Willis Investment Counsel Diversified Active

Location: Gainesville, GA

CIK: 0001310929 · Show all filings

Period: Q3 2023 (← Previous) (Next →)

Filing Date: Mar 7, 2024

Total Value: $1.321B (100.0% shares, 0.0% debt)

Holdings (109)

CSCO Cisco Systems Inc 3.6%
Value $47.52M Shares 883,884 Share Price $53.76 * Est. Cost/Share $40.50 Unrealized @ Report Date +23.8%
JNJ Johnson And Johnson 3.5%
Value $46M Shares 295,341 Share Price $155.75 * Est. Cost/Share $101.65 Unrealized @ Report Date +43.0%
ACN Accenture PLC 3.3%
Value $43.49M Shares 141,600 Share Price $307.11 * Est. Cost/Share $274.28 Unrealized @ Report Date +8.2%
MSFT Microsoft Corp 3.1%
Value $40.53M Shares 128,347 Share Price $315.75 Est. Cost/Share $141.27 Unrealized @ Report Date +119.8%
TXN Texas Instruments Inc 3.0%
Value $39.92M Shares 251,076 Share Price $159.01 * Est. Cost/Share $116.24 Unrealized @ Report Date +27.7%
LMT Lockheed Martin Corp 2.8%
Value $36.36M Shares 88,915 Share Price $408.96 * Est. Cost/Share $334.60 Unrealized @ Report Date +14.9%
PAYX Paychex Inc 2.7%
Value $35.81M Shares 310,470 Share Price $115.33 * Est. Cost/Share $76.21 Unrealized @ Report Date +41.3%
PFE Pfizer Inc 2.7%
Value $35.51M Shares 1,070,451 Share Price $33.17 * Est. Cost/Share $27.56 Unrealized @ Report Date +4.3%
CB Chubb Ltd 2.5%
Value $32.37M Shares 155,480 Share Price $208.18 * Est. Cost/Share $181.71 Unrealized @ Report Date +11.9%
HD Home Depot Inc 2.2%
Value $29.36M Shares 97,151 Share Price $302.16 * Est. Cost/Share $248.05 Unrealized @ Report Date +15.2%
INTC Intel Corp 2.2%
Value $29.34M Shares 825,200 Share Price $35.55 Est. Cost/Share $40.28 Unrealized @ Report Date -13.2%
AFL Aflac Inc 2.2%
Value $28.91M Shares 376,666 Share Price $76.75 * Est. Cost/Share $36.07 Unrealized @ Report Date +102.7%
MDT Medtronic Inc 2.1%
Value $27.4M Shares 349,610 Share Price $78.36 * Est. Cost/Share $80.78 Unrealized @ Report Date -9.2%
BHP BHP Billiton Ltd 2.0%
Value $26.58M Shares 467,276 Share Price $56.88 Est. Cost/Share $52.34 Unrealized @ Report Date +8.7%
COP Conocophillips 2.0%
Value $26.47M Shares 220,942 Share Price $119.80 * Est. Cost/Share $88.96 Unrealized @ Report Date +26.0%
CLX Clorox Co Del Com 1.8%
Value $24.17M Shares 184,416 Share Price $131.06 * Est. Cost/Share $165.94 Unrealized @ Report Date -27.1%
SHEL Shell 1.8%
Value $24.16M Shares 375,299 Share Price $64.38 Est. Cost/Share $52.49 Unrealized @ Report Date +22.7%
XOM Exxon Mobil Corp 1.8%
Value $24.11M Shares 205,034 Share Price $117.58 * Est. Cost/Share $82.06 Unrealized @ Report Date +32.4%
MRK Merck & Company, Inc 1.8%
Value $23.86M Shares 231,745 Share Price $102.95 * Est. Cost/Share $66.32 Unrealized @ Report Date +44.6%
TROW Price T Rowe Group Inc 1.8%
Value $23.2M Shares 221,228 Share Price $104.87 * Est. Cost/Share $101.42 Unrealized @ Report Date -7.1%
FDS Factset Resh Sys Inc 1.7%
