Willis Investment Counsel Diversified Active

Location: Gainesville, GA

CIK: 0001310929 · Show all filings

Period: Q1 2016 (← Previous) (Next →)

Filing Date: May 12, 2016

Total Value: $1.139B (100.0% shares, 0.0% debt)

Holdings (126)

CSCO Cisco Systems Inc 2.5%
Value $28.82M Shares 1,012,417 Share Price $28.47 * Est. Cost/Share $16.43 Unrealized @ Report Date +27.6%
JNJ Johnson And Johnson 2.4%
Value $27.04M Shares 249,868 Share Price $108.20 * Est. Cost/Share $62.17 Unrealized @ Report Date +32.9%
MSFT Microsoft Corp 2.3%
Value $25.75M Shares 466,208 Share Price $55.23 * Est. Cost/Share $30.86 Unrealized @ Report Date +57.9%
INTC Intel Corp 2.1%
Value $24.15M Shares 746,544 Share Price $32.35 * Est. Cost/Share $21.77 Unrealized @ Report Date +18.5%
AFL Aflac Inc 2.0%
Value $23.27M Shares 368,517 Share Price $63.14 * Est. Cost/Share $20.92 Unrealized @ Report Date +20.2%
— BB&T Corporation 1.9%
Value $21.99M Shares 660,840 Share Price $33.27 Est. Cost/Share $35.43 Unrealized @ Report Date —
PFE Pfizer Inc 1.9%
Value $21.97M Shares 741,257 Share Price $29.64 * Est. Cost/Share $17.52 Unrealized @ Report Date +5.4%
XOM Exxon Mobil Corp 1.9%
Value $21.32M Shares 255,050 Share Price $83.59 * Est. Cost/Share $56.38 Unrealized @ Report Date -3.5%
KSS Kohls Corp 1.8%
Value $20.35M Shares 436,630 Share Price $46.61 Est. Cost/Share $49.79 Unrealized @ Report Date -6.4%
T AT&T Corp 1.7%
Value $19.46M Shares 496,759 Share Price $39.17 * Est. Cost/Share $11.77 Unrealized @ Report Date +25.6%
DRI Darden Restaurants Inc 1.6%
Value $18.22M Shares 274,850 Share Price $66.30 * Est. Cost/Share $38.84 Unrealized @ Report Date +29.1%
MRK Merck & Company, Inc 1.6%
Value $18.13M Shares 342,600 Share Price $52.91 * Est. Cost/Share $31.60 Unrealized @ Report Date +18.3%
HAS Hasbro Inc 1.6%
Value $17.71M Shares 221,100 Share Price $80.10 * Est. Cost/Share $50.41 Unrealized @ Report Date +14.6%
TGT Target Corp Com 1.5%
Value $17.28M Shares 210,000 Share Price $82.28 * Est. Cost/Share $49.38 Unrealized @ Report Date +24.9%
USB Us Bancorp (new) 1.5%
Value $17.17M Shares 423,100 Share Price $40.59 * Est. Cost/Share $29.46 Unrealized @ Report Date -3.5%
PAYX Paychex Inc 1.5%
Value $17.12M Shares 317,050 Share Price $54.01 * Est. Cost/Share $30.72 Unrealized @ Report Date +31.2%
MCD Mcdonalds Corp Com 1.5%
Value $17.09M Shares 135,998 Share Price $125.68 * Est. Cost/Share $72.10 Unrealized @ Report Date +37.7%
OXY Occidental Petroleum Corp 1.5%
Value $16.91M Shares 247,180 Share Price $68.43 * Est. Cost/Share $54.36 Unrealized @ Report Date -4.7%
LLY Eli Lilly & Co 1.5%
Value $16.61M Shares 230,700 Share Price $72.01 * Est. Cost/Share $44.72 Unrealized @ Report Date +36.6%
— Glaxosmithkline PLC 1.4%
