Location: Madison, WI
CIK: 0001521951 · Show all filings
Period: Q3 2021 (← Previous) (Next →)
Filing Date: Oct 26, 2021
Total Value: $874M (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Share Price | Est. Cost/Share | Unrealized @ Report Date | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|---|
| VTI | Vanguard Total Stock Market ET | 934,993 | $208M | 23.8% | $222.06 | $111.89 | +98.5% | Common | 922908769 |
| IEFA | iShares Core MSCI EAFE ETF | 1,583,291 | $118M | 13.5% | $74.25 | $69.22 | +7.3% | Common | 46432F842 |
| IWF | iShares Russell 1000 Growth ET | 313,620 | $85.94M | 9.8% | $274.04 * | $41.01 | +67.1% | Common | 464287614 |
| MTUM | iShares Edge MSCI USA Momentum | 396,164 | $69.57M | 8.0% | $175.60 | $140.34 | +25.1% | Common | 46432F396 |
| IJR | iShares Core S&P Small-Cap ETF | 570,067 | $62.25M | 7.1% | $109.19 | $80.04 | +36.4% | Common | 464287804 |
| AGG | iShares Core US Aggregate Bond | 533,830 | $61.3M | 7.0% | $114.83 | $111.27 | +3.2% | Common | 464287226 |
| IWD | iShares Russell 1000 Value ETF | 294,220 | $46.05M | 5.3% | $156.51 | $118.18 | +32.4% | Common | 464287598 |
| IJH | iShares Core S&P Mid-Cap ETF | 153,078 | $40.27M | 4.6% | $263.07 * | $37.73 | +39.5% | Common | 464287507 |
| SPY | SPDR S&P 500 ETF | 44,983 | $19.3M | 2.2% | $429.14 | $270.76 | +58.5% | Common | 78462F103 |
| FBIZ | First Business Financial Servi | 342,185 | $9.824M | 1.1% | $28.71 * | $14.39 | +78.3% | Common | 319390100 |
| AAPL | Apple Inc | 53,932 | $7.631M | 0.9% | $141.49 * | $92.82 | +49.1% | Common | 037833100 |
| FISV | Fiserv Inc | 64,845 | $7.036M | 0.8% | $108.50 | $77.30 | +40.4% | Common | 337738108 |
| GOOGL | Alphabet Inc Cap Stk Cl A | 1,953 | $5.221M | 0.6% | $2673.32 * | $78.69 | +68.6% | Common | 02079K305 |
| MUB | iShares National Muni Bond ETF | 39,938 | $4.64M | 0.5% | $116.18 | $111.22 | +4.5% | Common | 464288414 |
| JPM | JPMorgan Chase & Co | 25,222 | $4.129M | 0.5% | $163.71 * | $94.59 | +54.9% | Common | 46625H100 |
| MSFT | Microsoft Corp | 13,563 | $3.824M | 0.4% | $281.94 * | $110.62 | +146.1% | Common | 594918104 |
| CSCO | Cisco Systems Inc | 45,923 | $2.5M | 0.3% | $54.44 * | $40.44 | +18.1% | Common | 17275R102 |
| DIS | Walt Disney Company | 14,535 | $2.459M | 0.3% | $169.18 * | $110.81 | +49.2% | Common | 254687106 |
| PEP | Pepsico Inc | 15,604 | $2.347M | 0.3% | $150.41 * | $116.39 | +13.2% | Common | 713448108 |
| AMZN | Amazon.com Inc | 688 | $2.26M | 0.3% | $3284.88 * | $160.81 | +2.1% | Common | 023135106 |
| IVV | iShares S&P 500 Core | 5,205 | $2.242M | 0.3% | $430.74 | $340.36 | +26.6% | Common | 464287200 |
| ADI | Analog Devices Inc | 12,855 | $2.153M | 0.2% | $167.48 * | $94.21 | +65.0% | Common | 032654105 |
