Willis Investment Counsel Diversified Active

Location: Gainesville, GA

CIK: 0001310929 · Show all filings

Period: Q1 2015 (← Previous) (Next →)

Filing Date: May 14, 2015

Total Value: $1.079B (100.0% shares, 0.0% debt)

Holdings (124)

KSS Kohls Corp 2.7%
Value $28.99M Shares 370,520 Share Price $78.25 Est. Cost/Share $49.58 Unrealized @ Report Date +57.8%
CSCO Cisco Systems Inc 2.4%
Value $25.62M Shares 930,952 Share Price $27.52 * Est. Cost/Share $15.27 Unrealized @ Report Date +29.7%
PFE Pfizer Inc 2.3%
Value $25.04M Shares 719,853 Share Price $34.79 * Est. Cost/Share $17.06 Unrealized @ Report Date +22.7%
JNJ Johnson And Johnson 2.3%
Value $24.86M Shares 247,104 Share Price $100.60 * Est. Cost/Share $61.30 Unrealized @ Report Date +21.7%
AFL Aflac Inc 2.2%
Value $23.45M Shares 366,385 Share Price $64.01 * Est. Cost/Share $20.75 Unrealized @ Report Date +19.7%
— BB&T Corporation 2.1%
Value $22.89M Shares 587,175 Share Price $38.99 Est. Cost/Share $35.43 Unrealized @ Report Date —
MSFT Microsoft Corp 2.1%
Value $22.8M Shares 560,822 Share Price $40.65 * Est. Cost/Share $30.56 Unrealized @ Report Date +14.2%
INTC Intel Corp 1.8%
Value $19.81M Shares 633,575 Share Price $31.27 * Est. Cost/Share $21.35 Unrealized @ Report Date +13.2%
WM Waste Management Inc New 1.7%
Value $18.43M Shares 339,795 Share Price $54.23 * Est. Cost/Share $31.54 Unrealized @ Report Date +39.6%
— CA INC 1.6%
Value $17.76M Shares 544,600 Share Price $32.61 Est. Cost/Share $28.64 Unrealized @ Report Date —
LLY Eli Lilly & Co 1.6%
Value $17.76M Shares 244,400 Share Price $72.65 * Est. Cost/Share $41.71 Unrealized @ Report Date +43.9%
— Maxim Integrated Prods 1.6%
Value $17.55M Shares 504,100 Share Price $34.81 Est. Cost/Share $28.05 Unrealized @ Report Date —
— General Electric 1.6%
Value $17.04M Shares 686,900 Share Price $24.81 Est. Cost/Share $24.74 Unrealized @ Report Date —
MRK Merck & Company, Inc 1.5%
Value $16.08M Shares 279,800 Share Price $57.48 * Est. Cost/Share $30.44 Unrealized @ Report Date +29.0%
WFC Wells Fargo & Co New Del 1.4%
Value $15.49M Shares 284,795 Share Price $54.40 * Est. Cost/Share $33.27 Unrealized @ Report Date +20.8%
XOM Exxon Mobil Corp 1.4%
Value $14.81M Shares 174,200 Share Price $85.00 * Est. Cost/Share $58.62 Unrealized @ Report Date -8.8%
— E.I. du Pont de Nemours and Company 1.3%
Value $14.55M Shares 203,600 Share Price $71.47 Est. Cost/Share $52.50 Unrealized @ Report Date —
— Glaxosmithkline PLC 1.3%
Value $14.35M Shares 311,010 Share Price $46.15 Est. Cost/Share $49.56 Unrealized @ Report Date —
CAT Caterpillar Inc Del 1.3%
Value $14.2M Shares 177,440 Share Price $80.03 * Est. Cost/Share $65.36 Unrealized @ Report Date -6.9%
VZ Verizon Communications Com 1.3%
Value $14.16M Shares 291,245 Share Price $48.63 * Est. Cost/Share $26.72 Unrealized @ Report Date +4.2%
PAYX Paychex Inc 1.3%
Value $14.09M Shares 284,050 Share Price $49.61 * Est. Cost/Share $29.47 Unrealized @ Report Date +21.4%
— Royal Dutch Shell 1.3%
Value $13.76M Shares 230,695 Share Price $59.65 Est. Cost/Share $64.77 Unrealized @ Report Date —
CBRL Cracker Barrel 1.3%
Value $13.51M Shares 88,800 Share Price $152.14 * Est. Cost/Share $73.92 Unrealized @ Report Date +27.6%
TGT Target Corp Com 1.2%
