Willis Investment Counsel Diversified Active

Location: Gainesville, GA

CIK: 0001310929 · Show all filings

Period: Q2 2023 (← Previous) (Next →)

Filing Date: Mar 7, 2024

Total Value: $1.533B (100.0% shares, 0.0% debt)

Holdings (110)

JNJ Johnson And Johnson 3.6%
Value $54.94M Shares 331,926 Share Price $165.52 * Est. Cost/Share $101.65 Unrealized @ Report Date +50.8%
MSFT Microsoft Corp 3.5%
Value $52.94M Shares 155,455 Share Price $340.54 Est. Cost/Share $141.27 Unrealized @ Report Date +136.5%
CSCO Cisco Systems Inc 3.3%
Value $50.85M Shares 982,719 Share Price $51.74 * Est. Cost/Share $40.50 Unrealized @ Report Date +18.2%
ACN Accenture PLC 3.3%
Value $50.81M Shares 164,668 Share Price $308.58 * Est. Cost/Share $274.28 Unrealized @ Report Date +8.3%
TXN Texas Instruments Inc 3.2%
Value $48.88M Shares 271,518 Share Price $180.02 * Est. Cost/Share $116.24 Unrealized @ Report Date +43.5%
PFE Pfizer Inc 2.4%
Value $37.52M Shares 1,022,934 Share Price $36.68 * Est. Cost/Share $27.42 Unrealized @ Report Date +14.7%
PAYX Paychex Inc 2.3%
Value $35.37M Shares 316,143 Share Price $111.87 * Est. Cost/Share $76.21 Unrealized @ Report Date +36.1%
LMT Lockheed Martin Corp 2.3%
Value $34.81M Shares 75,603 Share Price $460.38 * Est. Cost/Share $320.43 Unrealized @ Report Date +34.1%
MDT Medtronic Inc 2.2%
Value $34.13M Shares 387,455 Share Price $88.10 * Est. Cost/Share $80.78 Unrealized @ Report Date +1.3%
CLX Clorox Co Del Com 2.1%
Value $32.06M Shares 201,586 Share Price $159.04 * Est. Cost/Share $165.94 Unrealized @ Report Date -12.1%
HD Home Depot Inc 2.0%
Value $31.16M Shares 100,319 Share Price $310.64 * Est. Cost/Share $248.05 Unrealized @ Report Date +17.7%
CB Chubb Ltd 2.0%
Value $30.69M Shares 159,373 Share Price $192.56 * Est. Cost/Share $181.71 Unrealized @ Report Date +3.1%
INTC Intel Corp 2.0%
Value $30.6M Shares 915,129 Share Price $33.44 Est. Cost/Share $40.28 Unrealized @ Report Date -18.6%
AFL Aflac Inc 2.0%
Value $30.24M Shares 433,306 Share Price $69.80 * Est. Cost/Share $36.07 Unrealized @ Report Date +83.3%
CAT Caterpillar Inc Del 1.9%
Value $29.25M Shares 118,882 Share Price $246.05 * Est. Cost/Share $130.35 Unrealized @ Report Date +81.2%
VZ Verizon Communications Com 1.8%
Value $27.47M Shares 738,527 Share Price $37.19 * Est. Cost/Share $35.76 Unrealized @ Report Date -12.3%
BHP BHP Billiton Ltd 1.8%
Value $27.13M Shares 454,656 Share Price $59.67 Est. Cost/Share $52.17 Unrealized @ Report Date +14.4%
WMT Wal-Mart Stores Inc 1.8%
Value $26.98M Shares 171,630 Share Price $157.18 * Est. Cost/Share $44.35 Unrealized @ Report Date +14.8%
MRK Merck & Company, Inc 1.7%
Value $26.73M Shares 231,645 Share Price $115.39 * Est. Cost/Share $66.32 Unrealized @ Report Date +61.0%
COP Conocophillips 1.7%
Value $26.31M Shares 253,970 Share Price $103.61 * Est. Cost/Share $88.96 Unrealized @ Report Date +7.9%
TROW Price T Rowe Group Inc 1.7%
