Willis Investment Counsel Diversified Active

Location: Gainesville, GA

CIK: 0001310929 · Show all filings

Period: Q2 2026 (← Previous) (Next →)

Filing Date: Aug 3, 2026

Total Value: $2.098B (100.0% shares, 0.0% debt)

Holdings (125)

CSCO Cisco Systems Inc 5.0%
Value $104M Shares 884,202 Share Price $117.46 Est. Cost/Share $46.49 Unrealized @ Report Date +152.7%
JNJ Johnson And Johnson 3.7%
Value $78.6M Shares 309,486 Share Price $253.97 Est. Cost/Share $119.07 Unrealized @ Report Date +113.3%
TXN Texas Instruments Inc 3.4%
Value $70.64M Shares 237,001 Share Price $298.07 Est. Cost/Share $124.12 Unrealized @ Report Date +140.1%
CAT Caterpillar Inc Del 2.8%
Value $58.11M Shares 54,570 Share Price $1064.90 Est. Cost/Share $239.60 Unrealized @ Report Date +344.4%
CB Chubb Ltd 2.6%
Value $55.5M Shares 162,875 Share Price $340.74 Est. Cost/Share $193.64 Unrealized @ Report Date +76.0%
LMT Lockheed Martin Corp 2.3%
Value $49.05M Shares 96,275 Share Price $509.46 Est. Cost/Share $366.99 Unrealized @ Report Date +38.8%
PAYX Paychex Inc 2.2%
Value $45.99M Shares 467,688 Share Price $98.33 Est. Cost/Share $88.78 Unrealized @ Report Date +10.8%
MSFT Microsoft Corp 2.2%
Value $45.19M Shares 121,147 Share Price $373.02 Est. Cost/Share $187.41 Unrealized @ Report Date +99.0%
PFE Pfizer Inc 2.1%
Value $43.79M Shares 1,818,508 Share Price $24.08 Est. Cost/Share $26.35 Unrealized @ Report Date -8.6%
MRK Merck & Company, Inc 1.9%
Value $40.19M Shares 312,767 Share Price $128.50 Est. Cost/Share $71.35 Unrealized @ Report Date +80.1%
HD Home Depot Inc 1.9%
Value $39.81M Shares 112,868 Share Price $352.68 Est. Cost/Share $261.60 Unrealized @ Report Date +34.8%
AFL Aflac Inc 1.8%
Value $38.05M Shares 324,544 Share Price $117.25 Est. Cost/Share $48.43 Unrealized @ Report Date +142.1%
FTNT Fortinet, Inc 1.7%
Value $35.47M Shares 230,869 Share Price $153.62 Est. Cost/Share $73.40 Unrealized @ Report Date +109.3%
— Exxon Mobil Corp 1.6%
Value $33.75M Shares 246,874 Share Price $136.72 Est. Cost/Share $136.72 Unrealized @ Report Date —
HSY Hershey Co 1.6%
Value $33.47M Shares 190,740 Share Price $175.45 Est. Cost/Share $176.04 Unrealized @ Report Date -0.3%
GNRC Generac 1.6%
Value $33.38M Shares 113,995 Share Price $292.81 Est. Cost/Share $141.50 Unrealized @ Report Date +106.9%
KEYS Keysight Technologies 1.6%
Value $33.28M Shares 95,062 Share Price $350.07 Est. Cost/Share $182.10 Unrealized @ Report Date +92.2%
ADP Automatic Data Proc 1.6%
Value $33.16M Shares 148,056 Share Price $223.95 Est. Cost/Share $211.00 Unrealized @ Report Date +6.1%
ACN Accenture PLC 1.6%
Value $33.1M Shares 265,973 Share Price $124.44 Est. Cost/Share $247.41 Unrealized @ Report Date -49.7%
ETN Eaton Corp 1.6%
