Willis Investment Counsel Diversified Active

Location: Gainesville, GA

CIK: 0001310929 · Show all filings

Period: Q4 2016 (← Previous) (Next →)

Filing Date: Feb 14, 2017

Total Value: $1.34B (100.0% shares, 0.0% debt)

Holdings (128)

MSFT Microsoft Corp 2.3%
Value $30.97M Shares 498,398 Share Price $62.14 * Est. Cost/Share $32.55 Unrealized @ Report Date +71.7%
JNJ Johnson And Johnson 2.2%
Value $28.94M Shares 251,183 Share Price $115.21 * Est. Cost/Share $63.90 Unrealized @ Report Date +40.6%
CSCO Cisco Systems Inc 2.1%
Value $28.51M Shares 943,417 Share Price $30.22 * Est. Cost/Share $18.02 Unrealized @ Report Date +26.8%
INTC Intel Corp 2.1%
Value $27.88M Shares 768,579 Share Price $36.27 * Est. Cost/Share $22.11 Unrealized @ Report Date +33.9%
PFE Pfizer Inc 2.1%
Value $27.78M Shares 855,233 Share Price $32.48 * Est. Cost/Share $18.07 Unrealized @ Report Date +15.0%
XOM Exxon Mobil Corp 2.0%
Value $26.48M Shares 293,370 Share Price $90.26 * Est. Cost/Share $56.70 Unrealized @ Report Date +6.4%
OXY Occidental Petroleum Corp 1.8%
Value $24.11M Shares 338,420 Share Price $71.23 * Est. Cost/Share $54.97 Unrealized @ Report Date +1.1%
KSS Kohls Corp 1.7%
Value $23.24M Shares 470,710 Share Price $49.38 Est. Cost/Share $47.27 Unrealized @ Report Date +4.5%
LLY Eli Lilly & Co 1.7%
Value $22.93M Shares 311,800 Share Price $73.55 * Est. Cost/Share $50.28 Unrealized @ Report Date +26.5%
T AT&T Corp 1.7%
Value $22.67M Shares 533,009 Share Price $42.53 * Est. Cost/Share $12.30 Unrealized @ Report Date +36.9%
CAT Caterpillar Inc Del 1.7%
Value $22.24M Shares 239,825 Share Price $92.74 * Est. Cost/Share $64.52 Unrealized @ Report Date +17.1%
— Royal Dutch Shell 1.6%
Value $21.22M Shares 390,280 Share Price $54.38 Est. Cost/Share $58.81 Unrealized @ Report Date —
MCD Mcdonalds Corp Com 1.6%
Value $21M Shares 172,498 Share Price $121.72 * Est. Cost/Share $78.41 Unrealized @ Report Date +25.4%
WFC Wells Fargo & Co New Del 1.5%
Value $20.43M Shares 370,624 Share Price $55.11 * Est. Cost/Share $34.83 Unrealized @ Report Date +23.1%
VZ Verizon Communications Com 1.5%
Value $20.19M Shares 378,210 Share Price $53.38 * Est. Cost/Share $28.50 Unrealized @ Report Date +16.2%
MRK Merck & Company, Inc 1.5%
Value $20.17M Shares 342,600 Share Price $58.87 * Est. Cost/Share $32.74 Unrealized @ Report Date +30.0%
— BB&T Corporation 1.5%
Value $20.16M Shares 428,845 Share Price $47.02 Est. Cost/Share $35.43 Unrealized @ Report Date —
JPM JP Morgan Chase & Co 1.5%
Value $20.04M Shares 232,225 Share Price $86.29 * Est. Cost/Share $41.33 Unrealized @ Report Date +64.0%
PM Philip Morris Intl Inc 1.5%
Value $19.84M Shares 216,860 Share Price $91.49 * Est. Cost/Share $51.71 Unrealized @ Report Date +12.3%
BP Bp Plc Spon Adr 1.5%
Value $19.71M Shares 527,220 Share Price $37.38 Est. Cost/Share $38.29 Unrealized @ Report Date -2.4%
