Willis Investment Counsel Diversified Active

Location: Gainesville, GA

CIK: 0001310929 · Show all filings

Period: Q4 2025 (← Previous) (Next →)

Filing Date: Jan 22, 2026

Total Value: $1.935B (100.0% shares, 0.0% debt)

Holdings (130)

JNJ Johnson And Johnson 3.9%
Value $75.62M Shares 365,399 Share Price $206.95 Est. Cost/Share $111.17 Unrealized @ Report Date +86.2%
CSCO Cisco Systems Inc 3.3%
Value $64.17M Shares 833,033 Share Price $77.03 Est. Cost/Share $43.00 Unrealized @ Report Date +78.2%
MSFT Microsoft Corp 2.8%
Value $54.68M Shares 113,070 Share Price $483.62 Est. Cost/Share $172.64 Unrealized @ Report Date +180.1%
ACN Accenture PLC 2.7%
Value $51.99M Shares 193,768 Share Price $268.30 Est. Cost/Share $274.37 Unrealized @ Report Date -2.2%
CB Chubb Ltd 2.5%
Value $47.89M Shares 153,421 Share Price $312.12 Est. Cost/Share $185.81 Unrealized @ Report Date +68.0%
TXN Texas Instruments Inc 2.4%
Value $46.13M Shares 265,891 Share Price $173.49 Est. Cost/Share $124.12 Unrealized @ Report Date +39.8%
CAT Caterpillar Inc Del 2.4%
Value $45.77M Shares 79,891 Share Price $572.87 Est. Cost/Share $176.81 Unrealized @ Report Date +224.0%
LMT Lockheed Martin Corp 2.4%
Value $45.59M Shares 94,257 Share Price $483.67 Est. Cost/Share $357.41 Unrealized @ Report Date +35.3%
PFE Pfizer Inc 2.2%
Value $42.67M Shares 1,713,464 Share Price $24.90 Est. Cost/Share $26.36 Unrealized @ Report Date -5.5%
MDT Medtronic Inc 2.0%
Value $38.16M Shares 397,253 Share Price $96.06 Est. Cost/Share $81.49 Unrealized @ Report Date +17.9%
HD Home Depot Inc 1.9%
Value $36.9M Shares 107,250 Share Price $344.10 Est. Cost/Share $258.41 Unrealized @ Report Date +33.2%
PAYX Paychex Inc 1.9%
Value $36.65M Shares 326,672 Share Price $112.18 Est. Cost/Share $84.81 Unrealized @ Report Date +32.3%
WMT Wal-Mart Stores Inc 1.8%
Value $34.04M Shares 305,526 Share Price $111.41 Est. Cost/Share $52.14 Unrealized @ Report Date +113.7%
TSCO Tractor Supply Co 1.8%
Value $33.89M Shares 677,691 Share Price $50.01 Est. Cost/Share $50.01 Unrealized @ Report Date +0.0%
AFL Aflac Inc 1.7%
Value $33.2M Shares 301,094 Share Price $110.27 Est. Cost/Share $43.49 Unrealized @ Report Date +153.5%
MRK Merck & Company, Inc 1.7%
Value $33.02M Shares 313,718 Share Price $105.26 Est. Cost/Share $71.35 Unrealized @ Report Date +47.5%
HSY Hershey Co 1.7%
Value $32.86M Shares 180,544 Share Price $181.98 Est. Cost/Share $175.36 Unrealized @ Report Date +3.8%
PEP Pepsico Inc 1.7%
Value $32.82M Shares 228,650 Share Price $143.52 Est. Cost/Share $129.37 Unrealized @ Report Date +10.9%
PG Procter & Gamble Co 1.6%
Value $30.1M Shares 210,020 Share Price $143.31 Est. Cost/Share $145.11 Unrealized @ Report Date -1.2%
AAPL Apple Computer 1.5%
Value $29.79M Shares 109,586 Share Price $271.86 Est. Cost/Share $149.29 Unrealized @ Report Date +82.1%
SNY Sanofi-Aventis 1.5%
