Willis Investment Counsel Diversified Active

Location: Gainesville, GA

CIK: 0001310929 · Show all filings

Period: Q4 2015 (← Previous) (Next →)

Filing Date: Feb 12, 2016

Total Value: $1.099B (100.0% shares, 0.0% debt)

Holdings (131)

MSFT Microsoft Corp 2.4%
Value $26.4M Shares 475,798 Share Price $55.48 * Est. Cost/Share $30.86 Unrealized @ Report Date +57.4%
JNJ Johnson And Johnson 2.4%
Value $26.15M Shares 254,573 Share Price $102.72 * Est. Cost/Share $62.17 Unrealized @ Report Date +25.3%
CSCO Cisco Systems Inc 2.3%
Value $25.63M Shares 943,782 Share Price $27.15 * Est. Cost/Share $16.25 Unrealized @ Report Date +22.1%
INTC Intel Corp 2.2%
Value $23.89M Shares 693,610 Share Price $34.45 * Est. Cost/Share $21.57 Unrealized @ Report Date +26.2%
PFE Pfizer Inc 2.2%
Value $23.7M Shares 734,183 Share Price $32.28 * Est. Cost/Share $17.52 Unrealized @ Report Date +13.6%
— BB&T Corporation 2.1%
Value $22.83M Shares 603,730 Share Price $37.81 Est. Cost/Share $35.64 Unrealized @ Report Date —
AFL Aflac Inc 1.9%
Value $21.34M Shares 356,307 Share Price $59.90 * Est. Cost/Share $20.83 Unrealized @ Report Date +13.7%
KSS Kohls Corp 1.9%
Value $20.8M Shares 436,705 Share Price $47.63 Est. Cost/Share $49.79 Unrealized @ Report Date -4.3%
XOM Exxon Mobil Corp 1.7%
Value $18.83M Shares 241,590 Share Price $77.95 * Est. Cost/Share $56.62 Unrealized @ Report Date -11.2%
DRI Darden Restaurants Inc 1.6%
Value $17.63M Shares 277,050 Share Price $63.64 * Est. Cost/Share $38.84 Unrealized @ Report Date +22.9%
LLY Eli Lilly & Co 1.6%
Value $17.53M Shares 208,000 Share Price $84.26 * Est. Cost/Share $42.62 Unrealized @ Report Date +66.5%
MRK Merck & Company, Inc 1.5%
Value $16.93M Shares 320,500 Share Price $52.82 * Est. Cost/Share $31.29 Unrealized @ Report Date +18.3%
TGT Target Corp Com 1.5%
Value $16.83M Shares 231,800 Share Price $72.61 * Est. Cost/Share $49.38 Unrealized @ Report Date +9.3%
WFC Wells Fargo & Co New Del 1.5%
Value $16.34M Shares 300,595 Share Price $54.36 * Est. Cost/Share $34.05 Unrealized @ Report Date +20.4%
MCD Mcdonalds Corp Com 1.5%
Value $16.03M Shares 135,698 Share Price $118.14 * Est. Cost/Share $72.10 Unrealized @ Report Date +28.4%
T AT&T Corp 1.4%
Value $15.9M Shares 462,220 Share Price $34.41 * Est. Cost/Share $11.62 Unrealized @ Report Date +9.8%
GPC Genuine Parts Co 1.4%
Value $15.9M Shares 185,100 Share Price $85.89 * Est. Cost/Share $66.16 Unrealized @ Report Date -2.7%
USB Us Bancorp (new) 1.4%
Value $15.83M Shares 371,000 Share Price $42.67 * Est. Cost/Share $29.69 Unrealized @ Report Date +0.1%
JPM JP Morgan Chase & Co 1.4%
Value $15.68M Shares 237,525 Share Price $66.03 * Est. Cost/Share $40.89 Unrealized @ Report Date +23.2%
PAYX Paychex Inc 1.4%
Value $15.63M Shares 295,550 Share Price $52.89 * Est. Cost/Share $30.23 Unrealized @ Report Date +29.4%
— Glaxosmithkline PLC 1.4%
