $1.117M | 0.1% | $45.74 | -8.3% | Common | 29670G102 |
| KR | Kroger Co | 23,755 | $1.116M | 0.1% | $27.57 | +63.2% | Common | 501044101 |
| EOG | EOG Res Inc | 9,452 | $1.082M | 0.1% | $104.44 | 0.0% | Common | 26875P101 |
| QCOM | Qualcomm Inc | 8,938 | $1.064M | 0.1% | $90.75 | +19.4% | Common | 747525103 |
| V | Visa Inc | 4,232 | $1.005M | 0.1% | $219.00 | +2.5% | Common | 92826C839 |
| GLD | Spdr Gold Trust Shs | 5,500 | $980K | 0.1% | $158.66 | — | Common | 78463V107 |
| VO | Vanguard Mid-Cap ETF | 4,451 | $980K | 0.1% | $239.61 | — | Common | 922908629 |
| XLY | Consumer Discr Select Sect SPD | 5,651 | $960K | 0.1% | $48.31 | — | Common | 81369Y407 |
| MDLZ | Mondelez Intl Inc Class A | 12,911 | $942K | 0.1% | $26.95 | +154.3% | Common | 609207105 |
| CVX | Chevron Corp | 5,629 | $886K | 0.1% | $86.10 | +66.4% | Common | 166764100 |
| SHEL | Shell Plc ADR | 13,931 | $841K | 0.1% | $52.78 | — | Common | 780259305 |
| EXPE | Expedia Group Inc New | 7,673 | $839K | 0.1% | $123.91 | -21.5% | Common | 30212P303 |
| XLF | Financial Select Sector SPDR E | 24,684 | $832K | 0.1% | $29.49 | — | Common | 81369Y605 |
| ITW | Illinois Tool Works Inc | 3,298 | $825K | 0.1% | $197.50 | +11.2% | Common | 452308109 |
| AMT | American Tower Corp | 4,235 | $821K | 0.1% | $183.68 | -3.1% | Common | 03027X100 |
| C | Citigroup Inc | 17,598 | $810K | 0.1% | $59.59 | -28.3% | Common | 172967424 |
| GOOG | Alphabet Inc Cap Stk Cl C | 6,620 | $801K | 0.1% | $108.49 | +5.9% | Common | 02079K107 |
| MDY | SPDRA S&P MidCap 400 ETF | 1,633 | $782K | 0.1% | $67.03 | — | Common | 78467Y107 |
| TTEK | Tetra Tech Inc New | 4,676 | $766K | 0.1% | $15.04 | +95.5% | Common | 88162G103 |
| IWO | iShares Russell 2000 Growth | 3,152 | $765K | 0.1% | $132.15 | — | Common | 464287648 |
| CIEN | Ciena Corp | 17,262 | $733K | 0.1% | $45.54 | 0.0% | Common | 171779309 |
| APD | Air Prods Chems Inc | 2,360 | $707K | 0.1% | $204.76 | +29.5% | Common | 009158106 |
| DOX | Amdocs Ltd ADR | 7,038 | $696K | 0.1% | $53.80 | +64.4% | Common | G02602103 |
| TBSIX | T Rowe Price Short-Term Bond I | 153,547 | $688K | 0.1% | $4.48 | — | Common | 77957P402 |
| INTC | Intel Corp | 20,325 | $680K | 0.1% | $41.45 | -25.9% | Common | 458140100 |
| AON | Aon PLC Shs Cl A | 1,921 | $663K | 0.1% | $198.34 | +60.7% | Common | G0403H108 |
| VOX | Vanguard Communication SVCS ET | 6,200 | $659K | 0.1% | $83.80 | — | Common | 92204A884 |
| IWN | iShares Russell 2000 Value | 4,662 | $656K | 0.1% | $94.29 | — | Common | 464287630 |
| ATI | Allegheny Technologies Inc | 14,325 | $634K | 0.1% | $24.34 | +57.2% | Common | 01741R102 |
| NKE | Nike Inc | 5,604 | $619K | 0.1% | $102.55 | +8.6% | Common | 654106103 |
| MA | Mastercard Inc Cl A | 1,558 | $613K | 0.1% | $347.50 | +6.4% | Common | 57636Q104 |
| AMD | Advanced Micro Devices Inc | 5,372 | $612K | 0.1% | $98.23 | +5.9% | Common | 007903107 |