Value $22.39M Shares 51,200 Share Price $437.26 * Est. Cost/Share $392.30 Unrealized @ Report Date +8.9%
VZ Verizon Communications Com 1.7%
Value $21.89M Shares 675,360 Share Price $32.41 * Est. Cost/Share $35.76 Unrealized @ Report Date -22.2%
CAT Caterpillar Inc Del 1.6%
Value $21.41M Shares 78,412 Share Price $273.00 * Est. Cost/Share $130.35 Unrealized @ Report Date +102.0%
TSCO Tractor Supply Co 1.6%
Value $20.57M Shares 101,301 Share Price $203.05 * Est. Cost/Share $25.47 Unrealized @ Report Date +53.4%
WMT Wal-Mart Stores Inc 1.6%
Value $20.56M Shares 128,530 Share Price $159.93 * Est. Cost/Share $44.35 Unrealized @ Report Date +17.2%
AMAT Applied Material Inc 1.5%
Value $20.28M Shares 146,514 Share Price $138.45 Est. Cost/Share $122.91 Unrealized @ Report Date +10.4%
AAPL Apple Computer 1.5%
Value $19.61M Shares 114,533 Share Price $171.21 Est. Cost/Share $142.75 Unrealized @ Report Date +18.7%
GPC Genuine Parts Co 1.3%
Value $17.59M Shares 121,843 Share Price $144.38 * Est. Cost/Share $83.00 Unrealized @ Report Date +62.6%
ADP Automatic Data Proc 1.3%
Value $16.74M Shares 69,582 Share Price $240.58 * Est. Cost/Share $174.09 Unrealized @ Report Date +31.5%
DGX Quest Diagnostics, Inc. 1.3%
Value $16.67M Shares 136,800 Share Price $121.86 * Est. Cost/Share $95.20 Unrealized @ Report Date +22.3%
PEP Pepsico Inc 1.3%
Value $16.59M Shares 97,924 Share Price $169.44 * Est. Cost/Share $99.60 Unrealized @ Report Date +57.3%
LOW Lowe's Companies Inc 1.2%
Value $15.62M Shares 75,174 Share Price $207.84 * Est. Cost/Share $160.88 Unrealized @ Report Date +23.6%
JPM JP Morgan Chase & Co 1.2%
Value $15.54M Shares 107,180 Share Price $145.02 * Est. Cost/Share $105.62 Unrealized @ Report Date +30.4%
T AT&T Corp 1.1%
Value $15M Shares 998,410 Share Price $15.02 * Est. Cost/Share $15.09 Unrealized @ Report Date -11.9%
GOOGL Google Inc Class A 1.1%
Value $14.69M Shares 112,248 Share Price $130.86 Est. Cost/Share $102.91 Unrealized @ Report Date +26.2%
USB US Bancorp (new) 1.1%
Value $14.03M Shares 424,300 Share Price $33.06 * Est. Cost/Share $38.77 Unrealized @ Report Date -22.8%
KMB Kimberly Clark Corp 1.0%
Value $13.58M Shares 112,330 Share Price $120.85 * Est. Cost/Share $114.82 Unrealized @ Report Date -3.4%
RGA Reinsurance Group America 1.0%
Value $12.94M Shares 89,113 Share Price $145.19 Est. Cost/Share $121.84 Unrealized @ Report Date +19.2%
PG Procter & Gamble Co 1.0%
Value $12.93M Shares 88,635 Share Price $145.86 * Est. Cost/Share $121.74 Unrealized @ Report Date +13.2%
— Lab Corp Of Amer 1.0%
Value $12.82M Shares 63,790 Share Price $201.05 Est. Cost/Share $205.71 Unrealized @ Report Date —
SNY Sanofi-Aventis 1.0%
Value $12.68M Shares 236,300 Share Price $53.64 Est. Cost/Share $48.74 Unrealized @ Report Date +10.1%
UPS United Parcel Service 0.9%
Value $12.39M Shares 79,518 Share Price $155.87 * Est. Cost/Share $127.64 Unrealized @ Report Date +7.7%
CVX Chevron Corp 0.9%