Value $26.16M Shares 233,553 Share Price $112.02 * Est. Cost/Share $101.42 Unrealized @ Report Date -1.9%
TSCO Tractor Supply Co 1.7%
Value $25.81M Shares 116,722 Share Price $221.10 * Est. Cost/Share $25.47 Unrealized @ Report Date +66.2%
SHEL Shell 1.7%
Value $25.65M Shares 424,838 Share Price $60.38 Est. Cost/Share $52.49 Unrealized @ Report Date +15.0%
XOM Exxon Mobil Corp 1.7%
Value $25.4M Shares 236,842 Share Price $107.25 * Est. Cost/Share $82.06 Unrealized @ Report Date +19.8%
AMAT Applied Material Inc 1.6%
Value $23.88M Shares 165,236 Share Price $144.54 * Est. Cost/Share $122.91 Unrealized @ Report Date +15.0%
AAPL Apple Computer 1.4%
Value $22.22M Shares 114,533 Share Price $193.97 Est. Cost/Share $142.75 Unrealized @ Report Date +34.3%
PEP Pepsico Inc 1.4%
Value $20.93M Shares 113,025 Share Price $185.22 * Est. Cost/Share $99.60 Unrealized @ Report Date +70.8%
GPC Genuine Parts Co 1.3%
Value $20.62M Shares 121,843 Share Price $169.23 * Est. Cost/Share $83.00 Unrealized @ Report Date +89.4%
— Lab Corp Of Amer 1.3%
Value $20.46M Shares 84,769 Share Price $241.33 Est. Cost/Share $205.71 Unrealized @ Report Date —
DGX Quest Diagnostics, Inc. 1.3%
Value $19.23M Shares 136,800 Share Price $140.56 * Est. Cost/Share $95.20 Unrealized @ Report Date +40.3%
KR Kroger Co 1.2%
Value $18.39M Shares 391,358 Share Price $47.00 * Est. Cost/Share $23.69 Unrealized @ Report Date +87.6%
ADBE Adobe Systems Inc 1.2%
Value $17.86M Shares 36,523 Share Price $488.99 Est. Cost/Share $377.60 Unrealized @ Report Date +29.5%
GOOGL Google Inc Class A 1.2%
Value $17.82M Shares 148,837 Share Price $119.70 Est. Cost/Share $102.91 Unrealized @ Report Date +15.4%
EMR Emerson Elec Co 1.1%
Value $17.6M Shares 194,700 Share Price $90.39 * Est. Cost/Share $77.71 Unrealized @ Report Date +11.0%
LOW Lowe's Companies Inc 1.1%
Value $16.97M Shares 75,174 Share Price $225.70 * Est. Cost/Share $160.88 Unrealized @ Report Date +33.6%
RGA Reinsurance Group America 1.1%
Value $16.47M Shares 118,752 Share Price $138.69 Est. Cost/Share $121.84 Unrealized @ Report Date +13.8%
T AT&T Corp 1.0%
Value $15.93M Shares 998,710 Share Price $15.95 * Est. Cost/Share $15.09 Unrealized @ Report Date -8.1%
AXP American Express 1.0%
Value $15.72M Shares 90,223 Share Price $174.20 * Est. Cost/Share $95.08 Unrealized @ Report Date +77.4%
JPM JP Morgan Chase & Co 1.0%
Value $15.59M Shares 107,180 Share Price $145.44 * Est. Cost/Share $105.62 Unrealized @ Report Date +29.8%
KMB Kimberly Clark Corp 1.0%
Value $15.51M Shares 112,330 Share Price $138.06 * Est. Cost/Share $114.82 Unrealized @ Report Date +9.3%
DE Deere Co 1.0%
Value $15.44M Shares 38,117 Share Price $405.19 * Est. Cost/Share $254.35 Unrealized @ Report Date +53.7%
PG Procter & Gamble Co 1.0%
Value $15.39M Shares 101,435 Share Price $151.74 * Est. Cost/Share $121.74 Unrealized @ Report Date +17.0%
ALL Allstate Corp 1.0%
Value $14.87M Shares 136,400 Share Price $109.04 * Est. Cost/Share $90.58 Unrealized @ Report Date +13.9%
