Willis Investment Counsel Diversified Active

Location: Gainesville, GA

CIK: 0001310929 · Show all filings

Period: Q4 2023 (← Previous) (Next →)

Filing Date: Jan 11, 2024

Total Value: $1.421B (100.0% shares, 0.0% debt)

Holdings (113)

MSFT Microsoft Corp 3.4%
Value $48.2M Shares 128,167 Share Price $376.04 Est. Cost/Share $141.27 Unrealized @ Report Date +162.3%
ACN Accenture PLC 3.3%
Value $46.86M Shares 133,530 Share Price $350.91 * Est. Cost/Share $274.28 Unrealized @ Report Date +24.1%
JNJ Johnson And Johnson 3.3%
Value $46.34M Shares 295,639 Share Price $156.74 * Est. Cost/Share $101.65 Unrealized @ Report Date +45.0%
CSCO Cisco Systems Inc 3.1%
Value $44.65M Shares 883,894 Share Price $50.52 * Est. Cost/Share $40.50 Unrealized @ Report Date +17.1%
TXN Texas Instruments Inc 3.0%
Value $42.67M Shares 250,316 Share Price $170.46 * Est. Cost/Share $116.24 Unrealized @ Report Date +38.1%
INTC Intel Corp 2.9%
Value $41.37M Shares 823,335 Share Price $50.25 Est. Cost/Share $40.28 Unrealized @ Report Date +23.1%
LMT Lockheed Martin Corp 2.8%
Value $40.14M Shares 88,565 Share Price $453.24 * Est. Cost/Share $334.60 Unrealized @ Report Date +28.2%
PAYX Paychex Inc 2.6%
Value $36.97M Shares 310,400 Share Price $119.11 * Est. Cost/Share $76.21 Unrealized @ Report Date +47.1%
CB Chubb Ltd 2.5%
Value $35.03M Shares 155,015 Share Price $226.00 Est. Cost/Share $181.71 Unrealized @ Report Date +21.9%
PFE Pfizer Inc 2.4%
Value $33.87M Shares 1,176,499 Share Price $28.79 * Est. Cost/Share $27.46 Unrealized @ Report Date -7.9%
HD Home Depot Inc 2.3%
Value $33.35M Shares 96,241 Share Price $346.55 * Est. Cost/Share $248.05 Unrealized @ Report Date +33.1%
BHP BHP Billiton Ltd 2.2%
Value $31.85M Shares 466,201 Share Price $68.31 Est. Cost/Share $52.34 Unrealized @ Report Date +30.5%
AFL Aflac Inc 2.2%
Value $31.06M Shares 376,536 Share Price $82.50 * Est. Cost/Share $36.07 Unrealized @ Report Date +119.1%
MDT Medtronic Inc 2.0%
Value $28.73M Shares 348,807 Share Price $82.38 * Est. Cost/Share $80.78 Unrealized @ Report Date -3.7%
CAT Caterpillar Inc Del 2.0%
Value $27.78M Shares 93,942 Share Price $295.67 * Est. Cost/Share $150.33 Unrealized @ Report Date +90.7%
CLX Clorox Co Del Com 1.8%
Value $26.19M Shares 183,661 Share Price $142.59 * Est. Cost/Share $165.94 Unrealized @ Report Date -19.9%
COP Conocophillips 1.8%
Value $25.61M Shares 220,622 Share Price $116.07 * Est. Cost/Share $88.96 Unrealized @ Report Date +22.7%
VZ Verizon Communications Com 1.8%
Value $25.43M Shares 674,640 Share Price $37.70 * Est. Cost/Share $35.76 Unrealized @ Report Date -7.5%
MRK Merck & Company, Inc 1.8%
Value $25.19M Shares 231,045 Share Price $109.02 * Est. Cost/Share $66.32 Unrealized @ Report Date +54.2%
AMAT Applied Material Inc 1.7%
Value $23.72M Shares 146,344 Share Price $162.07 Est. Cost/Share $122.91 Unrealized @ Report Date +29.5%
TROW Price T Rowe Group Inc 1.6%
Value $22.47M Shares 208,683 Share Price $107.69 * Est. Cost/Share $101.42 Unrealized @ Report Date -3.5%
