Willis Investment Counsel Diversified Active

Location: Gainesville, GA

CIK: 0001310929 · Show all filings

Period: Q4 2020 (← Previous) (Next →)

Filing Date: Feb 11, 2021

Total Value: $1.462B (100.0% shares, 0.0% debt)

Holdings (106)

JNJ Johnson And Johnson 3.5%
Value $50.71M Shares 322,229 Share Price $157.38 * Est. Cost/Share $94.08 Unrealized @ Report Date +45.1%
ACN Accenture PLC 3.2%
Value $46.56M Shares 178,234 Share Price $261.21 * Est. Cost/Share $191.80 Unrealized @ Report Date +26.8%
TXN Texas Instruments Inc 2.9%
Value $42.84M Shares 260,992 Share Price $164.13 * Est. Cost/Share $108.08 Unrealized @ Report Date +31.7%
MDT Medtronic Inc 2.8%
Value $40.9M Shares 349,141 Share Price $117.14 * Est. Cost/Share $79.33 Unrealized @ Report Date +28.1%
VZ Verizon Communications Com 2.8%
Value $40.73M Shares 693,258 Share Price $58.75 * Est. Cost/Share $41.52 Unrealized @ Report Date +4.9%
CSCO Cisco Systems Inc 2.7%
Value $38.85M Shares 868,243 Share Price $44.75 * Est. Cost/Share $28.67 Unrealized @ Report Date +33.9%
PFE Pfizer Inc 2.6%
Value $38.16M Shares 1,036,724 Share Price $36.81 * Est. Cost/Share $24.65 Unrealized @ Report Date +17.0%
PAYX Paychex Inc 2.6%
Value $37.97M Shares 407,486 Share Price $93.18 * Est. Cost/Share $70.85 Unrealized @ Report Date +14.2%
MMM 3m Company 2.5%
Value $36.89M Shares 211,073 Share Price $174.79 * Est. Cost/Share $118.04 Unrealized @ Report Date +3.0%
INTC Intel Corp 2.4%
Value $35.1M Shares 704,459 Share Price $49.82 * Est. Cost/Share $40.45 Unrealized @ Report Date +11.3%
MSFT Microsoft Corp 2.4%
Value $34.67M Shares 155,888 Share Price $222.42 * Est. Cost/Share $107.53 Unrealized @ Report Date +98.5%
KR Kroger Co 2.3%
Value $33.36M Shares 1,050,515 Share Price $31.76 * Est. Cost/Share $22.82 Unrealized @ Report Date +25.1%
LMT Lockheed Martin Corp 2.1%
Value $30.75M Shares 86,620 Share Price $354.98 * Est. Cost/Share $324.43 Unrealized @ Report Date -4.6%
CB CHUBB LTD 2.1%
Value $30.16M Shares 195,980 Share Price $153.92 * Est. Cost/Share $130.15 Unrealized @ Report Date +10.2%
KMB Kimberly Clark Corp 2.0%
Value $29.55M Shares 219,130 Share Price $134.83 * Est. Cost/Share $115.43 Unrealized @ Report Date -2.7%
AFL Aflac Inc 2.0%
Value $29.2M Shares 656,654 Share Price $44.47 * Est. Cost/Share $35.09 Unrealized @ Report Date +12.8%
CLX Clorox Co Del Com 2.0%
Value $28.84M Shares 142,820 Share Price $201.92 * Est. Cost/Share $176.37 Unrealized @ Report Date -2.2%
MRK Merck & Company, Inc 2.0%
Value $28.67M Shares 350,515 Share Price $81.80 * Est. Cost/Share $63.28 Unrealized @ Report Date +5.2%
PG Procter & Gamble Co 1.9%
Value $28.27M Shares 203,200 Share Price $139.14 * Est. Cost/Share $121.77 Unrealized @ Report Date +0.8%
LLY Eli Lilly & Co 1.8%
Value $27.02M Shares 160,011 Share Price $168.84 * Est. Cost/Share $141.36 Unrealized @ Report Date +13.3%
