Willis Investment Counsel Diversified Active

Location: Gainesville, GA

CIK: 0001310929 · Show all filings

Period: Q4 2023 (← Previous) (Next →)

Filing Date: Jan 11, 2024

Total Value: $1.421B (100.0% shares, 0.0% debt)

Holdings (113)

MSFT Microsoft Corp 3.4%
Value $48.2M Shares 128,167 Est. Cost $141.27 Unrealized +148.0%
ACN Accenture PLC 3.3%
Value $46.86M Shares 133,530 Est. Cost $274.28 Unrealized +14.0%
JNJ Johnson And Johnson 3.3%
Value $46.34M Shares 295,639 Est. Cost $101.65 Unrealized +41.3%
CSCO Cisco Systems Inc 3.1%
Value $44.65M Shares 883,894 Est. Cost $40.50 Unrealized +18.5%
TXN Texas Instruments Inc 3.0%
Value $42.67M Shares 250,316 Est. Cost $116.24 Unrealized +25.2%
INTC Intel Corp 2.9%
Value $41.37M Shares 823,335 Est. Cost $40.28 Unrealized -0.6%
LMT Lockheed Martin Corp 2.8%
Value $40.14M Shares 88,565 Est. Cost $334.60 Unrealized +24.8%
PAYX Paychex Inc 2.6%
Value $36.97M Shares 310,400 Est. Cost $76.21 Unrealized +45.8%
CB Chubb Ltd 2.5%
Value $35.03M Shares 155,015 Est. Cost $181.71 Unrealized +17.6%
PFE Pfizer Inc 2.4%
Value $33.87M Shares 1,176,499 Est. Cost $27.46 Unrealized -3.9%
HD Home Depot Inc 2.3%
Value $33.35M Shares 96,241 Est. Cost $248.05 Unrealized +18.4%
BHP BHP Billiton Ltd 2.2%
Value $31.85M Shares 466,201 Est. Cost $57.43 Unrealized
AFL Aflac Inc 2.2%
Value $31.06M Shares 376,536 Est. Cost $36.07 Unrealized +113.4%
MDT Medtronic Inc 2.0%
Value $28.73M Shares 348,807 Est. Cost $80.78 Unrealized -11.6%
CAT Caterpillar Inc Del 2.0%
Value $27.78M Shares 93,942 Est. Cost $150.33 Unrealized +67.1%
CLX Clorox Co Del Com 1.8%
Value $26.19M Shares 183,661 Est. Cost $165.94 Unrealized -25.3%
COP Conocophillips 1.8%
Value $25.61M Shares 220,622 Est. Cost $88.96 Unrealized +23.3%
VZ Verizon Communications Com 1.8%
Value $25.43M Shares 674,640 Est. Cost $35.76 Unrealized -13.3%
MRK Merck & Company, Inc 1.8%
Value $25.19M Shares 231,045 Est. Cost $66.32 Unrealized +46.0%
AMAT Applied Material Inc 1.7%
Value $23.72M Shares 146,344 Est. Cost $122.91 Unrealized +17.3%
TROW Price T Rowe Group Inc 1.6%
Value $22.47M Shares 208,683 Est. Cost $101.42 Unrealized -11.6%
AAPL Apple Computer 1.5%
Value $22.01M Shares 114,337 Est. Cost $142.75 Unrealized +28.1%
SHEL Shell 1.5%
Value $21.97M Shares 333,869 Est. Cost $55.37 Unrealized
TSCO Tractor Supply Co 1.5%
Value $21.72M Shares 101,001 Est. Cost $25.47 Unrealized +54.6%
XOM Exxon Mobil Corp 1.4%
Value $20.43M Shares 204,299 Est. Cost $82.06 Unrealized +18.9%
WMT Wal-Mart Stores Inc 1.4%
Value $20.26M Shares 128,530 Est. Cost $44.35 Unrealized +16.4%
FDS Factset Resh Sys Inc 1.4%
