Willis Investment Counsel Diversified Active

Location: Gainesville, GA

CIK: 0001310929 · Show all filings

Period: Q1 2026 (← Previous) (Next →)

Filing Date: May 5, 2026

Total Value: $1.831B (100.0% shares, 0.0% debt)

Holdings (123)

JNJ Johnson And Johnson 3.9%
Value $70.75M Shares 289,418 Share Price $244.44 Est. Cost/Share $111.17 Unrealized @ Report Date +119.9%
CSCO Cisco Systems Inc 3.5%
Value $64.71M Shares 834,057 Share Price $77.59 Est. Cost/Share $43.00 Unrealized @ Report Date +80.5%
LMT Lockheed Martin Corp 3.0%
Value $55.14M Shares 91,239 Share Price $604.39 Est. Cost/Share $357.41 Unrealized @ Report Date +69.1%
TXN Texas Instruments Inc 2.8%
Value $51.77M Shares 266,644 Share Price $194.14 Est. Cost/Share $124.12 Unrealized @ Report Date +56.4%
CB Chubb Ltd 2.7%
Value $50.13M Shares 153,791 Share Price $325.93 Est. Cost/Share $185.81 Unrealized @ Report Date +75.4%
PFE Pfizer Inc 2.6%
Value $48.24M Shares 1,717,937 Share Price $28.08 Est. Cost/Share $26.36 Unrealized @ Report Date +6.5%
MSFT Microsoft Corp 2.3%
Value $41.99M Shares 113,434 Share Price $370.17 Est. Cost/Share $172.64 Unrealized @ Report Date +114.4%
PAYX Paychex Inc 2.2%
Value $40.26M Shares 437,030 Share Price $92.12 Est. Cost/Share $88.37 Unrealized @ Report Date +4.2%
XOM Exxon Mobil Corp 2.1%
Value $38.98M Shares 229,781 Share Price $169.66 Est. Cost/Share $84.19 Unrealized @ Report Date +101.5%
ACN Accenture PLC 2.1%
Value $38.63M Shares 194,798 Share Price $198.29 Est. Cost/Share $274.37 Unrealized @ Report Date -27.7%
MRK Merck & Company, Inc 2.1%
Value $37.74M Shares 313,718 Share Price $120.29 Est. Cost/Share $71.35 Unrealized @ Report Date +68.6%
HSY Hershey Co 2.1%
Value $37.62M Shares 180,961 Share Price $207.89 Est. Cost/Share $175.36 Unrealized @ Report Date +18.5%
PEP Pepsico Inc 1.9%
Value $35.57M Shares 229,052 Share Price $155.29 Est. Cost/Share $129.37 Unrealized @ Report Date +20.0%
HD Home Depot Inc 1.9%
Value $35.35M Shares 107,483 Share Price $328.89 Est. Cost/Share $258.41 Unrealized @ Report Date +27.3%
CAT Caterpillar Inc Del 1.9%
Value $35.2M Shares 49,686 Share Price $708.46 Est. Cost/Share $176.81 Unrealized @ Report Date +300.7%
COP Conocophillips 1.9%
Value $33.98M Shares 257,433 Share Price $132.00 Est. Cost/Share $88.87 Unrealized @ Report Date +48.5%
MDT Medtronic Inc 1.9%
Value $33.97M Shares 392,048 Share Price $86.65 Est. Cost/Share $81.49 Unrealized @ Report Date +6.3%
AFL Aflac Inc 1.8%
Value $33.15M Shares 302,180 Share Price $109.71 Est. Cost/Share $43.49 Unrealized @ Report Date +152.3%
TSCO Tractor Supply Co 1.7%
Value $30.95M Shares 683,231 Share Price $45.30 Est. Cost/Share $50.01 Unrealized @ Report Date -9.4%
PG Procter & Gamble Co 1.7%
Value $30.3M Shares 209,767 Share Price $144.44 Est. Cost/Share $145.11 Unrealized @ Report Date -0.5%
ADP Automatic Data Proc 1.6%
Value $30.16M Shares 148,456 Share Price $203.18 Est. Cost/Share $211.00 Unrealized @ Report Date -3.7%
DGX Quest Diagnostics, Inc. 1.6%
Value $29.75M Shares 151,800 Share Price $195.98 Est. Cost/Share $111.70 Unrealized @ Report Date +75.5%
T AT&T Corp 1.6%
Value $29.44M Shares 1,015,610 Share Price $28.99 Est. Cost/Share $15.56 Unrealized @ Report Date +86.4%
SNY Sanofi-Aventis 1.6%