AAPL Apple Computer 1.5%
Value $22.01M Shares 114,337 Share Price $192.53 Est. Cost/Share $142.75 Unrealized @ Report Date +33.6%
SHEL Shell 1.5%
Value $21.97M Shares 333,869 Share Price $65.80 Est. Cost/Share $52.49 Unrealized @ Report Date +25.4%
TSCO Tractor Supply Co 1.5%
Value $21.72M Shares 101,001 Share Price $215.03 * Est. Cost/Share $25.47 Unrealized @ Report Date +63.3%
XOM Exxon Mobil Corp 1.4%
Value $20.43M Shares 204,299 Share Price $99.98 * Est. Cost/Share $82.06 Unrealized @ Report Date +13.6%
WMT Wal-Mart Stores Inc 1.4%
Value $20.26M Shares 128,530 Share Price $157.65 * Est. Cost/Share $44.35 Unrealized @ Report Date +16.0%
FDS Factset Resh Sys Inc 1.4%
Value $19.99M Shares 41,900 Share Price $477.05 * Est. Cost/Share $392.30 Unrealized @ Report Date +19.1%
DGX Quest Diagnostics, Inc. 1.3%
Value $18.79M Shares 136,300 Share Price $137.88 * Est. Cost/Share $95.20 Unrealized @ Report Date +39.2%
USB US Bancorp (new) 1.3%
Value $18.31M Shares 423,100 Share Price $43.28 * Est. Cost/Share $38.77 Unrealized @ Report Date +2.2%
JPM JP Morgan Chase & Co 1.3%
Value $18.2M Shares 106,980 Share Price $170.10 * Est. Cost/Share $105.62 Unrealized @ Report Date +54.0%
GPC Genuine Parts Co 1.2%
Value $16.86M Shares 121,743 Share Price $138.50 * Est. Cost/Share $83.00 Unrealized @ Report Date +57.1%
T AT&T Corp 1.2%
Value $16.75M Shares 998,410 Share Price $16.78 * Est. Cost/Share $15.09 Unrealized @ Report Date +0.3%
AOS AO Smith Corporation 1.2%
Value $16.73M Shares 202,919 Share Price $82.44 * Est. Cost/Share $59.16 Unrealized @ Report Date +34.4%
LOW Lowe's Companies Inc 1.2%
Value $16.69M Shares 74,974 Share Price $222.55 * Est. Cost/Share $160.88 Unrealized @ Report Date +33.1%
PEP Pepsico Inc 1.2%
Value $16.64M Shares 97,979 Share Price $169.84 * Est. Cost/Share $99.60 Unrealized @ Report Date +58.9%
ADP Automatic Data Proc 1.1%
Value $16.14M Shares 69,282 Share Price $232.97 * Est. Cost/Share $174.09 Unrealized @ Report Date +28.1%
GOOGL Google Inc Class A 1.1%
Value $15.62M Shares 111,823 Share Price $139.69 Est. Cost/Share $102.91 Unrealized @ Report Date +34.7%
— Lab Corp Of Amer 1.0%
Value $14.51M Shares 63,842 Share Price $227.29 Est. Cost/Share $205.71 Unrealized @ Report Date —
RGA Reinsurance Group America 1.0%
Value $14.24M Shares 88,033 Share Price $161.78 Est. Cost/Share $121.84 Unrealized @ Report Date +32.8%
GD General Dynamics Corp 1.0%
Value $14M Shares 53,903 Share Price $259.67 * Est. Cost/Share $142.73 Unrealized @ Report Date +74.7%
KMB Kimberly Clark Corp 1.0%
Value $13.64M Shares 112,255 Share Price $121.51 * Est. Cost/Share $114.82 Unrealized @ Report Date -1.9%
ADBE Adobe Systems Inc 0.9%
Value $13.46M Shares 22,565 Share Price $596.60 Est. Cost/Share $377.60 Unrealized @ Report Date +58.0%
DRI Darden Restaurants Inc 0.9%
Value $13.31M Shares 81,006 Share Price $164.30 * Est. Cost/Share $137.08 Unrealized @ Report Date +12.3%
ETN Eaton Corp 0.9%
Value $13.23M Shares 54,941 Share Price $240.82 * Est. Cost/Share $139.94 Unrealized @ Report Date +68.3%
