Willis Investment Counsel Diversified Active

Location: Gainesville, GA

CIK: 0001310929 · Show all filings

Period: Q3 2016 (← Previous) (Next →)

Filing Date: Nov 14, 2016

Total Value: $1.249B (100.0% shares, 0.0% debt)

Holdings (125)

MSFT Microsoft Corp 2.3%
Value $28.87M Shares 501,283 Share Price $57.60 * Est. Cost/Share $32.55 Unrealized @ Report Date +58.1%
INTC Intel Corp 2.3%
Value $28.36M Shares 751,259 Share Price $37.75 * Est. Cost/Share $21.94 Unrealized @ Report Date +39.4%
JNJ Johnson And Johnson 2.2%
Value $27.81M Shares 235,408 Share Price $118.13 * Est. Cost/Share $62.17 Unrealized @ Report Date +47.1%
PFE Pfizer Inc 2.0%
Value $25.38M Shares 749,453 Share Price $33.87 * Est. Cost/Share $17.72 Unrealized @ Report Date +21.0%
XOM Exxon Mobil Corp 1.9%
Value $24.13M Shares 276,455 Share Price $87.28 * Est. Cost/Share $56.61 Unrealized @ Report Date +2.1%
KSS Kohls Corp 1.9%
Value $23.65M Shares 540,535 Share Price $43.75 Est. Cost/Share $47.27 Unrealized @ Report Date -7.4%
CSCO Cisco Systems Inc 1.8%
Value $22.76M Shares 717,432 Share Price $31.72 * Est. Cost/Share $16.43 Unrealized @ Report Date +44.7%
OXY Occidental Petroleum Corp 1.8%
Value $22.76M Shares 312,070 Share Price $72.92 * Est. Cost/Share $54.97 Unrealized @ Report Date +2.4%
CAT Caterpillar Inc Del 1.6%
Value $19.87M Shares 223,875 Share Price $88.77 * Est. Cost/Share $63.87 Unrealized @ Report Date +12.3%
MRK Merck & Company, Inc 1.6%
Value $19.58M Shares 313,800 Share Price $62.41 * Est. Cost/Share $31.70 Unrealized @ Report Date +41.3%
LLY Eli Lilly & Co 1.6%
Value $19.5M Shares 243,000 Share Price $80.26 * Est. Cost/Share $46.33 Unrealized @ Report Date +48.8%
— Royal Dutch Shell 1.5%
Value $19.28M Shares 385,130 Share Price $50.07 Est. Cost/Share $58.87 Unrealized @ Report Date —
MCD Mcdonalds Corp Com 1.5%
Value $18.76M Shares 162,598 Share Price $115.36 * Est. Cost/Share $77.44 Unrealized @ Report Date +19.4%
T AT&T Corp 1.5%
Value $18.74M Shares 461,403 Share Price $40.61 * Est. Cost/Share $11.81 Unrealized @ Report Date +34.0%
TGT Target Corp Com 1.5%
Value $18.71M Shares 272,500 Share Price $68.68 * Est. Cost/Share $50.88 Unrealized @ Report Date +2.7%
GPC Genuine Parts Co 1.5%
Value $18.45M Shares 183,700 Share Price $100.45 * Est. Cost/Share $67.30 Unrealized @ Report Date +14.2%
DRI Darden Restaurants Inc 1.5%
Value $18.31M Shares 298,550 Share Price $61.32 * Est. Cost/Share $39.56 Unrealized @ Report Date +19.2%
— BB&T Corporation 1.5%
Value $18.22M Shares 482,917 Share Price $37.72 Est. Cost/Share $35.43 Unrealized @ Report Date —
— Glaxosmithkline PLC 1.5%
Value $18.2M Shares 421,900 Share Price $43.13 Est. Cost/Share $47.25 Unrealized @ Report Date —
WFC Wells Fargo & Co New Del 1.5%
Value $18.18M Shares 410,624 Share Price $44.28 * Est. Cost/Share $34.83 Unrealized @ Report Date -1.9%
BP Bp Plc Spon Adr 1.5%
Value $18.16M Shares 516,595 Share Price $35.16 Est. Cost/Share $38.35 Unrealized @ Report Date -8.3%
PG Procter & Gamble Co 1.4%
Value $17.93M Shares 199,750 Share Price $89.75 * Est. Cost/Share $62.76 Unrealized @ Report Date +11.3%
IBM Intl Business Machines Corp Ibm 1.4%
Value $17.68M Shares 111,275 Share Price $158.85 * Est. Cost/Share $94.77 Unrealized @ Report Date +7.8%
USB Us Bancorp (new) 1.4%
