Willis Investment Counsel Diversified Active

Location: Gainesville, GA

CIK: 0001310929 · Show all filings

Period: Q4 2014 (← Previous) (Next →)

Filing Date: Feb 17, 2015

Total Value: $1.068B (100.0% shares, 0.0% debt)

Holdings (128)

CSCO Cisco Systems Inc 2.5%
Value $26.88M Shares 966,207 Share Price $27.81 * Est. Cost/Share $15.27 Unrealized @ Report Date +29.2%
JNJ Johnson And Johnson 2.4%
Value $25.39M Shares 242,854 Share Price $104.57 * Est. Cost/Share $61.05 Unrealized @ Report Date +26.1%
MSFT Microsoft Corp 2.3%
Value $24.14M Shares 519,687 Share Price $46.45 * Est. Cost/Share $30.03 Unrealized @ Report Date +31.9%
KSS Kohls Corp 2.2%
Value $23.06M Shares 377,760 Share Price $61.04 Est. Cost/Share $49.58 Unrealized @ Report Date +23.1%
— BB&T Corporation 2.1%
Value $22.42M Shares 576,520 Share Price $38.89 Est. Cost/Share $35.36 Unrealized @ Report Date —
AFL Aflac Inc 2.1%
Value $22.03M Shares 360,605 Share Price $61.09 * Est. Cost/Share $20.71 Unrealized @ Report Date +13.8%
INTC Intel Corp 2.0%
Value $21.09M Shares 581,285 Share Price $36.29 * Est. Cost/Share $20.94 Unrealized @ Report Date +33.0%
TGT Target Corp Com 1.9%
Value $20.06M Shares 264,300 Share Price $75.91 * Est. Cost/Share $45.78 Unrealized @ Report Date +19.8%
PFE Pfizer Inc 1.8%
Value $19.55M Shares 627,558 Share Price $31.15 * Est. Cost/Share $16.62 Unrealized @ Report Date +11.8%
WM Waste Management Inc New 1.7%
Value $18.29M Shares 356,395 Share Price $51.32 * Est. Cost/Share $31.54 Unrealized @ Report Date +31.2%
MRK Merck & Company, Inc 1.7%
Value $17.71M Shares 311,900 Share Price $56.79 * Est. Cost/Share $30.44 Unrealized @ Report Date +26.5%
— CA INC 1.6%
Value $17.5M Shares 574,800 Share Price $30.45 Est. Cost/Share $28.64 Unrealized @ Report Date —
LLY Eli Lilly & Co 1.6%
Value $16.89M Shares 244,800 Share Price $68.99 * Est. Cost/Share $41.71 Unrealized @ Report Date +35.7%
— Maxim Integrated Prods 1.5%
Value $16.45M Shares 516,100 Share Price $31.87 Est. Cost/Share $28.05 Unrealized @ Report Date —
CBRL Cracker Barrel 1.5%
Value $16.44M Shares 116,800 Share Price $140.76 * Est. Cost/Share $73.92 Unrealized @ Report Date +17.1%
BAX Baxter International Inc 1.5%
Value $16.31M Shares 222,600 Share Price $73.29 * Est. Cost/Share $30.23 Unrealized @ Report Date +9.7%
MCD Mcdonalds Corp Com 1.5%
Value $15.58M Shares 166,283 Share Price $93.70 * Est. Cost/Share $71.38 Unrealized @ Report Date -0.5%
— E.I. du Pont de Nemours and Company 1.4%
Value $15.16M Shares 205,100 Share Price $73.94 Est. Cost/Share $52.50 Unrealized @ Report Date —
CAT Caterpillar Inc Del 1.4%
Value $14.45M Shares 157,820 Share Price $91.53 * Est. Cost/Share $65.64 Unrealized @ Report Date +5.2%
XOM Exxon Mobil Corp 1.3%