Value $12.84M Shares 156,500 Share Price $82.07 * Est. Cost/Share $45.78 Unrealized @ Report Date +30.4%
JPM JP Morgan Chase & Co 1.2%
Value $12.83M Shares 211,800 Share Price $60.58 * Est. Cost/Share $39.21 Unrealized @ Report Date +15.5%
T AT&T Corp 1.2%
Value $12.62M Shares 386,400 Share Price $32.65 * Est. Cost/Share $11.47 Unrealized @ Report Date -0.2%
AEP American Electric Power Co 1.2%
Value $12.49M Shares 222,020 Share Price $56.25 * Est. Cost/Share $30.64 Unrealized @ Report Date +25.3%
MCD Mcdonalds Corp Com 1.1%
Value $11.84M Shares 121,483 Share Price $97.44 * Est. Cost/Share $71.38 Unrealized @ Report Date +4.3%
CVX Chevron Corp 1.1%
Value $11.77M Shares 112,150 Share Price $104.98 * Est. Cost/Share $71.23 Unrealized @ Report Date -7.2%
PEP Pepsico Inc 1.0%
Value $11.23M Shares 117,500 Share Price $95.62 * Est. Cost/Share $64.40 Unrealized @ Report Date +7.4%
SYY Sysco Corporation 1.0%
Value $11.06M Shares 293,260 Share Price $37.73 * Est. Cost/Share $24.99 Unrealized @ Report Date +14.1%
KO Coca Cola Company 1.0%
Value $10.81M Shares 266,620 Share Price $40.55 * Est. Cost/Share $27.96 Unrealized @ Report Date +3.3%
— Ace Limited 1.0%
Value $10.72M Shares 96,200 Share Price $111.49 Est. Cost/Share $100.52 Unrealized @ Report Date —
WMT Wal-Mart Stores Inc 1.0%
Value $10.68M Shares 129,800 Share Price $82.25 * Est. Cost/Share $20.47 Unrealized @ Report Date +9.2%
BP Bp Plc Spon Adr 1.0%
Value $10.62M Shares 271,580 Share Price $39.11 Est. Cost/Share $42.95 Unrealized @ Report Date -8.9%
ABBNY ABB LTD 1.0%
Value $10.58M Shares 499,800 Share Price $21.17 * Est. Cost/Share $21.79 Unrealized @ Report Date -6.8%
IBM Intl Business Machines Corp Ibm 1.0%
Value $10.42M Shares 64,900 Share Price $160.49 * Est. Cost/Share $97.95 Unrealized @ Report Date -0.1%
KMB Kimberly Clark Corp 1.0%
Value $10.39M Shares 97,000 Share Price $107.11 * Est. Cost/Share $63.21 Unrealized @ Report Date +17.7%
PPL PPL Corp 1.0%
Value $10.39M Shares 308,600 Share Price $33.66 * Est. Cost/Share $16.43 Unrealized @ Report Date +18.1%
DRI Darden Restaurants Inc 1.0%
Value $10.27M Shares 148,050 Share Price $69.34 * Est. Cost/Share $31.42 Unrealized @ Report Date +44.5%
UPS United Parcel Service 0.9%
Value $10.23M Shares 105,500 Share Price $96.94 * Est. Cost/Share $62.76 Unrealized @ Report Date +4.9%
— Kellogg 0.9%
Value $9.675M Shares 146,700 Share Price $65.95 * Est. Cost/Share $39.31 Unrealized @ Report Date +8.1%
TXN Texas Instruments Inc 0.9%
Value $9.498M Shares 166,100 Share Price $57.18 * Est. Cost/Share $28.94 Unrealized @ Report Date +47.1%
BAX Baxter International Inc 0.9%
Value $9.473M Shares 138,300 Share Price $68.50 * Est. Cost/Share $30.23 Unrealized @ Report Date +3.3%
DOX Amdocs Ltd 0.9%
Value $9.458M Shares 173,865 Share Price $54.40 * Est. Cost/Share $29.12 Unrealized @ Report Date +53.5%
COP Conocophillips 0.9%
Value $9.445M Shares 151,700 Share Price $62.26 * Est. Cost/Share $41.45 Unrealized @ Report Date +6.4%
NUE Nucor Corporation 0.9%
Value $9.335M Shares 196,400 Share Price $47.53 * Est. Cost/Share $37.44 Unrealized @ Report Date -1.6%
IFF International Flavors & Fragrances 0.9%
Value $9.201M Shares 78,370 Share Price $117.40 * Est. Cost/Share $59.43 Unrealized @ Report Date +52.7%