Value $19.99M Shares 41,900 Est. Cost $392.30 Unrealized +12.2%
DGX Quest Diagnostics, Inc. 1.3%
Value $18.79M Shares 136,300 Est. Cost $95.20 Unrealized +32.7%
USB US Bancorp (new) 1.3%
Value $18.31M Shares 423,100 Est. Cost $38.77 Unrealized -14.6%
JPM JP Morgan Chase & Co 1.3%
Value $18.2M Shares 106,980 Est. Cost $105.62 Unrealized +37.2%
GPC Genuine Parts Co 1.2%
Value $16.86M Shares 121,743 Est. Cost $83.00 Unrealized +54.8%
T AT&T Corp 1.2%
Value $16.75M Shares 998,410 Est. Cost $15.09 Unrealized -5.8%
AOS AO Smith Corporation 1.2%
Value $16.73M Shares 202,919 Est. Cost $59.16 Unrealized +20.0%
LOW Lowe's Companies Inc 1.2%
Value $16.69M Shares 74,974 Est. Cost $160.88 Unrealized +21.0%
PEP Pepsico Inc 1.2%
Value $16.64M Shares 97,979 Est. Cost $99.60 Unrealized +54.4%
ADP Automatic Data Proc 1.1%
Value $16.14M Shares 69,282 Est. Cost $174.09 Unrealized +27.5%
GOOGL Google Inc Class A 1.1%
Value $15.62M Shares 111,823 Est. Cost $102.91 Unrealized +29.6%
Lab Corp Of Amer 1.0%
Value $14.51M Shares 63,842 Est. Cost $205.71 Unrealized
RGA Reinsurance Group America 1.0%
Value $14.24M Shares 88,033 Est. Cost $121.84 Unrealized +27.7%
GD General Dynamics Corp 1.0%
Value $14M Shares 53,903 Est. Cost $142.73 Unrealized +64.1%
KMB Kimberly Clark Corp 1.0%
Value $13.64M Shares 112,255 Est. Cost $114.82 Unrealized -3.1%
ADBE Adobe Systems Inc 0.9%
Value $13.46M Shares 22,565 Est. Cost $377.60 Unrealized +52.7%
DRI Darden Restaurants Inc 0.9%
Value $13.31M Shares 81,006 Est. Cost $137.08 Unrealized +3.4%
ETN Eaton Corp 0.9%
Value $13.23M Shares 54,941 Est. Cost $139.94 Unrealized +54.0%
PG Procter & Gamble Co 0.9%
Value $12.98M Shares 88,555 Est. Cost $121.74 Unrealized +15.5%
AEP American Electric Power Co 0.9%
Value $12.64M Shares 155,613 Est. Cost $64.20 Unrealized +11.7%
TGT Target Corp Com 0.9%
Value $12.6M Shares 88,484 Est. Cost $142.93 Unrealized -20.9%
AXP American Express 0.9%
Value $12.54M Shares 66,941 Est. Cost $95.08 Unrealized +65.1%
UPS United Parcel Service 0.9%
Value $12.37M Shares 78,685 Est. Cost $127.64 Unrealized +5.2%
GL Globe Life Inc 0.9%
Value $12.16M Shares 99,918 Est. Cost $97.60 Unrealized +18.3%
DE Deere Co 0.8%
Value $12.04M Shares 30,117 Est. Cost $254.35 Unrealized +43.6%
EMR Emerson Elec Co 0.8%
Value $11.98M Shares 123,100 Est. Cost $77.71 Unrealized +13.4%
SNY Sanofi-Aventis 0.8%
Value $11.72M Shares 235,700 Est. Cost $49.25 Unrealized
DUK Duke Energy Corp New 0.8%
Value $10.8M Shares 111,260 Est. Cost $69.56 Unrealized +20.5%
CVX Chevron Corp 0.8%
Value $10.7M Shares 71,746 Est. Cost $101.83 Unrealized +35.3%