Value $17.27M Shares 402,750 Share Price $42.89 * Est. Cost/Share $29.46 Unrealized @ Report Date +3.4%
JPM JP Morgan Chase & Co 1.4%
Value $17.23M Shares 258,825 Share Price $66.59 * Est. Cost/Share $41.33 Unrealized @ Report Date +25.7%
— Maxim Integrated Prods 1.4%
Value $17.07M Shares 427,500 Share Price $39.93 Est. Cost/Share $33.72 Unrealized @ Report Date —
AAPL Apple Computer 1.4%
Value $17.05M Shares 150,835 Share Price $113.05 * Est. Cost/Share $23.00 Unrealized @ Report Date +12.7%
PAYX Paychex Inc 1.4%
Value $17.01M Shares 293,950 Share Price $57.87 * Est. Cost/Share $31.05 Unrealized @ Report Date +41.2%
PM Philip Morris Intl Inc 1.3%
Value $16.34M Shares 168,060 Share Price $97.22 * Est. Cost/Share $49.82 Unrealized @ Report Date +22.5%
VZ Verizon Communications Com 1.3%
Value $15.94M Shares 306,610 Share Price $51.98 * Est. Cost/Share $27.92 Unrealized @ Report Date +14.2%
CVX Chevron Corp 1.2%
Value $15.55M Shares 151,075 Share Price $102.92 * Est. Cost/Share $70.16 Unrealized @ Report Date -1.1%
— CA INC 1.2%
Value $15.32M Shares 463,200 Share Price $33.08 Est. Cost/Share $29.21 Unrealized @ Report Date —
KO Coca Cola Company 1.2%
Value $15.1M Shares 356,760 Share Price $42.32 * Est. Cost/Share $29.32 Unrealized @ Report Date +7.9%
UPS United Parcel Service 1.2%
Value $14.87M Shares 136,000 Share Price $109.36 * Est. Cost/Share $65.62 Unrealized @ Report Date +18.3%
— General Electric 1.2%
Value $14.76M Shares 498,404 Share Price $29.62 Est. Cost/Share $27.64 Unrealized @ Report Date —
PEP Pepsico Inc 1.2%
Value $14.64M Shares 134,570 Share Price $108.77 * Est. Cost/Share $67.23 Unrealized @ Report Date +22.3%
SO Southern Company 1.2%
Value $14.49M Shares 282,490 Share Price $51.30 * Est. Cost/Share $28.39 Unrealized @ Report Date +22.7%
— Sanofi-Aventis 1.1%
Value $14.29M Shares 374,100 Share Price $38.19 Est. Cost/Share $38.19 Unrealized @ Report Date —
AEP American Electric Power Co 1.1%
Value $13.53M Shares 210,750 Share Price $64.21 * Est. Cost/Share $31.72 Unrealized @ Report Date +45.9%
ETN Eaton Corp 1.0%
Value $12.99M Shares 197,700 Share Price $65.71 * Est. Cost/Share $50.04 Unrealized @ Report Date +7.7%
FITB Fifth Third Bancorp 1.0%
Value $12.73M Shares 622,070 Share Price $20.46 * Est. Cost/Share $13.30 Unrealized @ Report Date +10.9%
MUR Murphy Oil Corp 1.0%
Value $12.43M Shares 408,945 Share Price $30.40 * Est. Cost/Share $25.25 Unrealized @ Report Date -14.0%
EMR Emerson Elec Co 1.0%
Value $12.12M Shares 222,300 Share Price $54.51 * Est. Cost/Share $43.79 Unrealized @ Report Date -1.4%
PPL PPL Corp 1.0%
Value $12.11M Shares 350,400 Share Price $34.57 * Est. Cost/Share $19.27 Unrealized @ Report Date +18.8%
CBRL Cracker Barrel 1.0%
Value $11.98M Shares 90,600 Share Price $132.22 * Est. Cost/Share $88.85 Unrealized @ Report Date +0.3%
TROW Price T Rowe Group Inc 1.0%
Value $11.96M Shares 179,900 Share Price $66.50 * Est. Cost/Share $50.47 Unrealized @ Report Date -6.0%
VOD Vodafone Group 1.0%
Value $11.94M Shares 409,600 Share Price $29.15 Est. Cost/Share $32.82 Unrealized @ Report Date -11.2%
MOS Mosaic Company 0.9%
Value $11.78M Shares 481,460 Share Price $24.46 * Est. Cost/Share $27.32 Unrealized @ Report Date -23.9%
HAS Hasbro Inc 0.9%
Value $11.53M Shares 145,300 Share Price $79.33 * Est. Cost/Share $50.41 Unrealized @ Report Date +14.8%