| XLK | Technology Select Sector SPDR | 13,335 | $1.991M | 0.2% | $149.31 * | $53.18 | +40.4% | Common | 81369Y803 |
| HD | Home Depot Inc | 5,955 | $1.955M | 0.2% | $328.30 * | $152.68 | +93.5% | Common | 437076102 |
| AMT | American Tower Corp | 7,357 | $1.953M | 0.2% | $265.46 * | $125.48 | +85.3% | Common | 03027X100 |
| TXN | Texas Instruments Inc | 9,882 | $1.899M | 0.2% | $192.17 * | $103.39 | +64.1% | Common | 882508104 |
| MCD | McDonald's Corp | 7,800 | $1.881M | 0.2% | $241.15 * | $184.48 | +18.6% | Common | 580135101 |
| KO | Coca-Cola Co | 34,310 | $1.8M | 0.2% | $52.46 * | $36.30 | +27.3% | Common | 191216100 |
| — | Lam Research Corporation | 3,091 | $1.759M | 0.2% | $569.07 | $250.21 | — | Common | 512807108 |
| ALL | Allstate Corp | 13,316 | $1.695M | 0.2% | $127.29 * | $70.65 | +62.4% | Common | 020002101 |
| FIS | Fidelity National Information | 13,171 | $1.603M | 0.2% | $121.71 * | $65.52 | +67.6% | Common | 31620M106 |
| LOW | Lowe's Companies Inc | 7,802 | $1.583M | 0.2% | $202.90 * | $84.10 | +122.4% | Common | 548661107 |
| KLAC | Kla-tencor Corp | 4,695 | $1.571M | 0.2% | $334.61 * | $130.46 | +145.1% | Common | 482480100 |
| AVGO | Broadcom Inc | 3,199 | $1.551M | 0.2% | $484.84 * | $24.62 | +81.3% | Common | 11135F101 |
| UNH | UnitedHealth Group Inc | 3,915 | $1.53M | 0.2% | $390.80 * | $176.54 | +106.2% | Common | 91324P102 |
| JNJ | Johnson & Johnson | 9,340 | $1.508M | 0.2% | $161.46 * | $131.12 | +8.8% | Common | 478160104 |
| ELV | Anthem Inc | 3,806 | $1.419M | 0.2% | $372.83 * | $222.54 | +58.0% | Common | 036752103 |
| SYK | Stryker Corp | 5,327 | $1.405M | 0.2% | $263.75 * | $169.68 | +48.7% | Common | 863667101 |
| GNRC | Generac Holdings Inc | 3,344 | $1.367M | 0.2% | $408.79 | $335.49 | +21.8% | Common | 368736104 |
| EBAY | eBay Inc | 19,553 | $1.362M | 0.2% | $69.66 * | $37.48 | +71.8% | Common | 278642103 |
| EA | Electronic Arts Inc | 9,502 | $1.352M | 0.2% | $142.29 * | $115.43 | +20.4% | Common | 285512109 |
| IWB | iShares Russell 1000 ETF | 5,578 | $1.348M | 0.2% | $241.66 | $154.88 | +56.1% | Common | 464287622 |
| MRK | Merck & Co Inc | 17,933 | $1.347M | 0.2% | $75.11 * | $62.07 | +6.0% | Common | 58933Y105 |
| SBUX | Starbucks Corp | 12,105 | $1.335M | 0.2% | $110.29 * | $82.05 | +21.6% | Common | 855244109 |
| LLY | Lilly Eli Co | 5,765 | $1.332M | 0.2% | $231.05 * | $130.17 | +70.4% | Common | 532457108 |
| TMUS | T Mobile US Inc | 10,415 | $1.331M | 0.2% | $127.80 * | $96.14 | +28.4% | Common | 872590104 |
| RSG | Republic Services Inc | 10,833 | $1.301M | 0.1% | $120.10 * | $84.15 | +35.2% | Common | 760759100 |
| ICE | Intercontinental Exchange Inc | 11,180 | $1.284M | 0.1% | $114.85 * | $62.42 | +74.0% | Common | 45866F104 |
| PAYX | Paychex Inc | 11,408 | $1.283M | 0.1% | $112.46 * | $55.00 | +81.0% | Common | 704326107 |