Value $16.35M Shares 403,300 Share Price $40.55 Est. Cost/Share $47.44 Unrealized @ Report Date —
GPC Genuine Parts Co 1.4%
Value $16.27M Shares 163,800 Share Price $99.36 * Est. Cost/Share $66.16 Unrealized @ Report Date +13.4%
IBM Intl Business Machines Corp Ibm 1.4%
Value $16.27M Shares 107,400 Share Price $151.45 * Est. Cost/Share $93.86 Unrealized @ Report Date +1.9%
CAT Caterpillar Inc Del 1.4%
Value $16.09M Shares 210,170 Share Price $76.54 * Est. Cost/Share $63.75 Unrealized @ Report Date -4.9%
JPM JP Morgan Chase & Co 1.4%
Value $15.79M Shares 266,725 Share Price $59.22 * Est. Cost/Share $41.33 Unrealized @ Report Date +10.1%
WFC Wells Fargo & Co New Del 1.4%
Value $15.46M Shares 319,795 Share Price $48.36 * Est. Cost/Share $34.24 Unrealized @ Report Date +7.3%
PM Philip Morris Intl Inc 1.3%
Value $14.81M Shares 150,960 Share Price $98.11 * Est. Cost/Share $48.43 Unrealized @ Report Date +24.6%
ETN Eaton Corp 1.2%
Value $13.31M Shares 212,700 Share Price $62.56 * Est. Cost/Share $50.04 Unrealized @ Report Date +0.7%
VZ Verizon Communications Com 1.2%
Value $13.3M Shares 246,010 Share Price $54.08 * Est. Cost/Share $26.74 Unrealized @ Report Date +21.5%
AEP American Electric Power Co 1.2%
Value $13.19M Shares 198,700 Share Price $66.40 * Est. Cost/Share $30.74 Unrealized @ Report Date +53.1%
— Royal Dutch Shell 1.1%
Value $13.08M Shares 270,030 Share Price $48.45 Est. Cost/Share $62.07 Unrealized @ Report Date —
PG Procter & Gamble Co 1.1%
Value $12.94M Shares 157,200 Share Price $82.31 * Est. Cost/Share $61.71 Unrealized @ Report Date +2.2%
SO Southern Company 1.1%
Value $12.81M Shares 247,640 Share Price $51.73 * Est. Cost/Share $27.54 Unrealized @ Report Date +24.8%
CB CHUBB LTD 1.1%
Value $12.8M Shares 107,390 Share Price $119.15 * Est. Cost/Share $96.06 Unrealized @ Report Date +4.2%
PEP Pepsico Inc 1.1%
Value $12.78M Shares 124,720 Share Price $102.48 * Est. Cost/Share $65.21 Unrealized @ Report Date +17.1%
WMT Wal-Mart Stores Inc 1.1%
Value $12.36M Shares 180,422 Share Price $68.49 * Est. Cost/Share $19.76 Unrealized @ Report Date -3.0%
KO Coca Cola Company 1.1%
Value $12.06M Shares 260,000 Share Price $46.39 * Est. Cost/Share $27.99 Unrealized @ Report Date +22.0%
— CA INC 1.1%
Value $11.98M Shares 389,100 Share Price $30.79 Est. Cost/Share $28.50 Unrealized @ Report Date —
— E.I. du Pont de Nemours and Company 1.0%
Value $11.63M Shares 183,700 Share Price $63.32 Est. Cost/Share $53.79 Unrealized @ Report Date —
UPS United Parcel Service 1.0%
Value $11.13M Shares 105,500 Share Price $105.47 * Est. Cost/Share $63.14 Unrealized @ Report Date +16.8%
BP Bp Plc Spon Adr 1.0%
Value $10.95M Shares 362,755 Share Price $30.18 Est. Cost/Share $40.37 Unrealized @ Report Date -25.2%
TXN Texas Instruments Inc 1.0%
