Willis Investment Counsel Diversified Active

Location: Gainesville, GA

CIK: 0001310929 · Show all filings

Period: Q1 2024 (← Previous) (Next →)

Filing Date: Apr 24, 2024

Total Value: $1.454B (100.0% shares, 0.0% debt)

Holdings (107)

JNJ Johnson And Johnson 3.2%
Value $46.78M Shares 295,737 Share Price $158.19 * Est. Cost/Share $101.65 Unrealized @ Report Date +47.5%
MSFT Microsoft Corp 3.1%
Value $44.9M Shares 106,725 Share Price $420.72 Est. Cost/Share $141.27 Unrealized @ Report Date +194.0%
CSCO Cisco Systems Inc 3.0%
Value $44.24M Shares 886,309 Share Price $49.91 * Est. Cost/Share $40.50 Unrealized @ Report Date +16.6%
TXN Texas Instruments Inc 3.0%
Value $43.72M Shares 250,957 Share Price $174.21 * Est. Cost/Share $116.24 Unrealized @ Report Date +42.3%
LMT Lockheed Martin Corp 2.8%
Value $40.55M Shares 89,150 Share Price $454.87 * Est. Cost/Share $334.60 Unrealized @ Report Date +29.6%
ACN Accenture PLC 2.7%
Value $39.68M Shares 114,471 Share Price $346.61 * Est. Cost/Share $274.28 Unrealized @ Report Date +23.1%
PAYX Paychex Inc 2.6%
Value $38.27M Shares 311,606 Share Price $122.80 * Est. Cost/Share $76.21 Unrealized @ Report Date +52.7%
CB Chubb Ltd 2.6%
Value $37.57M Shares 144,973 Share Price $259.13 Est. Cost/Share $181.71 Unrealized @ Report Date +40.3%
HD Home Depot Inc 2.5%
Value $37.01M Shares 96,470 Share Price $383.60 * Est. Cost/Share $248.05 Unrealized @ Report Date +48.2%
INTC Intel Corp 2.5%
Value $36.4M Shares 824,046 Share Price $44.17 Est. Cost/Share $40.28 Unrealized @ Report Date +8.5%
PFE Pfizer Inc 2.3%
Value $33.86M Shares 1,220,067 Share Price $27.75 * Est. Cost/Share $27.36 Unrealized @ Report Date -9.5%
MDT Medtronic Inc 2.1%
Value $30.55M Shares 350,537 Share Price $87.15 * Est. Cost/Share $80.78 Unrealized @ Report Date +2.7%
MRK Merck & Company, Inc 2.1%
Value $30.49M Shares 231,045 Share Price $131.95 * Est. Cost/Share $66.32 Unrealized @ Report Date +87.9%
AMAT Applied Material Inc 2.1%
Value $30.23M Shares 146,572 Share Price $206.23 Est. Cost/Share $122.91 Unrealized @ Report Date +65.1%
VZ Verizon Communications Com 2.0%
Value $28.36M Shares 675,914 Share Price $41.96 * Est. Cost/Share $35.76 Unrealized @ Report Date +4.6%
CLX Clorox Co Del Com 1.9%
Value $28.21M Shares 184,237 Share Price $153.11 * Est. Cost/Share $165.94 Unrealized @ Report Date -13.2%
COP Conocophillips 1.9%
Value $28.11M Shares 220,849 Share Price $127.28 * Est. Cost/Share $88.96 Unrealized @ Report Date +35.5%
PEP Pepsico Inc 1.9%
Value $27.77M Shares 158,660 Share Price $175.01 * Est. Cost/Share $121.65 Unrealized @ Report Date +35.1%
TROW Price T Rowe Group Inc 1.8%
Value $26.85M Shares 220,249 Share Price $121.92 * Est. Cost/Share $101.44 Unrealized @ Report Date +10.4%
CAT Caterpillar Inc Del 1.8%
Value $26.52M Shares 72,361 Share Price $366.43 * Est. Cost/Share $150.33 Unrealized @ Report Date +137.4%