— Torchmark Corp 0.8%
Value $9.048M Shares 164,750 Share Price $54.92 Est. Cost/Share $60.69 Unrealized @ Report Date —
PM Philip Morris Intl Inc 0.8%
Value $8.994M Shares 119,400 Share Price $75.33 * Est. Cost/Share $48.00 Unrealized @ Report Date -7.9%
GPC Genuine Parts Co 0.8%
Value $8.937M Shares 95,900 Share Price $93.19 * Est. Cost/Share $65.85 Unrealized @ Report Date +3.8%
VOD Vodafone Group 0.8%
Value $8.747M Shares 267,644 Share Price $32.68 Est. Cost/Share $33.83 Unrealized @ Report Date -3.4%
— Linear Technology Corp 0.8%
Value $8.677M Shares 185,400 Share Price $46.80 Est. Cost/Share $46.54 Unrealized @ Report Date —
MUSA Murphy USA Inc 0.8%
Value $8.632M Shares 119,279 Share Price $72.37 * Est. Cost/Share $42.20 Unrealized @ Report Date +66.7%
CAG Conagra Foods 0.8%
Value $8.538M Shares 233,740 Share Price $36.53 * Est. Cost/Share $16.44 Unrealized @ Report Date +19.4%
ROST Ross Stores Inc 0.8%
Value $8.485M Shares 80,535 Share Price $105.36 * Est. Cost/Share $31.49 Unrealized @ Report Date +50.6%
EMR Emerson Elec Co 0.8%
Value $8.408M Shares 148,500 Share Price $56.62 * Est. Cost/Share $47.74 Unrealized @ Report Date -11.1%
— Ensco PLC SHS CL A 0.8%
Value $8.226M Shares 390,200 Share Price $21.08 Est. Cost/Share $52.49 Unrealized @ Report Date —
— Spectra Energy Corp 0.8%
Value $8.214M Shares 227,100 Share Price $36.17 Est. Cost/Share $36.27 Unrealized @ Report Date —
GIS General Mills Inc 0.8%
Value $8.128M Shares 143,600 Share Price $56.60 * Est. Cost/Share $33.46 Unrealized @ Report Date +16.3%
ACN Accenture PLC 0.7%
Value $8.039M Shares 85,800 Share Price $93.69 * Est. Cost/Share $68.94 Unrealized @ Report Date +13.6%
WLY John Wiley & Sons Inc Class A 0.7%
Value $7.962M Shares 130,230 Share Price $61.14 * Est. Cost/Share $28.29 Unrealized @ Report Date +56.2%
BHP BHP Billiton Ltd 0.7%
Value $7.961M Shares 171,310 Share Price $46.47 * Est. Cost/Share $59.87 Unrealized @ Report Date -26.4%
MOS Mosaic Company 0.7%
Value $7.953M Shares 172,665 Share Price $46.06 * Est. Cost/Share $44.19 Unrealized @ Report Date -15.9%
PG Procter & Gamble Co 0.7%
Value $7.915M Shares 96,600 Share Price $81.94 * Est. Cost/Share $63.85 Unrealized @ Report Date -4.9%
DLB Dolby Laboratories Inc CL A 0.7%
Value $7.877M Shares 206,425 Share Price $38.16 * Est. Cost/Share $30.17 Unrealized @ Report Date +9.6%
ETN Eaton Corp 0.7%
Value $7.765M Shares 114,300 Share Price $67.94 * Est. Cost/Share $53.18 Unrealized @ Report Date -0.7%
SO Southern Company 0.7%
Value $7.674M Shares 173,300 Share Price $44.28 * Est. Cost/Share $26.65 Unrealized @ Report Date +5.3%
— Raytheon Co 0.7%
Value $7.604M Shares 69,600 Share Price $109.25 Est. Cost/Share $106.88 Unrealized @ Report Date —
TRV Travelers Cos Inc 0.7%
Value $7.385M Shares 68,300 Share Price $108.13 * Est. Cost/Share $73.03 Unrealized @ Report Date +16.8%
DUK Duke Energy Corp New 0.7%
Value $7.381M Shares 96,133 Share Price $76.78 * Est. Cost/Share $42.14 Unrealized @ Report Date +16.8%
CPB Campbell Soup Co 0.7%
Value $7.271M Shares 156,200 Share Price $46.55 * Est. Cost/Share $31.44 Unrealized @ Report Date +5.7%
OXY Occidental Petroleum Corp 0.7%
Value $7.154M Shares 98,000 Share Price $73.00 * Est. Cost/Share $58.86 Unrealized @ Report Date -10.1%