GL Globe Life Inc 1.0%
Value $14.65M Shares 133,611 Share Price $109.62 * Est. Cost/Share $97.60 Unrealized @ Report Date +9.9%
TGT Target Corp Com 0.9%
Value $14.38M Shares 109,007 Share Price $131.90 * Est. Cost/Share $142.93 Unrealized @ Report Date -15.8%
UPS United Parcel Service 0.9%
Value $14.25M Shares 79,518 Share Price $179.25 * Est. Cost/Share $127.64 Unrealized @ Report Date +22.8%
USB US Bancorp (new) 0.9%
Value $14.02M Shares 424,300 Share Price $33.04 * Est. Cost/Share $38.77 Unrealized @ Report Date -24.0%
AEP American Electric Power Co 0.9%
Value $13.15M Shares 156,213 Share Price $84.20 * Est. Cost/Share $64.20 Unrealized @ Report Date +19.2%
SNY Sanofi-Aventis 0.8%
Value $12.74M Shares 236,300 Share Price $53.90 Est. Cost/Share $48.74 Unrealized @ Report Date +10.6%
FTNT Fortinet, Inc 0.8%
Value $12.44M Shares 164,599 Share Price $75.59 Est. Cost/Share $54.21 Unrealized @ Report Date +39.4%
MUR Murphy Oil Corp 0.8%
Value $12.23M Shares 319,275 Share Price $38.30 * Est. Cost/Share $24.69 Unrealized @ Report Date +39.5%
AOS AO Smith Corporation 0.8%
Value $12.13M Shares 166,727 Share Price $72.78 * Est. Cost/Share $56.48 Unrealized @ Report Date +23.2%
ADP Automatic Data Proc 0.8%
Value $11.72M Shares 53,302 Share Price $219.79 * Est. Cost/Share $156.66 Unrealized @ Report Date +32.8%
RL Ralph Lauren Corp 0.8%
Value $11.68M Shares 94,719 Share Price $123.30 * Est. Cost/Share $95.00 Unrealized @ Report Date +24.6%
GD General Dynamics Corp 0.8%
Value $11.6M Shares 53,903 Share Price $215.15 * Est. Cost/Share $142.73 Unrealized @ Report Date +43.0%
FDS Factset Resh Sys Inc 0.8%
Value $11.58M Shares 28,900 Share Price $400.65 * Est. Cost/Share $374.32 Unrealized @ Report Date +4.4%
CVX Chevron Corp 0.7%
Value $11.26M Shares 71,571 Share Price $157.35 * Est. Cost/Share $101.83 Unrealized @ Report Date +38.8%
DG Dollar General Corp 0.7%
Value $11.22M Shares 66,103 Share Price $169.78 * Est. Cost/Share $127.99 Unrealized @ Report Date +25.7%
ETN Eaton Corp 0.7%
Value $11.11M Shares 55,241 Share Price $201.10 * Est. Cost/Share $139.94 Unrealized @ Report Date +39.4%
MMM 3m Company 0.7%
Value $10.51M Shares 104,992 Share Price $100.09 * Est. Cost/Share $96.22 Unrealized @ Report Date -20.0%
DUK Duke Energy Corp New 0.7%
Value $10M Shares 111,460 Share Price $89.74 * Est. Cost/Share $69.56 Unrealized @ Report Date +16.9%
DLB Dolby Laboratories, Inc CL A 0.7%
Value $9.999M Shares 119,496 Share Price $83.68 * Est. Cost/Share $70.25 Unrealized @ Report Date +13.7%
HXL Hexcel Corp 0.6%
Value $8.861M Shares 116,568 Share Price $76.02 Est. Cost/Share $56.41 Unrealized @ Report Date +34.8%
MA Mastercard 0.6%
Value $8.445M Shares 21,472 Share Price $393.30 Est. Cost/Share $325.61 Unrealized @ Report Date +19.1%
WAT Waters Corp 0.5%
Value $8.008M Shares 30,044 Share Price $266.54 Est. Cost/Share $278.30 Unrealized @ Report Date -4.2%
DRI Darden Restaurants Inc 0.5%