DRI Darden Restaurants Inc 1.4%
Value $19.27M Shares 265,050 Share Price $72.72 * Est. Cost/Share $39.56 Unrealized @ Report Date +42.6%
AFL Aflac Inc 1.4%
Value $19.2M Shares 275,898 Share Price $69.60 * Est. Cost/Share $24.51 Unrealized @ Report Date +15.1%
— General Electric 1.4%
Value $19.1M Shares 604,304 Share Price $31.60 Est. Cost/Share $28.34 Unrealized @ Report Date —
PAYX Paychex Inc 1.4%
Value $18.95M Shares 311,350 Share Price $60.88 * Est. Cost/Share $31.77 Unrealized @ Report Date +46.4%
— Glaxosmithkline PLC 1.4%
Value $18.83M Shares 489,000 Share Price $38.51 Est. Cost/Share $46.05 Unrealized @ Report Date —
IBM Intl Business Machines Corp Ibm 1.4%
Value $18.82M Shares 113,375 Share Price $165.99 * Est. Cost/Share $94.92 Unrealized @ Report Date +13.5%
AAPL Apple Computer 1.4%
Value $18.47M Shares 159,435 Share Price $115.82 * Est. Cost/Share $23.17 Unrealized @ Report Date +15.2%
— Sanofi-Aventis 1.4%
Value $18.27M Shares 451,700 Share Price $40.44 Est. Cost/Share $38.58 Unrealized @ Report Date —
CVX Chevron Corp 1.4%
Value $18.11M Shares 153,875 Share Price $117.70 * Est. Cost/Share $70.23 Unrealized @ Report Date +14.1%
TGT Target Corp Com 1.3%
Value $17.92M Shares 248,100 Share Price $72.23 * Est. Cost/Share $50.88 Unrealized @ Report Date +9.0%
GPC Genuine Parts Co 1.3%
Value $17.89M Shares 187,300 Share Price $95.54 * Est. Cost/Share $67.41 Unrealized @ Report Date +9.2%
PG Procter & Gamble Co 1.3%
Value $17.35M Shares 206,347 Share Price $84.08 * Est. Cost/Share $62.89 Unrealized @ Report Date +4.9%
ETN Eaton Corp 1.3%
Value $16.86M Shares 251,300 Share Price $67.09 * Est. Cost/Share $50.92 Unrealized @ Report Date +9.1%
— Maxim Integrated Prods 1.3%
Value $16.8M Shares 435,700 Share Price $38.57 Est. Cost/Share $33.81 Unrealized @ Report Date —
UPS United Parcel Service 1.2%
Value $15.92M Shares 138,900 Share Price $114.64 * Est. Cost/Share $65.93 Unrealized @ Report Date +24.3%
— CA INC 1.2%
Value $15.8M Shares 497,200 Share Price $31.77 Est. Cost/Share $29.39 Unrealized @ Report Date —
MOS Mosaic Company 1.1%
Value $15.21M Shares 518,505 Share Price $29.33 * Est. Cost/Share $27.01 Unrealized @ Report Date -6.8%
KO Coca Cola Company 1.1%
Value $15.06M Shares 363,360 Share Price $41.46 * Est. Cost/Share $29.35 Unrealized @ Report Date +6.5%
AEP American Electric Power Co 1.1%
Value $14.38M Shares 228,350 Share Price $62.96 * Est. Cost/Share $32.72 Unrealized @ Report Date +40.0%
SO Southern Company 1.1%
Value $14.33M Shares 291,390 Share Price $49.19 * Est. Cost/Share $28.55 Unrealized @ Report Date +18.4%
PEP Pepsico Inc 1.1%
Value $14.28M Shares 136,510 Share Price $104.63 * Est. Cost/Share $67.40 Unrealized @ Report Date +18.2%
TROW Price T Rowe Group Inc 1.0%
