Willis Investment Counsel Diversified Active

Location: Gainesville, GA

CIK: 0001310929 · Show all filings

Period: Q1 2021 (← Previous) (Next →)

Filing Date: May 17, 2021

Total Value: $1.646B (100.0% shares, 0.0% debt)

Holdings (116)

JNJ Johnson And Johnson 3.1%
Value $51.52M Shares 313,454 Share Price $164.35 * Est. Cost/Share $94.08 Unrealized @ Report Date +52.5%
ACN Accenture PLC 3.0%
Value $49.2M Shares 178,080 Share Price $276.25 * Est. Cost/Share $191.80 Unrealized @ Report Date +34.5%
TXN Texas Instruments Inc 3.0%
Value $48.73M Shares 257,820 Share Price $188.99 * Est. Cost/Share $108.08 Unrealized @ Report Date +52.6%
CSCO Cisco Systems Inc 2.9%
Value $47.07M Shares 910,183 Share Price $51.71 * Est. Cost/Share $29.22 Unrealized @ Report Date +53.1%
VZ Verizon Communications Com 2.8%
Value $46.7M Shares 803,090 Share Price $58.15 * Est. Cost/Share $41.62 Unrealized @ Report Date +4.7%
MMM 3m Company 2.7%
Value $43.96M Shares 228,172 Share Price $192.68 * Est. Cost/Share $118.56 Unrealized @ Report Date +13.9%
INTC Intel Corp 2.7%
Value $43.78M Shares 684,014 Share Price $64.00 * Est. Cost/Share $40.45 Unrealized @ Report Date +43.9%
PAYX Paychex Inc 2.6%
Value $42.77M Shares 436,356 Share Price $98.02 * Est. Cost/Share $71.48 Unrealized @ Report Date +19.9%
MDT Medtronic Inc 2.5%
Value $41.12M Shares 348,096 Share Price $118.13 * Est. Cost/Share $79.33 Unrealized @ Report Date +29.8%
MSFT Microsoft Corp 2.5%
Value $40.98M Shares 173,820 Share Price $235.77 * Est. Cost/Share $119.43 Unrealized @ Report Date +89.9%
LMT Lockheed Martin Corp 2.4%
Value $39.75M Shares 107,567 Share Price $369.50 * Est. Cost/Share $319.67 Unrealized @ Report Date +1.5%
CLX Clorox Co Del Com 2.3%
Value $38.3M Shares 198,559 Share Price $192.88 * Est. Cost/Share $173.18 Unrealized @ Report Date -4.4%
KR Kroger Co 2.3%
Value $37.73M Shares 1,048,475 Share Price $35.99 * Est. Cost/Share $22.82 Unrealized @ Report Date +42.6%
PFE Pfizer Inc 2.2%
Value $36.95M Shares 1,019,929 Share Price $36.23 * Est. Cost/Share $24.65 Unrealized @ Report Date +16.4%
HD Home Depot Inc 2.2%
Value $35.42M Shares 116,025 Share Price $305.25 * Est. Cost/Share $242.87 Unrealized @ Report Date +12.0%
KMB Kimberly Clark Corp 2.1%
Value $35.13M Shares 252,630 Share Price $139.05 * Est. Cost/Share $114.82 Unrealized @ Report Date +1.7%
PG Procter & Gamble Co 2.1%
Value $34.7M Shares 256,200 Share Price $135.43 * Est. Cost/Share $120.51 Unrealized @ Report Date -0.2%
AFL Aflac Inc 2.0%
Value $33.54M Shares 655,354 Share Price $51.18 * Est. Cost/Share $35.09 Unrealized @ Report Date +30.7%
CB CHUBB LTD 1.9%
Value $30.76M Shares 194,725 Share Price $157.97 * Est. Cost/Share $130.15 Unrealized @ Report Date +13.6%
USB Us Bancorp (new) 1.7%
Value $27.31M Shares 493,700 Share Price $55.31 * Est. Cost/Share $38.19 Unrealized @ Report Date +17.8%
MRK Merck & Company, Inc 1.6%
Value $27M Shares 350,210 Share Price $77.09 * Est. Cost/Share $63.28 Unrealized @ Report Date +0.0%
LLY Eli Lilly & Co 1.6%
Value $26.89M Shares 143,911 Share Price $186.82 * Est. Cost/Share $141.36 Unrealized @ Report Date +25.9%