Value $7.586M Shares 45,406 Share Price $167.08 * Est. Cost/Share $129.19 Unrealized @ Report Date +19.1%
WM Waste Management Inc New 0.5%
Value $7.57M Shares 43,651 Share Price $173.42 * Est. Cost/Share $99.58 Unrealized @ Report Date +67.7%
MSM MSC Industrial 0.5%
Value $7.455M Shares 78,239 Share Price $95.28 Est. Cost/Share $82.48 Unrealized @ Report Date +15.5%
ROST Ross Stores Inc 0.5%
Value $7.352M Shares 65,570 Share Price $112.13 * Est. Cost/Share $101.79 Unrealized @ Report Date +7.3%
NVDA Nvidia Corp 0.5%
Value $7.256M Shares 17,154 Share Price $423.02 * Est. Cost/Share $16.07 Unrealized @ Report Date +163.0%
VLO Valero Energy Corp 0.5%
Value $6.934M Shares 59,117 Share Price $117.30 * Est. Cost/Share $55.52 Unrealized @ Report Date +95.9%
TFC Truist Financial Corp 0.4%
Value $6.643M Shares 218,866 Share Price $30.35 * Est. Cost/Share $41.76 Unrealized @ Report Date -36.4%
MOS Mosaic Company 0.4%
Value $6.507M Shares 185,907 Share Price $35.00 * Est. Cost/Share $47.12 Unrealized @ Report Date -30.9%
AAP Advance Auto Parts Inc 0.4%
Value $6.394M Shares 90,955 Share Price $70.30 * Est. Cost/Share $166.38 Unrealized @ Report Date -60.0%
— Total Energies SE 0.4%
Value $5.934M Shares 102,943 Share Price $57.64 Est. Cost/Share $38.95 Unrealized @ Report Date —
GNRC Generac 0.4%
Value $5.72M Shares 38,358 Share Price $149.13 Est. Cost/Share $201.97 Unrealized @ Report Date -26.2%
APA APA Corporation 0.3%
Value $5.343M Shares 156,355 Share Price $34.17 * Est. Cost/Share $31.93 Unrealized @ Report Date -2.9%
KEYS Keysight Technologies 0.3%
Value $5.1M Shares 30,458 Share Price $167.45 Est. Cost/Share $155.17 Unrealized @ Report Date +7.9%
VBR Vanguard Small Cap Value ETF 0.3%
Value $4.284M Shares 25,898 Share Price $165.40 Est. Cost/Share $163.18 Unrealized @ Report Date +1.4%
WLY Wiley John & Sons Cl A 0.2%
Value $2.532M Shares 74,397 Share Price $34.03 * Est. Cost/Share $41.30 Unrealized @ Report Date -25.5%
MEDP Medpace Holdings, Inc 0.2%
Value $2.437M Shares 10,148 Share Price $240.17 Est. Cost/Share $159.57 Unrealized @ Report Date +50.5%
FTDR Frontdoor Inc 0.1%
Value $1.524M Shares 47,766 Share Price $31.90 Est. Cost/Share $36.01 Unrealized @ Report Date -11.4%
NRC National Research Corporation 0.1%
Value $1.463M Shares 33,633 Share Price $43.51 Est. Cost/Share $45.29 Unrealized @ Report Date -3.9%
EVTC Evertec, Inc 0.1%
Value $1.402M Shares 38,075 Share Price $36.83 Est. Cost/Share $40.16 Unrealized @ Report Date -9.4%
QLYS Qualys, Inc. 0.1%
Value $1.357M Shares 10,504 Share Price $129.17 Est. Cost/Share $140.93 Unrealized @ Report Date -8.3%
STRL Sterling Construction 0.1%
Value $1.25M Shares 22,402 Share Price $55.80 Est. Cost/Share $10.94 Unrealized @ Report Date +410.2%
GIL Gildan Activewear Inc 0.1%
Value $1.215M Shares 37,675 Share Price $32.24 * Est. Cost/Share $29.72 Unrealized @ Report Date +3.6%
DCI Donaldson Co Inc 0.1%