Value $12.12M Shares 71,871 Share Price $168.62 * Est. Cost/Share $101.83 Unrealized @ Report Date +50.1%
GD General Dynamics Corp 0.9%
Value $11.91M Shares 53,903 Share Price $220.97 * Est. Cost/Share $142.73 Unrealized @ Report Date +47.8%
EMR Emerson Elec Co 0.9%
Value $11.91M Shares 123,300 Share Price $96.57 * Est. Cost/Share $77.71 Unrealized @ Report Date +19.2%
ETN Eaton Corp 0.9%
Value $11.78M Shares 55,241 Share Price $213.28 * Est. Cost/Share $139.94 Unrealized @ Report Date +48.5%
AEP American Electric Power Co 0.9%
Value $11.75M Shares 156,213 Share Price $75.22 * Est. Cost/Share $64.20 Unrealized @ Report Date +7.6%
ADBE Adobe Systems Inc 0.9%
Value $11.6M Shares 22,755 Share Price $509.90 Est. Cost/Share $377.60 Unrealized @ Report Date +35.0%
DRI Darden Restaurants Inc 0.9%
Value $11.6M Shares 81,006 Share Price $143.22 * Est. Cost/Share $137.08 Unrealized @ Report Date -3.0%
DE Deere Co 0.9%
Value $11.37M Shares 30,117 Share Price $377.38 * Est. Cost/Share $254.35 Unrealized @ Report Date +43.7%
ALL Allstate Corp 0.8%
Value $11.07M Shares 99,400 Share Price $111.41 * Est. Cost/Share $90.58 Unrealized @ Report Date +17.4%
MUR Murphy Oil Corp 0.8%
Value $11.04M Shares 243,490 Share Price $45.35 * Est. Cost/Share $24.69 Unrealized @ Report Date +66.2%
AOS AO Smith Corporation 0.8%
Value $10.94M Shares 165,493 Share Price $66.13 * Est. Cost/Share $56.48 Unrealized @ Report Date +12.4%
GL Globe Life Inc 0.8%
Value $10.85M Shares 99,833 Share Price $108.73 Est. Cost/Share $97.60 Unrealized @ Report Date +9.2%
AXP American Express 0.8%
Value $10.06M Shares 67,398 Share Price $149.19 * Est. Cost/Share $95.08 Unrealized @ Report Date +52.4%
DUK Duke Energy Corp New 0.7%
Value $9.837M Shares 111,460 Share Price $88.26 * Est. Cost/Share $69.56 Unrealized @ Report Date +16.3%
TGT Target Corp Com 0.7%
Value $9.784M Shares 88,484 Share Price $110.57 * Est. Cost/Share $142.93 Unrealized @ Report Date -28.8%
MMM 3m Company 0.7%
Value $9.042M Shares 96,586 Share Price $93.62 * Est. Cost/Share $96.22 Unrealized @ Report Date -24.0%
WAT Waters Corp 0.6%
Value $8.445M Shares 30,799 Share Price $274.21 Est. Cost/Share $278.25 Unrealized @ Report Date -1.5%
VLO Valero Energy Corp 0.6%
Value $8.377M Shares 59,117 Share Price $141.71 * Est. Cost/Share $55.52 Unrealized @ Report Date +138.5%
FTNT Fortinet, Inc 0.6%
Value $7.291M Shares 124,249 Share Price $58.68 Est. Cost/Share $54.21 Unrealized @ Report Date +8.2%
DLB Dolby Laboratories, Inc CL A 0.5%
Value $6.806M Shares 85,864 Share Price $79.26 * Est. Cost/Share $70.25 Unrealized @ Report Date +8.1%
— Total Energies SE 0.5%
Value $6.77M Shares 102,943 Share Price $65.76 Est. Cost/Share $38.95 Unrealized @ Report Date —
WM Waste Management Inc New 0.5%
Value $6.654M Shares 43,651 Share Price $152.44 * Est. Cost/Share $99.58 Unrealized @ Report Date +48.1%
MA Mastercard 0.5%