Value $32.8M Shares 76,973 Share Price $426.12 Est. Cost/Share $212.16 Unrealized @ Report Date +100.8%
PEP Pepsico Inc 1.5%
Value $32.43M Shares 239,514 Share Price $135.40 Est. Cost/Share $130.25 Unrealized @ Report Date +4.0%
MDT Medtronic Inc 1.5%
Value $32.43M Shares 414,539 Share Price $78.23 Est. Cost/Share $81.44 Unrealized @ Report Date -3.9%
AAPL Apple Computer 1.5%
Value $32.2M Shares 111,285 Share Price $289.36 Est. Cost/Share $151.93 Unrealized @ Report Date +90.5%
DGX Quest Diagnostics, Inc. 1.5%
Value $32.11M Shares 151,500 Share Price $211.95 Est. Cost/Share $111.70 Unrealized @ Report Date +89.7%
ABT Abbott Laboratories 1.5%
Value $31.34M Shares 345,349 Share Price $90.74 Est. Cost/Share $113.09 Unrealized @ Report Date -19.8%
PG Procter & Gamble Co 1.5%
Value $30.7M Shares 209,370 Share Price $146.64 Est. Cost/Share $145.11 Unrealized @ Report Date +1.1%
COP Conocophillips 1.4%
Value $28.51M Shares 274,201 Share Price $103.96 Est. Cost/Share $90.69 Unrealized @ Report Date +14.6%
AEP American Electric Power Co 1.3%
Value $27.78M Shares 203,038 Share Price $136.81 Est. Cost/Share $72.60 Unrealized @ Report Date +88.4%
BHP BHP Billiton Ltd 1.3%
Value $27.6M Shares 331,239 Share Price $83.31 Est. Cost/Share $53.52 Unrealized @ Report Date +55.7%
GWW W. W. Grainger, Inc. 1.3%
Value $27.35M Shares 20,102 Share Price $1360.40 Est. Cost/Share $1053.48 Unrealized @ Report Date +29.1%
VLO Valero Energy Corp 1.3%
Value $27.16M Shares 104,300 Share Price $260.44 Est. Cost/Share $86.79 Unrealized @ Report Date +200.1%
SNY Sanofi-Aventis 1.2%
Value $25.69M Shares 602,300 Share Price $42.66 Est. Cost/Share $50.22 Unrealized @ Report Date -15.0%
JPM JP Morgan Chase & Co 1.2%
Value $25.47M Shares 77,798 Share Price $327.33 Est. Cost/Share $145.46 Unrealized @ Report Date +125.0%
DRI Darden Restaurants Inc 1.2%
Value $25.22M Shares 122,400 Share Price $206.01 Est. Cost/Share $154.94 Unrealized @ Report Date +33.0%
TSCO Tractor Supply Co 1.1%
Value $24.01M Shares 759,707 Share Price $31.61 Est. Cost/Share $48.45 Unrealized @ Report Date -34.8%
MMM 3m Company 1.1%
Value $23.77M Shares 146,840 Share Price $161.91 Est. Cost/Share $103.67 Unrealized @ Report Date +56.2%
VZ Verizon Communications Com 1.1%
Value $23.63M Shares 557,990 Share Price $42.34 Est. Cost/Share $36.18 Unrealized @ Report Date +17.0%
GD General Dynamics Corp 1.1%
Value $23.56M Shares 66,500 Share Price $354.24 Est. Cost/Share $201.00 Unrealized @ Report Date +76.2%
AXP American Express 1.1%
Value $22.89M Shares 67,676 Share Price $338.25 Est. Cost/Share $146.38 Unrealized @ Report Date +131.1%
MCD Mcdonalds Corp Com 1.1%
Value $22.84M Shares 84,485 Share Price $270.31 Est. Cost/Share $274.27 Unrealized @ Report Date -1.4%
SHEL Shell 1.1%