| TDG | Transdigm Group Inc | 648 | $579K | 0.1% | $320.31 | +111.1% | Common | 893641100 |
| MGEE | MGE Energy Inc | 7,203 | $570K | 0.1% | $64.85 | +11.7% | Common | 55277P104 |
| — | BlackRock Inc | 817 | $565K | 0.1% | $491.18 | — | Common | 09247X101 |
| NICE | Nice Ltd Sponsored ADR | 2,713 | $560K | 0.1% | $147.85 | — | Common | 653656108 |
| ISRG | Intuitive Surgical Inc | 1,533 | $524K | 0.1% | $315.02 | -4.0% | Common | 46120E602 |
| META | Meta Platforms Inc | 1,788 | $513K | 0.1% | $299.04 | -18.1% | Common | 30303M102 |
| XLC | Communication Sector Select SP | 7,057 | $459K | 0.1% | $54.21 | — | Common | 81369Y852 |
| ACN | Accenture PLC | 1,473 | $455K | 0.1% | $169.09 | +65.4% | Common | G1151C101 |
| PNC | PNC Financial Services Group I | 3,462 | $436K | 0.1% | $112.49 | -1.8% | Common | 693475105 |
| VUG | Vanguard Index Growth | 1,502 | $425K | 0.1% | $134.49 | — | Common | 922908736 |
| — | TE Connectivity Ltd | 2,955 | $414K | 0.1% | $87.17 | — | Common | H84989104 |
| GLW | Corning Inc | 11,406 | $400K | 0.0% | $26.80 | +14.2% | Common | 219350105 |
| AMAT | Applied Materials Inc | 2,739 | $396K | 0.0% | $126.79 | -3.6% | Common | 038222105 |
| PFE | Pfizer Inc | 10,761 | $395K | 0.0% | $32.34 | +2.7% | Common | 717081103 |
| NULV | Nuveen ESG Large Cap Value | 11,091 | $384K | 0.0% | $30.99 | — | Common | 67092P300 |
| CRL | Charles River Labs Intl | 1,825 | $384K | 0.0% | $197.17 | +0.9% | Common | 159864107 |
| WMT | Wal-Mart Inc | 2,441 | $384K | 0.0% | $31.09 | +57.5% | Common | 931142103 |
| VTV | Vanguard Index Value | 2,689 | $382K | 0.0% | $99.23 | — | Common | 922908744 |
| ETN | Eaton Corp PLC | 1,879 | $378K | 0.0% | $136.77 | +24.5% | Common | G29183103 |
| USB | US Bancorp | 11,222 | $371K | 0.0% | $37.08 | -23.4% | Common | 902973304 |
| AMP | Ameriprise Financial Inc | 1,093 | $363K | 0.0% | $246.22 | +20.4% | Common | 03076C106 |
| MO | Altria Group Inc | 7,616 | $345K | 0.0% | $25.79 | +41.8% | Common | 02209S103 |
| MCHP | Microchip Technology Inc | 3,746 | $336K | 0.0% | $70.75 | +4.3% | Common | 595017104 |
| NEE | Nextera Energy Inc | 4,463 | $331K | 0.0% | $63.52 | +10.2% | Common | 65339F101 |
| TIUSX | JHancock Investment Grade Bond | 36,526 | $331K | 0.0% | $9.05 | — | Common | 41014P771 |
| BRK/B | Berkshire Hathaway INC-CL B | 967 | $330K | 0.0% | $285.63 | +14.3% | Common | 084670702 |
| UNP | Union Pacific Corp | 1,566 | $320K | 0.0% | $163.17 | +14.6% | Common | 907818108 |
| PYPL | Paypal Hldgs Inc | 4,560 | $304K | 0.0% | $133.66 | -49.1% | Common | 70450Y103 |
| VEA | Vanguard FTSE Developed Market | 6,514 | $301K | 0.0% | $42.77 | — | Common | 921943858 |
| CTAS | Cintas Corporation | 602 | $299K | 0.0% | $103.73 | +10.6% | Common | 172908105 |
| WEYS | Weyco Group Inc | 11,096 | $296K | 0.0% | $23.29 | +14.8% | Common | 962149100 |
| EXAS | Exact Sciences Corp | 3,115 | $292K | 0.0% | $64.28 | +21.4% | Common | 30063P105 |