| TJX | TJX Companies Inc | 19,438 | $1.283M | 0.1% | $66.00 * | $42.20 | +46.8% | Common | 872540109 |
| AMGN | Amgen Inc | 6,014 | $1.279M | 0.1% | $212.67 * | $153.30 | +21.2% | Common | 031162100 |
| COST | Costco Wholesale Corp | 2,803 | $1.26M | 0.1% | $449.52 * | $296.91 | +44.1% | Common | 22160K105 |
| JCI | Johnson Controls Intl, PLC | 18,416 | $1.254M | 0.1% | $68.09 * | $41.41 | +51.2% | Common | G51502105 |
| — | Arista Networks Inc | 3,608 | $1.24M | 0.1% | $343.68 | $238.15 | — | Common | 040413106 |
| QCOM | Qualcomm Inc | 9,391 | $1.211M | 0.1% | $128.95 * | $87.18 | +34.8% | Common | 747525103 |
| PG | Procter & Gamble Co | 8,657 | $1.21M | 0.1% | $139.77 * | $96.11 | +30.8% | Common | 742718109 |
| USMV | iShares Edge MSCI Min Vol USA | 16,160 | $1.188M | 0.1% | $73.51 | $63.69 | +15.4% | Common | 46429B697 |
| CSX | CSX Corp Com | 39,456 | $1.173M | 0.1% | $29.73 * | $29.08 | -3.6% | Common | 126408103 |
| COR | Amerisourcebergen Corp | 9,784 | $1.169M | 0.1% | $119.48 * | $80.79 | +40.0% | Common | 03073E105 |
| RIO | Rio Tinto PLC Sponsored ADR | 17,170 | $1.147M | 0.1% | $66.80 | $82.01 | -18.5% | Common | 767204100 |
| PM | Philip Morris International In | 12,068 | $1.144M | 0.1% | $94.80 * | $56.96 | +35.7% | Common | 718172109 |
| WTRG | Essential Utilities, Inc | 24,617 | $1.134M | 0.1% | $46.07 | $45.47 | +1.3% | Common | 29670G102 |
| PYPL | Paypal Hldgs Inc | 4,320 | $1.124M | 0.1% | $260.19 | $130.73 | +98.6% | Common | 70450Y103 |
| C | Citigroup Inc | 15,427 | $1.083M | 0.1% | $70.20 * | $62.45 | -3.8% | Common | 172967424 |
| EXPE | Expedia Group Inc New | 6,541 | $1.072M | 0.1% | $163.89 | $125.92 | +29.1% | Common | 30212P303 |
| MU | Micron Technology Inc | 14,862 | $1.055M | 0.1% | $70.99 * | $81.50 | -14.9% | Common | 595112103 |
| XLE | Energy Select Sector SPDR ETF | 20,225 | $1.054M | 0.1% | $52.11 * | $22.46 | +16.0% | Common | 81369Y506 |
| VB | Vanguard Small-Cap ETF | 4,647 | $1.016M | 0.1% | $218.64 | $164.84 | +32.7% | Common | 922908751 |
| ABBV | Abbvie Inc Com | 9,270 | $1M | 0.1% | $107.87 * | $90.68 | +1.4% | Common | 00287Y109 |
| DRI | Darden Restaurants Inc | 6,468 | $980K | 0.1% | $151.52 * | $103.12 | +27.5% | Common | 237194105 |
| IWM | iShares Russell 2000 | 4,456 | $975K | 0.1% | $218.81 | $181.97 | +20.2% | Common | 464287655 |
| PGR | Progressive Corp | 10,618 | $960K | 0.1% | $90.41 * | $58.36 | +38.7% | Common | 743315103 |
| INTC | Intel Corp | 17,754 | $946K | 0.1% | $53.28 * | $41.68 | +17.7% | Common | 458140100 |
| IWO | iShares Russell 2000 Growth | 3,152 | $925K | 0.1% | $293.46 | $128.62 | +128.3% | Common | 464287648 |
| MDY | SPDRA S&P MidCap 400 ETF | 1,888 | $908K | 0.1% | $480.93 | $318.08 | +51.2% | Common | 78467Y107 |