BHP BHP Billiton Ltd 1.8%
Value $26.36M Shares 403,362 Share Price $65.34 Est. Cost/Share $52.99 Unrealized @ Report Date +23.3%
PEP Pepsico Inc 1.8%
Value $25.99M Shares 175,236 Share Price $148.30 * Est. Cost/Share $85.49 Unrealized @ Report Date +48.7%
— Healthcare Realty TR REIT 1.8%
Value $25.78M Shares 871,093 Share Price $29.60 Est. Cost/Share $29.34 Unrealized @ Report Date —
HD Home Depot Inc 1.7%
Value $24.6M Shares 92,600 Share Price $265.62 * Est. Cost/Share $242.47 Unrealized @ Report Date -3.0%
T AT&T Corp 1.6%
Value $23.51M Shares 817,316 Share Price $28.76 * Est. Cost/Share $15.49 Unrealized @ Report Date +0.2%
DGX Quest Diagnostics, Inc. 1.6%
Value $23.02M Shares 193,200 Share Price $119.17 * Est. Cost/Share $95.20 Unrealized @ Report Date +13.5%
CAT Caterpillar Inc Del 1.4%
Value $20.94M Shares 115,034 Share Price $182.02 * Est. Cost/Share $89.63 Unrealized @ Report Date +84.7%
TROW Price T Rowe Group Inc 1.4%
Value $20.79M Shares 137,300 Share Price $151.39 * Est. Cost/Share $91.26 Unrealized @ Report Date +33.2%
JPM JP Morgan Chase & Co 1.4%
Value $19.86M Shares 156,303 Share Price $127.07 * Est. Cost/Share $83.58 Unrealized @ Report Date +33.5%
ALL Allstate 1.3%
Value $19.73M Shares 179,500 Share Price $109.93 * Est. Cost/Share $86.69 Unrealized @ Report Date +12.1%
TGT Target Corp Com 1.2%
Value $17.62M Shares 99,800 Share Price $176.53 * Est. Cost/Share $63.91 Unrealized @ Report Date +140.4%
AEP American Electric Power Co 1.2%
Value $16.98M Shares 203,900 Share Price $83.27 * Est. Cost/Share $63.27 Unrealized @ Report Date +9.6%
TFC Truist Financial Corp 1.1%
Value $16.29M Shares 339,948 Share Price $47.93 * Est. Cost/Share $40.89 Unrealized @ Report Date -7.3%
GD General Dynamics Corp 1.1%
Value $15.98M Shares 107,400 Share Price $148.82 * Est. Cost/Share $141.68 Unrealized @ Report Date -6.1%
SYY Sysco Corporation 1.1%
Value $15.42M Shares 207,600 Share Price $74.26 * Est. Cost/Share $58.04 Unrealized @ Report Date +11.7%
DUK Duke Energy Corp New 1.0%
Value $14.98M Shares 163,650 Share Price $91.56 * Est. Cost/Share $67.61 Unrealized @ Report Date +11.3%
GPC Genuine Parts Co 1.0%
Value $14.79M Shares 147,300 Share Price $100.43 * Est. Cost/Share $79.60 Unrealized @ Report Date +10.0%
TRV Travelers Cos Inc 1.0%
Value $14.12M Shares 100,564 Share Price $140.37 * Est. Cost/Share $93.55 Unrealized @ Report Date +35.7%
— Royal Dutch Shell 0.9%
Value $13.77M Shares 391,787 Share Price $35.14 Est. Cost/Share $62.67 Unrealized @ Report Date —
SO Southern Company 0.9%
Value $13.09M Shares 213,075 Share Price $61.43 * Est. Cost/Share $34.74 Unrealized @ Report Date +46.4%
— Lab Corp Of Amer 0.9%
Value $13.04M Shares 64,077 Share Price $203.55 Est. Cost/Share $164.67 Unrealized @ Report Date —