Value $10.84M Shares 188,780 Share Price $57.42 * Est. Cost/Share $31.64 Unrealized @ Report Date +38.8%
KMB Kimberly Clark Corp 0.9%
Value $10.76M Shares 80,000 Share Price $134.51 * Est. Cost/Share $63.35 Unrealized @ Report Date +52.1%
ADP Automatic Data Proc 0.9%
Value $10.58M Shares 117,900 Share Price $89.71 * Est. Cost/Share $65.31 Unrealized @ Report Date +11.5%
PPL PPL Corp 0.9%
Value $10.52M Shares 276,200 Share Price $38.07 * Est. Cost/Share $17.04 Unrealized @ Report Date +44.9%
— Kellogg 0.9%
Value $10.43M Shares 136,225 Share Price $76.55 * Est. Cost/Share $39.63 Unrealized @ Report Date +28.4%
— General Electric 0.9%
Value $10.14M Shares 318,933 Share Price $31.79 Est. Cost/Share $25.57 Unrealized @ Report Date —
CVX Chevron Corp 0.9%
Value $10.11M Shares 105,975 Share Price $95.40 * Est. Cost/Share $70.95 Unrealized @ Report Date -11.2%
CBRL Cracker Barrel 0.9%
Value $10.11M Shares 66,200 Share Price $152.67 * Est. Cost/Share $79.81 Unrealized @ Report Date +24.5%
— Maxim Integrated Prods 0.9%
Value $10.04M Shares 273,000 Share Price $36.78 Est. Cost/Share $29.04 Unrealized @ Report Date —
FE First Energy Corp 0.9%
Value $10.03M Shares 278,900 Share Price $35.97 * Est. Cost/Share $22.38 Unrealized @ Report Date +6.9%
DUK Duke Energy Corp New 0.9%
Value $9.955M Shares 123,383 Share Price $80.68 * Est. Cost/Share $43.06 Unrealized @ Report Date +25.5%
FITB Fifth Third Bancorp 0.9%
Value $9.77M Shares 585,370 Share Price $16.69 * Est. Cost/Share $13.14 Unrealized @ Report Date -9.7%
RY Royal Bank of Canada 0.8%
Value $9.676M Shares 168,100 Share Price $57.56 Est. Cost/Share $61.76 Unrealized @ Report Date -6.8%
EMR Emerson Elec Co 0.8%
Value $9.571M Shares 176,000 Share Price $54.38 * Est. Cost/Share $44.29 Unrealized @ Report Date -4.5%
— Linear Technology Corp 0.8%
Value $9.424M Shares 211,500 Share Price $44.56 Est. Cost/Share $45.16 Unrealized @ Report Date —
GIS General Mills Inc 0.8%
Value $9.395M Shares 148,300 Share Price $63.35 * Est. Cost/Share $35.08 Unrealized @ Report Date +28.0%
TROW Price T Rowe Group Inc 0.8%
Value $9.278M Shares 126,300 Share Price $73.46 * Est. Cost/Share $50.88 Unrealized @ Report Date +1.4%
DLB Dolby Laboratories Inc CL A 0.8%
Value $9.206M Shares 211,825 Share Price $43.46 * Est. Cost/Share $30.12 Unrealized @ Report Date +26.6%
NUE Nucor Corporation 0.8%
Value $9.129M Shares 193,000 Share Price $47.30 * Est. Cost/Share $37.44 Unrealized @ Report Date +1.5%
DGX Quest Diagnostics, Inc. 0.8%
Value $9.11M Shares 127,500 Share Price $71.45 * Est. Cost/Share $55.45 Unrealized @ Report Date +6.0%
DOX Amdocs Ltd 0.8%
Value $9.007M Shares 149,075 Share Price $60.42 * Est. Cost/Share $31.02 Unrealized @ Report Date +62.1%
VOD Vodafone Group 0.8%
Value $8.968M Shares 279,800 Share Price $32.05 Est. Cost/Share $33.90 Unrealized @ Report Date -5.5%