| ABT | Abbott Laboratories | 7,485 | $884K | 0.1% | $118.10 * | $113.48 | -3.8% | Common | 002824100 |
| XLF | Financial Select Sector SPDR E | 23,489 | $882K | 0.1% | $37.55 | $25.30 | +48.4% | Common | 81369Y605 |
| V | Visa Inc | 3,953 | $881K | 0.1% | $222.87 * | $219.54 | -1.7% | Common | 92826C839 |
| VOX | Vanguard Communication SVCS ET | 6,200 | $873K | 0.1% | $140.81 | $89.51 | +57.3% | Common | 92204A884 |
| PWR | Quanta Services Inc | 7,668 | $873K | 0.1% | $113.85 | $37.33 | +202.8% | Common | 74762E102 |
| — | Inovalon Hldgs Inc Cl A | 20,833 | $839K | 0.1% | $40.27 | $14.62 | — | Common | 45781D101 |
| GOOG | Alphabet Inc Cap Stk Cl C | 307 | $818K | 0.1% | $2664.50 * | $56.03 | +136.1% | Common | 02079K107 |
| KR | Kroger Co | 19,677 | $796K | 0.1% | $40.45 * | $22.76 | +62.1% | Common | 501044101 |
| XLI | Industrials Select Sector SPDR | 7,928 | $776K | 0.1% | $97.88 | $70.41 | +39.0% | Common | 81369Y704 |
| NICE | Nice Ltd Sponsored ADR | 2,713 | $771K | 0.1% | $284.19 | $150.56 | +88.7% | Common | 653656108 |
| NKE | Nike Inc | 5,230 | $760K | 0.1% | $145.32 * | $99.32 | +36.9% | Common | 654106103 |
| MDLZ | Mondelez Intl Inc Class A | 12,974 | $755K | 0.1% | $58.19 * | $26.95 | +93.5% | Common | 609207105 |
| CRL | Charles River Labs Intl | 1,825 | $753K | 0.1% | $412.60 | $197.17 | +109.3% | Common | 159864107 |
| IWN | iShares Russell 2000 Value | 4,662 | $747K | 0.1% | $160.23 | $95.17 | +68.4% | Common | 464287630 |
| XOM | Exxon Mobil Corp | 12,595 | $741K | 0.1% | $58.83 * | $52.29 | -3.7% | Common | 30231G102 |
| VO | Vanguard Mid-Cap ETF | 2,969 | $703K | 0.1% | $236.78 * | $56.75 | +4.3% | Common | 922908629 |
| TTEK | Tetra Tech Inc New | 4,676 | $698K | 0.1% | $149.27 * | $15.04 | +98.6% | Common | 88162G103 |
| — | BlackRock Inc | 799 | $670K | 0.1% | $838.55 | $487.17 | — | Common | 09247X101 |
| BAC | Bank Of America Corp | 15,403 | $654K | 0.1% | $42.46 * | $25.07 | +52.2% | Common | 060505104 |
| ARKK | Ark Innovation | 5,827 | $644K | 0.1% | $110.52 | $116.56 | -5.2% | Common | 00214Q104 |
| APD | Air Prods Chems Inc | 2,460 | $630K | 0.1% | $256.10 * | $204.76 | +12.3% | Common | 009158106 |
| EBS | Emergent Biosolutions | 12,590 | $630K | 0.1% | $50.04 | $87.07 | -42.5% | Common | 29089Q105 |
| — | Thomson Reuters Corp | 5,581 | $617K | 0.1% | $110.55 | $68.93 | — | Common | 884903709 |
| NVDA | Nvidia Corp | 2,952 | $612K | 0.1% | $207.32 * | $18.76 | +10.2% | Common | 67066G104 |
| META | Facebook Inc Cl A | 1,636 | $555K | 0.1% | $339.24 | $312.69 | +7.8% | Common | 30303M102 |
| AON | Aon PLC Shs Cl A | 1,921 | $549K | 0.1% | $285.79 * | $198.34 | +39.7% | Common | G0403H108 |
| DOX | Amdocs Ltd ADR | 7,038 | $533K | 0.1% | $75.73 * | $53.80 | +28.6% | Common | G02602103 |
