Location: Madison, WI
CIK: 0001521951 · Show all filings
Period: Q4 2021 (← Previous) (Next →)
Filing Date: Feb 10, 2022
Total Value: $945M (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Est. Cost | Unrealized | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|
| VTI | Vanguard Total Stock Market ET | 935,825 | $226M | 23.9% | $112.85 | — | Common | 922908769 |
| IEFA | iShares Core MSCI EAFE ETF | 1,619,590 | $121M | 12.8% | $68.28 | — | Common | 46432F842 |
| IWF | iShares Russell 1000 Growth ET | 314,739 | $96.18M | 10.2% | $169.07 | — | Common | 464287614 |
| MTUM | iShares Edge MSCI USA Momentum | 400,083 | $72.74M | 7.7% | $137.30 | — | Common | 46432F396 |
| IJR | iShares Core S&P Small-Cap ETF | 572,706 | $65.58M | 6.9% | $76.62 | — | Common | 464287804 |
| AGG | iShares Core US Aggregate Bond | 534,417 | $60.97M | 6.5% | $111.30 | — | Common | 464287226 |
| IWD | iShares Russell 1000 Value ETF | 295,838 | $49.68M | 5.3% | $119.90 | — | Common | 464287598 |
| IJH | iShares Core S&P Mid-Cap ETF | 153,854 | $43.55M | 4.6% | $173.80 | — | Common | 464287507 |
| SPY | SPDR S&P 500 ETF | 44,938 | $21.34M | 2.3% | $248.19 | — | Common | 78462F103 |
| FBIZ | First Business Financial Servi | 342,705 | $9.997M | 1.1% | $14.39 | +82.3% | Common | 319390100 |
| AAPL | Apple Inc | 56,178 | $9.976M | 1.1% | $95.30 | +62.3% | Common | 037833100 |
| FISV | Fiserv Inc | 64,929 | $6.739M | 0.7% | $77.30 | +33.8% | Common | 337738108 |
| GOOGL | Alphabet Inc Cap Stk Cl A | 2,000 | $5.794M | 0.6% | $80.20 | +78.2% | Common | 02079K305 |
| MUB | iShares National Muni Bond ETF | 40,840 | $4.749M | 0.5% | $111.58 | — | Common | 464288414 |
| MSFT | Microsoft Corp | 14,114 | $4.747M | 0.5% | $118.54 | +164.4% | Common | 594918104 |
| JPM | JPMorgan Chase & Co | 25,810 | $4.087M | 0.4% | $95.80 | +54.3% | Common | 46625H100 |
| PEP | Pepsico Inc | 17,777 | $3.088M | 0.3% | $119.70 | +19.8% | Common | 713448108 |
| CSCO | Cisco Systems Inc | 46,283 | $2.933M | 0.3% | $40.44 | +24.8% | Common | 17275R102 |
| IVV | iShares S&P 500 Core | 5,516 | $2.631M | 0.3% | $332.82 | — | Common | 464287200 |
| HD | Home Depot Inc | 5,993 | $2.487M | 0.3% | $152.68 | +124.8% | Common | 437076102 |
| ADI | Analog Devices Inc | 13,778 | $2.422M | 0.3% | $98.93 | +66.4% | Common | 032654105 |
| DIS | Walt Disney Company | 15,555 | $2.409M | 0.3% | $113.89 | +38.5% | Common | 254687106 |
| AMZN | Amazon.com Inc | 715 | $2.384M | 0.3% | $161.20 | +6.2% | Common | 023135106 |
| — | Lam Research Corporation | 3,242 | $2.331M | 0.2% | $272.04 | — | Common | 512807108 |
| XLK | Technology Select Sector SPDR | 13,335 | $2.319M | 0.2% | $110.83 | — | Common | 81369Y803 |