— Kraft Foods Group Inc 0.7%
Value $7.03M Shares 80,700 Share Price $87.11 Est. Cost/Share $56.16 Unrealized @ Report Date —
DG Dollar General Corp 0.6%
Value $7.015M Shares 93,065 Share Price $75.38 * Est. Cost/Share $51.81 Unrealized @ Report Date +26.5%
MDT Medtronic PLC SHS 0.6%
Value $6.986M Shares 89,574 Share Price $77.99 * Est. Cost/Share $58.10 Unrealized @ Report Date +3.3%
MAT Mattel, Inc. 0.6%
Value $6.965M Shares 304,800 Share Price $22.85 Est. Cost/Share $42.33 Unrealized @ Report Date -46.0%
RGA Reinsurance Group of America 0.6%
Value $6.913M Shares 74,185 Share Price $93.19 Est. Cost/Share $73.46 Unrealized @ Report Date +26.9%
— Varian Medical Sys Inc 0.6%
Value $6.854M Shares 72,840 Share Price $94.10 Est. Cost/Share $86.52 Unrealized @ Report Date —
— Harris Corporation 0.6%
Value $6.702M Shares 85,100 Share Price $78.75 Est. Cost/Share $70.53 Unrealized @ Report Date —
MUR Murphy Oil Corp 0.6%
Value $6.661M Shares 142,950 Share Price $46.60 * Est. Cost/Share $33.78 Unrealized @ Report Date -8.3%
— Total SA 0.6%
Value $6.24M Shares 125,650 Share Price $49.66 Est. Cost/Share $50.46 Unrealized @ Report Date —
AAP Advance Auto Parts 0.6%
Value $6.199M Shares 41,410 Share Price $149.70 * Est. Cost/Share $128.40 Unrealized @ Report Date +2.0%
MSM MSC Industrial Direct Co 0.6%
Value $6.186M Shares 85,675 Share Price $72.20 Est. Cost/Share $81.78 Unrealized @ Report Date -11.7%
— CHUBB CORP 0.5%
Value $5.932M Shares 58,670 Share Price $101.11 Est. Cost/Share $94.98 Unrealized @ Report Date —
ADP Automatic Data Proc 0.5%
Value $5.721M Shares 66,800 Share Price $85.64 * Est. Cost/Share $63.63 Unrealized @ Report Date +6.6%
— Staples Inc 0.5%
Value $5.27M Shares 323,600 Share Price $16.29 Est. Cost/Share $15.87 Unrealized @ Report Date —
RCI Rogers Communications 0.5%
Value $5.224M Shares 156,040 Share Price $33.48 Est. Cost/Share $41.83 Unrealized @ Report Date -20.0%
UVV Universal Corp Va 0.5%
Value $5.186M Shares 109,970 Share Price $47.16 Est. Cost/Share $43.73 Unrealized @ Report Date +7.8%
BA Boeing Company 0.4%
Value $4.743M Shares 31,600 Share Price $150.09 * Est. Cost/Share $119.49 Unrealized @ Report Date +10.5%
FITB Fifth Third Bancorp 0.4%
Value $4.57M Shares 242,470 Share Price $18.85 * Est. Cost/Share $13.36 Unrealized @ Report Date -2.4%
USB Us Bancorp (new) 0.4%
Value $4.398M Shares 100,700 Share Price $43.67 * Est. Cost/Share $29.37 Unrealized @ Report Date +1.7%
RY Royal Bank of Canada 0.4%
Value $4.388M Shares 72,700 Share Price $60.36 Est. Cost/Share $65.03 Unrealized @ Report Date -7.2%
— Joy Global Inc 0.4%
Value $4.358M Shares 111,240 Share Price $39.18 Est. Cost/Share $48.99 Unrealized @ Report Date —
MMM 3m Company 0.4%
Value $4.074M Shares 24,700 Share Price $164.94 * Est. Cost/Share $90.93 Unrealized @ Report Date +6.9%
— Apache Corp 0.4%
Value $3.855M Shares 63,895 Share Price $60.33 Est. Cost/Share $73.30 Unrealized @ Report Date —
FE First Energy Corp 0.3%
Value $3.541M Shares 101,000 Share Price $35.06 * Est. Cost/Share $24.52 Unrealized @ Report Date -8.9%
DE Deere Co 0.3%
Value $3.323M Shares 37,900 Share Price $87.68 * Est. Cost/Share $70.66 Unrealized @ Report Date +2.8%
HAS Hasbro Inc 0.3%