| MA | Mastercard Inc Cl A | 1,504 | $523K | 0.1% | $347.74 * | $347.56 | -2.4% | Common | 57636Q104 |
| ACN | Accenture PLC | 1,615 | $517K | 0.1% | $320.12 * | $144.26 | +108.3% | Common | G1151C101 |
| MGEE | MGE Energy Inc | 6,821 | $501K | 0.1% | $73.45 * | $64.56 | +3.8% | Common | 55277P104 |
| — | Royal Dutch Shell ADR | 11,189 | $499K | 0.1% | $44.60 | $37.81 | — | Common | 780259206 |
| ISRG | Intuitive Surgical Inc | 470 | $467K | 0.1% | $993.62 * | $273.51 | +21.2% | Common | 46120E602 |
| BMO | Bank Of Montreal | 4,635 | $462K | 0.1% | $99.68 * | $40.30 | +106.9% | Common | 063671101 |
| TWLO | Twilio Inc | 1,440 | $459K | 0.1% | $318.75 | $364.14 | -12.4% | Common | 90138F102 |
| CVX | Chevron Corp | 4,525 | $459K | 0.1% | $101.44 * | $73.12 | +16.7% | Common | 166764100 |
| PNC | PNC Financial Services Group I | 2,317 | $453K | 0.1% | $195.51 * | $101.47 | +64.3% | Common | 693475105 |
| GLW | Corning Inc | 11,944 | $436K | 0.0% | $36.50 * | $26.80 | +20.8% | Common | 219350105 |
| VUG | Vanguard Index Growth | 1,502 | $436K | 0.0% | $290.28 * | $24.22 | +99.6% | Common | 922908736 |
| T | AT&T Inc | 15,621 | $422K | 0.0% | $27.01 * | $16.12 | -3.0% | Common | 00206R102 |
| TDG | Transdigm Group Inc | 662 | $413K | 0.0% | $623.87 * | $320.31 | +62.1% | Common | 893641100 |
| — | TE Connectivity Ltd | 2,825 | $388K | 0.0% | $137.35 | $83.10 | — | Common | H84989104 |
| MRNA | Moderna Inc | 1,000 | $385K | 0.0% | $385.00 | $368.80 | +4.4% | Common | 60770K107 |
| PFE | Pfizer Inc | 8,901 | $383K | 0.0% | $43.03 * | $29.71 | +16.8% | Common | 717081103 |
| RSP | Invesco S & P 500 Equal Weight | 2,498 | $374K | 0.0% | $149.72 | $96.44 | +55.3% | Common | 46137V357 |
| VTV | Vanguard Index Value | 2,614 | $354K | 0.0% | $135.42 | $105.18 | +28.7% | Common | 922908744 |
| BABA | Alibaba Group Hldg Ltd Sponsor | 2,386 | $353K | 0.0% | $147.95 | $148.83 | -0.5% | Common | 01609W102 |
| EXAS | Exact Sciences Corp | 3,690 | $352K | 0.0% | $95.39 | $84.96 | +12.3% | Common | 30063P105 |
| NFLX | Netflix Inc | 571 | $349K | 0.0% | $611.21 * | $51.12 | +19.4% | Common | 64110L106 |
| MO | Altria Group Inc | 7,616 | $347K | 0.0% | $45.56 * | $25.79 | +26.0% | Common | 02209S103 |
| WDC | Western Digital Corp | 6,074 | $343K | 0.0% | $56.47 * | $32.78 | +29.7% | Common | 958102105 |
| AMAT | Applied Materials Inc | 2,565 | $330K | 0.0% | $128.65 * | $130.59 | -5.1% | Common | 038222105 |
| GLD | Spdr Gold Trust Shs | 2,000 | $328K | 0.0% | $164.00 | $123.19 | +33.3% | Common | 78463V107 |
| AMD | Advanced Micro Devices Inc | 3,172 | $326K | 0.0% | $102.77 | $86.20 | +19.4% | Common | 007903107 |
| NEE | Nextera Energy Inc | 3,891 | $306K | 0.0% | $78.64 * | $61.30 | +14.4% | Common | 65339F101 |