— Healthcare Realty TR REIT 1.6%
Value $26.41M Shares 871,093 Share Price $30.32 Est. Cost/Share $29.34 Unrealized @ Report Date —
T AT&T Corp 1.5%
Value $24.86M Shares 821,410 Share Price $30.27 * Est. Cost/Share $15.49 Unrealized @ Report Date +7.9%
DGX Quest Diagnostics, Inc. 1.5%
Value $24.58M Shares 191,500 Share Price $128.34 * Est. Cost/Share $95.20 Unrealized @ Report Date +22.8%
GD General Dynamics Corp 1.5%
Value $24.29M Shares 133,804 Share Price $181.56 * Est. Cost/Share $142.73 Unrealized @ Report Date +14.6%
TROW Price T Rowe Group Inc 1.4%
Value $23.48M Shares 136,800 Share Price $171.60 * Est. Cost/Share $91.26 Unrealized @ Report Date +52.0%
JPM JP Morgan Chase & Co 1.4%
Value $23.47M Shares 154,203 Share Price $152.23 * Est. Cost/Share $83.58 Unrealized @ Report Date +61.1%
TSCO Tractor Supply Co 1.3%
Value $21.37M Shares 120,659 Share Price $177.08 * Est. Cost/Share $20.64 Unrealized @ Report Date +58.6%
BHP BHP Billiton Ltd 1.3%
Value $21.15M Shares 304,799 Share Price $69.39 Est. Cost/Share $52.99 Unrealized @ Report Date +31.0%
CAT Caterpillar Inc Del 1.3%
Value $20.79M Shares 89,649 Share Price $231.87 * Est. Cost/Share $89.63 Unrealized @ Report Date +136.5%
ALL Allstate 1.3%
Value $20.63M Shares 179,500 Share Price $114.90 * Est. Cost/Share $86.69 Unrealized @ Report Date +18.1%
ADP Automatic Data Proc 1.1%
Value $18.62M Shares 98,800 Share Price $188.47 * Est. Cost/Share $156.66 Unrealized @ Report Date +9.0%
WMT Wal-Mart Stores Inc 1.1%
Value $17.88M Shares 131,630 Share Price $135.83 * Est. Cost/Share $43.94 Unrealized @ Report Date -3.3%
AEP American Electric Power Co 1.0%
Value $17.27M Shares 203,900 Share Price $84.70 * Est. Cost/Share $63.27 Unrealized @ Report Date +12.5%
GPC Genuine Parts Co 1.0%
Value $16.88M Shares 146,000 Share Price $115.59 * Est. Cost/Share $79.60 Unrealized @ Report Date +27.5%
— Lab Corp Of Amer 1.0%
Value $16.31M Shares 63,970 Share Price $255.03 Est. Cost/Share $164.67 Unrealized @ Report Date —
TGT Target Corp Com 1.0%
Value $15.85M Shares 80,000 Share Price $198.07 * Est. Cost/Share $63.91 Unrealized @ Report Date +170.7%
DUK Duke Energy Corp New 1.0%
Value $15.8M Shares 163,650 Share Price $96.53 * Est. Cost/Share $67.61 Unrealized @ Report Date +18.6%
XOM Exxon Mobil Corp 0.9%
Value $15.32M Shares 274,430 Share Price $55.83 * Est. Cost/Share $55.35 Unrealized @ Report Date -16.2%
PEP Pepsico Inc 0.9%
Value $14.97M Shares 105,846 Share Price $141.45 * Est. Cost/Share $85.49 Unrealized @ Report Date +42.9%
LOW Lowe's Companies Inc 0.9%
Value $14.57M Shares 76,608 Share Price $190.18 * Est. Cost/Share $156.97 Unrealized @ Report Date +10.9%
— Royal Dutch Shell 0.9%
Value $14.56M Shares 371,412 Share Price $39.21 Est. Cost/Share $62.67 Unrealized @ Report Date —
SNY Sanofi-Aventis 0.8%
Value $13.73M Shares 277,600 Share Price $49.46 Est. Cost/Share $48.65 Unrealized @ Report Date +1.7%
AXP American Express 0.8%
Value $13.7M Shares 96,870 Share Price $141.44 * Est. Cost/Share $71.78 Unrealized @ Report Date +86.0%
DG Dollar General Corp 0.8%