Value $15.26M Shares 378,300 Share Price $40.35 Est. Cost/Share $47.89 Unrealized @ Report Date —
OXY Occidental Petroleum Corp 1.4%
Value $15.16M Shares 224,225 Share Price $67.61 * Est. Cost/Share $54.77 Unrealized @ Report Date -7.7%
HAS Hasbro Inc 1.4%
Value $14.97M Shares 222,300 Share Price $67.36 * Est. Cost/Share $50.41 Unrealized @ Report Date -4.3%
CAT Caterpillar Inc Del 1.3%
Value $14.01M Shares 206,160 Share Price $67.96 * Est. Cost/Share $63.96 Unrealized @ Report Date -16.8%
IBM Intl Business Machines Corp Ibm 1.3%
Value $13.78M Shares 100,100 Share Price $137.62 * Est. Cost/Share $94.58 Unrealized @ Report Date -9.0%
VZ Verizon Communications Com 1.2%
Value $13.67M Shares 295,800 Share Price $46.22 * Est. Cost/Share $26.74 Unrealized @ Report Date +2.6%
PM Philip Morris Intl Inc 1.2%
Value $13.17M Shares 149,860 Share Price $87.91 * Est. Cost/Share $48.43 Unrealized @ Report Date +10.5%
AEP American Electric Power Co 1.2%
Value $13.12M Shares 225,100 Share Price $58.27 * Est. Cost/Share $30.74 Unrealized @ Report Date +33.1%
— Kellogg 1.1%
Value $12.63M Shares 174,725 Share Price $72.27 * Est. Cost/Share $39.63 Unrealized @ Report Date +20.3%
KMB Kimberly Clark Corp 1.1%
Value $12.51M Shares 98,300 Share Price $127.30 * Est. Cost/Share $63.35 Unrealized @ Report Date +43.0%
PEP Pepsico Inc 1.1%
Value $12.32M Shares 123,350 Share Price $99.92 * Est. Cost/Share $65.12 Unrealized @ Report Date +13.5%
SO Southern Company 1.0%
Value $11.46M Shares 244,900 Share Price $46.79 * Est. Cost/Share $27.49 Unrealized @ Report Date +11.8%
PG Procter & Gamble Co 1.0%
Value $11.26M Shares 141,800 Share Price $79.41 * Est. Cost/Share $61.71 Unrealized @ Report Date -2.3%
— Royal Dutch Shell 1.0%
Value $11.13M Shares 243,050 Share Price $45.79 Est. Cost/Share $63.59 Unrealized @ Report Date —
KO Coca Cola Company 1.0%
Value $11.1M Shares 258,300 Share Price $42.96 * Est. Cost/Share $27.99 Unrealized @ Report Date +12.1%
— CA INC 1.0%
Value $11.03M Shares 386,300 Share Price $28.56 Est. Cost/Share $28.50 Unrealized @ Report Date —
ETN Eaton Corp 1.0%
Value $11M Shares 211,300 Share Price $52.04 * Est. Cost/Share $50.04 Unrealized @ Report Date -17.0%
WMT Wal-Mart Stores Inc 1.0%
Value $10.98M Shares 179,200 Share Price $61.30 * Est. Cost/Share $19.76 Unrealized @ Report Date -13.8%
— E.I. du Pont de Nemours and Company 1.0%
Value $10.64M Shares 159,700 Share Price $66.60 Est. Cost/Share $52.36 Unrealized @ Report Date —
BP Bp Plc Spon Adr 0.9%
Value $10.08M Shares 322,440 Share Price $31.26 Est. Cost/Share $41.67 Unrealized @ Report Date -25.0%
UPS United Parcel Service 0.9%
Value $10.07M Shares 104,700 Share Price $96.23 * Est. Cost/Share $63.14 Unrealized @ Report Date +5.7%
CVX Chevron Corp 0.9%
Value $9.462M Shares 105,175 Share Price $89.96 * Est. Cost/Share $70.95 Unrealized @ Report Date -17.3%