AFL Aflac Inc 1.8%
Value $25.47M Shares 296,624 Share Price $85.86 * Est. Cost/Share $36.07 Unrealized @ Report Date +129.4%
XOM Exxon Mobil Corp 1.6%
Value $23.89M Shares 205,482 Share Price $116.24 * Est. Cost/Share $82.06 Unrealized @ Report Date +33.4%
BHP BHP Billiton Ltd 1.6%
Value $23.73M Shares 411,298 Share Price $57.69 Est. Cost/Share $52.34 Unrealized @ Report Date +10.2%
WMT Wal-Mart Stores Inc 1.6%
Value $23.2M Shares 385,545 Share Price $60.17 Est. Cost/Share $52.14 Unrealized @ Report Date +13.3%
TSCO Tractor Supply Co 1.6%
Value $23.03M Shares 87,996 Share Price $261.72 * Est. Cost/Share $25.47 Unrealized @ Report Date +99.7%
SHEL Shell 1.5%
Value $22.46M Shares 335,029 Share Price $67.04 Est. Cost/Share $52.49 Unrealized @ Report Date +27.7%
UPS United Parcel Service 1.3%
Value $19.4M Shares 130,556 Share Price $148.63 * Est. Cost/Share $131.12 Unrealized @ Report Date +2.3%
AAPL Apple Computer 1.3%
Value $19.07M Shares 111,183 Share Price $171.48 Est. Cost/Share $142.75 Unrealized @ Report Date +19.2%
FDS Factset Resh Sys Inc 1.3%
Value $19.04M Shares 41,900 Share Price $454.39 Est. Cost/Share $392.30 Unrealized @ Report Date +13.7%
GPC Genuine Parts Co 1.3%
Value $18.86M Shares 121,743 Share Price $154.93 * Est. Cost/Share $83.00 Unrealized @ Report Date +76.9%
AOS AO Smith Corporation 1.3%
Value $18.19M Shares 203,309 Share Price $89.46 * Est. Cost/Share $59.16 Unrealized @ Report Date +46.4%
DGX Quest Diagnostics, Inc. 1.2%
Value $18.14M Shares 136,300 Share Price $133.11 * Est. Cost/Share $95.20 Unrealized @ Report Date +35.1%
T AT&T Corp 1.2%
Value $17.57M Shares 998,410 Share Price $17.60 * Est. Cost/Share $15.09 Unrealized @ Report Date +6.9%
LOW Lowe's Companies Inc 1.2%
Value $17.44M Shares 68,474 Share Price $254.73 * Est. Cost/Share $160.88 Unrealized @ Report Date +53.1%
ADP Automatic Data Proc 1.2%
Value $17.43M Shares 69,782 Share Price $249.74 * Est. Cost/Share $174.09 Unrealized @ Report Date +38.1%
GOOGL Google Inc Class A 1.2%
Value $16.96M Shares 112,351 Share Price $150.93 Est. Cost/Share $102.91 Unrealized @ Report Date +45.6%
HSY Hershey Co 1.1%
Value $16.59M Shares 85,286 Share Price $194.50 * Est. Cost/Share $182.08 Unrealized @ Report Date +1.2%
JPM JP Morgan Chase & Co 1.1%
Value $16.06M Shares 80,180 Share Price $200.30 * Est. Cost/Share $105.62 Unrealized @ Report Date +82.5%
TGT Target Corp Com 1.1%
Value $15.68M Shares 88,484 Share Price $177.21 * Est. Cost/Share $142.93 Unrealized @ Report Date +16.2%
AXP American Express 1.1%
Value $15.35M Shares 67,416 Share Price $227.69 * Est. Cost/Share $95.08 Unrealized @ Report Date +134.4%
GD General Dynamics Corp 1.0%
Value $15.23M Shares 53,903 Share Price $282.49 * Est. Cost/Share $142.73 Unrealized @ Report Date +91.1%
KMB Kimberly Clark Corp 1.0%
