Location: Madison, WI
CIK: 0001521951 · Show all filings
Period: Q1 2023 (← Previous) (Next →)
Filing Date: May 9, 2023
Total Value: $797M (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Est. Cost | Unrealized | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|
| VTI | Vanguard Total Stock Market ET | 907,898 | $185M | 23.3% | $115.05 | — | Common | 922908769 |
| IEFA | iShares Core MSCI EAFE ETF | 1,658,691 | $111M | 13.9% | $68.29 | — | Common | 46432F842 |
| IJR | iShares Core S&P Small-Cap ETF | 558,488 | $54.01M | 6.8% | $76.93 | — | Common | 464287804 |
| IWF | iShares Russell 1000 Growth ET | 214,866 | $52.5M | 6.6% | $170.58 | — | Common | 464287614 |
| AGG | iShares Core US Aggregate Bond | 474,888 | $47.32M | 5.9% | $110.97 | — | Common | 464287226 |
| DGRO | iShares Core Dividend Growth | 918,451 | $45.91M | 5.8% | $47.73 | — | Common | 46434V621 |
| IWD | iShares Russell 1000 Value ETF | 287,861 | $43.83M | 5.5% | $120.49 | — | Common | 464287598 |
| IJH | iShares Core S&P Mid-Cap ETF | 151,843 | $37.99M | 4.8% | $175.17 | — | Common | 464287507 |
| SPY | SPDR S&P 500 ETF | 44,499 | $18.22M | 2.3% | $248.19 | — | Common | 78462F103 |
| VNQ | Vanguard Real Estate ETF | 193,195 | $16.04M | 2.0% | $90.95 | — | Common | 922908553 |
| JPST | JPMorgan Ultra-Short Income ET | 216,757 | $10.91M | 1.4% | $50.14 | — | Common | 46641Q837 |
| FBIZ | First Business Financial Servi | 354,515 | $10.82M | 1.4% | $15.16 | +108.5% | Common | 319390100 |
| AAPL | Apple Inc | 54,273 | $8.95M | 1.1% | $136.64 | +6.5% | Common | 037833100 |
| MTUM | iShares Edge MSCI USA Momentum | 30,881 | $4.294M | 0.5% | $138.52 | — | Common | 46432F396 |
| GOOGL | Alphabet Inc Cap Stk Cl A | 40,678 | $4.22M | 0.5% | $108.66 | -12.4% | Common | 02079K305 |
| MSFT | Microsoft Corp | 14,374 | $4.144M | 0.5% | $122.83 | +103.1% | Common | 594918104 |
| FISV | Fiserv Inc | 36,410 | $4.115M | 0.5% | $77.30 | +42.3% | Common | 337738108 |
| JPM | JPMorgan Chase & Co | 28,288 | $3.686M | 0.5% | $97.89 | +30.9% | Common | 46625H100 |
| PEP | Pepsico Inc | 18,209 | $3.32M | 0.4% | $121.27 | +30.9% | Common | 713448108 |
| ADI | Analog Devices Inc | 12,993 | $2.562M | 0.3% | $111.18 | +53.4% | Common | 032654105 |
| CSCO | Cisco Systems Inc | 48,323 | $2.526M | 0.3% | $40.73 | +10.1% | Common | 17275R102 |
| IVV | iShares S&P 500 Core | 5,786 | $2.379M | 0.3% | $335.26 | — | Common | 464287200 |
| XLE | Energy Select Sector SPDR ETF | 28,106 | $2.328M | 0.3% | $68.24 | — | Common | 81369Y506 |
| KO | Coca-Cola Co | 36,905 | $2.289M | 0.3% | $38.21 | +45.0% | Common | 191216100 |
| ABBV | Abbvie Inc Com | 13,768 | $2.194M | 0.3% | $99.84 | +38.3% | Common | 00287Y109 |