TXN Texas Instruments Inc 0.9%
Value $9.394M Shares 171,400 Share Price $54.81 * Est. Cost/Share $30.74 Unrealized @ Report Date +35.3%
CBRL Cracker Barrel 0.9%
Value $9.385M Shares 74,000 Share Price $126.82 * Est. Cost/Share $79.81 Unrealized @ Report Date +2.5%
— Maxim Integrated Prods 0.8%
Value $9.204M Shares 242,200 Share Price $38.00 Est. Cost/Share $28.05 Unrealized @ Report Date —
— Harris Corporation 0.8%
Value $9.194M Shares 105,800 Share Price $86.90 Est. Cost/Share $71.78 Unrealized @ Report Date —
IFF International Flavors & Fragrances 0.8%
Value $9.026M Shares 75,443 Share Price $119.64 * Est. Cost/Share $62.27 Unrealized @ Report Date +50.7%
TROW Price T Rowe Group Inc 0.8%
Value $8.958M Shares 125,300 Share Price $71.49 * Est. Cost/Share $50.88 Unrealized @ Report Date -2.0%
VOD Vodafone Group 0.8%
Value $8.955M Shares 277,600 Share Price $32.26 Est. Cost/Share $33.90 Unrealized @ Report Date -4.8%
ADP Automatic Data Proc 0.8%
Value $8.946M Shares 105,600 Share Price $84.72 * Est. Cost/Share $65.04 Unrealized @ Report Date +5.0%
— Linear Technology Corp 0.8%
Value $8.919M Shares 210,000 Share Price $42.47 Est. Cost/Share $45.16 Unrealized @ Report Date —
RY Royal Bank of Canada 0.8%
Value $8.905M Shares 166,200 Share Price $53.58 Est. Cost/Share $61.87 Unrealized @ Report Date -13.4%
FITB Fifth Third Bancorp 0.8%
Value $8.787M Shares 437,170 Share Price $20.10 * Est. Cost/Share $13.66 Unrealized @ Report Date +3.8%
— General Electric 0.8%
Value $8.762M Shares 281,300 Share Price $31.15 Est. Cost/Share $24.74 Unrealized @ Report Date —
DUK Duke Energy Corp New 0.8%
Value $8.726M Shares 122,233 Share Price $71.39 * Est. Cost/Share $43.06 Unrealized @ Report Date +9.9%
PPL PPL Corp 0.8%
Value $8.584M Shares 251,500 Share Price $34.13 * Est. Cost/Share $16.47 Unrealized @ Report Date +33.0%
DGX Quest Diagnostics, Inc. 0.8%
Value $8.508M Shares 119,600 Share Price $71.14 * Est. Cost/Share $55.47 Unrealized @ Report Date +4.9%
GIS General Mills Inc 0.8%
Value $8.424M Shares 146,100 Share Price $57.66 * Est. Cost/Share $34.99 Unrealized @ Report Date +15.9%
ROST Ross Stores Inc 0.8%
Value $8.304M Shares 154,320 Share Price $53.81 * Est. Cost/Share $38.09 Unrealized @ Report Date +28.1%
EMR Emerson Elec Co 0.7%
Value $8.222M Shares 171,900 Share Price $47.83 * Est. Cost/Share $44.46 Unrealized @ Report Date -17.1%
WM Waste Management Inc New 0.7%
Value $8.069M Shares 151,195 Share Price $53.37 * Est. Cost/Share $31.54 Unrealized @ Report Date +40.5%
NUE Nucor Corporation 0.7%
Value $8.052M Shares 199,800 Share Price $40.30 * Est. Cost/Share $37.44 Unrealized @ Report Date -14.3%
— CHUBB CORP 0.7%
Value $8.051M Shares 60,700 Share Price $132.64 Est. Cost/Share $98.90 Unrealized @ Report Date —
— Torchmark Corp 0.7%
Value $8.033M Shares 140,527 Share Price $57.16 Est. Cost/Share $60.28 Unrealized @ Report Date —