Value $14.52M Shares 112,240 Share Price $129.35 * Est. Cost/Share $114.82 Unrealized @ Report Date +5.4%
PG Procter & Gamble Co 1.0%
Value $14.37M Shares 88,592 Share Price $162.25 * Est. Cost/Share $121.74 Unrealized @ Report Date +27.5%
— Lab Corp Of Amer 1.0%
Value $13.98M Shares 63,991 Share Price $218.46 Est. Cost/Share $205.71 Unrealized @ Report Date —
EMR Emerson Elec Co 1.0%
Value $13.96M Shares 123,100 Share Price $113.42 * Est. Cost/Share $77.71 Unrealized @ Report Date +41.6%
DRI Darden Restaurants Inc 1.0%
Value $13.87M Shares 83,006 Share Price $167.15 * Est. Cost/Share $137.55 Unrealized @ Report Date +14.8%
ETN Eaton Corp 0.9%
Value $13.43M Shares 42,941 Share Price $312.68 Est. Cost/Share $139.94 Unrealized @ Report Date +119.2%
AEP American Electric Power Co 0.9%
Value $13.4M Shares 155,613 Share Price $86.10 * Est. Cost/Share $64.20 Unrealized @ Report Date +26.0%
DE Deere Co 0.9%
Value $12.37M Shares 30,117 Share Price $410.74 * Est. Cost/Share $254.35 Unrealized @ Report Date +57.5%
GL Globe Life Inc 0.8%
Value $11.68M Shares 100,384 Share Price $116.37 Est. Cost/Share $97.60 Unrealized @ Report Date +17.4%
ADBE Adobe Systems Inc 0.8%
Value $11.66M Shares 23,100 Share Price $504.60 Est. Cost/Share $382.13 Unrealized @ Report Date +32.0%
SNY Sanofi-Aventis 0.8%
Value $11.46M Shares 235,700 Share Price $48.60 Est. Cost/Share $48.74 Unrealized @ Report Date -0.3%
CVX Chevron Corp 0.8%
Value $11.32M Shares 71,746 Share Price $157.74 * Est. Cost/Share $101.83 Unrealized @ Report Date +43.5%
NVDA Nvidia Corp 0.8%
Value $11.18M Shares 12,378 Share Price $903.56 * Est. Cost/Share $16.07 Unrealized @ Report Date +461.8%
GNRC Generac 0.8%
Value $11.14M Shares 88,283 Share Price $126.14 Est. Cost/Share $140.05 Unrealized @ Report Date -9.9%
MUR Murphy Oil Corp 0.8%
Value $11.12M Shares 243,407 Share Price $45.70 * Est. Cost/Share $24.69 Unrealized @ Report Date +69.9%
DUK Duke Energy Corp New 0.7%
Value $10.76M Shares 111,260 Share Price $96.71 * Est. Cost/Share $69.56 Unrealized @ Report Date +30.4%
MMM 3m Company 0.7%
Value $10.38M Shares 97,906 Share Price $106.07 * Est. Cost/Share $94.53 Unrealized @ Report Date -9.5%
VLO Valero Energy Corp 0.7%
Value $10.09M Shares 59,117 Share Price $170.69 * Est. Cost/Share $55.52 Unrealized @ Report Date +191.9%
KEYS Keysight Technologies 0.7%
Value $9.931M Shares 63,503 Share Price $156.38 Est. Cost/Share $153.55 Unrealized @ Report Date +1.8%
RGA Reinsurance Group America 0.7%
Value $9.816M Shares 50,894 Share Price $192.88 Est. Cost/Share $121.84 Unrealized @ Report Date +58.3%
FTNT Fortinet, Inc 0.6%
Value $8.584M Shares 125,658 Share Price $68.31 Est. Cost/Share $54.40 Unrealized @ Report Date +25.6%
MSM MSC Industrial 0.6%
Value $8.413M Shares 86,701 Share Price $97.04 Est. Cost/Share $87.08 Unrealized @ Report Date +11.4%
MCD Mcdonalds Corp Com 0.6%