WM Waste Management Inc New 0.8%
Value $8.749M Shares 148,295 Share Price $59.00 * Est. Cost/Share $31.54 Unrealized @ Report Date +56.5%
DG Dollar General Corp 0.7%
Value $8.357M Shares 97,634 Share Price $85.60 * Est. Cost/Share $53.05 Unrealized @ Report Date +42.4%
— Harris Corporation 0.7%
Value $8.3M Shares 106,600 Share Price $77.86 Est. Cost/Share $71.78 Unrealized @ Report Date —
— Torchmark Corp 0.7%
Value $7.669M Shares 141,607 Share Price $54.16 Est. Cost/Share $60.28 Unrealized @ Report Date —
IFF International Flavors & Fragrances 0.7%
Value $7.496M Shares 65,888 Share Price $113.77 * Est. Cost/Share $62.27 Unrealized @ Report Date +44.0%
RGA Reinsurance Group of America 0.6%
Value $7.298M Shares 75,825 Share Price $96.25 Est. Cost/Share $75.04 Unrealized @ Report Date +28.3%
QCOM Qualcom Inc 0.6%
Value $7.241M Shares 141,600 Share Price $51.14 * Est. Cost/Share $47.44 Unrealized @ Report Date -17.9%
SYY Sysco Corporation 0.6%
Value $7.238M Shares 154,900 Share Price $46.73 * Est. Cost/Share $25.04 Unrealized @ Report Date +45.3%
COP Conocophillips 0.6%
Value $7.187M Shares 178,460 Share Price $40.27 * Est. Cost/Share $38.13 Unrealized @ Report Date -21.7%
MDT Medtronic PLC SHS 0.6%
Value $7.028M Shares 93,708 Share Price $75.00 * Est. Cost/Share $58.01 Unrealized @ Report Date +1.5%
AAP Advance Auto Parts 0.6%
Value $6.888M Shares 42,960 Share Price $160.34 * Est. Cost/Share $130.20 Unrealized @ Report Date +7.9%
TRV Travelers Cos Inc 0.6%
Value $6.886M Shares 59,000 Share Price $116.71 * Est. Cost/Share $75.94 Unrealized @ Report Date +24.1%
MSM MSC Industrial Direct Co 0.6%
Value $6.835M Shares 89,570 Share Price $76.31 Est. Cost/Share $80.17 Unrealized @ Report Date -4.8%
ABBNY ABB LTD 0.6%
Value $6.622M Shares 341,000 Share Price $19.42 * Est. Cost/Share $21.79 Unrealized @ Report Date -14.5%
WLY John Wiley & Sons Inc Class A 0.6%
Value $6.542M Shares 133,815 Share Price $48.89 * Est. Cost/Share $29.02 Unrealized @ Report Date +24.6%
RCI Rogers Communications 0.6%
Value $6.505M Shares 162,535 Share Price $40.02 Est. Cost/Share $41.22 Unrealized @ Report Date -2.9%
MUR Murphy Oil Corp 0.5%
Value $6.216M Shares 246,765 Share Price $25.19 * Est. Cost/Share $28.43 Unrealized @ Report Date -38.0%
— Varian Medical Sys Inc 0.5%
Value $6.03M Shares 75,350 Share Price $80.03 Est. Cost/Share $85.53 Unrealized @ Report Date —
— Spectra Energy Corp 0.5%
Value $5.961M Shares 194,807 Share Price $30.60 Est. Cost/Share $34.28 Unrealized @ Report Date —
BA Boeing Company 0.5%
Value $5.788M Shares 45,600 Share Price $126.93 * Est. Cost/Share $116.69 Unrealized @ Report Date -1.5%
BHP BHP Billiton Ltd 0.5%
Value $5.396M Shares 208,350 Share Price $25.90 Est. Cost/Share $54.55 Unrealized @ Report Date -52.5%