| MRK | Merck & Co Inc | 20,570 | $2.188M | 0.3% | $65.10 | +51.6% | Common | 58933Y105 |
| — | Arista Networks Inc | 12,913 | $2.168M | 0.3% | $164.57 | — | Common | 040413106 |
| MCD | McDonald's Corp | 7,639 | $2.136M | 0.3% | $184.48 | +35.8% | Common | 580135101 |
| AVGO | Broadcom Inc | 3,203 | $2.055M | 0.3% | $26.62 | +116.3% | Common | 11135F101 |
| LLY | Lilly Eli Co | 5,978 | $2.053M | 0.3% | $144.75 | +127.9% | Common | 532457108 |
| XLK | Technology Select Sector SPDR | 13,385 | $2.021M | 0.3% | $116.66 | — | Common | 81369Y803 |
| TXN | Texas Instruments Inc | 10,539 | $1.96M | 0.2% | $109.11 | +47.9% | Common | 882508104 |
| ELV | Elevance Health INC | 4,214 | $1.938M | 0.2% | $257.95 | +76.5% | Common | 036752103 |
| TMUS | T Mobile US Inc | 13,010 | $1.884M | 0.2% | $103.52 | +35.2% | Common | 872590104 |
| UNH | UnitedHealth Group Inc | 3,931 | $1.858M | 0.2% | $201.91 | +126.5% | Common | 91324P102 |
| HD | Home Depot Inc | 6,199 | $1.829M | 0.2% | $164.27 | +73.3% | Common | 437076102 |
| COR | Amerisourcebergen Corp | 11,399 | $1.825M | 0.2% | $111.14 | +39.1% | Common | 03073E105 |
| AMGN | Amgen Inc | 7,284 | $1.761M | 0.2% | $187.88 | +19.2% | Common | 031162100 |
| JNJ | Johnson & Johnson | 11,036 | $1.711M | 0.2% | $133.20 | +11.0% | Common | 478160104 |
| SYK | Stryker Corp | 5,966 | $1.703M | 0.2% | $202.10 | +27.5% | Common | 863667101 |
| XOM | Exxon Mobil Corp | 14,923 | $1.636M | 0.2% | $56.90 | +76.1% | Common | 30231G102 |
| PG | Procter & Gamble Co | 10,941 | $1.627M | 0.2% | $103.92 | +28.2% | Common | 742718109 |
| DIS | Walt Disney Company | 15,929 | $1.595M | 0.2% | $112.66 | -12.6% | Common | 254687106 |
| AMT | American Tower Corp | 7,759 | $1.585M | 0.2% | $183.68 | +3.2% | Common | 03027X100 |
| BAC | Bank Of America Corp | 55,348 | $1.583M | 0.2% | $31.09 | -1.7% | Common | 060505104 |
| EA | Electronic Arts Inc | 13,006 | $1.567M | 0.2% | $117.98 | -2.0% | Common | 285512109 |
| SLB | Schlumberger Ltd | 31,729 | $1.558M | 0.2% | $41.51 | +19.0% | Common | 806857108 |
| ADBE | Adobe Inc | 3,992 | $1.538M | 0.2% | $402.52 | -11.7% | Common | 00724F101 |
| AMZN | Amazon.com Inc | 14,500 | $1.498M | 0.2% | $125.75 | -23.2% | Common | 023135106 |
| LOW | Lowe's Companies Inc | 7,486 | $1.497M | 0.2% | $91.39 | +110.3% | Common | 548661107 |
| — | Lam Research Corporation | 2,800 | $1.484M | 0.2% | $272.04 | — | Common | 512807108 |
| RSG | Republic Services Inc | 10,800 | $1.46M | 0.2% | $86.47 | +42.4% | Common | 760759100 |
| PRU | Prudential Financial Inc | 17,393 | $1.439M | 0.2% | $87.89 | -5.9% | Common | 744320102 |