Value $14.24M Shares 154,000 Share Price $92.45 * Est. Cost/Share $59.02 Unrealized @ Report Date -2.3%
— Royal Dutch Shell 1.3%
Value $14.15M Shares 211,330 Share Price $66.95 Est. Cost/Share $65.24 Unrealized @ Report Date —
WFC Wells Fargo & Co New Del 1.3%
Value $13.74M Shares 250,695 Share Price $54.82 * Est. Cost/Share $32.38 Unrealized @ Report Date +24.3%
VZ Verizon Communications Com 1.2%
Value $13.32M Shares 284,745 Share Price $46.78 * Est. Cost/Share $26.70 Unrealized @ Report Date -0.8%
AEP American Electric Power Co 1.2%
Value $13.22M Shares 217,720 Share Price $60.72 * Est. Cost/Share $30.44 Unrealized @ Report Date +34.9%
T AT&T Corp 1.2%
Value $12.69M Shares 377,700 Share Price $33.59 * Est. Cost/Share $11.46 Unrealized @ Report Date +0.9%
PAYX Paychex Inc 1.2%
Value $12.49M Shares 270,550 Share Price $46.17 * Est. Cost/Share $29.19 Unrealized @ Report Date +13.1%
— Ace Limited 1.2%
Value $12.46M Shares 108,500 Share Price $114.88 Est. Cost/Share $100.52 Unrealized @ Report Date —
CVX Chevron Corp 1.2%
Value $12.3M Shares 109,650 Share Price $112.18 * Est. Cost/Share $71.33 Unrealized @ Report Date -1.9%
UPS United Parcel Service 1.1%
Value $11.96M Shares 107,600 Share Price $111.17 * Est. Cost/Share $62.76 Unrealized @ Report Date +19.4%
— General Electric 1.1%
Value $11.9M Shares 471,100 Share Price $25.27 Est. Cost/Share $24.71 Unrealized @ Report Date —
TXN Texas Instruments Inc 1.1%
Value $11.88M Shares 222,300 Share Price $53.46 * Est. Cost/Share $28.94 Unrealized @ Report Date +36.6%
— Glaxosmithkline PLC 1.1%
Value $11.49M Shares 268,810 Share Price $42.74 Est. Cost/Share $50.10 Unrealized @ Report Date —
KMB Kimberly Clark Corp 1.1%
Value $11.38M Shares 98,500 Share Price $115.54 * Est. Cost/Share $63.21 Unrealized @ Report Date +26.0%
— Ensco PLC SHS CL A 1.1%
Value $11.29M Shares 376,865 Share Price $29.95 Est. Cost/Share $53.60 Unrealized @ Report Date —
KO Coca Cola Company 1.0%
Value $11M Shares 260,620 Share Price $42.22 * Est. Cost/Share $27.92 Unrealized @ Report Date +6.9%
PPL PPL Corp 1.0%
Value $10.99M Shares 302,600 Share Price $36.33 * Est. Cost/Share $16.36 Unrealized @ Report Date +26.6%
COP Conocophillips 1.0%
Value $10.77M Shares 156,000 Share Price $69.06 * Est. Cost/Share $41.45 Unrealized @ Report Date +16.7%
ABBNY ABB LTD 1.0%
Value $10.72M Shares 506,900 Share Price $21.15 * Est. Cost/Share $21.79 Unrealized @ Report Date -6.9%
BP Bp Plc Spon Adr 1.0%
Value $10.6M Shares 278,180 Share Price $38.12 Est. Cost/Share $42.95 Unrealized @ Report Date -11.2%
WMT Wal-Mart Stores Inc 1.0%
Value $10.31M Shares 120,100 Share Price $85.88 * Est. Cost/Share $20.27 Unrealized @ Report Date +14.5%
SYY Sysco Corporation 1.0%
Value $10.31M Shares 259,660 Share Price $39.69 * Est. Cost/Share $24.40 Unrealized @ Report Date +21.9%