DOX Amdocs Ltd 0.7%
Value $7.934M Shares 145,390 Share Price $54.57 * Est. Cost/Share $30.63 Unrealized @ Report Date +47.8%
MAT Mattel, Inc. 0.7%
Value $7.849M Shares 288,900 Share Price $27.17 Est. Cost/Share $42.11 Unrealized @ Report Date -35.5%
MUSA Murphy USA Inc 0.7%
Value $7.527M Shares 123,928 Share Price $60.74 * Est. Cost/Share $42.98 Unrealized @ Report Date +37.4%
DLB Dolby Laboratories Inc CL A 0.7%
Value $7.232M Shares 214,920 Share Price $33.65 * Est. Cost/Share $30.12 Unrealized @ Report Date -2.3%
MDT Medtronic PLC SHS 0.6%
Value $7.138M Shares 92,794 Share Price $76.92 * Est. Cost/Share $58.01 Unrealized @ Report Date +3.6%
COP Conocophillips 0.6%
Value $7.065M Shares 151,320 Share Price $46.69 * Est. Cost/Share $39.93 Unrealized @ Report Date -14.0%
QCOM Qualcom Inc 0.6%
Value $7.028M Shares 140,600 Share Price $49.99 * Est. Cost/Share $47.44 Unrealized @ Report Date -20.5%
FE First Energy Corp 0.6%
Value $6.955M Shares 219,200 Share Price $31.73 * Est. Cost/Share $22.41 Unrealized @ Report Date -6.8%
DG Dollar General Corp 0.6%
Value $6.955M Shares 96,774 Share Price $71.87 * Est. Cost/Share $53.05 Unrealized @ Report Date +19.2%
CPB Campbell Soup Co 0.6%
Value $6.732M Shares 128,100 Share Price $52.55 * Est. Cost/Share $31.53 Unrealized @ Report Date +21.3%
TRV Travelers Cos Inc 0.6%
Value $6.557M Shares 58,100 Share Price $112.86 * Est. Cost/Share $75.76 Unrealized @ Report Date +19.7%
RGA Reinsurance Group of America 0.6%
Value $6.527M Shares 76,300 Share Price $85.54 Est. Cost/Share $75.04 Unrealized @ Report Date +14.0%
AAP Advance Auto Parts 0.6%
Value $6.404M Shares 42,550 Share Price $150.51 * Est. Cost/Share $130.20 Unrealized @ Report Date +1.2%
SYY Sysco Corporation 0.6%
Value $6.306M Shares 153,800 Share Price $41.00 * Est. Cost/Share $25.04 Unrealized @ Report Date +25.7%
UVV Universal Corp Va 0.6%
Value $6.18M Shares 110,200 Share Price $56.08 Est. Cost/Share $44.45 Unrealized @ Report Date +26.2%
— Varian Medical Sys Inc 0.5%
Value $6.046M Shares 74,830 Share Price $80.80 Est. Cost/Share $85.53 Unrealized @ Report Date —
WLY John Wiley & Sons Inc Class A 0.5%
Value $6.017M Shares 133,620 Share Price $45.03 * Est. Cost/Share $29.02 Unrealized @ Report Date +14.8%
ABBNY ABB LTD 0.5%
Value $5.998M Shares 338,300 Share Price $17.73 * Est. Cost/Share $21.79 Unrealized @ Report Date -21.9%
— Spectra Energy Corp 0.5%
Value $5.815M Shares 242,900 Share Price $23.94 Est. Cost/Share $34.28 Unrealized @ Report Date —
RCI Rogers Communications 0.5%
Value $5.55M Shares 161,065 Share Price $34.46 Est. Cost/Share $41.22 Unrealized @ Report Date -16.4%
MET Metlife Inc 0.5%
Value $5.414M Shares 112,300 Share Price $48.21 * Est. Cost/Share $33.07 Unrealized @ Report Date -7.6%
MUR Murphy Oil Corp 0.5%
Value $5.331M Shares 237,460 Share Price $22.45 * Est. Cost/Share $29.00 Unrealized @ Report Date -46.9%