Value $2.903M Shares 45,900 Share Price $63.25 * Est. Cost/Share $41.19 Unrealized @ Report Date +8.0%
VALE Vale 0.2%
Value $2.559M Shares 452,955 Share Price $5.65 Est. Cost/Share $13.60 Unrealized @ Report Date -58.5%
— Agrium Inc 0.2%
Value $2.534M Shares 24,300 Share Price $104.28 Est. Cost/Share $93.82 Unrealized @ Report Date —
PKX Posco 0.2%
Value $2.458M Shares 44,960 Share Price $54.67 Est. Cost/Share $75.62 Unrealized @ Report Date -27.7%
— Noble Corp PLC 0.2%
Value $2.349M Shares 164,525 Share Price $14.28 Est. Cost/Share $35.61 Unrealized @ Report Date —
DIT Amcon Distributing Co 0.2%
Value $2.054M Shares 25,548 Share Price $80.40 * Est. Cost/Share $63.82 Unrealized @ Report Date +3.4%
— Axia NetMedia Corp 0.2%
Value $2.033M Shares 799,580 Share Price $2.54 Est. Cost/Share $1.57 Unrealized @ Report Date —
— Creston PLC 0.2%
Value $1.987M Shares 1,144,135 Share Price $1.74 Est. Cost/Share $1.97 Unrealized @ Report Date —
VSEC VSE Corp 0.2%
Value $1.958M Shares 23,916 Share Price $81.87 * Est. Cost/Share $26.92 Unrealized @ Report Date +39.9%
— Nicholas Financial Inc 0.2%
Value $1.91M Shares 136,370 Share Price $14.01 Est. Cost/Share $12.68 Unrealized @ Report Date —
— HomeServe 0.2%
Value $1.897M Shares 333,955 Share Price $5.68 Est. Cost/Share $4.70 Unrealized @ Report Date —
— Leucadia National Corp 0.2%
Value $1.893M Shares 84,935 Share Price $22.29 Est. Cost/Share $25.93 Unrealized @ Report Date —
PLSDF Pulse Seismic Inc 0.2%
Value $1.859M Shares 817,335 Share Price $2.27 Est. Cost/Share $3.16 Unrealized @ Report Date -28.3%
— Countrywide PLC 0.2%
Value $1.852M Shares 242,770 Share Price $7.63 Est. Cost/Share $7.31 Unrealized @ Report Date —
— Span-America Medical Systems Inc. 0.2%
Value $1.849M Shares 95,619 Share Price $19.34 Est. Cost/Share $20.41 Unrealized @ Report Date —
CNRD Conrad Industries Inc 0.2%
Value $1.801M Shares 58,095 Share Price $31.00 * Est. Cost/Share $30.59 Unrealized @ Report Date -3.6%
RYAM Rayonier Advanced Materials 0.2%
Value $1.738M Shares 116,665 Share Price $14.90 Est. Cost/Share $31.05 Unrealized @ Report Date -52.0%
AJMPF Ashmore Group PLC 0.1%
Value $1.602M Shares 379,255 Share Price $4.22 * Est. Cost/Share $2.85 Unrealized @ Report Date -13.3%
— EGI Financial Holdings Inc 0.1%
Value $1.443M Shares 116,380 Share Price $12.40 Est. Cost/Share $12.34 Unrealized @ Report Date —
STRL Sterling Construction Co Inc 0.1%
Value $1.098M Shares 242,825 Share Price $4.52 Est. Cost/Share $8.44 Unrealized @ Report Date -46.5%
BLBD Blue Bird Corporation 0.1%
Value $1.086M Shares 105,945 Share Price $10.25 Est. Cost/Share $9.70 Unrealized @ Report Date +5.6%
META Facebook Inc 0.1%
Value $987K Shares 12,000 Share Price $82.25 Est. Cost/Share $75.91 Unrealized @ Report Date +7.6%
— Civeo Corp 0.1%
Value $609K Shares 239,665 Share Price $2.54 Est. Cost/Share $23.99 Unrealized @ Report Date —
FLO Flowers Foods Inc Com 0.0%
Value $316K Shares 13,882 Share Price $22.76 * Est. Cost/Share $13.91 Unrealized @ Report Date +8.4%
IVZ Invesco LTD 0.0%
Value $285K Shares 7,187 Share Price $39.65 * Est. Cost/Share $18.88 Unrealized @ Report Date +30.3%
— Puresafe Water Systems Inc 0.0%
Value $0 Shares 14,000 Share Price $0.00 Est. Cost/Share — Unrealized @ Report Date —