MUSA Murphy USA Inc 0.9%
Value $9.837M Shares 142,849 Share Price $68.86 * Est. Cost/Share $42.20 Unrealized @ Report Date +58.6%
JPM JP Morgan Chase & Co 0.9%
Value $9.775M Shares 156,200 Share Price $62.58 * Est. Cost/Share $37.41 Unrealized @ Report Date +24.3%
NUE Nucor Corporation 0.9%
Value $9.398M Shares 191,600 Share Price $49.05 * Est. Cost/Share $37.48 Unrealized @ Report Date +0.7%
DRI Darden Restaurants Inc 0.9%
Value $9.384M Shares 160,050 Share Price $58.63 * Est. Cost/Share $31.42 Unrealized @ Report Date +21.0%
PEP Pepsico Inc 0.9%
Value $9.347M Shares 98,850 Share Price $94.56 * Est. Cost/Share $63.40 Unrealized @ Report Date +7.2%
— Kellogg 0.9%
Value $9.345M Shares 142,800 Share Price $65.44 * Est. Cost/Share $39.25 Unrealized @ Report Date +6.6%
MAT Mattel, Inc. 0.9%
Value $9.256M Shares 299,100 Share Price $30.95 Est. Cost/Share $42.63 Unrealized @ Report Date -27.4%
EMR Emerson Elec Co 0.8%
Value $8.957M Shares 145,100 Share Price $61.73 * Est. Cost/Share $47.84 Unrealized @ Report Date -4.1%
— Torchmark Corp 0.8%
Value $8.886M Shares 164,037 Share Price $54.17 Est. Cost/Share $60.69 Unrealized @ Report Date —
PM Philip Morris Intl Inc 0.8%
Value $8.78M Shares 107,800 Share Price $81.45 * Est. Cost/Share $48.10 Unrealized @ Report Date -1.9%
STT State Street Corp 0.8%
Value $8.764M Shares 111,646 Share Price $78.50 * Est. Cost/Share $45.14 Unrealized @ Report Date +28.2%
DLB Dolby Laboratories Inc CL A 0.8%
Value $8.521M Shares 197,615 Share Price $43.12 * Est. Cost/Share $29.98 Unrealized @ Report Date +24.4%
CAG Conagra Foods 0.8%
Value $8.299M Shares 228,740 Share Price $36.28 * Est. Cost/Share $16.38 Unrealized @ Report Date +18.2%
SO Southern Company 0.8%
Value $8.27M Shares 168,400 Share Price $49.11 * Est. Cost/Share $26.55 Unrealized @ Report Date +15.9%
— Linear Technology Corp 0.8%
Value $8.235M Shares 180,600 Share Price $45.60 Est. Cost/Share $46.54 Unrealized @ Report Date —
OXY Occidental Petroleum Corp 0.8%
Value $8.15M Shares 101,100 Share Price $80.61 * Est. Cost/Share $58.86 Unrealized @ Report Date -1.7%
DOX Amdocs Ltd 0.8%
Value $8.082M Shares 173,220 Share Price $46.66 * Est. Cost/Share $29.12 Unrealized @ Report Date +31.3%
IFF International Flavors & Fragrances 0.7%
Value $7.948M Shares 78,415 Share Price $101.36 * Est. Cost/Share $59.43 Unrealized @ Report Date +31.3%
MOS Mosaic Company 0.7%
Value $7.947M Shares 174,095 Share Price $45.65 * Est. Cost/Share $44.19 Unrealized @ Report Date -17.1%
DUK Duke Energy Corp New 0.7%
Value $7.822M Shares 93,633 Share Price $83.54 * Est. Cost/Share $41.89 Unrealized @ Report Date +26.6%
BHP BHP Billiton Ltd 0.7%
Value $7.7M Shares 162,730 Share Price $47.32 * Est. Cost/Share $60.63 Unrealized @ Report Date -26.0%
WLY John Wiley & Sons Inc Class A 0.7%