BHP BHP Billiton Ltd 0.4%
Value $4.929M Shares 191,335 Share Price $25.76 Est. Cost/Share $57.29 Unrealized @ Report Date -55.0%
MSM MSC Industrial Direct Co 0.4%
Value $4.886M Shares 86,840 Share Price $56.26 Est. Cost/Share $80.58 Unrealized @ Report Date -30.2%
— Ace Limited 0.4%
Value $4.651M Shares 39,800 Share Price $116.86 Est. Cost/Share $116.86 Unrealized @ Report Date —
NSC Norfolk Southern Corp 0.4%
Value $4.231M Shares 50,015 Share Price $84.59 * Est. Cost/Share $65.12 Unrealized @ Report Date +5.2%
LMT Lockheed Martin Corp 0.4%
Value $4.169M Shares 19,200 Share Price $217.14 * Est. Cost/Share $147.89 Unrealized @ Report Date +12.4%
BA Boeing Company 0.4%
Value $4.092M Shares 28,300 Share Price $144.59 * Est. Cost/Share $119.64 Unrealized @ Report Date +8.4%
DE Deere Co 0.4%
Value $3.974M Shares 52,100 Share Price $76.28 * Est. Cost/Share $68.94 Unrealized @ Report Date -6.3%
— Raytheon Co 0.4%
Value $3.848M Shares 30,900 Share Price $124.53 Est. Cost/Share $106.74 Unrealized @ Report Date —
MMM 3m Company 0.3%
Value $3.752M Shares 24,905 Share Price $150.65 * Est. Cost/Share $90.68 Unrealized @ Report Date -0.1%
FAST Fastenal Co 0.3%
Value $3.715M Shares 91,000 Share Price $40.82 * Est. Cost/Share $7.73 Unrealized @ Report Date +1.2%
— Agrium Inc 0.3%
Value $3.663M Shares 41,000 Share Price $89.34 Est. Cost/Share $98.03 Unrealized @ Report Date —
— Total SA 0.3%
Value $3.598M Shares 80,050 Share Price $44.95 Est. Cost/Share $49.75 Unrealized @ Report Date —
KHC Kraft Heinz Company 0.3%
Value $3.534M Shares 48,570 Share Price $72.76 * Est. Cost/Share $47.69 Unrealized @ Report Date -1.6%
— Ensco PLC SHS CL A 0.3%
Value $3.515M Shares 228,375 Share Price $15.39 Est. Cost/Share $48.09 Unrealized @ Report Date —
— Apache Corp 0.3%
Value $3.502M Shares 78,743 Share Price $44.47 Est. Cost/Share $66.45 Unrealized @ Report Date —
— Staples Inc 0.3%
Value $3.343M Shares 353,000 Share Price $9.47 Est. Cost/Share $15.67 Unrealized @ Report Date —
RL Ralph Lauren Corp 0.3%
Value $3.322M Shares 29,796 Share Price $111.49 * Est. Cost/Share $96.42 Unrealized @ Report Date -5.4%
MOS Mosaic Company 0.3%
Value $3.075M Shares 111,465 Share Price $27.59 * Est. Cost/Share $42.94 Unrealized @ Report Date -47.0%
META Facebook Inc 0.2%
Value $2.516M Shares 24,040 Share Price $104.66 Est. Cost/Share $96.58 Unrealized @ Report Date +7.6%
CLX Clorox Co Del Com 0.2%
Value $2.469M Shares 19,465 Share Price $126.84 * Est. Cost/Share $83.86 Unrealized @ Report Date +13.8%
AXP American Express 0.2%
Value $2.173M Shares 31,250 Share Price $69.54 * Est. Cost/Share $67.90 Unrealized @ Report Date -11.5%
VSEC VSE Corp 0.2%
Value $1.832M Shares 29,468 Share Price $62.17 * Est. Cost/Share $25.27 Unrealized @ Report Date +13.8%
— Noble Corp PLC 0.2%