Value $13.45M Shares 66,375 Share Price $202.62 * Est. Cost/Share $86.45 Unrealized @ Report Date +117.7%
ETN Eaton Corp 0.8%
Value $13.37M Shares 96,700 Share Price $138.28 * Est. Cost/Share $97.11 Unrealized @ Report Date +31.9%
SO Southern Company 0.8%
Value $13.22M Shares 212,680 Share Price $62.16 * Est. Cost/Share $34.74 Unrealized @ Report Date +49.7%
COP Conocophillips 0.8%
Value $12.89M Shares 243,285 Share Price $52.97 * Est. Cost/Share $45.88 Unrealized @ Report Date -2.7%
RGA Reinsurance Group America 0.8%
Value $12.83M Shares 101,779 Share Price $126.05 Est. Cost/Share $122.75 Unrealized @ Report Date +2.7%
TFC Truist Financial Corp 0.8%
Value $12.66M Shares 217,148 Share Price $58.32 * Est. Cost/Share $40.89 Unrealized @ Report Date +13.8%
BP Bp Plc Spon Adr 0.7%
Value $11.95M Shares 490,560 Share Price $24.35 Est. Cost/Share $30.93 Unrealized @ Report Date -21.3%
— Xcel Energy Inc 0.7%
Value $11.9M Shares 178,900 Share Price $66.51 Est. Cost/Share $66.65 Unrealized @ Report Date —
GL Globe Life Inc 0.7%
Value $11.82M Shares 122,370 Share Price $96.63 * Est. Cost/Share $86.02 Unrealized @ Report Date +7.9%
AAP Advance Auto Parts Inc 0.7%
Value $11.62M Shares 63,300 Share Price $183.49 * Est. Cost/Share $140.45 Unrealized @ Report Date +16.2%
RL Ralph Lauren Corp 0.7%
Value $11.18M Shares 90,775 Share Price $123.16 * Est. Cost/Share $88.47 Unrealized @ Report Date +25.8%
RTX Raytheon Technologies Corp 0.7%
Value $10.73M Shares 138,907 Share Price $77.27 * Est. Cost/Share $54.61 Unrealized @ Report Date +26.9%
CVX Chevron Corp 0.7%
Value $10.71M Shares 102,194 Share Price $104.79 * Est. Cost/Share $74.48 Unrealized @ Report Date +15.4%
DLB Dolby Laboratories, Inc CL A 0.6%
Value $10.63M Shares 107,666 Share Price $98.72 * Est. Cost/Share $50.50 Unrealized @ Report Date +81.6%
— Cerner Corp 0.6%
Value $9.588M Shares 133,395 Share Price $71.88 Est. Cost/Share $60.13 Unrealized @ Report Date —
MOS Mosaic Company 0.5%
Value $8.252M Shares 261,071 Share Price $31.61 * Est. Cost/Share $19.73 Unrealized @ Report Date +44.5%
WM Waste Management Inc New 0.5%
Value $7.896M Shares 61,200 Share Price $129.02 * Est. Cost/Share $99.58 Unrealized @ Report Date +20.3%
UPS United Parcel Service 0.5%
Value $7.888M Shares 46,400 Share Price $170.00 * Est. Cost/Share $81.89 Unrealized @ Report Date +69.9%
EMR Emerson Elec Co 0.5%
Value $7.461M Shares 82,700 Share Price $90.22 * Est. Cost/Share $56.28 Unrealized @ Report Date +45.4%
SYY Sysco Corporation 0.5%
Value $7.417M Shares 94,200 Share Price $78.74 * Est. Cost/Share $58.04 Unrealized @ Report Date +19.8%
— Total SA 0.4%
Value $7.267M Shares 156,135 Share Price $46.54 Est. Cost/Share $38.82 Unrealized @ Report Date —
DE Deere Co 0.4%
Value $7.146M Shares 19,100 Share Price $374.14 * Est. Cost/Share $145.27 Unrealized @ Report Date +141.9%
ABBNY ABB LTD 0.4%
Value $6.923M Shares 227,200 Share Price $30.47 * Est. Cost/Share $28.82 Unrealized @ Report Date +1.5%
FDS Factset Resh Sys Inc 0.4%
Value $6.604M Shares 21,400 Share Price $308.60 * Est. Cost/Share $302.09 Unrealized @ Report Date -2.3%