| XLI | Industrials Select Sector SPDR | 14,013 | $1.418M | 0.2% | $92.01 | — | Common | 81369Y704 |
| COST | Costco Wholesale Corp | 2,846 | $1.414M | 0.2% | $310.79 | +51.6% | Common | 22160K105 |
| TJX | TJX Companies Inc | 17,943 | $1.406M | 0.2% | $67.64 | +11.8% | Common | 872540109 |
| CSX | CSX Corp Com | 46,703 | $1.398M | 0.2% | $29.37 | +0.3% | Common | 126408103 |
| RIO | Rio Tinto PLC Sponsored ADR | 19,969 | $1.37M | 0.2% | $72.99 | — | Common | 767204100 |
| PAYX | Paychex Inc | 11,860 | $1.359M | 0.2% | $60.08 | +73.6% | Common | 704326107 |
| DRI | Darden Restaurants Inc | 8,688 | $1.348M | 0.2% | $109.21 | +23.7% | Common | 237194105 |
| ICE | Intercontinental Exchange Inc | 12,604 | $1.314M | 0.2% | $69.13 | +45.0% | Common | 45866F104 |
| PWR | Quanta Services Inc | 7,668 | $1.278M | 0.2% | $37.33 | +310.2% | Common | 74762E102 |
| IWB | iShares Russell 1000 ETF | 5,578 | $1.256M | 0.2% | $156.60 | — | Common | 464287622 |
| GD | General Dynamics Corp | 5,432 | $1.24M | 0.2% | $213.60 | +1.9% | Common | 369550108 |
| ABT | Abbott Laboratories | 11,930 | $1.208M | 0.2% | $112.54 | -11.1% | Common | 002824100 |
| WTRG | Essential Utilities, Inc | 27,612 | $1.205M | 0.2% | $45.79 | -1.5% | Common | 29670G102 |
| PM | Philip Morris International In | 12,068 | $1.174M | 0.1% | $56.96 | +52.7% | Common | 718172109 |
| USMV | iShares Edge MSCI Min Vol USA | 16,093 | $1.171M | 0.1% | $64.22 | — | Common | 46429B697 |
| KR | Kroger Co | 23,670 | $1.169M | 0.1% | $27.57 | +55.6% | Common | 501044101 |
| NVDA | Nvidia Corp | 4,203 | $1.167M | 0.1% | $20.38 | +6.1% | Common | 67066G104 |
| IWM | iShares Russell 2000 | 6,206 | $1.107M | 0.1% | $188.91 | — | Common | 464287655 |
| JCI | Johnson Controls Intl, PLC | 18,187 | $1.095M | 0.1% | $41.84 | +45.1% | Common | G51502105 |
| VB | Vanguard Small-Cap ETF | 5,736 | $1.087M | 0.1% | $169.10 | — | Common | 922908751 |
| QCOM | Qualcomm Inc | 8,381 | $1.069M | 0.1% | $89.59 | +29.9% | Common | 747525103 |
| MU | Micron Technology Inc | 16,105 | $972K | 0.1% | $80.51 | -28.3% | Common | 595112103 |
| V | Visa Inc | 4,232 | $954K | 0.1% | $219.00 | -0.5% | Common | 92826C839 |
| CVX | Chevron Corp | 5,817 | $949K | 0.1% | $86.10 | +72.4% | Common | 166764100 |
| VO | Vanguard Mid-Cap ETF | 4,451 | $939K | 0.1% | $239.61 | — | Common | 922908629 |
| MDLZ | Mondelez Intl Inc Class A | 12,911 | $900K | 0.1% | $26.95 | +126.8% | Common | 609207105 |
| C | Citigroup Inc | 19,009 | $891K | 0.1% | $59.59 | -25.7% | Common | 172967424 |
| XLY | Consumer Discr Select Sect SPD | 5,651 | $845K | 0.1% | $48.31 | — | Common | 81369Y407 |