Value $13.79M Shares 183,200 Share Price $75.26 * Est. Cost/Share $50.47 Unrealized @ Report Date +7.2%
MUR Murphy Oil Corp 1.0%
Value $12.91M Shares 414,650 Share Price $31.13 * Est. Cost/Share $25.20 Unrealized @ Report Date -10.9%
WMT Wal-Mart Stores Inc 1.0%
Value $12.76M Shares 184,622 Share Price $69.12 * Est. Cost/Share $19.78 Unrealized @ Report Date -0.1%
KMB Kimberly Clark Corp 0.9%
Value $12.62M Shares 110,600 Share Price $114.12 * Est. Cost/Share $73.14 Unrealized @ Report Date +14.3%
RY Royal Bank of Canada 0.9%
Value $12.34M Shares 182,300 Share Price $67.71 Est. Cost/Share $61.83 Unrealized @ Report Date +9.5%
DUK Duke Energy Corp New 0.9%
Value $12.24M Shares 157,708 Share Price $77.62 * Est. Cost/Share $46.46 Unrealized @ Report Date +15.6%
PPL PPL Corp 0.9%
Value $12.17M Shares 357,300 Share Price $34.05 * Est. Cost/Share $19.33 Unrealized @ Report Date +18.0%
EMR Emerson Elec Co 0.9%
Value $12.08M Shares 216,700 Share Price $55.75 * Est. Cost/Share $43.79 Unrealized @ Report Date +1.8%
ADP Automatic Data Proc 0.9%
Value $11.93M Shares 116,100 Share Price $102.78 * Est. Cost/Share $66.40 Unrealized @ Report Date +27.9%
FE First Energy Corp 0.9%
Value $11.65M Shares 376,200 Share Price $30.97 * Est. Cost/Share $22.42 Unrealized @ Report Date -5.0%
HAS Hasbro Inc 0.9%
Value $11.51M Shares 148,000 Share Price $77.79 * Est. Cost/Share $50.59 Unrealized @ Report Date +12.9%
VOD Vodafone Group 0.9%
Value $11.41M Shares 466,900 Share Price $24.43 Est. Cost/Share $32.02 Unrealized @ Report Date -23.7%
GIS General Mills Inc 0.8%
Value $11.09M Shares 179,500 Share Price $61.77 * Est. Cost/Share $38.04 Unrealized @ Report Date +17.7%
— Torchmark Corp 0.8%
Value $10.54M Shares 142,943 Share Price $73.76 Est. Cost/Share $60.32 Unrealized @ Report Date —
CBRL Cracker Barrel 0.8%
Value $10.24M Shares 61,300 Share Price $166.98 * Est. Cost/Share $88.85 Unrealized @ Report Date +27.8%
RGA Reinsurance Group of America 0.7%
Value $9.482M Shares 75,352 Share Price $125.84 Est. Cost/Share $75.04 Unrealized @ Report Date +67.7%
DLB Dolby Laboratories Inc CL A 0.7%
Value $9.396M Shares 207,925 Share Price $45.19 * Est. Cost/Share $30.32 Unrealized @ Report Date +31.8%
CB CHUBB LTD 0.7%
Value $9.159M Shares 69,327 Share Price $132.11 * Est. Cost/Share $96.06 Unrealized @ Report Date +17.5%
TRV Travelers Cos Inc 0.7%
Value $9.133M Shares 74,600 Share Price $122.43 * Est. Cost/Share $90.36 Unrealized @ Report Date +11.3%
DG Dollar General Corp 0.7%
Value $9.002M Shares 121,539 Share Price $74.07 * Est. Cost/Share $55.52 Unrealized @ Report Date +18.9%
BMY Bristol-Myers Squibb Co 0.7%
Value $8.89M Shares 152,130 Share Price $58.44 * Est. Cost/Share $45.28 Unrealized @ Report Date -6.7%
BA Boeing Company 0.7%
Value $8.874M Shares 57,000 Share Price $155.68 * Est. Cost/Share $118.39 Unrealized @ Report Date +21.9%
