Willis Investment Counsel Diversified Active

Location: Gainesville, GA

CIK: 0001310929 · Show all filings

Period: Q2 2026 (← Previous)

Filing Date: Aug 3, 2026

Total Value: $2.098B (100.0% shares, 0.0% debt)

Holdings (125)

Increased Positions (72)

CSCO Cisco Systems Inc 5.0%
Value $104M (+60.5%) Shares 884,202 (+6.0%) Est. Cost $47.22 Unrealized
CAT Caterpillar Inc Del 2.8%
Value $58.11M (+65.1%) Shares 54,570 (+9.8%) Est. Cost $256.29 Unrealized
FTNT Fortinet, Inc 1.7%
Value $35.47M (+121.2%) Shares 230,869 (+17.6%) Est. Cost $79.10 Unrealized
AMAT Applied Material Inc 1.1%
Value $22.51M (+149.0%) Shares 31,135 (+17.7%) Est. Cost $218.57 Unrealized
ABT Abbott Laboratories 1.5%
Value $31.34M (+53.1%) Shares 345,349 (+73.2%) Est. Cost $112.87 Unrealized
KEYS Keysight Technologies 1.6%
Value $33.28M (+45.5%) Shares 95,062 (+17.4%) Est. Cost $183.43 Unrealized
GWW W. W. Grainger, Inc. 1.3%
Value $27.35M (+50.2%) Shares 20,102 (+20.4%) Est. Cost $1075.20 Unrealized
ADBE Adobe Systems Inc 1.0%
Value $21.28M (+61.4%) Shares 103,802 (+91.4%) Est. Cost $277.29 Unrealized
LLY Eli Lilly & Co 1.0%
Value $21.61M (+59.0%) Shares 18,017 (+21.9%) Est. Cost $845.67 Unrealized
JNJ Johnson And Johnson 3.7%
Value $78.6M (+11.1%) Shares 309,486 (+6.9%) Est. Cost $120.43 Unrealized
TSCO Tractor Supply Co 1.1%
Value $24.01M (-22.4%) Shares 759,707 (+11.2%) Est. Cost $48.15 Unrealized
GOOGL Google Inc Class A 0.8%
Value $17.8M (+52.1%) Shares 49,797 (+22.4%) Est. Cost $166.63 Unrealized
LMT Lockheed Martin Corp 2.3%
Value $49.05M (-11.1%) Shares 96,275 (+5.5%) Est. Cost $365.36 Unrealized
PAYX Paychex Inc 2.2%
Value $45.99M (+14.2%) Shares 467,688 (+7.0%) Est. Cost $89.75 Unrealized
AXP American Express 1.1%
Value $22.89M (+32.2%) Shares 67,676 (+18.2%) Est. Cost $149.17 Unrealized
NRC National Research Corporation 0.4%
Value $9.378M (+145.9%) Shares 434,785 (+93.5%) Est. Cost $20.62 Unrealized
ACN Accenture PLC 1.6%
Value $33.1M (-14.3%) Shares 265,973 (+36.5%) Est. Cost $234.25 Unrealized
COP Conocophillips 1.4%
Value $28.51M (-16.1%) Shares 274,201 (+6.5%) Est. Cost $89.80 Unrealized
CB Chubb Ltd 2.6%
Value $55.5M (+10.7%) Shares 162,875 (+5.9%) Est. Cost $194.45 Unrealized
FTDR Frontdoor Inc 0.4%
Value $9.303M (+122.2%) Shares 119,899 (+51.4%) Est. Cost $57.59 Unrealized
AFL Aflac Inc 1.8%
Value $38.05M (+14.8%) Shares 324,544 (+7.4%) Est. Cost $48.57 Unrealized
QLYS Qualys, Inc. 0.4%
Value $7.858M (+159.8%) Shares 57,156 (+66.0%) Est. Cost $136.87 Unrealized
WAT Waters Corp 0.7%