VLO Valero Energy Corp 0.4%
Value $6.551M Shares 91,500 Share Price $71.60 * Est. Cost/Share $45.33 Unrealized @ Report Date +33.7%
HXL Hexcel Corp 0.4%
Value $6.262M Shares 111,816 Share Price $56.00 Est. Cost/Share $55.74 Unrealized @ Report Date +0.5%
WLY Wiley John & Sons Cl A 0.3%
Value $5.701M Shares 105,177 Share Price $54.20 * Est. Cost/Share $36.34 Unrealized @ Report Date +26.3%
GOOGL Google Inc Class A 0.3%
Value $5.451M Shares 2,643 Share Price $2062.43 * Est. Cost/Share $69.51 Unrealized @ Report Date +47.3%
ROST Ross Stores Inc 0.3%
Value $5.316M Shares 44,334 Share Price $119.91 * Est. Cost/Share $95.09 Unrealized @ Report Date +19.5%
MSM MSC Industrial 0.3%
Value $5.034M Shares 55,818 Share Price $90.19 Est. Cost/Share $80.13 Unrealized @ Report Date +12.6%
MA Mastercard 0.3%
Value $5.032M Shares 14,132 Share Price $356.07 * Est. Cost/Share $299.27 Unrealized @ Report Date +15.8%
MUR Murphy Oil Corp 0.3%
Value $4.439M Shares 270,492 Share Price $16.41 * Est. Cost/Share $20.53 Unrealized @ Report Date -31.9%
MCD Mcdonalds Corp Com 0.3%
Value $4.281M Shares 19,100 Share Price $224.14 * Est. Cost/Share $171.84 Unrealized @ Report Date +17.1%
FLR Fluor Corp New Del Com 0.2%
Value $4.096M Shares 177,407 Share Price $23.09 Est. Cost/Share $20.31 Unrealized @ Report Date +13.7%
STRL Sterling Construction 0.2%
Value $3.76M Shares 162,074 Share Price $23.20 Est. Cost/Share $10.94 Unrealized @ Report Date +112.1%
— Ampio Pharmaceuticals, Inc 0.2%
Value $3.655M Shares 2,162,840 Share Price $1.69 Est. Cost/Share $1.63 Unrealized @ Report Date —
FTDR Frontdoor Inc 0.2%
Value $3.626M Shares 67,458 Share Price $53.75 Est. Cost/Share $43.30 Unrealized @ Report Date +24.1%
BLBD Blue Bird Corp 0.2%
Value $3.586M Shares 143,248 Share Price $25.03 Est. Cost/Share $16.78 Unrealized @ Report Date +49.1%
APA APA Corporation 0.2%
Value $3.281M Shares 183,273 Share Price $17.90 * Est. Cost/Share $16.01 Unrealized @ Report Date -1.9%
GIL Gildan Activewear Inc 0.2%
Value $3.107M Shares 101,330 Share Price $30.66 * Est. Cost/Share $28.12 Unrealized @ Report Date -0.6%
META Facebook Inc 0.2%
Value $3.041M Shares 10,324 Share Price $294.56 Est. Cost/Share $207.33 Unrealized @ Report Date +41.1%
OXY Occidental Petroleum Corp 0.2%
Value $2.948M Shares 110,733 Share Price $26.62 * Est. Cost/Share $50.44 Unrealized @ Report Date -50.3%
SEB Seaboard Corp 0.2%
Value $2.878M Shares 780 Share Price $3689.74 Est. Cost/Share $3725.83 Unrealized @ Report Date -2.2%
DMPZF Domino's Pizza Group plc 0.1%
Value $2.374M Shares 495,982 Share Price $4.79 * Est. Cost/Share $3.33 Unrealized @ Report Date +21.5%
— Patriot Transportation 0.1%
Value $2.243M Shares 203,747 Share Price $11.01 Est. Cost/Share $39.28 Unrealized @ Report Date —
NRC National Research Corporation 0.1%
Value $2.229M Shares 47,592 Share Price $46.84 Est. Cost/Share $47.55 Unrealized @ Report Date -1.5%
AAPL Apple Computer 0.1%
Value $1.857M Shares 15,206 Share Price $122.12 * Est. Cost/Share $125.06 Unrealized @ Report Date -4.8%
GNRC Generac 0.1%