| BMY | Bristol Myers Squibb Co | 4,568 | $292K | 0.0% | $54.41 | +8.3% | Common | 110122108 |
| ACWX | iShares MSCI ACWI ex US | 5,905 | $291K | 0.0% | $44.22 | — | Common | 464288240 |
| FIS | Fidelity National Information | 5,284 | $289K | 0.0% | $67.28 | -23.5% | Common | 31620M106 |
| ROK | Rockwell Automation Inc | 867 | $286K | 0.0% | $237.86 | +16.0% | Common | 773903109 |
| AXP | American Express CO | 1,630 | $284K | 0.0% | $151.56 | +3.1% | Common | 025816109 |
| AJG | Arthur J. Gallagher & Co | 1,276 | $280K | 0.0% | $156.75 | +29.6% | Common | 363576109 |
| IBM | International Business Machine | 2,018 | $270K | 0.0% | $118.25 | -0.2% | Common | 459200101 |
| KMB | Kimberly-Clark Corp | 1,908 | $263K | 0.0% | $103.75 | +21.2% | Common | 494368103 |
| WM | Waste Mgmt Inc Del | 1,495 | $259K | 0.0% | $128.55 | +23.5% | Common | 94106L109 |
| XEL | Xcel Energy Inc. | 4,113 | $256K | 0.0% | $57.26 | +6.1% | Common | 98389B100 |
| SBUX | Starbucks Corp | 2,464 | $244K | 0.0% | $78.76 | +23.5% | Common | 855244109 |
| QQQ | Invesco Qqq Tr ETF | 657 | $243K | 0.0% | $320.93 | — | Common | 46090E103 |
| GPC | Genuine Parts Co | 1,417 | $240K | 0.0% | $139.50 | +8.5% | Common | 372460105 |
| GNRC | Generac Holdings Inc | 1,572 | $234K | 0.0% | $114.00 | 0.0% | Common | 368736104 |
| WDC | Western Digital Corp | 6,074 | $230K | 0.0% | $29.22 | -5.2% | Common | 958102105 |
| VGT | Vanguard Information Technolog | 519 | $229K | 0.0% | $385.47 | — | Common | 92204A702 |
| SCHW | The Charles Schwab Corp | 3,994 | $226K | 0.0% | $70.19 | -28.1% | Common | 808513105 |
| SCHX | Schwab US Large-Cap ETF | 4,298 | $225K | 0.0% | $48.37 | — | Common | 808524201 |
| T | AT&T Inc | 13,996 | $223K | 0.0% | $16.00 | -7.6% | Common | 00206R102 |
| CMI | Cummins Inc | 904 | $222K | 0.0% | $220.78 | -3.6% | Common | 231021106 |
| DHR | Danaher Corp | 921 | $221K | 0.0% | $258.77 | -19.3% | Common | 235851102 |
| MCK | McKesson Corp | 508 | $217K | 0.0% | $379.54 | 0.0% | Common | 58155Q103 |
| VZ | Verizon Communications Inc | 5,685 | $211K | 0.0% | $30.76 | +1.4% | Common | 92343V104 |
| PSX | Phillips 66 | 2,196 | $209K | 0.0% | $91.37 | -3.1% | Common | 718546104 |
| VLO | Valero Energy Corp | 1,761 | $207K | 0.0% | $99.36 | +7.9% | Common | 91913Y100 |
| SNPS | Synopsys Inc | 473 | $206K | 0.0% | $402.78 | 0.0% | Common | 871607107 |
| ADP | Automatic Data Processing Inc | 931 | $205K | 0.0% | $219.07 | -7.2% | Common | 053015103 |
| — | Barrick Gold Corp ADR | 11,000 | $186K | 0.0% | $20.21 | — | Common | 067901108 |
| PLTR | Palantir Technologies Inc | 10,811 | $166K | 0.0% | $22.08 | -48.5% | Common | 69608A108 |
| AFIB | Acutus Medical | 10,000 | $8,880 | 0.0% | $1.21 | -29.9% | Common | 005111109 |
| — | Fathom Digital Mfg Corp | 10,000 | $4,060 | 0.0% | $0.41 | — | Common | 31189Y103 |
| PQEFF | Petroteq Energy Inc ADR | 100,000 | $10 | 0.0% | $0.00 | 0.0% | Common | 71678B107 |