Value $7.684M Shares 129,715 Share Price $59.24 * Est. Cost/Share $28.29 Unrealized @ Report Date +51.3%
ETN Eaton Corp 0.7%
Value $7.557M Shares 111,200 Share Price $67.96 * Est. Cost/Share $53.20 Unrealized @ Report Date -1.5%
ROST Ross Stores Inc 0.7%
Value $7.532M Shares 79,910 Share Price $94.26 * Est. Cost/Share $31.49 Unrealized @ Report Date +34.4%
GIS General Mills Inc 0.7%
Value $7.503M Shares 140,700 Share Price $53.33 * Est. Cost/Share $33.39 Unrealized @ Report Date +8.9%
ACN Accenture PLC 0.7%
Value $7.475M Shares 83,700 Share Price $89.31 * Est. Cost/Share $68.80 Unrealized @ Report Date +8.5%
— Staples Inc 0.7%
Value $7.462M Shares 411,800 Share Price $18.12 Est. Cost/Share $15.87 Unrealized @ Report Date —
VOD Vodafone Group 0.7%
Value $7.413M Shares 216,944 Share Price $34.17 Est. Cost/Share $33.71 Unrealized @ Report Date +1.4%
TRV Travelers Cos Inc 0.7%
Value $7.41M Shares 70,000 Share Price $105.86 * Est. Cost/Share $73.03 Unrealized @ Report Date +13.8%
MSM MSC Industrial Direct Co 0.6%
Value $6.886M Shares 84,755 Share Price $81.25 Est. Cost/Share $81.86 Unrealized @ Report Date -0.7%
— Agrium Inc 0.6%
Value $6.782M Shares 71,600 Share Price $94.72 Est. Cost/Share $93.82 Unrealized @ Report Date —
AAP Advance Auto Parts 0.6%
Value $6.545M Shares 41,090 Share Price $159.28 * Est. Cost/Share $128.40 Unrealized @ Report Date +8.5%
— Spectra Energy Corp 0.6%
Value $6.523M Shares 179,700 Share Price $36.30 Est. Cost/Share $36.30 Unrealized @ Report Date —
DG Dollar General Corp 0.6%
Value $6.522M Shares 92,245 Share Price $70.70 * Est. Cost/Share $51.81 Unrealized @ Report Date +18.7%
RGA Reinsurance Group of America 0.6%
Value $6.462M Shares 73,745 Share Price $87.63 Est. Cost/Share $73.46 Unrealized @ Report Date +19.3%
— Medtronic Inc 0.6%
Value $6.425M Shares 88,984 Share Price $72.20 Est. Cost/Share $51.95 Unrealized @ Report Date —
GPC Genuine Parts Co 0.6%
Value $6.309M Shares 59,200 Share Price $106.57 * Est. Cost/Share $63.03 Unrealized @ Report Date +23.3%
— Raytheon Co 0.6%
Value $6.306M Shares 58,300 Share Price $108.16 Est. Cost/Share $106.42 Unrealized @ Report Date —
— Total SA 0.6%
Value $6.29M Shares 122,850 Share Price $51.20 Est. Cost/Share $50.48 Unrealized @ Report Date —
— Varian Medical Sys Inc 0.6%
Value $6.265M Shares 72,415 Share Price $86.52 Est. Cost/Share $86.52 Unrealized @ Report Date —
— CHUBB CORP 0.6%
Value $6.029M Shares 58,270 Share Price $103.47 Est. Cost/Share $94.98 Unrealized @ Report Date —
RCI Rogers Communications 0.6%
Value $6.008M Shares 154,615 Share Price $38.86 Est. Cost/Share $41.83 Unrealized @ Report Date -7.1%
— Harris Corporation 0.6%
Value $5.99M Shares 83,400 Share Price $71.82 Est. Cost/Share $70.36 Unrealized @ Report Date —
PG Procter & Gamble Co 0.5%