Value $6.466M Shares 16,333 Share Price $395.91 Est. Cost/Share $325.61 Unrealized @ Report Date +20.0%
RL Ralph Lauren Corp 0.5%
Value $6.388M Shares 55,024 Share Price $116.09 * Est. Cost/Share $95.00 Unrealized @ Report Date +18.1%
TFC Truist Financial Corp 0.5%
Value $6.255M Shares 218,646 Share Price $28.61 * Est. Cost/Share $41.76 Unrealized @ Report Date -39.1%
MSM MSC Industrial 0.5%
Value $5.984M Shares 60,965 Share Price $98.15 Est. Cost/Share $82.48 Unrealized @ Report Date +19.0%
KVUE Kenvue Inc. 0.5%
Value $5.975M Shares 297,559 Share Price $20.08 * Est. Cost/Share $21.04 Unrealized @ Report Date -12.8%
ROST Ross Stores Inc 0.4%
Value $5.622M Shares 49,773 Share Price $112.95 * Est. Cost/Share $101.79 Unrealized @ Report Date +8.4%
NVDA Nvidia Corp 0.4%
Value $5.357M Shares 12,315 Share Price $434.99 * Est. Cost/Share $16.07 Unrealized @ Report Date +170.4%
KEYS Keysight Technologies 0.4%
Value $5.356M Shares 40,482 Share Price $132.31 Est. Cost/Share $153.42 Unrealized @ Report Date -13.8%
FTRE Fortrea Hldgs Inc 0.4%
Value $5.171M Shares 180,853 Share Price $28.59 Est. Cost/Share $29.59 Unrealized @ Report Date -3.4%
MOS Mosaic Company 0.4%
Value $5.017M Shares 140,932 Share Price $35.60 * Est. Cost/Share $47.12 Unrealized @ Report Date -29.3%
AAP Advance Auto Parts Inc 0.3%
Value $3.866M Shares 69,115 Share Price $55.93 * Est. Cost/Share $166.38 Unrealized @ Report Date -68.1%
VBR Vanguard Small Cap Value ETF 0.3%
Value $3.489M Shares 21,873 Share Price $159.49 Est. Cost/Share $163.18 Unrealized @ Report Date -2.3%
GNRC Generac 0.3%
Value $3.374M Shares 30,961 Share Price $108.96 Est. Cost/Share $201.97 Unrealized @ Report Date -46.1%
MEDP Medpace Holdings, Inc 0.2%
Value $2.303M Shares 9,511 Share Price $242.13 Est. Cost/Share $159.57 Unrealized @ Report Date +51.7%
QLYS Qualys, Inc. 0.1%
Value $1.573M Shares 10,309 Share Price $152.55 Est. Cost/Share $140.93 Unrealized @ Report Date +8.2%
NRC National Research Corporation 0.1%
Value $1.287M Shares 28,999 Share Price $44.37 Est. Cost/Share $45.29 Unrealized @ Report Date -2.0%
FTDR Frontdoor Inc 0.1%
Value $1.282M Shares 41,920 Share Price $30.59 Est. Cost/Share $36.01 Unrealized @ Report Date -15.1%
EVTC Evertec, Inc 0.1%
Value $1.269M Shares 34,131 Share Price $37.18 Est. Cost/Share $40.16 Unrealized @ Report Date -8.4%
STRL Sterling Construction 0.1%
Value $1.033M Shares 14,061 Share Price $73.48 Est. Cost/Share $10.94 Unrealized @ Report Date +571.8%
HXL Hexcel Corp 0.1%
Value $989K Shares 15,188 Share Price $65.14 Est. Cost/Share $56.41 Unrealized @ Report Date +15.5%
DCI Donaldson Co Inc 0.1%
Value $973K Shares 16,320 Share Price $59.64 * Est. Cost/Share $56.89 Unrealized @ Report Date +1.0%
LOGI Logitech International 0.1%
Value $964K Shares 13,980 Share Price $68.94 * Est. Cost/Share $49.38 Unrealized @ Report Date +35.5%
GIL Gildan Activewear Inc 0.1%
Value $900K Shares 32,135 Share Price $28.01 * Est. Cost/Share $29.72 Unrealized @ Report Date -9.4%