PG Procter & Gamble Co 0.9%
Value $12.98M Shares 88,555 Share Price $146.54 * Est. Cost/Share $121.74 Unrealized @ Report Date +14.4%
AEP American Electric Power Co 0.9%
Value $12.64M Shares 155,613 Share Price $81.22 * Est. Cost/Share $64.20 Unrealized @ Report Date +17.5%
TGT Target Corp Com 0.9%
Value $12.6M Shares 88,484 Share Price $142.42 * Est. Cost/Share $142.93 Unrealized @ Report Date -7.3%
AXP American Express 0.9%
Value $12.54M Shares 66,941 Share Price $187.34 * Est. Cost/Share $95.08 Unrealized @ Report Date +92.2%
UPS United Parcel Service 0.9%
Value $12.37M Shares 78,685 Share Price $157.23 * Est. Cost/Share $127.64 Unrealized @ Report Date +10.0%
GL Globe Life Inc 0.9%
Value $12.16M Shares 99,918 Share Price $121.72 Est. Cost/Share $97.60 Unrealized @ Report Date +22.5%
DE Deere Co 0.8%
Value $12.04M Shares 30,117 Share Price $399.87 * Est. Cost/Share $254.35 Unrealized @ Report Date +52.8%
EMR Emerson Elec Co 0.8%
Value $11.98M Shares 123,100 Share Price $97.33 * Est. Cost/Share $77.71 Unrealized @ Report Date +20.9%
SNY Sanofi-Aventis 0.8%
Value $11.72M Shares 235,700 Share Price $49.73 Est. Cost/Share $48.74 Unrealized @ Report Date +2.0%
DUK Duke Energy Corp New 0.8%
Value $10.8M Shares 111,260 Share Price $97.04 * Est. Cost/Share $69.56 Unrealized @ Report Date +29.3%
CVX Chevron Corp 0.8%
Value $10.7M Shares 71,746 Share Price $149.16 * Est. Cost/Share $101.83 Unrealized @ Report Date +34.2%
MUR Murphy Oil Corp 0.7%
Value $10.38M Shares 243,236 Share Price $42.66 * Est. Cost/Share $24.69 Unrealized @ Report Date +57.4%
WAT Waters Corp 0.7%
Value $10.13M Shares 30,765 Share Price $329.23 Est. Cost/Share $278.25 Unrealized @ Report Date +18.3%
MMM 3m Company 0.7%
Value $9.637M Shares 88,156 Share Price $109.32 * Est. Cost/Share $96.22 Unrealized @ Report Date -9.9%
ALL Allstate Corp 0.6%
Value $8.735M Shares 62,400 Share Price $139.98 * Est. Cost/Share $90.58 Unrealized @ Report Date +48.4%
TFC Truist Financial Corp 0.6%
Value $8.072M Shares 218,646 Share Price $36.92 * Est. Cost/Share $41.76 Unrealized @ Report Date -20.0%
RL Ralph Lauren Corp 0.6%
Value $7.924M Shares 54,949 Share Price $144.20 * Est. Cost/Share $95.00 Unrealized @ Report Date +47.4%
WM Waste Management Inc New 0.6%
Value $7.818M Shares 43,651 Share Price $179.10 * Est. Cost/Share $99.58 Unrealized @ Report Date +74.7%
VLO Valero Energy Corp 0.5%
Value $7.685M Shares 59,117 Share Price $130.00 * Est. Cost/Share $55.52 Unrealized @ Report Date +120.6%
DLB Dolby Laboratories, Inc CL A 0.5%
Value $7.384M Shares 85,681 Share Price $86.18 * Est. Cost/Share $70.25 Unrealized @ Report Date +17.9%
FTNT Fortinet, Inc 0.5%
Value $7.243M Shares 123,754 Share Price $58.53 Est. Cost/Share $54.21 Unrealized @ Report Date +8.0%
— Total Energies SE 0.5%
Value $6.903M Shares 102,443 Share Price $67.38 Est. Cost/Share $38.95 Unrealized @ Report Date —
MA Mastercard 0.5%
Value $6.853M Shares 16,068 Share Price $426.51 Est. Cost/Share $325.61 Unrealized @ Report Date +29.5%