Value $1.602M Shares 4,893 Share Price $327.41 Est. Cost/Share $103.05 Unrealized @ Report Date +217.8%
RY Royal Bank of Canada 0.1%
Value $1.577M Shares 17,100 Share Price $92.22 Est. Cost/Share $70.58 Unrealized @ Report Date +30.6%
VSEC VSE Corp 0.1%
Value $1.518M Shares 38,419 Share Price $39.51 * Est. Cost/Share $30.90 Unrealized @ Report Date +23.9%
PLSDF Pulse Seismic Inc 0.1%
Value $1.353M Shares 1,069,407 Share Price $1.27 Est. Cost/Share $1.59 Unrealized @ Report Date -21.6%
ATKR Atkore International Group 0.1%
Value $1.22M Shares 16,969 Share Price $71.90 * Est. Cost/Share $31.04 Unrealized @ Report Date +123.5%
MEDP Medpace Holdings, Inc. 0.1%
Value $905K Shares 5,517 Share Price $164.04 Est. Cost/Share $152.95 Unrealized @ Report Date +7.3%
DCI Donaldson Co Inc 0.0%
Value $724K Shares 12,450 Share Price $58.15 * Est. Cost/Share $55.33 Unrealized @ Report Date -2.6%
— Ritchie Bros. Auctioneers Inc 0.0%
Value $574K Shares 9,808 Share Price $58.52 Est. Cost/Share $58.52 Unrealized @ Report Date —
FIZZ National Beverage Corp 0.0%
Value $537K Shares 10,977 Share Price $48.92 * Est. Cost/Share $36.93 Unrealized @ Report Date +16.4%
KO Coca Cola Company 0.0%
Value $527K Shares 10,000 Share Price $52.70 * Est. Cost/Share $43.10 Unrealized @ Report Date +6.1%
BRK/A Berkshire Hathaway CL A 0.0%
Value $386K Shares 1 Share Price $386000.00 Est. Cost/Share $366657.40 Unrealized @ Report Date +5.2%
DTD Wisdomtree Total Div Fund 0.0%
Value $360K Shares 3,183 Share Price $113.10 * Est. Cost/Share $43.54 Unrealized @ Report Date +29.8%
CSGS CSG Systems International, Inc 0.0%
Value $353K Shares 7,853 Share Price $44.95 * Est. Cost/Share $37.31 Unrealized @ Report Date +11.2%
GFL GFL Environmental Inc Subordinate Shares 0.0%
Value $350K Shares 10,000 Share Price $35.00 Est. Cost/Share $30.71 Unrealized @ Report Date +13.1%
OEF IShares S&P 100 0.0%
Value $338K Shares 1,878 Share Price $179.98 Est. Cost/Share $176.30 Unrealized @ Report Date +2.0%
FLO Flowers Foods, Inc 0.0%
Value $330K Shares 13,882 Share Price $23.77 * Est. Cost/Share $14.66 Unrealized @ Report Date +32.3%
NEE Nextera Energy Inc 0.0%
Value $322K Shares 4,264 Share Price $75.52 * Est. Cost/Share $68.82 Unrealized @ Report Date -2.8%
APG API Group Corp 0.0%
Value $310K Shares 15,000 Share Price $20.67 * Est. Cost/Share $12.56 Unrealized @ Report Date +9.8%
BIIB Biogen Idec Inc Com 0.0%
Value $280K Shares 1,000 Share Price $280.00 Est. Cost/Share $269.69 Unrealized @ Report Date +3.7%
SRPT Sarepta Therapeutics, Inc. 0.0%
Value $249K Shares 3,340 Share Price $74.55 Est. Cost/Share $92.28 Unrealized @ Report Date -19.2%
— South State Corporation 0.0%
Value $208K Shares 2,649 Share Price $78.52 Est. Cost/Share $78.52 Unrealized @ Report Date —
OXY/WS Occidental Petrol Corp 0.0%
Value $166K Shares 13,939 Share Price $11.91 Est. Cost/Share $2.98 Unrealized @ Report Date —
— Mycelx Technologies Corp 0.0%
Value $6,000 Shares 10,360 Share Price $0.58 Est. Cost/Share $0.58 Unrealized @ Report Date —
— Puresafe Water Systems Inc 0.0%
Value $0 Shares 14,000 Share Price $0.00 Est. Cost/Share — Unrealized @ Report Date —