Value $14.76M (+48.5%) Shares 39,360 (+17.9%) Est. Cost $309.96 Unrealized
NVDA Nvidia Corp 0.8%
Value $16.74M (+39.2%) Shares 83,643 (+21.3%) Est. Cost $118.53 Unrealized
BHP BHP Billiton Ltd 1.3%
Value $27.6M (+20.4%) Shares 331,239 (+5.2%) Est. Cost $57.61 Unrealized
AAPL Apple Computer 1.5%
Value $32.2M (+16.3%) Shares 111,285 (+2.0%) Est. Cost $152.00 Unrealized
HD Home Depot Inc 1.9%
Value $39.81M (+12.6%) Shares 112,868 (+5.0%) Est. Cost $262.90 Unrealized
PFE Pfizer Inc 2.1%
Value $43.79M (-9.2%) Shares 1,818,508 (+5.9%) Est. Cost $26.24 Unrealized
RSP Invesco Exchange Traded Fd Tr 0.9%
Value $19.76M (+27.6%) Shares 92,880 (+15.1%) Est. Cost $190.26 Unrealized
ZTS Zoetis Inc 0.6%
Value $12.34M (-25.4%) Shares 171,746 (+22.7%) Est. Cost $135.94 Unrealized
HSY Hershey Co 1.6%
Value $33.47M (-11.0%) Shares 190,740 (+5.4%) Est. Cost $175.37 Unrealized
MMM 3m Company 1.1%
Value $23.77M (+19.9%) Shares 146,840 (+7.5%) Est. Cost $104.39 Unrealized
LH Lab Corp Of Amer 1.0%
Value $21.09M (+22.6%) Shares 75,319 (+16.8%) Est. Cost $214.85 Unrealized
AVY Avery Dennison Corp 0.3%
Value $5.61M (+209.1%) Shares 34,558 (+228.7%) Est. Cost $165.73 Unrealized
JKHY Jack Henry & Associates 0.3%
Value $6.693M (+128.6%) Shares 48,588 (+162.2%) Est. Cost $148.27 Unrealized
ALGN Align Technology Inc 0.2%
Value $4.728M (+326.8%) Shares 28,035 (+333.8%) Est. Cost $163.31 Unrealized
LQDT Liquidity Svcs Inc 0.4%
Value $7.567M (+86.9%) Shares 193,441 (+46.1%) Est. Cost $28.50 Unrealized
HUBB Hubbell, Inc 0.8%
Value $17.12M (+25.5%) Shares 32,723 (+17.7%) Est. Cost $442.90 Unrealized
MSFT Microsoft Corp 2.2%
Value $45.19M (+7.6%) Shares 121,147 (+6.8%) Est. Cost $185.40 Unrealized
SHEL Shell 1.1%
Value $22.64M (-12.3%) Shares 292,008 (+5.2%) Est. Cost $57.59 Unrealized
PEP Pepsico Inc 1.5%
Value $32.43M (-8.8%) Shares 239,514 (+4.6%) Est. Cost $129.63 Unrealized
MEDP Medpace Holdings, Inc 0.4%
Value $7.867M (+62.0%) Shares 14,855 (+46.9%) Est. Cost $331.06 Unrealized
MA Mastercard 0.7%
Value $15.47M (+23.9%) Shares 30,118 (+20.5%) Est. Cost $421.74 Unrealized
UPS United Parcel Service 0.6%
Value $11.73M (+34.0%) Shares 109,094 (+22.6%) Est. Cost $120.23 Unrealized
LAMR Lamar Advertising Co 0.3%
Value $5.274M (+113.1%) Shares 33,811 (+73.1%) Est. Cost $137.35 Unrealized
LOGI Logitech International 0.3%
Value $6.774M (+64.8%) Shares 72,038 (+59.7%) Est. Cost $85.76 Unrealized
DCI Donaldson Co Inc 0.3%
Value $7.338M (+55.9%) Shares 81,745 (+47.4%) Est. Cost $77.83 Unrealized
JBTM JBT Marel Corp 0.2%