CSGS CSG Systems International, Inc 0.1%
Value $806K Shares 15,761 Share Price $51.12 Est. Cost/Share $49.14 Unrealized @ Report Date +2.5%
ATKR Atkore International Group 0.1%
Value $713K Shares 4,778 Share Price $149.19 * Est. Cost/Share $44.57 Unrealized @ Report Date +222.9%
JBTM John Bean Technologies Corpora 0.0%
Value $643K Shares 6,118 Share Price $105.14 Est. Cost/Share $117.21 Unrealized @ Report Date -11.0%
KO Coca Cola Company 0.0%
Value $567K Shares 10,132 Share Price $55.98 * Est. Cost/Share $43.43 Unrealized @ Report Date +20.5%
BRK/A Berkshire Hathaway CL A 0.0%
Value $531K Shares 1 Share Price $531477.00 Est. Cost/Share $366657.40 Unrealized @ Report Date +45.0%
VO Vanguard Mid-Cap Etf 0.0%
Value $474K Shares 2,276 Share Price $208.24 * Est. Cost/Share $54.03 Unrealized @ Report Date -3.6%
LQDT Liquidity Svcs Inc 0.0%
Value $462K Shares 26,228 Share Price $17.62 Est. Cost/Share $13.95 Unrealized @ Report Date +26.3%
JKHY Jack Henry & Associates 0.0%
Value $423K Shares 2,798 Share Price $151.14 * Est. Cost/Share $150.31 Unrealized @ Report Date -2.4%
OEF IShares S&P 100 0.0%
Value $371K Shares 1,848 Share Price $200.64 Est. Cost/Share $176.46 Unrealized @ Report Date +13.7%
DTD Wisdomtree Total Div Fund 0.0%
Value $348K Shares 5,781 Share Price $60.17 Est. Cost/Share $52.89 Unrealized @ Report Date +13.8%
TTC The Toro Company 0.0%
Value $290K Shares 3,493 Share Price $83.10 Est. Cost/Share $96.33 Unrealized @ Report Date -13.7%
FIZZ National Beverage Corp 0.0%
Value $263K Shares 5,589 Share Price $47.02 * Est. Cost/Share $40.35 Unrealized @ Report Date +8.7%
SO Southern Company 0.0%
Value $243K Shares 3,757 Share Price $64.72 * Est. Cost/Share $59.68 Unrealized @ Report Date +0.2%
SUN Sunoco LP/Sunoco Fin Corp Com 0.0%
Value $239K Shares 4,883 Share Price $48.95 Est. Cost/Share $43.10 Unrealized @ Report Date —
FLO Flowers Foods, Inc 0.0%
Value $228K Shares 10,294 Share Price $22.18 * Est. Cost/Share $14.66 Unrealized @ Report Date +34.1%
IBM Intl Business Machines Corp Ib 0.0%
Value $226K Shares 1,613 Share Price $140.30 * Est. Cost/Share $123.05 Unrealized @ Report Date +6.1%
VRSN Verisign Inc 0.0%
Value $212K Shares 1,046 Share Price $202.53 Est. Cost/Share $190.23 Unrealized @ Report Date +5.5%
QQQ Invesco QQQ 0.0%
Value $205K Shares 573 Share Price $358.27 Est. Cost/Share $295.05 Unrealized @ Report Date +21.4%
OGN Organon & Co Com 0.0%
Value $192K Shares 11,041 Share Price $17.36 * Est. Cost/Share $25.59 Unrealized @ Report Date -39.3%
— Mycelx Technologies Corp 0.0%
Value $8,091 Shares 10,360 Share Price $0.78 Est. Cost/Share $0.58 Unrealized @ Report Date —
CYDY Cytodyn Inc 0.0%
Value $2,417 Shares 13,037 Share Price $0.19 Est. Cost/Share $0.55 Unrealized @ Report Date -65.5%
— Puresafe Water Systems Inc 0.0%
Value $1 Shares 14,000 Share Price $0.00 Est. Cost/Share — Unrealized @ Report Date —