Value $22.64M Shares 292,008 Share Price $77.54 Est. Cost/Share $55.28 Unrealized @ Report Date +40.3%
AMAT Applied Material Inc 1.1%
Value $22.51M Shares 31,135 Share Price $723.00 Est. Cost/Share $179.19 Unrealized @ Report Date +303.5%
CLX Clorox Co Del Com 1.0%
Value $21.88M Shares 229,300 Share Price $95.44 Est. Cost/Share $154.60 Unrealized @ Report Date -38.3%
DE Deere Co 1.0%
Value $21.69M Shares 34,200 Share Price $634.33 Est. Cost/Share $281.97 Unrealized @ Report Date +125.0%
LLY Eli Lilly & Co 1.0%
Value $21.61M Shares 18,017 Share Price $1199.43 Est. Cost/Share $813.72 Unrealized @ Report Date +47.4%
ADBE Adobe Systems Inc 1.0%
Value $21.28M Shares 103,802 Share Price $205.02 Est. Cost/Share $290.83 Unrealized @ Report Date -29.5%
LH Lab Corp Of Amer 1.0%
Value $21.09M Shares 75,319 Share Price $280.00 Est. Cost/Share $212.39 Unrealized @ Report Date +31.8%
T AT&T Corp 1.0%
Value $20.99M Shares 1,014,010 Share Price $20.70 Est. Cost/Share $15.56 Unrealized @ Report Date +33.1%
DUK Duke Energy Corp New 1.0%
Value $20.27M Shares 160,137 Share Price $126.58 Est. Cost/Share $83.19 Unrealized @ Report Date +52.2%
EMR Emerson Elec Co 0.9%
Value $19.93M Shares 139,200 Share Price $143.15 Est. Cost/Share $81.94 Unrealized @ Report Date +74.7%
RSP Invesco Exchange Traded Fd Tr 0.9%
Value $19.76M Shares 92,880 Share Price $212.77 Est. Cost/Share $188.85 Unrealized @ Report Date +12.7%
LOW Lowe's Companies Inc 0.9%
Value $18.35M Shares 83,218 Share Price $220.49 Est. Cost/Share $173.10 Unrealized @ Report Date +27.4%
GOOGL Google Inc Class A 0.8%
Value $17.8M Shares 49,797 Share Price $357.37 Est. Cost/Share $167.10 Unrealized @ Report Date +113.9%
HUBB Hubbell, Inc 0.8%
Value $17.12M Shares 32,723 Share Price $523.20 Est. Cost/Share $440.17 Unrealized @ Report Date +18.9%
NVDA Nvidia Corp 0.8%
Value $16.74M Shares 83,643 Share Price $200.09 Est. Cost/Share $119.50 Unrealized @ Report Date +67.4%
CVX Chevron Corp 0.8%
Value $16.56M Shares 99,877 Share Price $165.76 Est. Cost/Share $114.73 Unrealized @ Report Date +44.5%
MA Mastercard 0.7%
Value $15.47M Shares 30,118 Share Price $513.60 Est. Cost/Share $419.07 Unrealized @ Report Date +22.6%
WM Waste Management Inc New 0.7%
Value $15.3M Shares 68,626 Share Price $222.88 Est. Cost/Share $212.55 Unrealized @ Report Date +4.9%
WAT Waters Corp 0.7%
Value $14.76M Shares 39,360 Share Price $375.04 Est. Cost/Share $304.81 Unrealized @ Report Date +23.0%
MSI Motorola Solutions 0.6%
Value $13.54M Shares 32,600 Share Price $415.29 Est. Cost/Share $418.57 Unrealized @ Report Date -0.8%
ZTS Zoetis Inc 0.6%
Value $12.34M Shares 171,746 Share Price $71.86 Est. Cost/Share $139.56 Unrealized @ Report Date -48.5%
FDS Factset Resh Sys Inc 0.6%
Value $11.74M Shares 51,021 Share Price $230.08 Est. Cost/Share $309.70 Unrealized @ Report Date -25.7%