MET Metlife Inc 0.4%
Value $4.97M Shares 113,100 Share Price $43.94 * Est. Cost/Share $33.07 Unrealized @ Report Date -15.0%
— Apache Corp 0.4%
Value $4.923M Shares 100,863 Share Price $48.81 Est. Cost/Share $62.58 Unrealized @ Report Date —
ROST Ross Stores Inc 0.4%
Value $4.479M Shares 77,355 Share Price $57.90 * Est. Cost/Share $38.09 Unrealized @ Report Date +38.1%
— Agrium Inc 0.4%
Value $4.467M Shares 50,600 Share Price $88.28 Est. Cost/Share $96.18 Unrealized @ Report Date —
MUSA Murphy USA Inc 0.4%
Value $4.392M Shares 71,476 Share Price $61.45 * Est. Cost/Share $42.98 Unrealized @ Report Date +39.0%
LMT Lockheed Martin Corp 0.4%
Value $4.297M Shares 19,400 Share Price $221.49 * Est. Cost/Share $148.07 Unrealized @ Report Date +15.4%
NSC Norfolk Southern Corp 0.4%
Value $4.197M Shares 50,415 Share Price $83.25 * Est. Cost/Share $65.12 Unrealized @ Report Date +4.4%
MMM 3m Company 0.4%
Value $4.183M Shares 25,105 Share Price $166.62 * Est. Cost/Share $90.68 Unrealized @ Report Date +11.3%
DE Deere Co 0.4%
Value $4.034M Shares 52,400 Share Price $76.98 * Est. Cost/Share $68.94 Unrealized @ Report Date -4.7%
KHC Kraft Heinz Company 0.3%
Value $3.868M Shares 49,242 Share Price $78.55 * Est. Cost/Share $47.70 Unrealized @ Report Date +7.0%
APD Air Products & Chemicals 0.3%
Value $3.861M Shares 26,800 Share Price $144.07 * Est. Cost/Share $95.91 Unrealized @ Report Date +9.4%
— Total SA 0.3%
Value $3.69M Shares 81,250 Share Price $45.42 Est. Cost/Share $49.69 Unrealized @ Report Date —
— Laboratory Corp of America 0.3%
Value $3.514M Shares 30,000 Share Price $117.13 Est. Cost/Share $117.13 Unrealized @ Report Date —
— Ensco PLC SHS CL A 0.3%
Value $3.324M Shares 320,548 Share Price $10.37 Est. Cost/Share $37.24 Unrealized @ Report Date —
MAT Mattel, Inc. 0.3%
Value $3.17M Shares 94,300 Share Price $33.62 Est. Cost/Share $42.11 Unrealized @ Report Date -20.2%
MOS Mosaic Company 0.3%
Value $3.097M Shares 114,695 Share Price $27.00 * Est. Cost/Share $42.34 Unrealized @ Report Date -46.9%
RL Ralph Lauren Corp 0.3%
Value $2.867M Shares 29,786 Share Price $96.25 * Est. Cost/Share $96.42 Unrealized @ Report Date -17.9%
META Facebook Inc 0.2%
Value $2.746M Shares 24,066 Share Price $114.10 Est. Cost/Share $96.58 Unrealized @ Report Date +17.3%
CSX Csx Corp 0.2%
Value $2.318M Shares 90,000 Share Price $25.76 * Est. Cost/Share $7.01 Unrealized @ Report Date +6.3%
PKX Posco 0.2%
Value $2.199M Shares 46,470 Share Price $47.32 Est. Cost/Share $73.10 Unrealized @ Report Date -35.2%
FAST Fastenal Co 0.2%
Value $2.048M Shares 41,800 Share Price $49.00 * Est. Cost/Share $7.73 Unrealized @ Report Date +22.5%
AXP American Express 0.2%