Value $3.973M (+164.1%) Shares 27,401 (+132.9%) Est. Cost $133.04 Unrealized
FDS Factset Resh Sys Inc 0.6%
Value $11.74M (+26.3%) Shares 51,021 (+19.1%) Est. Cost $315.13 Unrealized
ZBRA Zebra Technologies Corproation 0.2%
Value $4.521M (+114.0%) Shares 17,175 (+69.9%) Est. Cost $265.93 Unrealized
GIL Gildan Activewear Inc 0.3%
Value $6.872M (+49.3%) Shares 133,186 (+61.0%) Est. Cost $48.15 Unrealized
SHW Sherwin-Williams Co 0.5%
Value $9.831M (+27.8%) Shares 28,553 (+19.0%) Est. Cost $349.44 Unrealized
PAYC Paycom Software Inc 0.2%
Value $4.979M (+74.1%) Shares 39,620 (+68.4%) Est. Cost $160.61 Unrealized
HXL Hexcel Corp 0.2%
Value $3.817M (+123.2%) Shares 38,150 (+80.5%) Est. Cost $78.01 Unrealized
TTC The Toro Company 0.2%
Value $4.619M (+80.1%) Shares 47,415 (+72.7%) Est. Cost $86.35 Unrealized
META Meta Platforms Inc 0.5%
Value $10.91M (+19.6%) Shares 19,367 (+21.5%) Est. Cost $700.86 Unrealized
TECH Bio-Techne Corp 0.1%
Value $2.661M (+194.2%) Shares 37,659 (+117.7%) Est. Cost $64.05 Unrealized
AOS AO Smith Corporation 0.2%
Value $4.781M (+51.3%) Shares 76,226 (+59.0%) Est. Cost $63.47 Unrealized
VRSN Verisign Inc 0.2%
Value $3.847M (+72.2%) Shares 15,294 (+70.0%) Est. Cost $237.58 Unrealized
ROST Ross Stores Inc 0.5%
Value $9.843M (+18.7%) Shares 46,244 (+20.9%) Est. Cost $131.92 Unrealized
MDT Medtronic Inc 1.5%
Value $32.43M (-4.5%) Shares 414,539 (+5.7%) Est. Cost $81.31 Unrealized
EVTC Evertec, Inc 0.2%
Value $4.183M (+56.0%) Shares 150,575 (+58.5%) Est. Cost $32.03 Unrealized
INTU Intuit Inc 0.2%
Value $4.22M (-24.1%) Shares 16,168 (+25.7%) Est. Cost $449.22 Unrealized
SPGI S&P Global Inc COM 0.3%
Value $6.824M (+16.7%) Shares 16,757 (+21.9%) Est. Cost $471.23 Unrealized
DLB Dolby Laboratories, Inc CL A 0.1%
Value $2.096M (+69.3%) Shares 39,854 (+93.4%) Est. Cost $61.66 Unrealized
UI Ubiquiti Inc. 0.2%
Value $3.732M (+20.2%) Shares 6,989 (+77.9%) Est. Cost $443.33 Unrealized
AMZN Amazon Inc 0.0%
Value $451K (+61.1%) Shares 1,893 (+40.7%) Est. Cost $231.55 Unrealized
VOO Vanguard S&P 500 ETF 0.0%
Value $832K (+18.7%) Shares 1,211 (+3.2%) Est. Cost $596.23 Unrealized
GOOG Google Inc 0.0%
Value $481K (+29.8%) Shares 1,360 (+5.3%) Est. Cost $178.42 Unrealized
VO Vanguard Mid-Cap Etf 0.0%
Value $827K (+12.2%) Shares 10,268 (+300.0%) Est. Cost $111.54 Unrealized
IBM Intl Business Machines Corp Ib 0.0%
Value $551K (+17.4%) Shares 1,958 (+1.2%) Est. Cost $152.74 Unrealized
ABBV Abbvie Inc 0.0%
Value $258K (+22.9%) Shares 1,024 (+6.2%) Est. Cost $183.84 Unrealized