| AMT | American Tower Corp | 7,548 | $2.208M | 0.2% | $128.36 | +86.6% | Common | 03027X100 |
| KO | Coca-Cola Co | 36,904 | $2.185M | 0.2% | $37.21 | +32.2% | Common | 191216100 |
| AVGO | Broadcom Inc | 3,216 | $2.14M | 0.2% | $24.62 | +110.4% | Common | 11135F101 |
| MCD | McDonald's Corp | 7,834 | $2.1M | 0.2% | $184.48 | +24.5% | Common | 580135101 |
| LOW | Lowe's Companies Inc | 8,106 | $2.095M | 0.2% | $89.19 | +146.5% | Common | 548661107 |
| — | Arista Networks Inc | 14,315 | $2.058M | 0.2% | $167.55 | — | Common | 040413106 |
| KLAC | Kla-tencor Corp | 4,746 | $2.041M | 0.2% | $133.03 | +177.8% | Common | 482480100 |
| UNH | UnitedHealth Group Inc | 3,989 | $2.003M | 0.2% | $181.10 | +133.1% | Common | 91324P102 |
| TXN | Texas Instruments Inc | 10,005 | $1.886M | 0.2% | $104.21 | +63.3% | Common | 882508104 |
| JNJ | Johnson & Johnson | 10,977 | $1.878M | 0.2% | $133.20 | +8.9% | Common | 478160104 |
| ELV | Anthem Inc | 3,885 | $1.801M | 0.2% | $226.09 | +75.7% | Common | 036752103 |
| QCOM | Qualcomm Inc | 9,491 | $1.736M | 0.2% | $87.80 | +66.4% | Common | 747525103 |
| PG | Procter & Gamble Co | 9,791 | $1.602M | 0.2% | $100.51 | +33.5% | Common | 742718109 |
| LLY | Lilly Eli Co | 5,793 | $1.6M | 0.2% | $130.17 | +87.3% | Common | 532457108 |
| ABBV | Abbvie Inc Com | 11,720 | $1.587M | 0.2% | $92.98 | +9.4% | Common | 00287Y109 |
| COST | Costco Wholesale Corp | 2,788 | $1.583M | 0.2% | $296.91 | +64.4% | Common | 22160K105 |
| PAYX | Paychex Inc | 11,549 | $1.576M | 0.2% | $55.67 | +97.3% | Common | 704326107 |
| ALL | Allstate Corp | 13,356 | $1.571M | 0.2% | $70.65 | +51.3% | Common | 020002101 |
| ICE | Intercontinental Exchange Inc | 11,353 | $1.553M | 0.2% | $63.38 | +97.8% | Common | 45866F104 |
| TJX | TJX Companies Inc | 20,352 | $1.545M | 0.2% | $43.24 | +51.0% | Common | 872540109 |
| CSX | CSX Corp Com | 40,254 | $1.514M | 0.2% | $29.16 | +14.1% | Common | 126408103 |
| RSG | Republic Services Inc | 10,732 | $1.497M | 0.2% | $84.15 | +49.7% | Common | 760759100 |
| JCI | Johnson Controls Intl, PLC | 18,288 | $1.487M | 0.2% | $41.41 | +68.2% | Common | G51502105 |
| MU | Micron Technology Inc | 15,883 | $1.48M | 0.2% | $81.17 | -6.0% | Common | 595112103 |
| IWB | iShares Russell 1000 ETF | 5,578 | $1.475M | 0.2% | $155.86 | — | Common | 464287622 |
| SBUX | Starbucks Corp | 12,595 | $1.473M | 0.2% | $82.83 | +23.4% | Common | 855244109 |
| SYK | Stryker Corp | 5,481 | $1.466M | 0.2% | $171.97 | +46.0% | Common | 863667101 |
| ABT | Abbott Laboratories | 10,217 | $1.438M | 0.2% | $114.87 | +3.3% | Common | 002824100 |
| FIS | Fidelity National Information | 13,171 | $1.438M | 0.2% | $65.52 | +55.8% | Common | 31620M106 |