Value $1.206M Shares 19,287 Share Price $62.51 * Est. Cost/Share $56.89 Unrealized @ Report Date +5.4%
CSGS CSG Systems International, Inc 0.1%
Value $988K Shares 18,742 Share Price $52.74 * Est. Cost/Share $49.14 Unrealized @ Report Date -2.1%
LOGI Logitech International 0.1%
Value $927K Shares 15,608 Share Price $59.40 * Est. Cost/Share $49.38 Unrealized @ Report Date +14.8%
ATKR Atkore International Group 0.1%
Value $871K Shares 5,585 Share Price $155.94 * Est. Cost/Share $44.57 Unrealized @ Report Date +237.5%
JBTM John Bean Technologies Corpora 0.1%
Value $821K Shares 6,767 Share Price $121.30 Est. Cost/Share $117.21 Unrealized @ Report Date +2.6%
KO Coca Cola Company 0.0%
Value $610K Shares 10,132 Share Price $60.22 * Est. Cost/Share $43.43 Unrealized @ Report Date +28.6%
JKHY Jack Henry & Associates 0.0%
Value $519K Shares 3,099 Share Price $167.33 * Est. Cost/Share $150.31 Unrealized @ Report Date +7.7%
BRK/A Berkshire Hathaway CL A 0.0%
Value $518K Shares 1 Share Price $517810.00 Est. Cost/Share $366657.40 Unrealized @ Report Date +41.2%
LQDT Liquidity Svcs Inc 0.0%
Value $505K Shares 30,630 Share Price $16.50 Est. Cost/Share $13.95 Unrealized @ Report Date +18.3%
VO Vanguard Mid-Cap Etf 0.0%
Value $501K Shares 2,276 Share Price $220.16 * Est. Cost/Share $54.03 Unrealized @ Report Date +1.9%
QQQ Invesco QQQ 0.0%
Value $383K Shares 1,037 Share Price $369.42 Est. Cost/Share $295.05 Unrealized @ Report Date +25.2%
OGN Organon & Co Com 0.0%
Value $383K Shares 18,390 Share Price $20.81 * Est. Cost/Share $25.59 Unrealized @ Report Date -28.1%
OEF IShares S&P 100 0.0%
Value $383K Shares 1,848 Share Price $207.06 Est. Cost/Share $176.46 Unrealized @ Report Date +17.3%
DTD Wisdomtree Total Div Fund 0.0%
Value $359K Shares 5,781 Share Price $62.09 Est. Cost/Share $52.89 Unrealized @ Report Date +17.4%
FLO Flowers Foods, Inc 0.0%
Value $345K Shares 13,882 Share Price $24.88 * Est. Cost/Share $14.66 Unrealized @ Report Date +48.9%
FIZZ National Beverage Corp 0.0%
Value $315K Shares 6,516 Share Price $48.35 * Est. Cost/Share $40.35 Unrealized @ Report Date +11.8%
VRSN Verisign Inc 0.0%
Value $275K Shares 1,216 Share Price $225.97 Est. Cost/Share $190.23 Unrealized @ Report Date +17.8%
SO Southern Company 0.0%
Value $264K Shares 3,757 Share Price $70.25 * Est. Cost/Share $59.68 Unrealized @ Report Date +7.6%
IBM Intl Business Machines Corp Ib 0.0%
Value $215K Shares 1,609 Share Price $133.78 * Est. Cost/Share $123.05 Unrealized @ Report Date +0.0%
SUN Sunoco LP/Sunoco Fin Corp Com 0.0%
Value $213K Shares 4,883 Share Price $43.56 Est. Cost/Share $43.10 Unrealized @ Report Date —
— Mycelx Technologies Corp 0.0%
Value $4,082 Shares 10,360 Share Price $0.39 Est. Cost/Share $0.58 Unrealized @ Report Date —
CYDY Cytodyn Inc 0.0%
Value $3,520 Shares 13,037 Share Price $0.27 Est. Cost/Share $0.55 Unrealized @ Report Date -51.0%
— Puresafe Water Systems Inc 0.0%
Value $1 Shares 14,000 Share Price $0.00 Est. Cost/Share — Unrealized @ Report Date —