Value $29.1M Shares 604,000 Share Price $48.18 Est. Cost/Share $50.22 Unrealized @ Report Date -4.1%
GNRC Generac 1.6%
Value $28.41M Shares 145,421 Share Price $195.33 Est. Cost/Share $141.50 Unrealized @ Report Date +38.0%
VZ Verizon Communications Com 1.5%
Value $28.09M Shares 559,500 Share Price $50.20 Est. Cost/Share $36.18 Unrealized @ Report Date +38.8%
AAPL Apple Computer 1.5%
Value $27.7M Shares 109,136 Share Price $253.79 Est. Cost/Share $149.29 Unrealized @ Report Date +70.0%
ETN Eaton Corp 1.5%
Value $27.57M Shares 77,073 Share Price $357.67 Est. Cost/Share $212.16 Unrealized @ Report Date +68.6%
AEP American Electric Power Co 1.5%
Value $26.68M Shares 203,538 Share Price $131.08 Est. Cost/Share $72.60 Unrealized @ Report Date +80.6%
MCD Mcdonalds Corp Com 1.4%
Value $26.35M Shares 84,785 Share Price $310.79 Est. Cost/Share $274.27 Unrealized @ Report Date +13.3%
VLO Valero Energy Corp 1.4%
Value $25.84M Shares 104,600 Share Price $247.08 Est. Cost/Share $86.79 Unrealized @ Report Date +184.7%
SHEL Shell 1.4%
Value $25.81M Shares 277,520 Share Price $93.00 Est. Cost/Share $53.66 Unrealized @ Report Date +73.3%
DRI Darden Restaurants Inc 1.3%
Value $24.03M Shares 122,600 Share Price $196.04 Est. Cost/Share $154.94 Unrealized @ Report Date +26.5%
CLX Clorox Co Del Com 1.3%
Value $23.83M Shares 230,000 Share Price $103.63 Est. Cost/Share $154.60 Unrealized @ Report Date -33.0%
BHP BHP Billiton Ltd 1.3%
Value $22.91M Shares 315,009 Share Price $72.74 Est. Cost/Share $52.00 Unrealized @ Report Date +39.9%
JPM JP Morgan Chase & Co 1.3%
Value $22.91M Shares 77,879 Share Price $294.16 Est. Cost/Share $145.46 Unrealized @ Report Date +102.2%
GD General Dynamics Corp 1.3%
Value $22.89M Shares 66,700 Share Price $343.22 Est. Cost/Share $201.00 Unrealized @ Report Date +70.8%
KEYS Keysight Technologies 1.2%
Value $22.87M Shares 80,993 Share Price $282.37 Est. Cost/Share $154.49 Unrealized @ Report Date +82.8%
DUK Duke Energy Corp New 1.1%
Value $20.99M Shares 160,282 Share Price $130.94 Est. Cost/Share $83.19 Unrealized @ Report Date +57.4%
CVX Chevron Corp 1.1%
Value $20.69M Shares 99,995 Share Price $206.90 Est. Cost/Share $114.73 Unrealized @ Report Date +80.3%
ABT Abbott Laboratories 1.1%
Value $20.47M Shares 199,349 Share Price $102.67 Est. Cost/Share $129.07 Unrealized @ Report Date -20.5%
MMM 3m Company 1.1%
Value $19.83M Shares 136,570 Share Price $145.23 Est. Cost/Share $100.07 Unrealized @ Report Date +45.1%
LOW Lowe's Companies Inc 1.1%
Value $19.71M Shares 83,418 Share Price $236.28 Est. Cost/Share $173.10 Unrealized @ Report Date +36.5%
DE Deere Co 1.1%
Value $19.32M Shares 34,300 Share Price $563.30 Est. Cost/Share $281.97 Unrealized @ Report Date +99.8%
EMR Emerson Elec Co 1.0%
Value $18.29M Shares 139,600 Share Price $131.02 Est. Cost/Share $81.94 Unrealized @ Report Date +59.9%
GWW W. W. Grainger, Inc. 1.0%
Value $18.21M Shares 16,696 Share Price $1090.81 Est. Cost/Share $1017.00 Unrealized @ Report Date +7.3%
VBR Vanguard Small Cap Value ETF 1.0%
Value $18.21M Shares 83,829 Share Price $217.25 Est. Cost/Share $189.82 Unrealized @ Report Date +14.5%
AXP American Express 0.9%
Value $17.31M Shares 57,236 Share Price $302.48 Est. Cost/Share $114.68 Unrealized @ Report Date +163.8%