Value $1.793M Shares 169,990 Share Price $10.55 Est. Cost/Share $33.60 Unrealized @ Report Date —
STRL Sterling Construction Co Inc 0.2%
Value $1.702M Shares 279,916 Share Price $6.08 Est. Cost/Share $7.36 Unrealized @ Report Date -17.4%
— Span-America Medical Systems Inc. 0.2%
Value $1.65M Shares 83,987 Share Price $19.65 Est. Cost/Share $20.17 Unrealized @ Report Date —
PKX Posco 0.1%
Value $1.635M Shares 46,250 Share Price $35.35 Est. Cost/Share $73.10 Unrealized @ Report Date -51.6%
DIT Amcon Distributing Co 0.1%
Value $1.618M Shares 20,138 Share Price $80.35 * Est. Cost/Share $64.27 Unrealized @ Report Date +5.5%
— Axia NetMedia Corp 0.1%
Value $1.444M Shares 636,750 Share Price $2.27 Est. Cost/Share $1.64 Unrealized @ Report Date —
BLBD Blue Bird Corporation 0.1%
Value $1.44M Shares 142,005 Share Price $10.14 Est. Cost/Share $10.22 Unrealized @ Report Date -0.8%
— Nicholas Financial Inc 0.1%
Value $1.435M Shares 123,185 Share Price $11.65 Est. Cost/Share $12.70 Unrealized @ Report Date —
— Creston PLC 0.1%
Value $1.403M Shares 761,675 Share Price $1.84 Est. Cost/Share $1.96 Unrealized @ Report Date —
— Leucadia National Corp 0.1%
Value $1.4M Shares 80,490 Share Price $17.39 Est. Cost/Share $24.32 Unrealized @ Report Date —
— HomeServe 0.1%
Value $1.367M Shares 224,135 Share Price $6.10 Est. Cost/Share $6.15 Unrealized @ Report Date —
— Countrywide PLC 0.1%
Value $1.354M Shares 230,055 Share Price $5.89 Est. Cost/Share $7.08 Unrealized @ Report Date —
APD Air Products & Chemicals 0.1%
Value $1.288M Shares 9,900 Share Price $130.10 * Est. Cost/Share $97.96 Unrealized @ Report Date -3.8%
PLSDF Pulse Seismic Inc 0.1%
Value $1.255M Shares 785,175 Share Price $1.60 Est. Cost/Share $3.01 Unrealized @ Report Date -47.8%
CNRD Conrad Industries Inc 0.1%
Value $1.188M Shares 53,506 Share Price $22.20 Est. Cost/Share $30.17 Unrealized @ Report Date -27.8%
— Breeze-Eastern Corp 0.1%
Value $1.171M Shares 59,130 Share Price $19.80 Est. Cost/Share $13.99 Unrealized @ Report Date —
— Echelon Financial Holdings Inc 0.1%
Value $1.061M Shares 112,250 Share Price $9.45 Est. Cost/Share $11.91 Unrealized @ Report Date —
AJMPF Ashmore Group PLC 0.1%
Value $898K Shares 237,605 Share Price $3.78 * Est. Cost/Share $2.81 Unrealized @ Report Date -17.5%
DTD Wisdom Tree Dividend Fund 0.0%
Value $352K Shares 4,915 Share Price $71.62 * Est. Cost/Share $35.65 Unrealized @ Report Date +0.5%
FLO Flowers Foods Inc Com 0.0%
Value $298K Shares 13,882 Share Price $21.47 * Est. Cost/Share $13.91 Unrealized @ Report Date +4.5%
IVZ Invesco LTD 0.0%
Value $240K Shares 7,187 Share Price $33.39 * Est. Cost/Share $18.88 Unrealized @ Report Date +12.4%
— Civeo Corp 0.0%
Value $20,000 Shares 13,950 Share Price $1.43 Est. Cost/Share $1.46 Unrealized @ Report Date —
— Puresafe Water Systems Inc 0.0%
Value $1,000 Shares 14,000 Share Price $0.07 Est. Cost/Share — Unrealized @ Report Date —