Value $5.675M Shares 62,300 Share Price $91.09 * Est. Cost/Share $64.00 Unrealized @ Report Date +4.7%
ADP Automatic Data Proc 0.5%
Value $5.427M Shares 65,100 Share Price $83.36 * Est. Cost/Share $63.52 Unrealized @ Report Date +3.3%
CPB Campbell Soup Co 0.5%
Value $5.245M Shares 119,200 Share Price $44.00 * Est. Cost/Share $30.98 Unrealized @ Report Date +0.7%
— Kraft Foods Group Inc 0.5%
Value $5.126M Shares 81,800 Share Price $62.67 Est. Cost/Share $56.16 Unrealized @ Report Date —
— Joy Global Inc 0.5%
Value $5.073M Shares 109,060 Share Price $46.52 Est. Cost/Share $49.19 Unrealized @ Report Date —
MUR Murphy Oil Corp 0.4%
Value $4.457M Shares 88,225 Share Price $50.52 * Est. Cost/Share $34.87 Unrealized @ Report Date -4.3%
— Apache Corp 0.4%
Value $3.879M Shares 61,890 Share Price $62.68 Est. Cost/Share $73.72 Unrealized @ Report Date —
FE First Energy Corp 0.4%
Value $3.876M Shares 99,400 Share Price $38.99 * Est. Cost/Share $24.53 Unrealized @ Report Date +0.4%
IBM Intl Business Machines Corp Ibm 0.4%
Value $3.851M Shares 24,000 Share Price $160.46 * Est. Cost/Share $100.47 Unrealized @ Report Date -3.3%
VALE Vale 0.3%
Value $3.651M Shares 446,310 Share Price $8.18 Est. Cost/Share $13.70 Unrealized @ Report Date -40.3%
FITB Fifth Third Bancorp 0.3%
Value $3.31M Shares 162,470 Share Price $20.37 * Est. Cost/Share $13.56 Unrealized @ Report Date +3.3%
DE Deere Co 0.3%
Value $3.3M Shares 37,300 Share Price $88.47 * Est. Cost/Share $70.62 Unrealized @ Report Date +3.0%
BK Bank of New York Mellon 0.3%
Value $3.021M Shares 74,463 Share Price $40.57 * Est. Cost/Share $21.58 Unrealized @ Report Date +43.1%
PKX Posco 0.3%
Value $2.838M Shares 44,475 Share Price $63.81 Est. Cost/Share $75.78 Unrealized @ Report Date -15.8%
— Noble Corp PLC 0.3%
Value $2.671M Shares 161,170 Share Price $16.57 Est. Cost/Share $36.05 Unrealized @ Report Date —
MMM 3m Company 0.2%
Value $2.465M Shares 15,000 Share Price $164.33 * Est. Cost/Share $87.09 Unrealized @ Report Date +10.5%
USB Us Bancorp (new) 0.2%
Value $2.22M Shares 49,400 Share Price $44.94 * Est. Cost/Share $28.93 Unrealized @ Report Date +5.7%
— Axia NetMedia Corp 0.2%
Value $2.163M Shares 785,270 Share Price $2.75 Est. Cost/Share $1.56 Unrealized @ Report Date —
BA Boeing Company 0.2%
Value $1.989M Shares 15,300 Share Price $130.00 * Est. Cost/Share $110.65 Unrealized @ Report Date +2.7%
— Creston PLC 0.2%
Value $1.982M Shares 985,355 Share Price $2.01 Est. Cost/Share $2.01 Unrealized @ Report Date —
RYAM Rayonier Advanced Materials 0.2%
Value $1.979M Shares 88,750 Share Price $22.30 Est. Cost/Share $35.09 Unrealized @ Report Date -36.5%
RY Royal Bank of Canada 0.2%
Value $1.927M Shares 27,900 Share Price $69.07 Est. Cost/Share $70.72 Unrealized @ Report Date -2.3%
DIT Amcon Distributing Co 0.2%