DUK Duke Energy Corp New 0.9%
Value $11.37M Shares 142,105 Share Price $80.04 * Est. Cost/Share $45.78 Unrealized @ Report Date +19.6%
WMT Wal-Mart Stores Inc 0.9%
Value $11.3M Shares 156,722 Share Price $72.12 * Est. Cost/Share $19.76 Unrealized @ Report Date +3.6%
FE First Energy Corp 0.9%
Value $11.11M Shares 335,800 Share Price $33.08 * Est. Cost/Share $22.48 Unrealized @ Report Date +0.1%
DLB Dolby Laboratories Inc CL A 0.9%
Value $11.11M Shares 204,565 Share Price $54.29 * Est. Cost/Share $30.12 Unrealized @ Report Date +58.9%
RY Royal Bank of Canada 0.9%
Value $10.87M Shares 175,500 Share Price $61.96 Est. Cost/Share $61.72 Unrealized @ Report Date +0.4%
GIS General Mills Inc 0.9%
Value $10.84M Shares 169,700 Share Price $63.88 * Est. Cost/Share $37.64 Unrealized @ Report Date +22.0%
— Nordstrom Inc 0.9%
Value $10.81M Shares 208,300 Share Price $51.88 Est. Cost/Share $38.71 Unrealized @ Report Date —
KMB Kimberly Clark Corp 0.9%
Value $10.7M Shares 84,800 Share Price $126.14 * Est. Cost/Share $69.68 Unrealized @ Report Date +31.6%
TXN Texas Instruments Inc 0.8%
Value $10.42M Shares 148,482 Share Price $70.18 * Est. Cost/Share $31.64 Unrealized @ Report Date +71.6%
AFL Aflac Inc 0.8%
Value $10.4M Shares 144,647 Share Price $71.87 * Est. Cost/Share $20.92 Unrealized @ Report Date +38.4%
QCOM Qualcom Inc 0.8%
Value $9.59M Shares 140,000 Share Price $68.50 * Est. Cost/Share $47.28 Unrealized @ Report Date +12.3%
ADP Automatic Data Proc 0.8%
Value $9.499M Shares 107,700 Share Price $88.20 * Est. Cost/Share $65.59 Unrealized @ Report Date +10.4%
— Torchmark Corp 0.7%
Value $9.166M Shares 143,460 Share Price $63.89 Est. Cost/Share $60.32 Unrealized @ Report Date —
DOX Amdocs Ltd 0.7%
Value $8.753M Shares 151,310 Share Price $57.85 * Est. Cost/Share $31.27 Unrealized @ Report Date +55.1%
CB CHUBB LTD 0.7%
Value $8.681M Shares 69,085 Share Price $125.66 * Est. Cost/Share $96.06 Unrealized @ Report Date +11.1%
MDT Medtronic PLC SHS 0.7%
Value $8.199M Shares 94,894 Share Price $86.40 * Est. Cost/Share $58.14 Unrealized @ Report Date +17.9%
RGA Reinsurance Group of America 0.7%
Value $8.175M Shares 75,735 Share Price $107.94 Est. Cost/Share $75.04 Unrealized @ Report Date +43.8%
IFF International Flavors & Fragrances 0.6%
Value $7.912M Shares 55,338 Share Price $142.98 * Est. Cost/Share $62.27 Unrealized @ Report Date +82.5%
NUE Nucor Corporation 0.6%
Value $7.546M Shares 152,600 Share Price $49.45 * Est. Cost/Share $37.46 Unrealized @ Report Date +7.7%
— Varian Medical Sys Inc 0.6%
Value $7.458M Shares 74,930 Share Price $99.53 Est. Cost/Share $85.53 Unrealized @ Report Date —
MET Metlife Inc 0.6%
Value $7.384M Shares 166,200 Share Price $44.43 * Est. Cost/Share $30.60 Unrealized @ Report Date -5.4%
— Kellogg 0.6%
Value $7.238M Shares 93,425 Share Price $77.47 * Est. Cost/Share $45.44 Unrealized @ Report Date +14.9%
BMY Bristol-Myers Squibb Co 0.6%
Value $7.135M Shares 132,329 Share Price $53.92 * Est. Cost/Share $46.14 Unrealized @ Report Date -16.1%
BA Boeing Company 0.6%
Value $7.035M Shares 53,400 Share Price $131.74 * Est. Cost/Share $117.27 Unrealized @ Report Date +3.4%
— Total SA 0.6%
Value $6.89M Shares 144,450 Share Price $47.70 Est. Cost/Share $48.97 Unrealized @ Report Date —