DOX Amdocs Ltd 0.7%
Value $8.861M Shares 152,126 Share Price $58.25 * Est. Cost/Share $31.27 Unrealized @ Report Date +56.6%
TXN Texas Instruments Inc 0.7%
Value $8.843M Shares 121,183 Share Price $72.97 * Est. Cost/Share $31.64 Unrealized @ Report Date +79.7%
USB Us Bancorp (new) 0.7%
Value $8.833M Shares 171,950 Share Price $51.37 * Est. Cost/Share $29.46 Unrealized @ Report Date +24.5%
MSM MSC Industrial Direct Co 0.6%
Value $8.495M Shares 91,950 Share Price $92.39 Est. Cost/Share $80.10 Unrealized @ Report Date +15.3%
QCOM Qualcom Inc 0.6%
Value $8.241M Shares 126,400 Share Price $65.20 * Est. Cost/Share $47.28 Unrealized @ Report Date +7.8%
LMT Lockheed Martin Corp 0.6%
Value $7.973M Shares 31,900 Share Price $249.94 * Est. Cost/Share $167.71 Unrealized @ Report Date +17.3%
MET Metlife Inc 0.6%
Value $7.933M Shares 147,200 Share Price $53.89 * Est. Cost/Share $30.60 Unrealized @ Report Date +15.7%
— Total SA 0.6%
Value $7.75M Shares 152,050 Share Price $50.97 Est. Cost/Share $49.07 Unrealized @ Report Date —
— Kellogg 0.6%
Value $7.579M Shares 102,825 Share Price $73.71 * Est. Cost/Share $45.86 Unrealized @ Report Date +9.1%
AAP Advance Auto Parts 0.5%
Value $7.271M Shares 42,995 Share Price $169.11 * Est. Cost/Share $130.20 Unrealized @ Report Date +13.9%
WLY John Wiley & Sons Inc Class A 0.5%
Value $7.259M Shares 133,190 Share Price $54.50 * Est. Cost/Share $29.02 Unrealized @ Report Date +42.3%
AXP American Express 0.5%
Value $7.095M Shares 95,780 Share Price $74.08 * Est. Cost/Share $61.28 Unrealized @ Report Date +6.5%
— Varian Medical Sys Inc 0.5%
Value $6.81M Shares 75,850 Share Price $89.78 Est. Cost/Share $85.58 Unrealized @ Report Date —
MDT Medtronic PLC SHS 0.5%
Value $6.791M Shares 95,340 Share Price $71.23 * Est. Cost/Share $58.14 Unrealized @ Report Date -2.2%
— Apache Corp 0.5%
Value $6.623M Shares 104,343 Share Price $63.47 Est. Cost/Share $62.62 Unrealized @ Report Date —
IFF International Flavors & Fragrances 0.5%
Value $6.572M Shares 55,773 Share Price $117.83 * Est. Cost/Share $62.27 Unrealized @ Report Date +51.3%
— Ensco PLC SHS CL A 0.5%
Value $6.446M Shares 663,132 Share Price $9.72 Est. Cost/Share $22.76 Unrealized @ Report Date —
SYY Sysco Corporation 0.5%
Value $6.373M Shares 115,100 Share Price $55.37 * Est. Cost/Share $28.50 Unrealized @ Report Date +53.2%
— Nordstrom Inc 0.5%
Value $6.279M Shares 131,000 Share Price $47.93 Est. Cost/Share $38.71 Unrealized @ Report Date —
RCI Rogers Communications 0.5%
Value $6.101M Shares 158,130 Share Price $38.58 Est. Cost/Share $41.22 Unrealized @ Report Date -6.4%
NUE Nucor Corporation 0.5%
Value $6.035M Shares 101,400 Share Price $59.52 * Est. Cost/Share $37.46 Unrealized @ Report Date +30.4%
COP Conocophillips 0.4%