UPS United Parcel Service 0.6%
Value $11.73M Shares 109,094 Share Price $107.50 Est. Cost/Share $119.58 Unrealized @ Report Date -10.1%
META Meta Platforms Inc 0.5%
Value $10.91M Shares 19,367 Share Price $563.29 Est. Cost/Share $709.38 Unrealized @ Report Date -20.6%
ROST Ross Stores Inc 0.5%
Value $9.843M Shares 46,244 Share Price $212.85 Est. Cost/Share $134.01 Unrealized @ Report Date +58.8%
SHW Sherwin-Williams Co 0.5%
Value $9.831M Shares 28,553 Share Price $344.32 Est. Cost/Share $345.47 Unrealized @ Report Date -0.3%
NRC National Research Corporation 0.4%
Value $9.378M Shares 434,785 Share Price $21.57 Est. Cost/Share $19.11 Unrealized @ Report Date +12.9%
FTDR Frontdoor Inc 0.4%
Value $9.303M Shares 119,899 Share Price $77.59 Est. Cost/Share $53.02 Unrealized @ Report Date +46.4%
MEDP Medpace Holdings, Inc 0.4%
Value $7.867M Shares 14,855 Share Price $529.59 Est. Cost/Share $308.26 Unrealized @ Report Date +71.8%
QLYS Qualys, Inc. 0.4%
Value $7.858M Shares 57,156 Share Price $137.49 Est. Cost/Share $121.02 Unrealized @ Report Date +13.6%
LQDT Liquidity Svcs Inc 0.4%
Value $7.567M Shares 193,441 Share Price $39.12 Est. Cost/Share $27.31 Unrealized @ Report Date +43.3%
DCI Donaldson Co Inc 0.3%
Value $7.338M Shares 81,745 Share Price $89.77 Est. Cost/Share $76.43 Unrealized @ Report Date +17.4%
GIL Gildan Activewear Inc 0.3%
Value $6.872M Shares 133,186 Share Price $51.60 Est. Cost/Share $50.25 Unrealized @ Report Date +2.7%
STRL Sterling Construction 0.3%
Value $6.849M Shares 8,160 Share Price $839.36 Est. Cost/Share $182.87 Unrealized @ Report Date +359.0%
SPGI S&P Global Inc COM 0.3%
Value $6.824M Shares 16,757 Share Price $407.26 Est. Cost/Share $456.67 Unrealized @ Report Date -10.8%
LOGI Logitech International 0.3%
Value $6.774M Shares 72,038 Share Price $94.04 Est. Cost/Share $89.39 Unrealized @ Report Date +5.2%
JKHY Jack Henry & Associates 0.3%
Value $6.693M Shares 48,588 Share Price $137.74 Est. Cost/Share $150.77 Unrealized @ Report Date -8.6%
AVY Avery Dennison Corp 0.3%
Value $5.61M Shares 34,558 Share Price $162.35 Est. Cost/Share $165.95 Unrealized @ Report Date -2.2%
LAMR Lamar Advertising Co 0.3%
Value $5.274M Shares 33,811 Share Price $155.98 Est. Cost/Share $137.35 Unrealized @ Report Date —
PAYC Paycom Software Inc 0.2%
Value $4.979M Shares 39,620 Share Price $125.68 Est. Cost/Share $162.37 Unrealized @ Report Date -22.6%
AOS AO Smith Corporation 0.2%
Value $4.781M Shares 76,226 Share Price $62.72 Est. Cost/Share $62.62 Unrealized @ Report Date +0.2%
ALGN Align Technology Inc 0.2%
Value $4.728M Shares 28,035 Share Price $168.66 Est. Cost/Share $167.09 Unrealized @ Report Date +0.9%
TTC The Toro Company 0.2%