XOM Exxon Mobil Corp 0.8%
Value $12.19M Shares 295,745 Share Price $41.22 * Est. Cost/Share $55.35 Unrealized @ Report Date -39.1%
DG Dollar General Corp 0.8%
Value $12.01M Shares 57,128 Share Price $210.30 * Est. Cost/Share $70.58 Unrealized @ Report Date +176.3%
RGA Reinsurance Group America 0.8%
Value $11.72M Shares 101,140 Share Price $115.90 Est. Cost/Share $122.75 Unrealized @ Report Date -5.6%
AXP American Express 0.8%
Value $11.67M Shares 96,547 Share Price $120.90 * Est. Cost/Share $71.78 Unrealized @ Report Date +58.0%
USB Us Bancorp (new) 0.8%
Value $11.66M Shares 250,200 Share Price $46.59 * Est. Cost/Share $36.11 Unrealized @ Report Date +4.1%
— Nordstrom Inc 0.8%
Value $11.6M Shares 371,700 Share Price $31.21 Est. Cost/Share $34.69 Unrealized @ Report Date —
GL Globe Life Inc 0.8%
Value $11.58M Shares 121,925 Share Price $94.96 * Est. Cost/Share $86.02 Unrealized @ Report Date +5.9%
COP Conocophillips 0.8%
Value $11.18M Shares 279,545 Share Price $39.99 * Est. Cost/Share $45.88 Unrealized @ Report Date -27.2%
TSCO Tractor Supply Co 0.7%
Value $10.84M Shares 77,083 Share Price $140.58 * Est. Cost/Share $15.65 Unrealized @ Report Date +65.5%
— Cerner Corp 0.7%
Value $10.43M Shares 132,870 Share Price $78.48 Est. Cost/Share $60.13 Unrealized @ Report Date —
DLB Dolby Laboratories, Inc CL A 0.7%
Value $10.37M Shares 106,780 Share Price $97.13 * Est. Cost/Share $50.50 Unrealized @ Report Date +78.2%
— Xcel Energy Inc 0.7%
Value $10.14M Shares 152,100 Share Price $66.67 Est. Cost/Share $66.67 Unrealized @ Report Date —
BP Bp Plc Spon Adr 0.7%
Value $9.993M Shares 487,010 Share Price $20.52 Est. Cost/Share $30.93 Unrealized @ Report Date -33.7%
RTX Raytheon Technologies Corp 0.7%
Value $9.933M Shares 138,907 Share Price $71.51 * Est. Cost/Share $54.61 Unrealized @ Report Date +16.8%
AAP Advance Auto Parts Inc 0.7%
Value $9.926M Shares 63,020 Share Price $157.51 * Est. Cost/Share $140.45 Unrealized @ Report Date -0.4%
RL Ralph Lauren Corp 0.6%
Value $9.363M Shares 90,257 Share Price $103.74 * Est. Cost/Share $88.47 Unrealized @ Report Date +6.0%
RY Royal Bank of Canada 0.6%
Value $9.363M Shares 114,100 Share Price $82.06 Est. Cost/Share $70.58 Unrealized @ Report Date +16.3%
CVX Chevron Corp 0.6%
Value $8.689M Shares 102,894 Share Price $84.45 * Est. Cost/Share $74.48 Unrealized @ Report Date -8.3%
MCD Mcdonalds Corp Com 0.6%
Value $8.454M Shares 39,400 Share Price $214.57 * Est. Cost/Share $171.84 Unrealized @ Report Date +11.4%
ETN Eaton Corp 0.5%
Value $7.965M Shares 66,300 Share Price $120.14 * Est. Cost/Share $87.10 Unrealized @ Report Date +27.1%
MOS Mosaic Company 0.5%
Value $7.923M Shares 344,315 Share Price $23.01 * Est. Cost/Share $19.73 Unrealized @ Report Date +5.0%
UPS United Parcel Service 0.5%
Value $7.814M Shares 46,400 Share Price $168.41 * Est. Cost/Share $81.89 Unrealized @ Report Date +67.3%