Value $1.834M Shares 22,921 Share Price $80.01 * Est. Cost/Share $63.57 Unrealized @ Report Date +6.0%
— EGI Financial Holdings Inc 0.2%
Value $1.815M Shares 159,750 Share Price $11.36 Est. Cost/Share $12.34 Unrealized @ Report Date —
— Nicholas Financial Inc 0.2%
Value $1.814M Shares 121,730 Share Price $14.90 Est. Cost/Share $12.52 Unrealized @ Report Date —
PLSDF Pulse Seismic Inc 0.2%
Value $1.794M Shares 709,295 Share Price $2.53 Est. Cost/Share $3.28 Unrealized @ Report Date -23.1%
— Leucadia National Corp 0.2%
Value $1.739M Shares 77,555 Share Price $22.42 Est. Cost/Share $26.27 Unrealized @ Report Date —
META Facebook Inc 0.2%
Value $1.716M Shares 22,000 Share Price $78.00 Est. Cost/Share $75.91 Unrealized @ Report Date +2.1%
CNRD Conrad Industries Inc 0.2%
Value $1.686M Shares 48,175 Share Price $35.00 * Est. Cost/Share $30.73 Unrealized @ Report Date +7.5%
— HomeServe 0.1%
Value $1.431M Shares 272,575 Share Price $5.25 Est. Cost/Share $4.48 Unrealized @ Report Date —
IDT IDT Corp 0.1%
Value $1.403M Shares 69,080 Share Price $20.31 * Est. Cost/Share $11.53 Unrealized @ Report Date +24.4%
VSEC VSE Corp 0.1%
Value $1.358M Shares 20,606 Share Price $65.90 * Est. Cost/Share $25.61 Unrealized @ Report Date +18.2%
— Span-America Medical Systems Inc. 0.1%
Value $1.343M Shares 78,909 Share Price $17.02 Est. Cost/Share $20.64 Unrealized @ Report Date —
AJMPF Ashmore Group PLC 0.1%
Value $1.33M Shares 304,715 Share Price $4.36 * Est. Cost/Share $2.94 Unrealized @ Report Date -12.9%
— Countrywide PLC 0.1%
Value $1.245M Shares 182,840 Share Price $6.81 Est. Cost/Share $7.20 Unrealized @ Report Date —
— Dean Foods Company 0.1%
Value $1.243M Shares 64,135 Share Price $19.38 Est. Cost/Share $16.37 Unrealized @ Report Date —
STRL Sterling Construction Co Inc 0.1%
Value $1.191M Shares 186,405 Share Price $6.39 Est. Cost/Share $9.77 Unrealized @ Report Date -34.6%
UVV Universal Corp Va 0.1%
Value $1.166M Shares 26,505 Share Price $43.99 Est. Cost/Share $42.14 Unrealized @ Report Date +4.4%
— Civeo Corp 0.1%
Value $956K Shares 232,565 Share Price $4.11 Est. Cost/Share $24.65 Unrealized @ Report Date —
— Straight Path Communications 0.1%
Value $890K Shares 46,940 Share Price $18.96 Est. Cost/Share $8.01 Unrealized @ Report Date —
— Diamond Offshore Drilling Inc 0.1%
Value $540K Shares 14,700 Share Price $36.73 Est. Cost/Share $67.03 Unrealized @ Report Date —
IVZ Invesco LTD 0.0%
Value $284K Shares 7,187 Share Price $39.52 * Est. Cost/Share $18.88 Unrealized @ Report Date +29.0%
FLO Flowers Foods Inc Com 0.0%
Value $266K Shares 13,882 Share Price $19.16 * Est. Cost/Share $13.91 Unrealized @ Report Date -9.0%
— Puresafe Water Systems Inc 0.0%
Value $0 Shares 14,000 Share Price $0.00 Est. Cost/Share — Unrealized @ Report Date —