| AMGN | Amgen Inc | 6,379 | $1.435M | 0.2% | $155.12 | +19.4% | Common | 031162100 |
| XLE | Energy Select Sector SPDR ETF | 25,475 | $1.414M | 0.1% | $36.05 | — | Common | 81369Y506 |
| WTRG | Essential Utilities, Inc | 25,913 | $1.391M | 0.1% | $45.62 | +6.4% | Common | 29670G102 |
| MRK | Merck & Co Inc | 17,949 | $1.376M | 0.1% | $62.07 | +12.6% | Common | 58933Y105 |
| TMUS | T Mobile US Inc | 11,626 | $1.348M | 0.1% | $97.97 | +16.0% | Common | 872590104 |
| EA | Electronic Arts Inc | 10,124 | $1.335M | 0.1% | $116.41 | +12.9% | Common | 285512109 |
| EBAY | eBay Inc | 19,987 | $1.329M | 0.1% | $38.10 | +73.3% | Common | 278642103 |
| COR | Amerisourcebergen Corp | 9,992 | $1.328M | 0.1% | $81.55 | +43.6% | Common | 03073E105 |
| USMV | iShares Edge MSCI Min Vol USA | 16,160 | $1.307M | 0.1% | $64.22 | — | Common | 46429B697 |
| VB | Vanguard Small-Cap ETF | 5,736 | $1.296M | 0.1% | $169.10 | — | Common | 922908751 |
| GNRC | Generac Holdings Inc | 3,637 | $1.28M | 0.1% | $341.88 | +21.3% | Common | 368736104 |
| RIO | Rio Tinto PLC Sponsored ADR | 18,390 | $1.231M | 0.1% | $74.82 | — | Common | 767204100 |
| EXPE | Expedia Group Inc New | 6,791 | $1.227M | 0.1% | $127.49 | +32.2% | Common | 30212P303 |
| PGR | Progressive Corp | 11,616 | $1.192M | 0.1% | $60.71 | +41.3% | Common | 743315103 |
| PM | Philip Morris International In | 12,068 | $1.146M | 0.1% | $56.96 | +34.0% | Common | 718172109 |
| VO | Vanguard Mid-Cap ETF | 4,451 | $1.134M | 0.1% | $239.61 | — | Common | 922908629 |
| DRI | Darden Restaurants Inc | 7,428 | $1.119M | 0.1% | $106.49 | +21.3% | Common | 237194105 |
| NVDA | Nvidia Corp | 3,756 | $1.105M | 0.1% | $20.62 | +33.2% | Common | 67066G104 |
| ARKK | Ark Innovation | 11,627 | $1.1M | 0.1% | $112.73 | — | Common | 00214Q104 |
| IWM | iShares Russell 2000 | 4,456 | $991K | 0.1% | $182.48 | — | Common | 464287655 |
| C | Citigroup Inc | 16,364 | $988K | 0.1% | $62.15 | -8.0% | Common | 172967424 |
| INTC | Intel Corp | 18,404 | $948K | 0.1% | $41.88 | +12.9% | Common | 458140100 |
| MDY | SPDRA S&P MidCap 400 ETF | 1,808 | $936K | 0.1% | $341.69 | — | Common | 78467Y107 |
| GOOG | Alphabet Inc Cap Stk Cl C | 321 | $929K | 0.1% | $59.84 | +139.7% | Common | 02079K107 |
| IWO | iShares Russell 2000 Growth | 3,152 | $924K | 0.1% | $132.15 | — | Common | 464287648 |
| XLF | Financial Select Sector SPDR E | 23,489 | $917K | 0.1% | $21.88 | — | Common | 81369Y605 |
| NKE | Nike Inc | 5,330 | $888K | 0.1% | $100.36 | +54.0% | Common | 654106103 |
| KR | Kroger Co | 19,605 | $887K | 0.1% | $22.76 | +69.0% | Common | 501044101 |