Value $29.27M Shares 604,000 Share Price $48.46 Est. Cost/Share $50.22 Unrealized @ Report Date -3.5%
BHP BHP Billiton Ltd 1.5%
Value $28.67M Shares 474,843 Share Price $60.37 Est. Cost/Share $52.00 Unrealized @ Report Date +16.1%
XOM Exxon Mobil Corp 1.4%
Value $27.61M Shares 229,423 Share Price $120.34 Est. Cost/Share $84.19 Unrealized @ Report Date +42.9%
DGX Quest Diagnostics, Inc. 1.4%
Value $26.34M Shares 151,800 Share Price $173.53 Est. Cost/Share $111.70 Unrealized @ Report Date +55.4%
MCD Mcdonalds Corp Com 1.3%
Value $25.91M Shares 84,785 Share Price $305.63 Est. Cost/Share $274.27 Unrealized @ Report Date +11.4%
T AT&T Corp 1.3%
Value $25.23M Shares 1,015,610 Share Price $24.84 Est. Cost/Share $15.56 Unrealized @ Report Date +59.7%
JPM JP Morgan Chase & Co 1.3%
Value $25.09M Shares 77,879 Share Price $322.22 Est. Cost/Share $145.46 Unrealized @ Report Date +121.5%
ABT Abbott Laboratories 1.3%
Value $24.98M Shares 199,349 Share Price $125.29 Est. Cost/Share $129.07 Unrealized @ Report Date -2.9%
ETN Eaton Corp 1.3%
Value $24.55M Shares 77,073 Share Price $318.51 Est. Cost/Share $212.16 Unrealized @ Report Date +50.1%
COP Conocophillips 1.2%
Value $24.04M Shares 256,761 Share Price $93.61 Est. Cost/Share $88.87 Unrealized @ Report Date +5.3%
AEP American Electric Power Co 1.2%
Value $23.47M Shares 203,538 Share Price $115.31 Est. Cost/Share $72.60 Unrealized @ Report Date +58.8%
DRI Darden Restaurants Inc 1.2%
Value $22.56M Shares 122,600 Share Price $184.02 Est. Cost/Share $154.94 Unrealized @ Report Date +18.8%
LLY Eli Lilly & Co 1.2%
Value $22.49M Shares 20,926 Share Price $1074.68 Est. Cost/Share $768.11 Unrealized @ Report Date +39.9%
GD General Dynamics Corp 1.2%
Value $22.46M Shares 66,700 Share Price $336.66 Est. Cost/Share $201.00 Unrealized @ Report Date +67.5%
VZ Verizon Communications Com 1.2%
Value $22.38M Shares 549,500 Share Price $40.73 Est. Cost/Share $35.99 Unrealized @ Report Date +13.2%
ADP Automatic Data Proc 1.1%
Value $22.03M Shares 85,656 Share Price $257.23 Est. Cost/Share $197.59 Unrealized @ Report Date +30.2%
MMM 3m Company 1.1%
Value $21.8M Shares 136,141 Share Price $160.10 Est. Cost/Share $100.07 Unrealized @ Report Date +60.0%
AXP American Express 1.1%
Value $20.97M Shares 56,680 Share Price $369.95 Est. Cost/Share $114.68 Unrealized @ Report Date +221.9%
UPS United Parcel Service 1.1%
Value $20.87M Shares 210,373 Share Price $99.19 Est. Cost/Share $123.11 Unrealized @ Report Date -19.4%
CLX Clorox Co Del Com 1.1%
Value $20.63M Shares 204,600 Share Price $100.83 Est. Cost/Share $159.75 Unrealized @ Report Date -36.9%
SHEL Shell 1.1%
Value $20.33M Shares 276,722 Share Price $73.48 Est. Cost/Share $53.66 Unrealized @ Report Date +36.9%
NVDA Nvidia Corp 1.0%
Value $20.3M Shares 108,863 Share Price $186.50 Est. Cost/Share $101.14 Unrealized @ Report Date +84.4%
LOW Lowe's Companies Inc 1.0%