Unchanged Positions (40)

T AT&T Corp 1.0%
Value $20.99M Shares 1,014,010 Est. Cost $15.56 Unrealized
ETN Eaton Corp 1.6%
Value $32.8M Shares 76,973 Est. Cost $212.16 Unrealized
VZ Verizon Communications Com 1.1%
Value $23.63M Shares 557,990 Est. Cost $36.13 Unrealized
CVX Chevron Corp 0.8%
Value $16.56M Shares 99,877 Est. Cost $114.73 Unrealized
MCD Mcdonalds Corp Com 1.1%
Value $22.84M Shares 84,485 Est. Cost $274.27 Unrealized
SNY Sanofi-Aventis 1.2%
Value $25.69M Shares 602,300 Est. Cost $49.59 Unrealized
ADP Automatic Data Proc 1.6%
Value $33.16M Shares 148,056 Est. Cost $215.88 Unrealized
JPM JP Morgan Chase & Co 1.2%
Value $25.47M Shares 77,798 Est. Cost $145.46 Unrealized
MRK Merck & Company, Inc 1.9%
Value $40.19M Shares 312,767 Est. Cost $71.35 Unrealized
DE Deere Co 1.0%
Value $21.69M Shares 34,200 Est. Cost $281.97 Unrealized
DGX Quest Diagnostics, Inc. 1.5%
Value $32.11M Shares 151,500 Est. Cost $111.70 Unrealized
CLX Clorox Co Del Com 1.0%
Value $21.88M Shares 229,300 Est. Cost $154.75 Unrealized
EMR Emerson Elec Co 0.9%
Value $19.93M Shares 139,200 Est. Cost $81.94 Unrealized
LOW Lowe's Companies Inc 0.9%
Value $18.35M Shares 83,218 Est. Cost $173.10 Unrealized
VLO Valero Energy Corp 1.3%
Value $27.16M Shares 104,300 Est. Cost $86.79 Unrealized
DRI Darden Restaurants Inc 1.2%
Value $25.22M Shares 122,400 Est. Cost $154.94 Unrealized
AEP American Electric Power Co 1.3%
Value $27.78M Shares 203,038 Est. Cost $72.60 Unrealized
DUK Duke Energy Corp New 1.0%
Value $20.27M Shares 160,137 Est. Cost $83.19 Unrealized
GD General Dynamics Corp 1.1%
Value $23.56M Shares 66,500 Est. Cost $201.00 Unrealized
MU Micron Technology Inc 0.0%
Value $785K Shares 680 Est. Cost $387.04 Unrealized
WM Waste Management Inc New 0.7%
Value $15.3M Shares 68,626 Est. Cost $212.55 Unrealized
MXCT MaxCyte Inc Com 0.1%
Value $1.061M Shares 862,758 Est. Cost $2.69 Unrealized
PG Procter & Gamble Co 1.5%
Value $30.7M Shares 209,370 Est. Cost $145.11 Unrealized
GLW Corning Inc 0.0%
Value $704K Shares 2,756 Est. Cost $64.97 Unrealized
VENU Venu Holding Corporation 0.0%
Value $496K Shares 218,633 Est. Cost $9.33 Unrealized
IJH iShares Core S&P MID-CAP ETF 0.1%
Value $1.246M Shares 16,164 Est. Cost $65.26 Unrealized
VTI Vanguard Total Stock Market Et 0.0%
Value $483K Shares 1,304 Est. Cost $302.12 Unrealized
KO Coca Cola Company 0.0%
Value $1.029M Shares 12,664 Est. Cost $49.23 Unrealized
QXO QXO, Inc 0.0%
Value $432K Shares 24,980 Est. Cost $26.17 Unrealized
IVW Ishares S&p 500 Growth Index F 0.0%
Value $265K Shares 1,929 Est. Cost $120.72 Unrealized
SMMT Summit Therapeutics 0.0%
Value $146K Shares 10,000 Est. Cost $14.17 Unrealized
IAU Ishares Gold Tr Ishares New 0.0%
Value $208K Shares 2,750 Est. Cost $72.77 Unrealized
DTD Wisdomtree Total Div Fund 0.0%
Value $456K Shares 4,891 Est. Cost $77.42 Unrealized
IEFA Ishares Core MSCI EAFE ETF 0.0%
Value $254K Shares 2,634 Est. Cost $87.31 Unrealized
SUN Sunoco LP/Sunoco Fin Corp Com 0.0%
Value $330K Shares 4,883 Est. Cost $43.10 Unrealized
WFC Wells Fargo & Co New Del 0.0%
Value $231K Shares 2,800 Est. Cost $80.47 Unrealized
SO Southern Company 0.0%
Value $426K Shares 4,447 Est. Cost $67.88 Unrealized
FLO Flowers Foods, Inc 0.0%
Value $81,323 Shares 10,294 Est. Cost $14.66 Unrealized
Mycelx Technologies Corp 0.0%
Value $7,905 Shares 10,360 Est. Cost $0.58 Unrealized
Puresafe Water Systems Inc 0.0%
Value $1 Shares 14,000 Est. Cost Unrealized