| ITW | Illinois Tool Works Inc | 3,298 | $803K | 0.1% | $197.50 | +10.2% | Common | 452308109 |
| DVN | Devon Energy Corp New | 15,828 | $801K | 0.1% | $54.39 | -7.0% | Common | 25179M103 |
| SHEL | Shell Plc ADR | 13,737 | $790K | 0.1% | $52.68 | — | Common | 780259305 |
| XLF | Financial Select Sector SPDR E | 24,034 | $773K | 0.1% | $29.38 | — | Common | 81369Y605 |
| MDY | SPDRA S&P MidCap 400 ETF | 1,633 | $749K | 0.1% | $67.03 | — | Common | 78467Y107 |
| EXPE | Expedia Group Inc New | 7,574 | $735K | 0.1% | $124.26 | -16.3% | Common | 30212P303 |
| — | Thomson Reuters Corp | 5,581 | $726K | 0.1% | $68.93 | — | Common | 884903709 |
| IWO | iShares Russell 2000 Growth | 3,152 | $715K | 0.1% | $132.15 | — | Common | 464287648 |
| GOOG | Alphabet Inc Cap Stk Cl C | 6,620 | $688K | 0.1% | $108.49 | -11.7% | Common | 02079K107 |
| TTEK | Tetra Tech Inc New | 4,676 | $687K | 0.1% | $15.04 | +92.0% | Common | 88162G103 |
| INTC | Intel Corp | 21,011 | $686K | 0.1% | $41.45 | -33.6% | Common | 458140100 |
| NKE | Nike Inc | 5,572 | $683K | 0.1% | $102.55 | +13.8% | Common | 654106103 |
| APD | Air Prods Chems Inc | 2,360 | $678K | 0.1% | $204.76 | +31.9% | Common | 009158106 |
| DOX | Amdocs Ltd ADR | 7,038 | $676K | 0.1% | $53.80 | +61.0% | Common | G02602103 |
| IWN | iShares Russell 2000 Value | 4,662 | $639K | 0.1% | $94.29 | — | Common | 464287630 |
| NICE | Nice Ltd Sponsored ADR | 2,713 | $621K | 0.1% | $147.85 | — | Common | 653656108 |
| AON | Aon PLC Shs Cl A | 1,921 | $606K | 0.1% | $198.34 | +52.9% | Common | G0403H108 |
| VOX | Vanguard Communication SVCS ET | 6,200 | $599K | 0.1% | $83.80 | — | Common | 92204A884 |
| ATI | Allegheny Technologies Inc | 14,325 | $565K | 0.1% | $24.34 | +55.1% | Common | 01741R102 |
| MA | Mastercard Inc Cl A | 1,547 | $562K | 0.1% | $347.50 | +2.9% | Common | 57636Q104 |
| MGEE | MGE Energy Inc | 7,203 | $559K | 0.1% | $64.85 | +4.8% | Common | 55277P104 |
| — | BlackRock Inc | 817 | $547K | 0.1% | $491.18 | — | Common | 09247X101 |
| AMD | Advanced Micro Devices Inc | 5,372 | $527K | 0.1% | $98.23 | -17.2% | Common | 007903107 |
| TDG | Transdigm Group Inc | 648 | $478K | 0.1% | $320.31 | +90.7% | Common | 893641100 |
| PFE | Pfizer Inc | 11,165 | $456K | 0.1% | $32.34 | +13.0% | Common | 717081103 |
| ACN | Accenture PLC | 1,473 | $421K | 0.1% | $169.09 | +54.6% | Common | G1151C101 |
| XLC | Communication Sector Select SP | 7,057 | $409K | 0.1% | $54.21 | — | Common | 81369Y852 |
| CAIBX | American Funds Capital Income | 6,310 | $403K | 0.1% | $62.92 | — | Common | 140193103 |
| GLW | Corning Inc | 11,406 | $402K | 0.1% | $26.80 | +19.8% | Common | 219350105 |