Value $5.783M Shares 115,335 Share Price $50.14 * Est. Cost/Share $37.32 Unrealized @ Report Date +1.4%
FAST Fastenal Co 0.4%
Value $5.75M Shares 122,400 Share Price $46.98 * Est. Cost/Share $8.39 Unrealized @ Report Date +10.6%
ABBNY ABB LTD 0.4%
Value $5.693M Shares 270,200 Share Price $21.07 * Est. Cost/Share $21.44 Unrealized @ Report Date -5.7%
KR Kroger Co 0.4%
Value $5.281M Shares 153,020 Share Price $34.51 * Est. Cost/Share $27.40 Unrealized @ Report Date +4.3%
APD Air Products & Chemicals 0.4%
Value $5.264M Shares 36,600 Share Price $143.83 * Est. Cost/Share $103.53 Unrealized @ Report Date +11.5%
— Harris Corporation 0.4%
Value $5.246M Shares 51,200 Share Price $102.46 Est. Cost/Share $71.92 Unrealized @ Report Date —
KHC Kraft Heinz Company 0.4%
Value $5.112M Shares 58,542 Share Price $87.32 * Est. Cost/Share $48.77 Unrealized @ Report Date +18.7%
MAT Mattel, Inc. 0.4%
Value $5.072M Shares 184,100 Share Price $27.55 Est. Cost/Share $36.88 Unrealized @ Report Date -25.3%
WM Waste Management Inc New 0.3%
Value $4.673M Shares 65,895 Share Price $70.92 * Est. Cost/Share $42.46 Unrealized @ Report Date +42.3%
MUSA Murphy USA Inc 0.3%
Value $4.456M Shares 72,497 Share Price $61.46 * Est. Cost/Share $42.98 Unrealized @ Report Date +39.0%
MMM 3m Company 0.3%
Value $4.304M Shares 24,105 Share Price $178.55 * Est. Cost/Share $91.00 Unrealized @ Report Date +21.1%
— Healthcare Realty TR REIT 0.3%
Value $4.245M Shares 140,000 Share Price $30.32 Est. Cost/Share $30.32 Unrealized @ Report Date —
— Laboratory Corp of America 0.3%
Value $3.923M Shares 30,560 Share Price $128.37 Est. Cost/Share $117.26 Unrealized @ Report Date —
BHP BHP Billiton Ltd 0.3%
Value $3.628M Shares 101,385 Share Price $35.78 Est. Cost/Share $54.55 Unrealized @ Report Date -34.4%
NSC Norfolk Southern Corp 0.2%
Value $3.136M Shares 29,015 Share Price $108.08 * Est. Cost/Share $65.84 Unrealized @ Report Date +36.8%
META Facebook Inc 0.2%
Value $2.77M Shares 24,078 Share Price $115.04 Est. Cost/Share $96.58 Unrealized @ Report Date +18.3%
RL Ralph Lauren Corp 0.2%
Value $2.732M Shares 30,246 Share Price $90.33 * Est. Cost/Share $96.42 Unrealized @ Report Date -21.7%
PKX Posco 0.2%
Value $2.435M Shares 46,330 Share Price $52.56 Est. Cost/Share $73.10 Unrealized @ Report Date -28.1%
XEL Xcel Energy Inc 0.2%
Value $2.243M Shares 55,100 Share Price $40.71 * Est. Cost/Share $30.75 Unrealized @ Report Date +0.5%
STRL Sterling Construction Co Inc 0.2%
Value $2.19M Shares 258,810 Share Price $8.46 Est. Cost/Share $7.31 Unrealized @ Report Date +15.8%
DIT Amcon Distributing Co 0.2%
Value $2.11M Shares 18,304 Share Price $115.28 * Est. Cost/Share $66.34 Unrealized @ Report Date +20.5%
— Leucadia National Corp 0.2%
Value $2.056M Shares 88,435 Share Price $23.25 Est. Cost/Share $23.16 Unrealized @ Report Date —