ROST Ross Stores Inc 0.5%
Value $6.785M Shares 49,025 Share Price $138.39 * Est. Cost/Share $101.79 Unrealized @ Report Date +33.1%
KEYS Keysight Technologies 0.5%
Value $6.442M Shares 40,492 Share Price $159.09 Est. Cost/Share $153.42 Unrealized @ Report Date +3.7%
KVUE Kenvue Inc. 0.4%
Value $6.337M Shares 294,354 Share Price $21.53 * Est. Cost/Share $21.04 Unrealized @ Report Date -5.5%
FTRE Fortrea Hldgs Inc 0.4%
Value $6.286M Shares 180,116 Share Price $34.90 Est. Cost/Share $29.59 Unrealized @ Report Date +17.9%
MSM MSC Industrial 0.4%
Value $6.183M Shares 61,062 Share Price $101.26 Est. Cost/Share $82.48 Unrealized @ Report Date +22.8%
NVDA Nvidia Corp 0.4%
Value $6.106M Shares 12,330 Share Price $495.22 * Est. Cost/Share $16.07 Unrealized @ Report Date +207.9%
MOS Mosaic Company 0.4%
Value $5M Shares 139,940 Share Price $35.73 * Est. Cost/Share $47.12 Unrealized @ Report Date -28.6%
VBR Vanguard Small Cap Value ETF 0.3%
Value $3.773M Shares 20,967 Share Price $179.97 Est. Cost/Share $163.18 Unrealized @ Report Date +10.3%
GNRC Generac 0.2%
Value $3.065M Shares 23,715 Share Price $129.24 Est. Cost/Share $201.97 Unrealized @ Report Date -36.0%
MEDP Medpace Holdings, Inc 0.2%
Value $2.904M Shares 9,474 Share Price $306.53 Est. Cost/Share $159.57 Unrealized @ Report Date +92.1%
AAP Advance Auto Parts Inc 0.2%
Value $2.671M Shares 43,766 Share Price $61.03 * Est. Cost/Share $166.38 Unrealized @ Report Date -65.0%
MXCT MaxCyte Inc Com 0.2%
Value $2.585M Shares 550,000 Share Price $4.70 Est. Cost/Share $3.89 Unrealized @ Report Date +20.7%
QLYS Qualys, Inc. 0.1%
Value $2.028M Shares 10,333 Share Price $196.28 Est. Cost/Share $140.93 Unrealized @ Report Date +39.3%
FTDR Frontdoor Inc 0.1%
Value $1.47M Shares 41,746 Share Price $35.22 Est. Cost/Share $36.01 Unrealized @ Report Date -2.2%
EVTC Evertec, Inc 0.1%
Value $1.411M Shares 34,476 Share Price $40.94 Est. Cost/Share $40.12 Unrealized @ Report Date +1.1%
LOGI Logitech International 0.1%
Value $1.334M Shares 14,035 Share Price $95.06 * Est. Cost/Share $49.38 Unrealized @ Report Date +86.8%
STRL Sterling Construction 0.1%
Value $1.238M Shares 14,074 Share Price $87.93 Est. Cost/Share $10.94 Unrealized @ Report Date +703.9%
HXL Hexcel Corp 0.1%
Value $1.13M Shares 15,318 Share Price $73.75 Est. Cost/Share $56.41 Unrealized @ Report Date +30.7%
NRC National Research Corporation 0.1%
Value $1.104M Shares 27,905 Share Price $39.56 Est. Cost/Share $45.29 Unrealized @ Report Date -12.7%
GIL Gildan Activewear Inc 0.1%
Value $1.067M Shares 32,278 Share Price $33.06 * Est. Cost/Share $29.72 Unrealized @ Report Date +7.5%
DCI Donaldson Co Inc 0.1%
Value $1.027M Shares 15,714 Share Price $65.35 * Est. Cost/Share $56.89 Unrealized @ Report Date +11.1%
ATKR Atkore International Group 0.1%
Value $724K Shares 4,527 Share Price $160.00 * Est. Cost/Share $44.57 Unrealized @ Report Date +246.3%
CSGS CSG Systems International, Inc 0.0%
Value $651K Shares 12,232 Share Price $53.21 * Est. Cost/Share $49.14 Unrealized @ Report Date -0.7%