RCI Rogers Communications 0.5%
Value $6.857M Shares 161,650 Share Price $42.42 Est. Cost/Share $41.22 Unrealized @ Report Date +2.9%
WLY John Wiley & Sons Inc Class A 0.5%
Value $6.849M Shares 132,705 Share Price $51.61 * Est. Cost/Share $29.02 Unrealized @ Report Date +34.0%
DG Dollar General Corp 0.5%
Value $6.734M Shares 96,209 Share Price $69.99 * Est. Cost/Share $53.05 Unrealized @ Report Date +17.2%
MSM MSC Industrial Direct Co 0.5%
Value $6.667M Shares 90,815 Share Price $73.41 Est. Cost/Share $80.07 Unrealized @ Report Date -8.3%
— Apache Corp 0.5%
Value $6.63M Shares 103,803 Share Price $63.87 Est. Cost/Share $62.62 Unrealized @ Report Date —
AAP Advance Auto Parts 0.5%
Value $6.379M Shares 42,780 Share Price $149.11 * Est. Cost/Share $130.20 Unrealized @ Report Date +0.4%
ABBNY ABB LTD 0.5%
Value $6.012M Shares 267,100 Share Price $22.51 * Est. Cost/Share $21.45 Unrealized @ Report Date +0.7%
DE Deere Co 0.5%
Value $5.637M Shares 66,050 Share Price $85.34 * Est. Cost/Share $69.24 Unrealized @ Report Date +6.7%
MAT Mattel, Inc. 0.4%
Value $5.477M Shares 180,800 Share Price $30.29 Est. Cost/Share $37.00 Unrealized @ Report Date -18.2%
NSC Norfolk Southern Corp 0.4%
Value $5.408M Shares 55,715 Share Price $97.07 * Est. Cost/Share $65.84 Unrealized @ Report Date +22.0%
KHC Kraft Heinz Company 0.4%
Value $5.151M Shares 57,542 Share Price $89.52 * Est. Cost/Share $48.63 Unrealized @ Report Date +21.2%
MUSA Murphy USA Inc 0.4%
Value $5.14M Shares 72,035 Share Price $71.35 * Est. Cost/Share $42.98 Unrealized @ Report Date +61.4%
FAST Fastenal Co 0.4%
Value $5.018M Shares 120,100 Share Price $41.78 * Est. Cost/Share $8.38 Unrealized @ Report Date -2.4%
APD Air Products & Chemicals 0.4%
Value $5.006M Shares 33,300 Share Price $150.33 * Est. Cost/Share $102.72 Unrealized @ Report Date +7.3%
— Harris Corporation 0.4%
Value $4.791M Shares 52,300 Share Price $91.61 Est. Cost/Share $71.92 Unrealized @ Report Date —
LMT Lockheed Martin Corp 0.4%
Value $4.579M Shares 19,100 Share Price $239.74 * Est. Cost/Share $148.80 Unrealized @ Report Date +26.0%
KR Kroger Co 0.4%
Value $4.518M Shares 152,230 Share Price $29.68 * Est. Cost/Share $27.40 Unrealized @ Report Date -10.6%
SYY Sysco Corporation 0.4%
Value $4.416M Shares 90,100 Share Price $49.01 * Est. Cost/Share $25.04 Unrealized @ Report Date +53.4%
— Ensco PLC SHS CL A 0.3%
Value $4.217M Shares 496,113 Share Price $8.50 Est. Cost/Share $27.15 Unrealized @ Report Date —
MMM 3m Company 0.3%
Value $4.16M Shares 23,605 Share Price $176.23 * Est. Cost/Share $90.68 Unrealized @ Report Date +19.2%
— Laboratory Corp of America 0.3%
Value $4.153M Shares 30,210 Share Price $137.47 Est. Cost/Share $117.13 Unrealized @ Report Date —
AXP American Express 0.3%
Value $4.109M Shares 64,170 Share Price $64.03 * Est. Cost/Share $61.43 Unrealized @ Report Date -8.6%
COP Conocophillips 0.3%
Value $3.955M Shares 90,990 Share Price $43.47 * Est. Cost/Share $38.00 Unrealized @ Report Date -14.2%
BHP BHP Billiton Ltd 0.3%
Value $3.493M Shares 100,800 Share Price $34.65 Est. Cost/Share $54.55 Unrealized @ Report Date -36.5%
META Facebook Inc 0.2%
Value $3.088M Shares 24,078 Share Price $128.25 Est. Cost/Share $96.58 Unrealized @ Report Date +31.9%
RL Ralph Lauren Corp 0.2%