| KMB | Kimberly-Clark Corp | 2,308 | $306K | 0.0% | $132.58 * | $103.75 | +9.1% | Common | 494368103 |
| WMT | Wal-Mart Inc | 2,173 | $303K | 0.0% | $139.44 * | $29.21 | +50.4% | Common | 931142103 |
| UNP | Union Pacific Corp | 1,489 | $292K | 0.0% | $196.10 * | $149.49 | +18.9% | Common | 907818108 |
| BMY | Bristol Myers Squibb Co | 4,900 | $290K | 0.0% | $59.18 * | $53.92 | -7.9% | Common | 110122108 |
| AMP | Ameriprise Financial Inc | 1,093 | $289K | 0.0% | $264.41 * | $208.72 | +18.8% | Common | 03076C106 |
| MCHP | Microchip Technology Inc | 1,873 | $287K | 0.0% | $153.23 * | $67.63 | +3.5% | Common | 595017104 |
| USB | US Bancorp | 4,755 | $283K | 0.0% | $59.52 * | $34.24 | +43.3% | Common | 902973304 |
| ACWX | iShares MSCI ACWI ex US | 4,987 | $276K | 0.0% | $55.34 | $40.87 | +35.6% | Common | 464288240 |
| AXP | American Express CO | 1,630 | $273K | 0.0% | $167.48 * | $149.70 | +5.9% | Common | 025816109 |
| SCHX | Schwab US Large-Cap ETF | 2,598 | $270K | 0.0% | $103.93 * | $16.87 | +2.8% | Common | 808524201 |
| VEA | Vanguard FTSE Developed Market | 5,245 | $265K | 0.0% | $50.52 | $42.79 | +18.0% | Common | 921943858 |
| NMIH | NMI Holdings Inc Cl A | 11,604 | $262K | 0.0% | $22.58 | $18.62 | +21.4% | Common | 629209305 |
| EFAV | iShares Edge MSCI Min Vol EAFE | 3,288 | $248K | 0.0% | $75.43 | $70.23 | +7.3% | Common | 46429B689 |
| ATI | Allegheny Technologies Inc | 14,325 | $238K | 0.0% | $16.61 | $24.34 | -31.7% | Common | 01741R102 |
| RMD | ResMed Inc | 877 | $231K | 0.0% | $263.40 * | $202.06 | +25.7% | Common | 761152107 |
| QQQ | Invesco Qqq Tr ETF | 635 | $227K | 0.0% | $357.48 | $368.28 | -2.8% | Common | 46090E103 |
| WM | Waste Mgmt Inc Del | 1,495 | $223K | 0.0% | $149.16 * | $128.55 | +8.7% | Common | 94106L109 |
| WEYS | Weyco Group Inc | 9,852 | $223K | 0.0% | $22.63 | $22.98 | -1.4% | Common | 962149100 |
| EFA | iShares MSCI EAFE ETF | 2,837 | $221K | 0.0% | $77.90 | $75.30 | +3.6% | Common | 464287465 |
| ETN | Eaton Corp PLC | 1,479 | $221K | 0.0% | $149.43 * | $133.92 | +4.3% | Common | G29183103 |
| ADBE | Adobe Inc | 380 | $219K | 0.0% | $576.32 | $515.47 | +11.7% | Common | 00724F101 |
| MRVL | Marvell Technology Group LTD | 3,600 | $217K | 0.0% | $60.28 | $58.88 | +0.6% | Common | 573874104 |
| CMCSA | Comcast Corp Class A | 3,839 | $215K | 0.0% | $56.00 * | $51.39 | -4.1% | Common | 20030N101 |
| ITW | Illinois Tool Works Inc | 1,001 | $207K | 0.0% | $206.79 * | $142.90 | +30.9% | Common | 452308109 |
| LULU | Lululemon Athletica Inc | 550 | $203K | 0.0% | $369.09 * | $400.54 | +1.0% | Common | 550021109 |
| IQV | Iqvia Holdings Inc | 838 | $201K | 0.0% | $239.86 | $230.90 | +3.7% | Common | 46266C105 |
| VOD | Vodafone Group Plc Adr | 11,806 | $182K | 0.0% | $15.42 | $17.91 | -13.7% | Common | 92857W308 |