RCI Rogers Communications 0.5%
Value $7.154M Shares 153,548 Share Price $46.59 Est. Cost/Share $49.50 Unrealized @ Report Date -5.9%
SNY Sanofi-Aventis 0.5%
Value $6.963M Shares 143,300 Share Price $48.59 Est. Cost/Share $49.23 Unrealized @ Report Date -1.3%
EMR Emerson Elec Co 0.5%
Value $6.647M Shares 82,700 Share Price $80.37 * Est. Cost/Share $56.28 Unrealized @ Report Date +28.7%
— Total SA 0.4%
Value $6.544M Shares 156,135 Share Price $41.91 Est. Cost/Share $38.82 Unrealized @ Report Date —
CBRL Cracker Barrel 0.4%
Value $6.359M Shares 48,200 Share Price $131.93 * Est. Cost/Share $80.27 Unrealized @ Report Date +34.8%
WMT Wal-Mart Stores Inc 0.4%
Value $6.232M Shares 43,230 Share Price $144.16 * Est. Cost/Share $45.24 Unrealized @ Report Date -0.8%
META Facebook Inc 0.4%
Value $5.549M Shares 20,315 Share Price $273.15 Est. Cost/Share $207.33 Unrealized @ Report Date +30.8%
ROST Ross Stores Inc 0.4%
Value $5.401M Shares 43,982 Share Price $122.80 * Est. Cost/Share $95.09 Unrealized @ Report Date +22.1%
HXL Hexcel Corp 0.4%
Value $5.349M Shares 110,320 Share Price $48.49 Est. Cost/Share $55.78 Unrealized @ Report Date -13.1%
DE Deere Co 0.4%
Value $5.139M Shares 19,100 Share Price $269.06 * Est. Cost/Share $145.27 Unrealized @ Report Date +73.5%
MA Mastercard 0.3%
Value $5.016M Shares 14,053 Share Price $356.93 * Est. Cost/Share $299.27 Unrealized @ Report Date +15.9%
WLY Wiley John & Sons Cl A 0.3%
Value $4.817M Shares 105,497 Share Price $45.66 * Est. Cost/Share $36.34 Unrealized @ Report Date +6.4%
MSM MSC Industrial 0.3%
Value $4.667M Shares 55,301 Share Price $84.39 Est. Cost/Share $80.13 Unrealized @ Report Date +5.3%
GOOGL Google Inc Class A 0.3%
Value $4.611M Shares 2,631 Share Price $1752.57 * Est. Cost/Share $69.51 Unrealized @ Report Date +25.1%
WM Waste Management Inc New 0.3%
Value $3.868M Shares 32,800 Share Price $117.93 * Est. Cost/Share $92.14 Unrealized @ Report Date +18.3%
VLO Valero Energy Corp 0.3%
Value $3.694M Shares 65,300 Share Price $56.57 * Est. Cost/Share $40.57 Unrealized @ Report Date +16.2%
FTDR Frontdoor Inc 0.2%
Value $3.332M Shares 66,358 Share Price $50.21 Est. Cost/Share $43.11 Unrealized @ Report Date +16.5%
MUR Murphy Oil Corp 0.2%
Value $3.282M Shares 271,252 Share Price $12.10 * Est. Cost/Share $20.53 Unrealized @ Report Date -50.2%
STRL Sterling Construction 0.2%
Value $2.979M Shares 160,077 Share Price $18.61 Est. Cost/Share $10.80 Unrealized @ Report Date +72.3%
IFF Intl Flavors & Fragrance 0.2%
Value $2.895M Shares 26,602 Share Price $108.83 * Est. Cost/Share $113.72 Unrealized @ Report Date -16.3%
FLR Fluor Corp New Del Com 0.2%
Value $2.794M Shares 174,952 Share Price $15.97 Est. Cost/Share $20.32 Unrealized @ Report Date -21.4%
GIL Gildan Activewear Inc 0.2%