LH Lab Corp Of Amer 0.9%
Value $17.21M Shares 64,490 Share Price $266.81 Est. Cost/Share $203.91 Unrealized @ Report Date +30.8%
ZTS Zoetis Inc 0.9%
Value $16.54M Shares 139,959 Share Price $118.21 Est. Cost/Share $149.88 Unrealized @ Report Date -21.1%
FTNT Fortinet, Inc 0.9%
Value $16.04M Shares 196,239 Share Price $81.72 Est. Cost/Share $65.96 Unrealized @ Report Date +23.9%
WM Waste Management Inc New 0.9%
Value $15.84M Shares 68,926 Share Price $229.79 Est. Cost/Share $212.55 Unrealized @ Report Date +8.1%
RSP Invesco Exchange Traded Fd Tr 0.8%
Value $15.49M Shares 80,705 Share Price $191.92 Est. Cost/Share $186.46 Unrealized @ Report Date +2.9%
HUBB Hubbell, Inc 0.7%
Value $13.64M Shares 27,799 Share Price $490.74 Est. Cost/Share $428.68 Unrealized @ Report Date +14.5%
LLY Eli Lilly & Co 0.7%
Value $13.59M Shares 14,777 Share Price $919.77 Est. Cost/Share $768.11 Unrealized @ Report Date +19.7%
ADBE Adobe Systems Inc 0.7%
Value $13.18M Shares 54,239 Share Price $243.08 Est. Cost/Share $340.11 Unrealized @ Report Date -28.5%
MA Mastercard 0.7%
Value $12.48M Shares 24,985 Share Price $499.66 Est. Cost/Share $402.73 Unrealized @ Report Date +24.1%
NVDA Nvidia Corp 0.7%
Value $12.02M Shares 68,943 Share Price $174.40 Est. Cost/Share $101.14 Unrealized @ Report Date +72.4%
GOOGL Google Inc Class A 0.6%
Value $11.7M Shares 40,677 Share Price $287.56 Est. Cost/Share $123.86 Unrealized @ Report Date +132.2%
WAT Waters Corp 0.5%
Value $9.941M Shares 33,380 Share Price $297.80 Est. Cost/Share $298.31 Unrealized @ Report Date -0.2%
FDS Factset Resh Sys Inc 0.5%
Value $9.292M Shares 42,824 Share Price $216.99 Est. Cost/Share $325.02 Unrealized @ Report Date -33.2%
META Meta Platforms Inc 0.5%
Value $9.123M Shares 15,945 Share Price $572.13 Est. Cost/Share $730.39 Unrealized @ Report Date -21.7%
AMAT Applied Material Inc 0.5%
Value $9.04M Shares 26,449 Share Price $341.79 Est. Cost/Share $129.20 Unrealized @ Report Date +164.5%
UPS United Parcel Service 0.5%
Value $8.753M Shares 88,973 Share Price $98.38 Est. Cost/Share $123.11 Unrealized @ Report Date -20.1%
ROST Ross Stores Inc 0.5%
Value $8.289M Shares 38,264 Share Price $216.63 Est. Cost/Share $115.04 Unrealized @ Report Date +88.3%
SHW Sherwin-Williams Co 0.4%
Value $7.694M Shares 24,004 Share Price $320.55 Est. Cost/Share $350.41 Unrealized @ Report Date -8.5%
STRL Sterling Construction 0.4%
Value $6.611M Shares 16,233 Share Price $407.27 Est. Cost/Share $182.87 Unrealized @ Report Date +122.7%
SPGI S&P Global Inc COM 0.3%
Value $5.846M Shares 13,745 Share Price $425.34 Est. Cost/Share $464.20 Unrealized @ Report Date -8.4%
INTU Intuit Inc 0.3%
Value $5.562M Shares 12,864 Share Price $432.38 Est. Cost/Share $476.98 Unrealized @ Report Date -9.4%
MEDP Medpace Holdings, Inc 0.3%
Value $4.857M Shares 10,114 Share Price $480.19 Est. Cost/Share $236.42 Unrealized @ Report Date +103.1%
DCI Donaldson Co Inc 0.3%
Value $4.706M Shares 55,447 Share Price $84.87 Est. Cost/Share $71.89 Unrealized @ Report Date +18.1%
GIL Gildan Activewear Inc 0.3%
Value $4.604M Shares 82,739 Share Price $55.65 Est. Cost/Share $45.89 Unrealized @ Report Date +21.3%
FTDR Frontdoor Inc 0.2%
Value $4.186M Shares 79,188 Share Price $52.86 Est. Cost/Share $47.38 Unrealized @ Report Date +11.6%