Value $20.12M Shares 83,418 Share Price $241.16 Est. Cost/Share $173.10 Unrealized @ Report Date +39.3%
KMB Kimberly Clark Corp 1.0%
Value $19.88M Shares 197,015 Share Price $100.89 Est. Cost/Share $120.15 Unrealized @ Report Date -16.0%
GNRC Generac 1.0%
Value $19.52M Shares 143,137 Share Price $136.37 Est. Cost/Share $140.69 Unrealized @ Report Date -3.1%
DUK Duke Energy Corp New 1.0%
Value $18.79M Shares 160,282 Share Price $117.21 Est. Cost/Share $83.19 Unrealized @ Report Date +40.9%
EMR Emerson Elec Co 1.0%
Value $18.53M Shares 139,600 Share Price $132.72 Est. Cost/Share $81.94 Unrealized @ Report Date +62.0%
GPC Genuine Parts Co 0.9%
Value $17.09M Shares 139,019 Share Price $122.96 Est. Cost/Share $87.26 Unrealized @ Report Date +40.9%
VLO Valero Energy Corp 0.9%
Value $17.03M Shares 104,600 Share Price $162.79 Est. Cost/Share $86.79 Unrealized @ Report Date +87.6%
VBR Vanguard Small Cap Value ETF 0.9%
Value $16.69M Shares 78,792 Share Price $211.79 Est. Cost/Share $187.66 Unrealized @ Report Date +12.9%
GWW W. W. Grainger, Inc. 0.9%
Value $16.66M Shares 16,507 Share Price $1009.05 Est. Cost/Share $1016.13 Unrealized @ Report Date -0.7%
GOOGL Google Inc Class A 0.8%
Value $16.39M Shares 52,358 Share Price $313.00 Est. Cost/Share $123.86 Unrealized @ Report Date +152.7%
KEYS Keysight Technologies 0.8%
Value $16.38M Shares 80,609 Share Price $203.19 Est. Cost/Share $154.49 Unrealized @ Report Date +31.5%
LH Lab Corp Of Amer 0.8%
Value $16.31M Shares 64,996 Share Price $250.88 Est. Cost/Share $203.91 Unrealized @ Report Date +23.0%
DE Deere Co 0.8%
Value $15.97M Shares 34,300 Share Price $465.57 Est. Cost/Share $281.97 Unrealized @ Report Date +65.1%
AMAT Applied Material Inc 0.8%
Value $15.92M Shares 61,934 Share Price $256.99 Est. Cost/Share $129.20 Unrealized @ Report Date +98.9%
TROW Price T Rowe Group Inc 0.8%
Value $15.83M Shares 154,600 Share Price $102.38 Est. Cost/Share $101.44 Unrealized @ Report Date +0.9%
FTNT Fortinet, Inc 0.8%
Value $15.41M Shares 194,113 Share Price $79.41 Est. Cost/Share $65.80 Unrealized @ Report Date +20.7%
CVX Chevron Corp 0.8%
Value $15.24M Shares 99,995 Share Price $152.41 Est. Cost/Share $114.73 Unrealized @ Report Date +32.8%
WM Waste Management Inc New 0.8%
Value $15.16M Shares 69,021 Share Price $219.71 Est. Cost/Share $212.55 Unrealized @ Report Date +3.4%
ADBE Adobe Systems Inc 0.7%
Value $14.25M Shares 40,715 Share Price $349.99 Est. Cost/Share $361.08 Unrealized @ Report Date -3.1%
MA Mastercard 0.7%
Value $14.11M Shares 24,711 Share Price $570.88 Est. Cost/Share $401.36 Unrealized @ Report Date +42.2%
ZTS Zoetis Inc 0.7%
Value $13.11M Shares 104,216 Share Price $125.82 Est. Cost/Share $158.90 Unrealized @ Report Date -20.8%
ROST Ross Stores Inc 0.7%
Value $13.06M Shares 72,482 Share Price $180.14 Est. Cost/Share $115.04 Unrealized @ Report Date +56.6%
WAT Waters Corp 0.7%