Value $8.402M Shares 29,800 Share Price $281.95 * Est. Cost/Share $278.01 Unrealized @ Report Date -2.7%
MA Mastercard 0.5%
Value $7.821M Shares 16,241 Share Price $481.57 Est. Cost/Share $326.97 Unrealized @ Report Date +45.8%
WAT Waters Corp 0.5%
Value $7.39M Shares 21,468 Share Price $344.23 Est. Cost/Share $278.25 Unrealized @ Report Date +23.7%
FTRE Fortrea Hldgs Inc 0.5%
Value $7.283M Shares 181,445 Share Price $40.14 Est. Cost/Share $29.59 Unrealized @ Report Date +35.7%
ROST Ross Stores Inc 0.5%
Value $7.212M Shares 49,141 Share Price $146.76 Est. Cost/Share $101.79 Unrealized @ Report Date +41.6%
— Total Energies SE 0.5%
Value $7.051M Shares 102,443 Share Price $68.83 Est. Cost/Share $38.95 Unrealized @ Report Date —
KVUE Kenvue Inc. 0.4%
Value $6.484M Shares 302,162 Share Price $21.46 * Est. Cost/Share $20.98 Unrealized @ Report Date -4.6%
AAP Advance Auto Parts Inc 0.4%
Value $6.039M Shares 70,976 Share Price $85.09 * Est. Cost/Share $127.95 Unrealized @ Report Date -36.3%
MOS Mosaic Company 0.3%
Value $4.614M Shares 142,133 Share Price $32.46 * Est. Cost/Share $46.86 Unrealized @ Report Date -34.4%
VBR Vanguard Small Cap Value ETF 0.3%
Value $4.289M Shares 22,354 Share Price $191.88 Est. Cost/Share $164.25 Unrealized @ Report Date +16.8%
MEDP Medpace Holdings, Inc 0.2%
Value $3.084M Shares 7,631 Share Price $404.15 Est. Cost/Share $159.57 Unrealized @ Report Date +153.3%
MXCT MaxCyte Inc Com 0.2%
Value $2.2M Shares 525,000 Share Price $4.19 Est. Cost/Share $3.89 Unrealized @ Report Date +7.6%
STRL Sterling Construction 0.1%
Value $1.592M Shares 14,430 Share Price $110.31 Est. Cost/Share $12.91 Unrealized @ Report Date +754.6%
FTDR Frontdoor Inc 0.1%
Value $1.434M Shares 44,002 Share Price $32.58 Est. Cost/Share $35.83 Unrealized @ Report Date -9.1%
EVTC Evertec, Inc 0.1%
Value $1.418M Shares 35,541 Share Price $39.90 Est. Cost/Share $40.09 Unrealized @ Report Date -1.3%
QLYS Qualys, Inc. 0.1%
Value $1.378M Shares 8,257 Share Price $166.87 Est. Cost/Share $140.93 Unrealized @ Report Date +18.4%
LOGI Logitech International 0.1%
Value $1.354M Shares 15,154 Share Price $89.37 * Est. Cost/Share $52.13 Unrealized @ Report Date +66.3%
DCI Donaldson Co Inc 0.1%
Value $1.283M Shares 17,181 Share Price $74.68 * Est. Cost/Share $57.66 Unrealized @ Report Date +25.7%
GIL Gildan Activewear Inc 0.1%
Value $1.216M Shares 32,747 Share Price $37.13 * Est. Cost/Share $29.76 Unrealized @ Report Date +21.3%
NRC National Research Corporation 0.1%
Value $1.214M Shares 30,639 Share Price $39.61 Est. Cost/Share $44.78 Unrealized @ Report Date -11.5%
HXL Hexcel Corp 0.1%
Value $1.145M Shares 15,724 Share Price $72.85 Est. Cost/Share $56.81 Unrealized @ Report Date +28.2%
CSGS CSG Systems International, Inc 0.1%
Value $1.045M Shares 20,274 Share Price $51.54 * Est. Cost/Share $49.38 Unrealized @ Report Date +0.8%
ATKR Atkore International Group 0.1%