MUR Murphy Oil Corp 0.7%
Value $10.38M Shares 243,236 Est. Cost $24.69 Unrealized +61.0%
WAT Waters Corp 0.7%
Value $10.13M Shares 30,765 Est. Cost $278.25 Unrealized -0.7%
MMM 3m Company 0.7%
Value $9.637M Shares 88,156 Est. Cost $96.22 Unrealized -21.5%
ALL Allstate Corp 0.6%
Value $8.735M Shares 62,400 Est. Cost $90.58 Unrealized +37.7%
TFC Truist Financial Corp 0.6%
Value $8.072M Shares 218,646 Est. Cost $41.76 Unrealized -32.4%
RL Ralph Lauren Corp 0.6%
Value $7.924M Shares 54,949 Est. Cost $95.00 Unrealized +26.0%
WM Waste Management Inc New 0.6%
Value $7.818M Shares 43,651 Est. Cost $99.58 Unrealized +63.1%
VLO Valero Energy Corp 0.5%
Value $7.685M Shares 59,117 Est. Cost $55.52 Unrealized +115.0%
DLB Dolby Laboratories, Inc CL A 0.5%
Value $7.384M Shares 85,681 Est. Cost $70.25 Unrealized +15.2%
FTNT Fortinet, Inc 0.5%
Value $7.243M Shares 123,754 Est. Cost $54.21 Unrealized +2.0%
Total Energies SE 0.5%
Value $6.903M Shares 102,443 Est. Cost $38.95 Unrealized
MA Mastercard 0.5%
Value $6.853M Shares 16,068 Est. Cost $325.61 Unrealized +22.0%
ROST Ross Stores Inc 0.5%
Value $6.785M Shares 49,025 Est. Cost $101.79 Unrealized +19.6%
KEYS Keysight Technologies 0.5%
Value $6.442M Shares 40,492 Est. Cost $153.42 Unrealized -11.5%
KVUE Kenvue Inc. 0.4%
Value $6.337M Shares 294,354 Est. Cost $21.04 Unrealized -12.5%
FTRE Fortrea Hldgs Inc 0.4%
Value $6.286M Shares 180,116 Est. Cost $29.59 Unrealized +3.3%
MSM MSC Industrial 0.4%
Value $6.183M Shares 61,062 Est. Cost $82.48 Unrealized +20.0%
NVDA Nvidia Corp 0.4%
Value $6.106M Shares 12,330 Est. Cost $16.07 Unrealized +188.1%
MOS Mosaic Company 0.4%
Value $5M Shares 139,940 Est. Cost $47.12 Unrealized -29.8%
VBR Vanguard Small Cap Value ETF 0.3%
Value $3.773M Shares 20,967 Est. Cost $153.26 Unrealized
GNRC Generac 0.2%
Value $3.065M Shares 23,715 Est. Cost $201.97 Unrealized -45.7%
MEDP Medpace Holdings, Inc 0.2%
Value $2.904M Shares 9,474 Est. Cost $159.57 Unrealized +69.2%
AAP Advance Auto Parts Inc 0.2%
Value $2.671M Shares 43,766 Est. Cost $166.38 Unrealized -68.6%
MXCT MaxCyte Inc Com 0.2%
Value $2.585M Shares 550,000 Est. Cost $3.89 Unrealized 0.0%
QLYS Qualys, Inc. 0.1%
Value $2.028M Shares 10,333 Est. Cost $140.93 Unrealized +24.1%
FTDR Frontdoor Inc 0.1%
Value $1.47M Shares 41,746 Est. Cost $36.01 Unrealized -7.7%
EVTC Evertec, Inc 0.1%
Value $1.411M Shares 34,476 Est. Cost $40.12 Unrealized -9.3%
LOGI Logitech International 0.1%
Value $1.334M Shares 14,035 Est. Cost $49.38 Unrealized +61.3%
STRL Sterling Construction 0.1%
Value $1.238M Shares 14,074 Est. Cost $10.94 Unrealized +560.9%