BLBD Blue Bird Corporation 0.2%
Value $2.045M Shares 132,381 Share Price $15.45 Est. Cost/Share $10.23 Unrealized @ Report Date +51.1%
VSEC VSE Corp 0.1%
Value $1.944M Shares 50,056 Share Price $38.84 * Est. Cost/Share $28.47 Unrealized @ Report Date +27.1%
— Creston PLC 0.1%
Value $1.869M Shares 1,229,500 Share Price $1.52 Est. Cost/Share $1.76 Unrealized @ Report Date —
PLSDF Pulse Seismic Inc 0.1%
Value $1.868M Shares 1,070,695 Share Price $1.74 Est. Cost/Share $2.67 Unrealized @ Report Date -35.2%
DE Deere Co 0.1%
Value $1.736M Shares 16,850 Share Price $103.03 * Est. Cost/Share $69.24 Unrealized @ Report Date +29.6%
CNRD Conrad Industries Inc 0.1%
Value $1.702M Shares 79,671 Share Price $21.36 Est. Cost/Share $27.70 Unrealized @ Report Date -22.9%
— Span-America Medical Systems Inc. 0.1%
Value $1.652M Shares 90,567 Share Price $18.24 Est. Cost/Share $20.06 Unrealized @ Report Date —
— Patriot Transportation 0.1%
Value $1.629M Shares 74,300 Share Price $21.92 Est. Cost/Share $20.34 Unrealized @ Report Date —
— Echelon Financial Holdings Inc 0.1%
Value $1.264M Shares 152,744 Share Price $8.28 Est. Cost/Share $11.28 Unrealized @ Report Date —
— National Research Corp Class B 0.1%
Value $1.234M Shares 29,609 Share Price $41.68 Est. Cost/Share $34.69 Unrealized @ Report Date —
— HomeServe 0.1%
Value $1.219M Shares 159,179 Share Price $7.66 Est. Cost/Share $7.57 Unrealized @ Report Date —
— Agrium Inc 0.1%
Value $1.176M Shares 11,700 Share Price $100.51 Est. Cost/Share $100.51 Unrealized @ Report Date —
— Nicholas Financial Inc 0.1%
Value $1.157M Shares 97,325 Share Price $11.89 Est. Cost/Share $12.40 Unrealized @ Report Date —
HLTFF Hilton Food Group 0.1%
Value $1.064M Shares 138,700 Share Price $7.67 Est. Cost/Share $7.67 Unrealized @ Report Date —
NRC National Research Corp Class A 0.1%
Value $829K Shares 43,610 Share Price $19.01 Est. Cost/Share $14.63 Unrealized @ Report Date +29.9%
— Spectra Energy Corp 0.1%
Value $826K Shares 20,110 Share Price $41.07 Est. Cost/Share $41.07 Unrealized @ Report Date —
AJMPF Ashmore Group PLC 0.1%
Value $749K Shares 214,520 Share Price $3.49 * Est. Cost/Share $2.61 Unrealized @ Report Date -6.8%
SEB Seaboard Corp 0.1%
Value $719K Shares 182 Share Price $3950.55 * Est. Cost/Share $3083.23 Unrealized @ Report Date +25.5%
FLO Flowers Foods Inc Com 0.0%
Value $277K Shares 13,882 Share Price $19.95 * Est. Cost/Share $13.91 Unrealized @ Report Date +0.9%
— Civeo Corp 0.0%
Value $31,000 Shares 13,950 Share Price $2.22 Est. Cost/Share $1.46 Unrealized @ Report Date —
— Mycelx Technologies Corp .02 USD Par Ordinary 0.0%
Value $4,000 Shares 10,360 Share Price $0.39 Est. Cost/Share $0.39 Unrealized @ Report Date —
— Puresafe Water Systems Inc 0.0%
Value $0 Shares 14,000 Share Price $0.00 Est. Cost/Share — Unrealized @ Report Date —