Value $3.045M Shares 30,111 Share Price $101.13 * Est. Cost/Share $96.42 Unrealized @ Report Date -12.8%
WM Waste Management Inc New 0.2%
Value $2.384M Shares 37,395 Share Price $63.75 * Est. Cost/Share $31.54 Unrealized @ Report Date +71.3%
PKX Posco 0.2%
Value $2.357M Shares 46,145 Share Price $51.08 Est. Cost/Share $73.10 Unrealized @ Report Date -30.1%
TRV Travelers Cos Inc 0.2%
Value $2.325M Shares 20,300 Share Price $114.53 * Est. Cost/Share $82.13 Unrealized @ Report Date +14.0%
XEL Xcel Energy Inc 0.2%
Value $2.226M Shares 54,100 Share Price $41.15 * Est. Cost/Share $30.76 Unrealized @ Report Date +0.7%
STRL Sterling Construction Co Inc 0.2%
Value $1.994M Shares 257,654 Share Price $7.74 Est. Cost/Share $7.31 Unrealized @ Report Date +5.9%
BLBD Blue Bird Corporation 0.2%
Value $1.904M Shares 130,345 Share Price $14.61 Est. Cost/Share $10.14 Unrealized @ Report Date +44.1%
— Leucadia National Corp 0.1%
Value $1.788M Shares 93,925 Share Price $19.04 Est. Cost/Share $23.16 Unrealized @ Report Date —
VSEC VSE Corp 0.1%
Value $1.72M Shares 50,606 Share Price $33.99 * Est. Cost/Share $28.47 Unrealized @ Report Date +11.0%
— Echelon Financial Holdings Inc 0.1%
Value $1.695M Shares 172,010 Share Price $9.85 Est. Cost/Share $11.28 Unrealized @ Report Date —
CNRD Conrad Industries Inc 0.1%
Value $1.613M Shares 65,286 Share Price $24.71 Est. Cost/Share $28.84 Unrealized @ Report Date -14.8%
— Span-America Medical Systems Inc. 0.1%
Value $1.57M Shares 85,387 Share Price $18.39 Est. Cost/Share $20.17 Unrealized @ Report Date —
PLSDF Pulse Seismic Inc 0.1%
Value $1.463M Shares 801,025 Share Price $1.83 * Est. Cost/Share $2.98 Unrealized @ Report Date -40.7%
DIT Amcon Distributing Co 0.1%
Value $1.446M Shares 15,902 Share Price $90.93 * Est. Cost/Share $64.28 Unrealized @ Report Date +18.2%
— Nicholas Financial Inc 0.1%
Value $1.44M Shares 140,725 Share Price $10.23 Est. Cost/Share $12.40 Unrealized @ Report Date —
— Creston PLC 0.1%
Value $1.367M Shares 1,074,210 Share Price $1.27 Est. Cost/Share $1.79 Unrealized @ Report Date —
— Patriot Transportation 0.1%
Value $1.334M Shares 65,078 Share Price $20.50 Est. Cost/Share $20.12 Unrealized @ Report Date —
— National Research Corp Class B 0.1%
Value $977K Shares 27,754 Share Price $35.20 Est. Cost/Share $34.22 Unrealized @ Report Date —
NRC National Research Corp Class A 0.1%
Value $666K Shares 40,870 Share Price $16.30 Est. Cost/Share $14.51 Unrealized @ Report Date +12.3%
AJMPF Ashmore Group PLC 0.0%
Value $622K Shares 135,440 Share Price $4.59 * Est. Cost/Share $2.71 Unrealized @ Report Date 0.0%
— HomeServe 0.0%
Value $595K Shares 79,539 Share Price $7.48 Est. Cost/Share $7.48 Unrealized @ Report Date —
SEB Seaboard Corp 0.0%
Value $588K Shares 171 Share Price $3438.60 * Est. Cost/Share $3043.48 Unrealized @ Report Date +10.7%
DTD Wisdom Tree Dividend Fund 0.0%
Value $331K Shares 4,241 Share Price $78.05 * Est. Cost/Share $35.65 Unrealized @ Report Date +9.6%
FLO Flowers Foods Inc Com 0.0%
Value $210K Shares 13,882 Share Price $15.13 * Est. Cost/Share $13.91 Unrealized @ Report Date -24.4%
— Civeo Corp 0.0%
Value $16,000 Shares 13,950 Share Price $1.15 Est. Cost/Share $1.46 Unrealized @ Report Date —
— Puresafe Water Systems Inc 0.0%
Value $0 Shares 14,000 Share Price $0.00 Est. Cost/Share — Unrealized @ Report Date —