JBTM John Bean Technologies Corpora 0.0%
Value $616K Shares 6,192 Share Price $99.45 Est. Cost/Share $117.04 Unrealized @ Report Date -15.6%
KO Coca Cola Company 0.0%
Value $597K Shares 10,132 Share Price $58.93 * Est. Cost/Share $43.43 Unrealized @ Report Date +27.9%
BRK/A Berkshire Hathaway CL A 0.0%
Value $543K Shares 1 Share Price $542625.00 Est. Cost/Share $366657.40 Unrealized @ Report Date +48.0%
VO Vanguard Mid-Cap Etf 0.0%
Value $529K Shares 2,276 Share Price $232.64 * Est. Cost/Share $54.03 Unrealized @ Report Date +7.6%
JKHY Jack Henry & Associates 0.0%
Value $463K Shares 2,832 Share Price $163.41 * Est. Cost/Share $150.29 Unrealized @ Report Date +5.9%
LQDT Liquidity Svcs Inc 0.0%
Value $458K Shares 26,633 Share Price $17.21 Est. Cost/Share $14.03 Unrealized @ Report Date +22.7%
QTEC First Tr Nasdaq 100 Tech Indx 0.0%
Value $428K Shares 2,439 Share Price $175.47 Est. Cost/Share $155.82 Unrealized @ Report Date +12.6%
OEF IShares S&P 100 0.0%
Value $411K Shares 1,841 Share Price $223.39 Est. Cost/Share $176.46 Unrealized @ Report Date +26.6%
DTD Wisdomtree Total Div Fund 0.0%
Value $364K Shares 5,566 Share Price $65.38 Est. Cost/Share $52.89 Unrealized @ Report Date +23.6%
TTC The Toro Company 0.0%
Value $351K Shares 3,660 Share Price $95.99 Est. Cost/Share $95.84 Unrealized @ Report Date +0.2%
SUN Sunoco LP/Sunoco Fin Corp Com 0.0%
Value $293K Shares 4,883 Share Price $59.93 Est. Cost/Share $43.10 Unrealized @ Report Date —
FIZZ National Beverage Corp 0.0%
Value $279K Shares 5,620 Share Price $49.72 * Est. Cost/Share $40.35 Unrealized @ Report Date +15.0%
IBM Intl Business Machines Corp Ib 0.0%
Value $264K Shares 1,617 Share Price $163.56 * Est. Cost/Share $123.05 Unrealized @ Report Date +25.0%
SO Southern Company 0.0%
Value $263K Shares 3,757 Share Price $70.12 * Est. Cost/Share $59.68 Unrealized @ Report Date +9.7%
QQQ Invesco QQQ 0.0%
Value $235K Shares 573 Share Price $409.52 Est. Cost/Share $295.05 Unrealized @ Report Date +38.8%
FLO Flowers Foods, Inc 0.0%
Value $232K Shares 10,294 Share Price $22.51 * Est. Cost/Share $14.66 Unrealized @ Report Date +37.6%
VRSN Verisign Inc 0.0%
Value $222K Shares 1,080 Share Price $205.96 Est. Cost/Share $190.74 Unrealized @ Report Date +7.0%
FXH First Tr Exchange Traded Fd II 0.0%
Value $220K Shares 2,125 Share Price $103.55 Est. Cost/Share $96.37 Unrealized @ Report Date +7.5%
VYM Vanguard Whitehall Fds High Di 0.0%
Value $207K Shares 1,854 Share Price $111.63 Est. Cost/Share $105.07 Unrealized @ Report Date +6.2%
OGN Organon & Co Com 0.0%
Value $157K Shares 10,886 Share Price $14.42 * Est. Cost/Share $25.59 Unrealized @ Report Date -48.3%
— Mycelx Technologies Corp 0.0%
Value $8,187 Shares 10,360 Share Price $0.79 Est. Cost/Share $0.58 Unrealized @ Report Date —
CYDY Cytodyn Inc 0.0%
Value $2,542 Shares 13,037 Share Price $0.19 Est. Cost/Share $0.55 Unrealized @ Report Date -63.7%
— Puresafe Water Systems Inc 0.0%
Value $1 Shares 14,000 Share Price $0.00 Est. Cost/Share — Unrealized @ Report Date —