Value $4.619M Shares 47,415 Share Price $97.42 Est. Cost/Share $84.53 Unrealized @ Report Date +15.3%
ZBRA Zebra Technologies Corproation 0.2%
Value $4.521M Shares 17,175 Share Price $263.26 Est. Cost/Share $253.84 Unrealized @ Report Date +3.7%
INTU Intuit Inc 0.2%
Value $4.22M Shares 16,168 Share Price $261.00 Est. Cost/Share $450.69 Unrealized @ Report Date -42.1%
EVTC Evertec, Inc 0.2%
Value $4.183M Shares 150,575 Share Price $27.78 Est. Cost/Share $31.59 Unrealized @ Report Date -12.1%
JBTM JBT Marel Corp 0.2%
Value $3.973M Shares 27,401 Share Price $145.00 Est. Cost/Share $123.89 Unrealized @ Report Date +17.0%
VRSN Verisign Inc 0.2%
Value $3.847M Shares 15,294 Share Price $251.56 Est. Cost/Share $248.48 Unrealized @ Report Date +1.2%
HXL Hexcel Corp 0.2%
Value $3.817M Shares 38,150 Share Price $100.06 Est. Cost/Share $73.78 Unrealized @ Report Date +35.6%
UI Ubiquiti Inc. 0.2%
Value $3.732M Shares 6,989 Share Price $534.03 Est. Cost/Share $542.29 Unrealized @ Report Date -1.5%
MSM MSC Industrial 0.2%
Value $3.718M Shares 31,258 Share Price $118.95 Est. Cost/Share $86.31 Unrealized @ Report Date +37.8%
BMI Badger Meter, Inc. 0.1%
Value $2.728M Shares 18,383 Share Price $148.38 Est. Cost/Share $130.86 Unrealized @ Report Date +13.4%
TECH Bio-Techne Corp 0.1%
Value $2.661M Shares 37,659 Share Price $70.65 Est. Cost/Share $54.93 Unrealized @ Report Date +28.6%
DLB Dolby Laboratories, Inc CL A 0.1%
Value $2.096M Shares 39,854 Share Price $52.58 Est. Cost/Share $63.94 Unrealized @ Report Date -17.8%
GZPZF GAZTRANSPORT & TECHNIGAZ 0.1%
Value $1.722M Shares 8,105 Share Price $212.52 * Est. Cost/Share $227.23 Unrealized @ Report Date -2.9%
IJH iShares Core S&P MID-CAP ETF 0.1%
Value $1.246M Shares 16,164 Share Price $77.11 Est. Cost/Share $64.27 Unrealized @ Report Date +20.0%
MXCT MaxCyte Inc Com 0.1%
Value $1.061M Shares 862,758 Share Price $1.23 Est. Cost/Share $2.69 Unrealized @ Report Date -54.2%
KO Coca Cola Company 0.0%
Value $1.029M Shares 12,664 Share Price $81.27 Est. Cost/Share $49.23 Unrealized @ Report Date +65.1%
VOO Vanguard S&P 500 ETF 0.0%
Value $832K Shares 1,211 Share Price $686.81 Est. Cost/Share $583.30 Unrealized @ Report Date +17.7%
VO Vanguard Mid-Cap Etf 0.0%
Value $827K Shares 10,268 Share Price $80.57 Est. Cost/Share $72.04 Unrealized @ Report Date +11.8%
MU Micron Technology Inc 0.0%
Value $785K Shares 680 Share Price $1154.29 Est. Cost/Share $391.96 Unrealized @ Report Date +194.5%
PAR PAR Technology Corp 0.0%
Value $733K Shares 42,057 Share Price $17.42 Est. Cost/Share $39.71 Unrealized @ Report Date -56.1%
GLW Corning Inc 0.0%
Value $704K Shares 2,756 Share Price $255.43 Est. Cost/Share $64.97 Unrealized @ Report Date +293.1%
OEF IShares S&P 100 0.0%
Value $595K Shares 1,627 Share Price $365.87 Est. Cost/Share $176.46 Unrealized @ Report Date +107.3%