Value $2.767M Shares 98,800 Share Price $28.01 * Est. Cost/Share $28.18 Unrealized @ Report Date -9.3%
— Apache Corp 0.2%
Value $2.608M Shares 183,778 Share Price $14.19 Est. Cost/Share $32.66 Unrealized @ Report Date —
BLBD Blue Bird Corp 0.2%
Value $2.59M Shares 141,858 Share Price $18.26 Est. Cost/Share $16.78 Unrealized @ Report Date +8.8%
SEB Seaboard Corp 0.2%
Value $2.228M Shares 735 Share Price $3031.29 Est. Cost/Share $3751.25 Unrealized @ Report Date -20.2%
DMPZF Domino's Pizza Group plc 0.1%
Value $2.044M Shares 473,325 Share Price $4.32 * Est. Cost/Share $3.29 Unrealized @ Report Date +16.0%
NRC National Research Corporation 0.1%
Value $1.95M Shares 45,622 Share Price $42.74 Est. Cost/Share $47.50 Unrealized @ Report Date -10.0%
— Ampio Pharmaceuticals, Inc 0.1%
Value $1.929M Shares 1,213,053 Share Price $1.59 Est. Cost/Share $1.59 Unrealized @ Report Date —
OXY Occidental Petroleum Corp 0.1%
Value $1.922M Shares 111,057 Share Price $17.31 * Est. Cost/Share $50.44 Unrealized @ Report Date -67.7%
— Patriot Transportation 0.1%
Value $1.743M Shares 198,562 Share Price $8.78 Est. Cost/Share $40.02 Unrealized @ Report Date —
— FLIR Systems, Inc 0.1%
Value $1.71M Shares 39,012 Share Price $43.83 Est. Cost/Share $41.19 Unrealized @ Report Date —
GNRC Generac 0.1%
Value $1.688M Shares 7,422 Share Price $227.43 Est. Cost/Share $103.05 Unrealized @ Report Date +120.7%
VSEC VSE Corp 0.1%
Value $1.472M Shares 38,244 Share Price $38.49 * Est. Cost/Share $30.90 Unrealized @ Report Date +20.4%
PLSDF Pulse Seismic Inc 0.1%
Value $796K Shares 1,055,872 Share Price $0.75 Est. Cost/Share $1.60 Unrealized @ Report Date -52.5%
ATKR Atkore International Group 0.0%
Value $682K Shares 16,594 Share Price $41.10 * Est. Cost/Share $30.42 Unrealized @ Report Date +30.4%
KO Coca Cola Company 0.0%
Value $548K Shares 10,000 Share Price $54.80 * Est. Cost/Share $43.10 Unrealized @ Report Date +9.5%
FIZZ National Beverage Corp 0.0%
Value $496K Shares 5,846 Share Price $84.84 * Est. Cost/Share $29.23 Unrealized @ Report Date +27.6%
DTD Wisdomtree Total Div Fund 0.0%
Value $344K Shares 3,283 Share Price $104.78 * Est. Cost/Share $43.54 Unrealized @ Report Date +20.4%
CSGS CSG Systems International, Inc 0.0%
Value $340K Shares 7,533 Share Price $45.13 * Est. Cost/Share $37.13 Unrealized @ Report Date +2.8%
FLO Flowers Foods, Inc 0.0%
Value $314K Shares 13,882 Share Price $22.62 * Est. Cost/Share $14.66 Unrealized @ Report Date +24.7%
OXY/WS Occidental Petrol Corp 0.0%
Value $95,000 Shares 13,956 Share Price $6.81 Est. Cost/Share $2.98 Unrealized @ Report Date —
— Cytodyn Inc 0.0%
Value $92,000 Shares 17,000 Share Price $5.41 Est. Cost/Share $5.41 Unrealized @ Report Date —
— Puresafe Water Systems Inc 0.0%
Value $0 Shares 14,000 Share Price $0.00 Est. Cost/Share — Unrealized @ Report Date —