| XOM | Exxon Mobil Corp | 14,501 | $887K | 0.1% | $52.50 | +2.7% | Common | 30231G102 |
| V | Visa Inc | 4,065 | $881K | 0.1% | $219.23 | -5.1% | Common | 92826C839 |
| PWR | Quanta Services Inc | 7,668 | $879K | 0.1% | $37.33 | +206.8% | Common | 74762E102 |
| MDLZ | Mondelez Intl Inc Class A | 12,974 | $860K | 0.1% | $26.95 | +105.3% | Common | 609207105 |
| PYPL | Paypal Hldgs Inc | 4,475 | $844K | 0.1% | $133.68 | +61.5% | Common | 70450Y103 |
| VOX | Vanguard Communication SVCS ET | 6,200 | $840K | 0.1% | $83.80 | — | Common | 92204A884 |
| XLI | Industrials Select Sector SPDR | 7,928 | $839K | 0.1% | $63.61 | — | Common | 81369Y704 |
| NICE | Nice Ltd Sponsored ADR | 2,713 | $824K | 0.1% | $147.85 | — | Common | 653656108 |
| TTEK | Tetra Tech Inc New | 4,676 | $794K | 0.1% | $15.04 | +129.0% | Common | 88162G103 |
| IWN | iShares Russell 2000 Value | 4,662 | $774K | 0.1% | $94.29 | — | Common | 464287630 |
| APD | Air Prods Chems Inc | 2,460 | $748K | 0.1% | $204.76 | +28.8% | Common | 009158106 |
| — | BlackRock Inc | 799 | $732K | 0.1% | $487.17 | — | Common | 09247X101 |
| ACN | Accenture PLC | 1,677 | $695K | 0.1% | $151.62 | +126.4% | Common | G1151C101 |
| CRL | Charles River Labs Intl | 1,825 | $688K | 0.1% | $197.17 | +97.0% | Common | 159864107 |
| BAC | Bank Of America Corp | 15,403 | $685K | 0.1% | $25.07 | +63.6% | Common | 060505104 |
| — | Thomson Reuters Corp | 5,581 | $668K | 0.1% | $68.93 | — | Common | 884903709 |
| MGEE | MGE Energy Inc | 7,203 | $592K | 0.1% | $64.85 | +8.2% | Common | 55277P104 |
| AON | Aon PLC Shs Cl A | 1,921 | $577K | 0.1% | $198.34 | +46.7% | Common | G0403H108 |
| META | Meta Platforms Inc | 1,633 | $549K | 0.1% | $312.69 | +5.4% | Common | 30303M102 |
| MA | Mastercard Inc Cl A | 1,504 | $540K | 0.1% | $347.56 | -2.8% | Common | 57636Q104 |
| CVX | Chevron Corp | 4,525 | $531K | 0.1% | $73.12 | +31.4% | Common | 166764100 |
| DOX | Amdocs Ltd ADR | 7,038 | $527K | 0.1% | $53.80 | +27.6% | Common | G02602103 |
| PFE | Pfizer Inc | 8,901 | $526K | 0.1% | $29.71 | +35.4% | Common | 717081103 |
| ISRG | Intuitive Surgical Inc | 1,410 | $507K | 0.1% | $320.54 | +7.3% | Common | 46120E602 |
| BMO | Bank Of Montreal | 4,635 | $499K | 0.1% | $40.30 | +124.8% | Common | 063671101 |
| AMD | Advanced Micro Devices Inc | 3,422 | $492K | 0.1% | $89.72 | +49.8% | Common | 007903107 |
| VUG | Vanguard Index Growth | 1,502 | $482K | 0.1% | $134.49 | — | Common | 922908736 |
| — | TE Connectivity Ltd | 2,980 | $481K | 0.1% | $87.17 | — | Common | H84989104 |
| — | Royal Dutch Shell ADR | 11,076 | $481K | 0.1% | $37.81 | — | Common | 780259206 |
| PNC | PNC Financial Services Group I | 2,317 | $465K | 0.0% | $101.47 | +71.8% | Common | 693475105 |