Value $959K Shares 5,039 Share Price $190.36 * Est. Cost/Share $55.73 Unrealized @ Report Date +230.2%
LQDT Liquidity Svcs Inc 0.1%
Value $892K Shares 47,953 Share Price $18.60 Est. Cost/Share $15.51 Unrealized @ Report Date +19.9%
JBTM John Bean Technologies Corpora 0.1%
Value $774K Shares 7,381 Share Price $104.89 Est. Cost/Share $114.12 Unrealized @ Report Date -8.6%
KO Coca Cola Company 0.0%
Value $636K Shares 10,397 Share Price $61.18 * Est. Cost/Share $43.77 Unrealized @ Report Date +32.8%
BRK/A Berkshire Hathaway CL A 0.0%
Value $634K Shares 1 Share Price $634440.00 Est. Cost/Share $366657.40 Unrealized @ Report Date +73.0%
JKHY Jack Henry & Associates 0.0%
Value $593K Shares 3,411 Share Price $173.73 * Est. Cost/Share $152.95 Unrealized @ Report Date +11.0%
VO Vanguard Mid-Cap Etf 0.0%
Value $569K Shares 2,276 Share Price $249.86 * Est. Cost/Share $54.03 Unrealized @ Report Date +15.6%
DLB Dolby Laboratories, Inc CL A 0.0%
Value $462K Shares 5,521 Share Price $83.77 * Est. Cost/Share $70.25 Unrealized @ Report Date +15.1%
OEF IShares S&P 100 0.0%
Value $455K Shares 1,841 Share Price $247.41 Est. Cost/Share $176.46 Unrealized @ Report Date +40.2%
PAR PAR Technology Corp 0.0%
Value $454K Shares 10,000 Share Price $45.36 Est. Cost/Share $44.19 Unrealized @ Report Date +2.6%
DTD Wisdomtree Total Div Fund 0.0%
Value $394K Shares 5,566 Share Price $70.72 Est. Cost/Share $52.89 Unrealized @ Report Date +33.7%
TTC The Toro Company 0.0%
Value $345K Shares 3,760 Share Price $91.63 Est. Cost/Share $95.74 Unrealized @ Report Date -4.3%
SUN Sunoco LP/Sunoco Fin Corp Com 0.0%
Value $294K Shares 4,883 Share Price $60.29 Est. Cost/Share $43.10 Unrealized @ Report Date —
IBM Intl Business Machines Corp Ib 0.0%
Value $290K Shares 1,520 Share Price $191.01 * Est. Cost/Share $123.05 Unrealized @ Report Date +47.3%
FIZZ National Beverage Corp 0.0%
Value $279K Shares 5,882 Share Price $47.46 * Est. Cost/Share $40.59 Unrealized @ Report Date +9.1%
SO Southern Company 0.0%
Value $267K Shares 3,717 Share Price $71.74 * Est. Cost/Share $59.68 Unrealized @ Report Date +13.4%
FLO Flowers Foods, Inc 0.0%
Value $244K Shares 10,294 Share Price $23.75 * Est. Cost/Share $14.66 Unrealized @ Report Date +46.7%
VRSN Verisign Inc 0.0%
Value $210K Shares 1,110 Share Price $189.51 Est. Cost/Share $190.85 Unrealized @ Report Date -1.6%
ABBV Abbvie Inc 0.0%
Value $208K Shares 1,141 Share Price $182.10 * Est. Cost/Share $161.99 Unrealized @ Report Date +5.8%
— Mycelx Technologies Corp 0.0%
Value $6,804 Shares 10,360 Share Price $0.66 Est. Cost/Share $0.58 Unrealized @ Report Date —
CYDY Cytodyn Inc 0.0%
Value $2,128 Shares 13,037 Share Price $0.16 Est. Cost/Share $0.55 Unrealized @ Report Date -71.0%
— Puresafe Water Systems Inc 0.0%
Value $1 Shares 14,000 Share Price $0.00 Est. Cost/Share — Unrealized @ Report Date —