IBM Intl Business Machines Corp Ib 0.0%
Value $551K Shares 1,958 Share Price $281.28 Est. Cost/Share $152.40 Unrealized @ Report Date +84.5%
VENU Venu Holding Corporation 0.0%
Value $496K Shares 218,633 Share Price $2.27 Est. Cost/Share $8.73 Unrealized @ Report Date -74.0%
VTI Vanguard Total Stock Market Et 0.0%
Value $483K Shares 1,304 Share Price $370.11 Est. Cost/Share $295.04 Unrealized @ Report Date +25.4%
GOOG Google Inc 0.0%
Value $481K Shares 1,360 Share Price $353.33 Est. Cost/Share $178.62 Unrealized @ Report Date +97.8%
DTD Wisdomtree Total Div Fund 0.0%
Value $456K Shares 4,891 Share Price $93.25 Est. Cost/Share $52.89 Unrealized @ Report Date +76.3%
AMZN Amazon Inc 0.0%
Value $451K Shares 1,893 Share Price $238.34 Est. Cost/Share $235.22 Unrealized @ Report Date +1.3%
QXO QXO, Inc 0.0%
Value $432K Shares 24,980 Share Price $17.28 Est. Cost/Share $25.92 Unrealized @ Report Date -33.3%
SO Southern Company 0.0%
Value $426K Shares 4,447 Share Price $95.71 Est. Cost/Share $67.88 Unrealized @ Report Date +41.0%
SUN Sunoco LP/Sunoco Fin Corp Com 0.0%
Value $330K Shares 4,883 Share Price $67.50 Est. Cost/Share $43.10 Unrealized @ Report Date —
IVW Ishares S&p 500 Growth Index F 0.0%
Value $265K Shares 1,929 Share Price $137.53 Est. Cost/Share $115.02 Unrealized @ Report Date +19.6%
ABBV Abbvie Inc 0.0%
Value $258K Shares 1,024 Share Price $251.64 Est. Cost/Share $181.70 Unrealized @ Report Date +38.5%
IEFA Ishares Core MSCI EAFE ETF 0.0%
Value $254K Shares 2,634 Share Price $96.58 Est. Cost/Share $84.97 Unrealized @ Report Date +13.7%
WFC Wells Fargo & Co New Del 0.0%
Value $231K Shares 2,800 Share Price $82.64 Est. Cost/Share $80.47 Unrealized @ Report Date +2.7%
QQQ Invesco QQQ 0.0%
Value $221K Shares 300 Share Price $736.40 Est. Cost/Share $688.02 Unrealized @ Report Date +7.0%
IAU Ishares Gold Tr Ishares New 0.0%
Value $208K Shares 2,750 Share Price $75.51 Est. Cost/Share $65.24 Unrealized @ Report Date +15.7%
XPOF Xponential Fitness Inc 0.0%
Value $208K Shares 30,000 Share Price $6.92 Est. Cost/Share $6.33 Unrealized @ Report Date +9.4%
WMT Wal-Mart Stores Inc 0.0%
Value $207K Shares 1,826 Share Price $113.26 Est. Cost/Share $124.14 Unrealized @ Report Date -8.8%
SMMT Summit Therapeutics 0.0%
Value $146K Shares 10,000 Share Price $14.57 Est. Cost/Share $14.17 Unrealized @ Report Date +2.9%
FLO Flowers Foods, Inc 0.0%
Value $81,323 Shares 10,294 Share Price $7.90 Est. Cost/Share $14.66 Unrealized @ Report Date -46.1%
— Mycelx Technologies Corp 0.0%
Value $7,905 Shares 10,360 Share Price $0.76 Est. Cost/Share $0.58 Unrealized @ Report Date —
— Puresafe Water Systems Inc 0.0%
Value $1 Shares 14,000 Share Price $0.00 Est. Cost/Share — Unrealized @ Report Date —