| GLW | Corning Inc | 11,944 | $445K | 0.0% | $26.80 | +24.4% | Common | 219350105 |
| TDG | Transdigm Group Inc | 662 | $421K | 0.0% | $320.31 | +62.5% | Common | 893641100 |
| NEE | Nextera Energy Inc | 4,491 | $419K | 0.0% | $63.44 | +21.9% | Common | 65339F101 |
| RSP | Invesco S & P 500 Equal Weight | 2,498 | $407K | 0.0% | $101.68 | — | Common | 46137V357 |
| AMAT | Applied Materials Inc | 2,565 | $404K | 0.0% | $130.59 | +6.9% | Common | 038222105 |
| WDC | Western Digital Corp | 6,074 | $396K | 0.0% | $32.78 | +32.1% | Common | 958102105 |
| VTV | Vanguard Index Value | 2,614 | $385K | 0.0% | $97.93 | — | Common | 922908744 |
| T | AT&T Inc | 15,621 | $384K | 0.0% | $16.12 | -9.0% | Common | 00206R102 |
| TWLO | Twilio Inc | 1,440 | $379K | 0.0% | $364.14 | -17.9% | Common | 90138F102 |
| UNP | Union Pacific Corp | 1,489 | $375K | 0.0% | $149.49 | +43.8% | Common | 907818108 |
| MO | Altria Group Inc | 7,616 | $361K | 0.0% | $25.79 | +27.1% | Common | 02209S103 |
| GLD | Spdr Gold Trust Shs | 2,100 | $359K | 0.0% | $124.33 | — | Common | 78463V107 |
| NFLX | Netflix Inc | 571 | $344K | 0.0% | $51.12 | +25.0% | Common | 64110L106 |
| WMT | Wal-Mart Inc | 2,373 | $343K | 0.0% | $30.56 | +47.8% | Common | 931142103 |
| MRNA | Moderna Inc | 1,341 | $341K | 0.0% | $349.37 | -16.3% | Common | 60770K107 |
| SNOW | Snowflake Inc | 1,002 | $339K | 0.0% | $348.46 | 0.0% | Common | 833445109 |
| AMP | Ameriprise Financial Inc | 1,093 | $330K | 0.0% | $208.72 | +33.3% | Common | 03076C106 |
| KMB | Kimberly-Clark Corp | 2,308 | $330K | 0.0% | $103.75 | +11.1% | Common | 494368103 |
| MCHP | Microchip Technology Inc | 3,746 | $326K | 0.0% | $70.75 | +4.4% | Common | 595017104 |
| MRVL | Marvell Technology Group LTD | 3,600 | $315K | 0.0% | $58.88 | +24.7% | Common | 573874104 |
| BMY | Bristol Myers Squibb Co | 4,900 | $306K | 0.0% | $53.92 | -8.7% | Common | 110122108 |
| CWB | SPDR Bloomberg Convertible Sec | 3,650 | $303K | 0.0% | $83.01 | — | Common | 78464A359 |
| CTAS | Cintas Corporation | 677 | $300K | 0.0% | $103.73 | 0.0% | Common | 172908105 |
| SCHX | Schwab US Large-Cap ETF | 2,598 | $296K | 0.0% | $103.93 | — | Common | 808524201 |
| XEL | Xcel Energy Inc. | 4,291 | $291K | 0.0% | $56.85 | 0.0% | Common | 98389B100 |
| USB | US Bancorp | 5,105 | $287K | 0.0% | $35.24 | +38.6% | Common | 902973304 |
| BRK/B | Berkshire Hathaway INC-CL B | 947 | $283K | 0.0% | $286.41 | 0.0% | Common | 084670702 |
| ACWX | iShares MSCI ACWI ex US | 4,987 | $277K | 0.0% | $43.31 | — | Common | 464288240 |
| ITW | Illinois Tool Works Inc | 1,101 | $272K | 0.0% | $149.02 | +41.1% | Common | 452308109 |