Value $1.946M Shares 31,700 Share Price $61.39 * Est. Cost/Share $67.65 Unrealized @ Report Date -21.2%
BLBD Blue Bird Corporation 0.2%
Value $1.768M Shares 162,990 Share Price $10.85 Est. Cost/Share $10.14 Unrealized @ Report Date +7.0%
VSEC VSE Corp 0.2%
Value $1.715M Shares 25,268 Share Price $67.87 * Est. Cost/Share $25.27 Unrealized @ Report Date +24.5%
DIT Amcon Distributing Co 0.1%
Value $1.631M Shares 20,368 Share Price $80.08 * Est. Cost/Share $64.28 Unrealized @ Report Date +1.6%
— Span-America Medical Systems Inc. 0.1%
Value $1.612M Shares 84,787 Share Price $19.01 Est. Cost/Share $20.17 Unrealized @ Report Date —
— Countrywide PLC 0.1%
Value $1.579M Shares 284,845 Share Price $5.54 Est. Cost/Share $6.78 Unrealized @ Report Date —
— Creston PLC 0.1%
Value $1.544M Shares 1,013,175 Share Price $1.52 Est. Cost/Share $1.85 Unrealized @ Report Date —
— HomeServe 0.1%
Value $1.539M Shares 248,675 Share Price $6.19 Est. Cost/Share $6.15 Unrealized @ Report Date —
— Leucadia National Corp 0.1%
Value $1.517M Shares 93,825 Share Price $16.17 Est. Cost/Share $23.16 Unrealized @ Report Date —
— Echelon Financial Holdings Inc 0.1%
Value $1.479M Shares 144,350 Share Price $10.25 Est. Cost/Share $11.54 Unrealized @ Report Date —
STRL Sterling Construction Co Inc 0.1%
Value $1.459M Shares 283,316 Share Price $5.15 Est. Cost/Share $7.33 Unrealized @ Report Date -29.8%
PLSDF Pulse Seismic Inc 0.1%
Value $1.41M Shares 800,175 Share Price $1.76 * Est. Cost/Share $2.98 Unrealized @ Report Date -39.0%
— Nicholas Financial Inc 0.1%
Value $1.351M Shares 125,185 Share Price $10.79 Est. Cost/Share $12.67 Unrealized @ Report Date —
CNRD Conrad Industries Inc 0.1%
Value $1.036M Shares 54,106 Share Price $19.15 Est. Cost/Share $30.04 Unrealized @ Report Date -37.1%
AJMPF Ashmore Group PLC 0.1%
Value $982K Shares 237,605 Share Price $4.13 * Est. Cost/Share $2.81 Unrealized @ Report Date -27.8%
— Patriot Transportation 0.1%
Value $816K Shares 40,354 Share Price $20.22 Est. Cost/Share $20.22 Unrealized @ Report Date —
NRC National Research Corp Class A 0.0%
Value $463K Shares 29,790 Share Price $15.54 Est. Cost/Share $14.66 Unrealized @ Report Date +6.1%
DTD Wisdom Tree Dividend Fund 0.0%
Value $357K Shares 4,810 Share Price $74.22 * Est. Cost/Share $35.65 Unrealized @ Report Date +4.1%
FLO Flowers Foods Inc Com 0.0%
Value $256K Shares 13,882 Share Price $18.44 * Est. Cost/Share $13.91 Unrealized @ Report Date -9.5%
CLX Clorox Co Del Com 0.0%
Value $255K Shares 2,020 Share Price $126.24 * Est. Cost/Share $83.86 Unrealized @ Report Date +13.8%
— Civeo Corp 0.0%
Value $17,000 Shares 13,950 Share Price $1.22 Est. Cost/Share $1.46 Unrealized @ Report Date —
— Puresafe Water Systems Inc 0.0%
Value $1,000 Shares 14,000 Share Price $0.07 Est. Cost/Share — Unrealized @ Report Date —