LOGI Logitech International 0.2%
Value $4.11M Shares 45,101 Share Price $91.12 Est. Cost/Share $80.80 Unrealized @ Report Date +12.8%
LQDT Liquidity Svcs Inc 0.2%
Value $4.048M Shares 132,426 Share Price $30.57 Est. Cost/Share $23.58 Unrealized @ Report Date +29.7%
NRC National Research Corporation 0.2%
Value $3.814M Shares 224,638 Share Price $16.98 Est. Cost/Share $19.63 Unrealized @ Report Date -13.5%
MSM MSC Industrial 0.2%
Value $3.69M Shares 39,986 Share Price $92.27 Est. Cost/Share $86.31 Unrealized @ Report Date +6.9%
AOS AO Smith Corporation 0.2%
Value $3.161M Shares 47,930 Share Price $65.94 Est. Cost/Share $63.80 Unrealized @ Report Date +3.4%
UI Ubiquiti Inc. 0.2%
Value $3.104M Shares 3,928 Share Price $790.29 Est. Cost/Share $376.98 Unrealized @ Report Date +109.6%
QLYS Qualys, Inc. 0.2%
Value $3.025M Shares 34,437 Share Price $87.85 Est. Cost/Share $135.95 Unrealized @ Report Date -35.4%
JKHY Jack Henry & Associates 0.2%
Value $2.928M Shares 18,528 Share Price $158.04 Est. Cost/Share $165.14 Unrealized @ Report Date -4.3%
PAYC Paycom Software Inc 0.2%
Value $2.86M Shares 23,529 Share Price $121.54 Est. Cost/Share $184.24 Unrealized @ Report Date -34.0%
EVTC Evertec, Inc 0.1%
Value $2.681M Shares 95,000 Share Price $28.22 Est. Cost/Share $34.52 Unrealized @ Report Date -18.2%
TTC The Toro Company 0.1%
Value $2.565M Shares 27,455 Share Price $93.44 Est. Cost/Share $78.37 Unrealized @ Report Date +19.2%
LAMR Lamar Advertising Co 0.1%
Value $2.474M Shares 19,536 Share Price $126.66 Est. Cost/Share $123.73 Unrealized @ Report Date —
VRSN Verisign Inc 0.1%
Value $2.234M Shares 8,995 Share Price $248.36 Est. Cost/Share $227.91 Unrealized @ Report Date +9.0%
ZBRA Zebra Technologies Corproation 0.1%
Value $2.113M Shares 10,107 Share Price $209.08 Est. Cost/Share $266.89 Unrealized @ Report Date -21.7%
AVY Avery Dennison Corp 0.1%
Value $1.815M Shares 10,512 Share Price $172.68 Est. Cost/Share $173.11 Unrealized @ Report Date -0.2%
HXL Hexcel Corp 0.1%
Value $1.711M Shares 21,136 Share Price $80.93 Est. Cost/Share $60.26 Unrealized @ Report Date +34.3%
JBTM JBT Marel Corp 0.1%
Value $1.505M Shares 11,767 Share Price $127.87 Est. Cost/Share $116.46 Unrealized @ Report Date +9.8%
DLB Dolby Laboratories, Inc CL A 0.1%
Value $1.237M Shares 20,604 Share Price $60.06 Est. Cost/Share $70.10 Unrealized @ Report Date -14.3%
ALGN Align Technology Inc 0.1%
Value $1.108M Shares 6,462 Share Price $171.43 Est. Cost/Share $145.47 Unrealized @ Report Date +17.8%
IJH iShares Core S&P MID-CAP ETF 0.1%
Value $1.092M Shares 16,164 Share Price $67.53 Est. Cost/Share $64.27 Unrealized @ Report Date +5.1%
KO Coca Cola Company 0.1%
Value $966K Shares 12,708 Share Price $76.05 Est. Cost/Share $49.23 Unrealized @ Report Date +54.5%
TECH Bio-Techne Corp 0.0%
Value $904K Shares 17,302 Share Price $52.26 Est. Cost/Share $56.03 Unrealized @ Report Date -6.7%
PAR PAR Technology Corp 0.0%
Value $861K Shares 64,595 Share Price $13.33 Est. Cost/Share $39.71 Unrealized @ Report Date -66.4%
VO Vanguard Mid-Cap Etf 0.0%
Value $737K Shares 2,567 Share Price $287.18 * Est. Cost/Share $55.60 Unrealized @ Report Date +29.1%
VENU Venu Holding Corporation 0.0%
Value $724K Shares 218,633 Share Price $3.31 Est. Cost/Share $8.73 Unrealized @ Report Date -62.1%