| BABA | Alibaba Group Hldg Ltd Sponsor | 2,269 | $270K | 0.0% | $141.23 | — | Common | 01609W102 |
| VWENX | Vanguard Wellington Adm (65/3 | 3,211 | $269K | 0.0% | $83.77 | — | Common | 921935201 |
| VEA | Vanguard FTSE Developed Market | 5,245 | $268K | 0.0% | $44.12 | — | Common | 921943858 |
| AXP | American Express CO | 1,630 | $267K | 0.0% | $149.70 | +8.1% | Common | 025816109 |
| IQV | Iqvia Holdings Inc | 943 | $266K | 0.0% | $234.08 | +10.9% | Common | 46266C105 |
| TMO | Thermo Fisher Scientific Inc | 393 | $262K | 0.0% | $617.25 | 0.0% | Common | 883556102 |
| QQQ | Invesco Qqq Tr ETF | 657 | $261K | 0.0% | $358.81 | — | Common | 46090E103 |
| ETN | Eaton Corp PLC | 1,479 | $256K | 0.0% | $133.92 | +16.1% | Common | G29183103 |
| NMIH | NMI Holdings Inc Cl A | 11,604 | $254K | 0.0% | $18.62 | +19.3% | Common | 629209305 |
| EFAV | iShares Edge MSCI Min Vol EAFE | 3,288 | $252K | 0.0% | $62.51 | — | Common | 46429B689 |
| WM | Waste Mgmt Inc Del | 1,495 | $250K | 0.0% | $128.55 | +17.2% | Common | 94106L109 |
| EXAS | Exact Sciences Corp | 3,100 | $241K | 0.0% | $84.96 | +3.9% | Common | 30063P105 |
| WEYS | Weyco Group Inc | 9,852 | $236K | 0.0% | $22.98 | +1.6% | Common | 962149100 |
| ADP | Automatic Data Processing Inc | 931 | $230K | 0.0% | $207.28 | 0.0% | Common | 053015103 |
| ADBE | Adobe Inc | 404 | $229K | 0.0% | $521.98 | +19.8% | Common | 00724F101 |
| ATI | Allegheny Technologies Inc | 14,325 | $228K | 0.0% | $24.34 | -34.0% | Common | 01741R102 |
| DHR | Danaher Corp | 692 | $228K | 0.0% | $270.11 | 0.0% | Common | 235851102 |
| RMD | ResMed Inc | 877 | $228K | 0.0% | $202.06 | +23.8% | Common | 761152107 |
| LULU | Lululemon Athletica Inc | 575 | $225K | 0.0% | $401.71 | +6.4% | Common | 550021109 |
| BDX | Becton, Dickinson and Company | 895 | $225K | 0.0% | $223.48 | 0.0% | Common | 075887109 |
| EFA | iShares MSCI EAFE ETF | 2,837 | $223K | 0.0% | $75.78 | — | Common | 464287465 |
| IXN | Ishares Tr Global Tech ETF | 3,414 | $220K | 0.0% | $64.44 | — | Common | 464287291 |
| AJG | Arthur J. Gallagher & Co | 1,276 | $216K | 0.0% | $156.75 | 0.0% | Common | 363576109 |
| CVS | CVS Health Corp | 2,060 | $213K | 0.0% | $80.49 | 0.0% | Common | 126650100 |
| IWS | iShares Russell Mid-Cap Value | 1,735 | $212K | 0.0% | $122.19 | — | Common | 464287473 |
| SLB | Schlumberger Ltd | 6,970 | $209K | 0.0% | $28.71 | 0.0% | Common | 806857108 |
| ADSK | Autodesk Inc | 735 | $207K | 0.0% | $291.48 | 0.0% | Common | 052769106 |
| PLTR | Palantir Technologies Inc | 10,811 | $197K | 0.0% | $22.08 | 0.0% | Common | 69608A108 |
| — | Goedecker Inc. | 10,000 | $24,000 | 0.0% | $2.40 | — | Common | 28252C109 |