HXL Hexcel Corp 0.1%
Value $1.13M Shares 15,318 Est. Cost $56.41 Unrealized +19.8%
NRC National Research Corporation 0.1%
Value $1.104M Shares 27,905 Est. Cost $45.29 Unrealized -7.6%
GIL Gildan Activewear Inc 0.1%
Value $1.067M Shares 32,278 Est. Cost $29.72 Unrealized +5.1%
DCI Donaldson Co Inc 0.1%
Value $1.027M Shares 15,714 Est. Cost $56.89 Unrealized +3.3%
ATKR Atkore International Group 0.1%
Value $724K Shares 4,527 Est. Cost $44.57 Unrealized +198.6%
CSGS CSG Systems International, Inc 0.0%
Value $651K Shares 12,232 Est. Cost $49.14 Unrealized -0.7%
JBTM John Bean Technologies Corpora 0.0%
Value $616K Shares 6,192 Est. Cost $117.04 Unrealized -12.1%
KO Coca Cola Company 0.0%
Value $597K Shares 10,132 Est. Cost $43.43 Unrealized +22.6%
BRK/A Berkshire Hathaway CL A 0.0%
Value $543K Shares 1 Est. Cost $366657.40 Unrealized +45.6%
VO Vanguard Mid-Cap Etf 0.0%
Value $529K Shares 2,276 Est. Cost $196.84 Unrealized
JKHY Jack Henry & Associates 0.0%
Value $463K Shares 2,832 Est. Cost $150.29 Unrealized -0.9%
LQDT Liquidity Svcs Inc 0.0%
Value $458K Shares 26,633 Est. Cost $14.03 Unrealized +35.6%
QTEC First Tr Nasdaq 100 Tech Indx 0.0%
Value $428K Shares 2,439 Est. Cost $175.47 Unrealized
OEF IShares S&P 100 0.0%
Value $411K Shares 1,841 Est. Cost $179.44 Unrealized
DTD Wisdomtree Total Div Fund 0.0%
Value $364K Shares 5,566 Est. Cost $77.42 Unrealized
TTC The Toro Company 0.0%
Value $351K Shares 3,660 Est. Cost $95.84 Unrealized -10.6%
SUN Sunoco LP/Sunoco Fin Corp Com 0.0%
Value $293K Shares 4,883 Est. Cost $43.10 Unrealized
FIZZ National Beverage Corp 0.0%
Value $279K Shares 5,620 Est. Cost $40.35 Unrealized +10.7%
IBM Intl Business Machines Corp Ib 0.0%
Value $264K Shares 1,617 Est. Cost $123.05 Unrealized +15.0%
SO Southern Company 0.0%
Value $263K Shares 3,757 Est. Cost $59.68 Unrealized +6.8%
QQQ Invesco QQQ 0.0%
Value $235K Shares 573 Est. Cost $320.93 Unrealized
FLO Flowers Foods, Inc 0.0%
Value $232K Shares 10,294 Est. Cost $14.66 Unrealized +30.9%
VRSN Verisign Inc 0.0%
Value $222K Shares 1,080 Est. Cost $190.74 Unrealized +8.2%
FXH First Tr Exchange Traded Fd II 0.0%
Value $220K Shares 2,125 Est. Cost $103.55 Unrealized
VYM Vanguard Whitehall Fds High Di 0.0%
Value $207K Shares 1,854 Est. Cost $111.63 Unrealized
OGN Organon & Co Com 0.0%
Value $157K Shares 10,886 Est. Cost $25.59 Unrealized -51.8%
Mycelx Technologies Corp 0.0%
Value $8,187 Shares 10,360 Est. Cost $0.58 Unrealized
CYDY Cytodyn Inc 0.0%
Value $2,542 Shares 13,037 Est. Cost $0.55 Unrealized -65.8%
Puresafe Water Systems Inc 0.0%
Value $1 Shares 14,000 Est. Cost Unrealized