VOO Vanguard S&P 500 ETF 0.0%
Value $701K Shares 1,173 Share Price $597.55 Est. Cost/Share $580.60 Unrealized @ Report Date +2.9%
MXCT MaxCyte Inc Com 0.0%
Value $606K Shares 862,758 Share Price $0.70 Est. Cost/Share $2.69 Unrealized @ Report Date -73.9%
OEF IShares S&P 100 0.0%
Value $526K Shares 1,654 Share Price $318.07 Est. Cost/Share $176.46 Unrealized @ Report Date +80.2%
QXO QXO, Inc 0.0%
Value $485K Shares 24,980 Share Price $19.42 Est. Cost/Share $25.92 Unrealized @ Report Date -25.1%
IBM Intl Business Machines Corp Ib 0.0%
Value $469K Shares 1,935 Share Price $242.38 Est. Cost/Share $151.21 Unrealized @ Report Date +60.3%
SO Southern Company 0.0%
Value $429K Shares 4,447 Share Price $96.52 Est. Cost/Share $67.88 Unrealized @ Report Date +42.2%
DTD Wisdomtree Total Div Fund 0.0%
Value $422K Shares 4,891 Share Price $86.36 Est. Cost/Share $52.89 Unrealized @ Report Date +63.3%
VTI Vanguard Total Stock Market Et 0.0%
Value $415K Shares 1,293 Share Price $320.87 Est. Cost/Share $295.04 Unrealized @ Report Date +8.7%
GLW Corning Inc 0.0%
Value $375K Shares 2,756 Share Price $135.97 Est. Cost/Share $64.97 Unrealized @ Report Date +109.3%
GOOG Google Inc 0.0%
Value $370K Shares 1,291 Share Price $286.86 Est. Cost/Share $169.07 Unrealized @ Report Date +69.7%
SUN Sunoco LP/Sunoco Fin Corp Com 0.0%
Value $317K Shares 4,883 Share Price $64.97 Est. Cost/Share $43.10 Unrealized @ Report Date —
AMZN Amazon Inc 0.0%
Value $280K Shares 1,345 Share Price $208.27 Est. Cost/Share $228.79 Unrealized @ Report Date -9.0%
TG Tredegar Corp Virginia 0.0%
Value $278K Shares 35,000 Share Price $7.95 Est. Cost/Share $8.36 Unrealized @ Report Date -4.9%
IAU Ishares Gold Tr Ishares New 0.0%
Value $242K Shares 2,750 Share Price $88.16 Est. Cost/Share $65.24 Unrealized @ Report Date +35.1%
IEFA Ishares Core MSCI EAFE ETF 0.0%
Value $238K Shares 2,634 Share Price $90.53 Est. Cost/Share $84.97 Unrealized @ Report Date +6.5%
MU Micron Technology Inc 0.0%
Value $230K Shares 680 Share Price $337.84 Est. Cost/Share $391.96 Unrealized @ Report Date -13.8%
MCK Mckesson Corp 0.0%
Value $227K Shares 262 Share Price $866.45 Est. Cost/Share $703.03 Unrealized @ Report Date +23.1%
MUR Murphy Oil Corp 0.0%
Value $223K Shares 5,405 Share Price $41.25 Est. Cost/Share $33.69 Unrealized @ Report Date +22.4%
WFC Wells Fargo & Co New Del 0.0%
Value $223K Shares 2,800 Share Price $79.61 Est. Cost/Share $80.47 Unrealized @ Report Date -1.1%
IVW Ishares S&p 500 Growth Index F 0.0%
Value $218K Shares 1,929 Share Price $113.11 Est. Cost/Share $115.02 Unrealized @ Report Date -1.7%
ABBV Abbvie Inc 0.0%
Value $210K Shares 964 Share Price $217.49 Est. Cost/Share $179.62 Unrealized @ Report Date +21.1%
SMMT Summit Therapeutics 0.0%
Value $190K Shares 10,000 Share Price $18.96 Est. Cost/Share $14.17 Unrealized @ Report Date +33.8%
FLO Flowers Foods, Inc 0.0%
Value $83,896 Shares 10,294 Share Price $8.15 Est. Cost/Share $14.66 Unrealized @ Report Date -44.4%
— Mycelx Technologies Corp 0.0%
Value $6,079 Shares 10,360 Share Price $0.59 Est. Cost/Share $0.58 Unrealized @ Report Date —
— Puresafe Water Systems Inc 0.0%
Value $1 Shares 14,000 Share Price $0.00 Est. Cost/Share — Unrealized @ Report Date —