| ISRG | Intuitive Surgical Inc | 1,533 | $392K | 0.0% | $315.02 | -21.8% | Common | 46120E602 |
| — | TE Connectivity Ltd | 2,955 | $388K | 0.0% | $87.17 | — | Common | H84989104 |
| PNC | PNC Financial Services Group I | 3,041 | $387K | 0.0% | $112.77 | +19.4% | Common | 693475105 |
| META | Meta Platforms Inc | 1,803 | $382K | 0.0% | $299.04 | -43.4% | Common | 30303M102 |
| NULV | Nuveen ESG Large Cap Value | 11,106 | $378K | 0.0% | $30.99 | — | Common | 67092P300 |
| USB | US Bancorp | 10,445 | $377K | 0.0% | $37.73 | +2.4% | Common | 902973304 |
| VUG | Vanguard Index Growth | 1,502 | $375K | 0.0% | $134.49 | — | Common | 922908736 |
| VTV | Vanguard Index Value | 2,689 | $371K | 0.0% | $99.23 | — | Common | 922908744 |
| CRL | Charles River Labs Intl | 1,825 | $368K | 0.0% | $197.17 | +14.9% | Common | 159864107 |
| GLD | Spdr Gold Trust Shs | 2,000 | $366K | 0.0% | $124.33 | — | Common | 78463V107 |
| WMT | Wal-Mart Inc | 2,422 | $357K | 0.0% | $31.09 | +47.3% | Common | 931142103 |
| DVY | iShares Select Dividend | 3,022 | $354K | 0.0% | $117.80 | — | Common | 464287168 |
| PYPL | Paypal Hldgs Inc | 4,560 | $346K | 0.0% | $133.66 | -42.5% | Common | 70450Y103 |
| NEE | Nextera Energy Inc | 4,410 | $340K | 0.0% | $63.44 | +11.4% | Common | 65339F101 |
| MO | Altria Group Inc | 7,616 | $340K | 0.0% | $25.79 | +40.7% | Common | 02209S103 |
| AMAT | Applied Materials Inc | 2,739 | $336K | 0.0% | $126.79 | -11.7% | Common | 038222105 |
| AMP | Ameriprise Financial Inc | 1,093 | $335K | 0.0% | $246.22 | +27.8% | Common | 03076C106 |
| BMY | Bristol Myers Squibb Co | 4,818 | $334K | 0.0% | $54.41 | +13.0% | Common | 110122108 |
| FIS | Fidelity National Information | 6,033 | $328K | 0.0% | $67.28 | -10.3% | Common | 31620M106 |
| ETN | Eaton Corp PLC | 1,879 | $322K | 0.0% | $136.77 | +17.1% | Common | G29183103 |
| MCHP | Microchip Technology Inc | 3,746 | $314K | 0.0% | $70.75 | +5.0% | Common | 595017104 |
| UNP | Union Pacific Corp | 1,553 | $313K | 0.0% | $163.17 | +16.1% | Common | 907818108 |
| KMB | Kimberly-Clark Corp | 2,308 | $310K | 0.0% | $103.75 | +12.1% | Common | 494368103 |
| T | AT&T Inc | 15,621 | $301K | 0.0% | $16.00 | +2.2% | Common | 00206R102 |
| BRK/B | Berkshire Hathaway INC-CL B | 966 | $298K | 0.0% | $285.63 | +7.9% | Common | 084670702 |
| ACWX | iShares MSCI ACWI ex US | 5,905 | $288K | 0.0% | $44.22 | — | Common | 464288240 |
| IBM | International Business Machine | 2,191 | $287K | 0.0% | $118.25 | +2.1% | Common | 459200101 |
| CTAS | Cintas Corporation | 602 | $279K | 0.0% | $103.73 | +3.6% | Common | 172908105 |
| VLO | Valero Energy Corp | 1,995 | $279K | 0.0% | $99.36 | +23.8% | Common | 91913Y100 |
| XEL | Xcel Energy Inc. | 4,113 | $277K | 0.0% | $57.26 | +6.5% | Common | 98389B100 |
| WEYS | Weyco Group Inc | 10,802 | $273K | 0.0% | $23.20 | +8.8% | Common | 962149100 |
| AXP | American Express CO | 1,630 | $269K | 0.0% | $151.56 | +5.6% | Common | 025816109 |
| GPC | Genuine Parts Co | 1,585 | $265K | 0.0% | $139.50 | +11.1% | Common | 372460105 |
| NMIH | NMI Holdings Inc Cl A | 11,604 | $259K | 0.0% | $18.62 | +20.4% | Common | 629209305 |
| SBUX | Starbucks Corp | 2,464 | $257K | 0.0% | $78.76 | +23.2% | Common | 855244109 |
| ROK | Rockwell Automation Inc | 867 | $254K | 0.0% | $237.86 | +13.7% | Common | 773903109 |
| AJG | Arthur J. Gallagher & Co | 1,276 | $244K | 0.0% | $156.75 | +17.8% | Common | 363576109 |
| WM | Waste Mgmt Inc Del | 1,495 | $244K | 0.0% | $128.55 | +13.9% | Common | 94106L109 |
| PSX | Phillips 66 | 2,396 | $243K | 0.0% | $91.37 | +0.3% | Common | 718546104 |
| BMO | Bank Of Montreal ADR | 2,713 | $242K | 0.0% | $57.64 | +45.6% | Common | 063671101 |
| VZ | Verizon Communications Inc | 6,137 | $239K | 0.0% | $30.76 | +6.3% | Common | 92343V104 |
| VEA | Vanguard FTSE Developed Market | 5,245 | $237K | 0.0% | $41.94 | — | Common | 921943858 |
| BABA | Alibaba Group Hldg Ltd Sponsor | 2,269 | $232K | 0.0% | $102.18 | — | Common | 01609W102 |
| WDC | Western Digital Corp | 6,074 | $229K | 0.0% | $29.22 | 0.0% | Common | 958102105 |
| DHR | Danaher Corp | 903 | $228K | 0.0% | $259.77 | -13.7% | Common | 235851102 |
| CMI | Cummins Inc | 904 | $216K | 0.0% | $220.78 | +3.2% | Common | 231021106 |
| EXAS | Exact Sciences Corp | 3,115 | $211K | 0.0% | $64.28 | 0.0% | Common | 30063P105 |
| QQQ | Invesco Qqq Tr ETF | 657 | $211K | 0.0% | $320.93 | — | Common | 46090E103 |
| EFA | iShares MSCI EAFE ETF | 2,926 | $209K | 0.0% | $71.52 | — | Common | 464287465 |
| SCHW | The Charles Schwab Corp | 3,994 | $209K | 0.0% | $70.19 | +0.0% | Common | 808513105 |
| SCHX | Schwab US Large-Cap ETF | 4,298 | $208K | 0.0% | $48.37 | — | Common | 808524201 |
| ADP | Automatic Data Processing Inc | 931 | $207K | 0.0% | $219.07 | -3.5% | Common | 053015103 |
| TMO | Thermo Fisher Scientific Inc | 358 | $206K | 0.0% | $558.70 | 0.0% | Common | 883556102 |
| MRNA | Moderna Inc | 1,341 | $206K | 0.0% | $163.51 | +0.9% | Common | 60770K107 |
| — | Barrick Gold Corp ADR | 11,000 | $204K | 0.0% | $20.21 | — | Common | 067901108 |
| VGT | Vanguard Information Technolog | 519 | $200K | 0.0% | $385.47 | — | Common | 92204A702 |
| PLTR | Palantir Technologies Inc | 10,811 | $91,353 | 0.0% | $22.08 | -64.6% | Common | 69608A108 |
| AFIB | Acutus Medical | 10,000 | $7,540 | 0.0% | $1.21 | +7.7% | Common | 005111109 |