Value $12.59M Shares 33,144 Share Price $379.83 Est. Cost/Share $298.31 Unrealized @ Report Date +27.3%
RSP Invesco Exchange Traded Fd Tr 0.6%
Value $12.55M Shares 65,513 Share Price $191.56 Est. Cost/Share $183.75 Unrealized @ Report Date +4.3%
HUBB Hubbell, Inc 0.6%
Value $12.23M Shares 27,527 Share Price $444.11 Est. Cost/Share $428.68 Unrealized @ Report Date +3.6%
RGA Reinsurance Group America 0.6%
Value $11.46M Shares 56,330 Share Price $203.46 Est. Cost/Share $129.52 Unrealized @ Report Date +57.1%
META Meta Platforms Inc 0.6%
Value $11.38M Shares 17,244 Share Price $660.09 Est. Cost/Share $730.39 Unrealized @ Report Date -9.6%
KVUE Kenvue Inc. 0.6%
Value $11.31M Shares 655,600 Share Price $17.25 Est. Cost/Share $19.61 Unrealized @ Report Date -12.0%
INTC Intel Corp 0.6%
Value $11.23M Shares 304,384 Share Price $36.90 Est. Cost/Share $39.97 Unrealized @ Report Date -7.7%
TGT Target Corp Com 0.6%
Value $11.22M Shares 114,800 Share Price $97.75 Est. Cost/Share $136.73 Unrealized @ Report Date -28.5%
SHW Sherwin-Williams Co 0.4%
Value $7.706M Shares 23,783 Share Price $324.03 Est. Cost/Share $350.41 Unrealized @ Report Date -7.5%
FDS Factset Resh Sys Inc 0.3%
Value $6.675M Shares 23,002 Share Price $290.19 Est. Cost/Share $404.05 Unrealized @ Report Date -28.2%
MEDP Medpace Holdings, Inc 0.3%
Value $5.386M Shares 9,590 Share Price $561.65 Est. Cost/Share $221.37 Unrealized @ Report Date +153.7%
GIL Gildan Activewear Inc 0.3%
Value $4.87M Shares 77,968 Share Price $62.46 Est. Cost/Share $44.74 Unrealized @ Report Date +39.6%
STRL Sterling Construction 0.2%
Value $4.712M Shares 15,388 Share Price $306.23 Est. Cost/Share $171.41 Unrealized @ Report Date +78.7%
DCI Donaldson Co Inc 0.2%
Value $4.664M Shares 52,611 Share Price $88.66 Est. Cost/Share $70.56 Unrealized @ Report Date +25.3%
FTDR Frontdoor Inc 0.2%
Value $4.34M Shares 75,237 Share Price $57.69 Est. Cost/Share $46.74 Unrealized @ Report Date +23.4%
QLYS Qualys, Inc. 0.2%
Value $4.336M Shares 32,624 Share Price $132.90 Est. Cost/Share $137.35 Unrealized @ Report Date -3.2%
LOGI Logitech International 0.2%
Value $4.284M Shares 42,747 Share Price $100.22 Est. Cost/Share $80.17 Unrealized @ Report Date +25.0%
CSGS CSG Systems International, Inc 0.2%
Value $4.149M Shares 54,097 Share Price $76.69 * Est. Cost/Share $61.72 Unrealized @ Report Date +19.1%
LQDT Liquidity Svcs Inc 0.2%
Value $3.785M Shares 124,869 Share Price $30.31 Est. Cost/Share $23.12 Unrealized @ Report Date +31.1%
PAYC Paycom Software Inc 0.2%
Value $3.522M Shares 22,100 Share Price $159.36 Est. Cost/Share $187.50 Unrealized @ Report Date -15.0%
NRC National Research Corporation 0.2%
Value $3.439M Shares 183,226 Share Price $18.77 Est. Cost/Share $20.22 Unrealized @ Report Date -7.2%
JKHY Jack Henry & Associates 0.2%
Value $3.214M Shares 17,611 Share Price $182.48 Est. Cost/Share $164.82 Unrealized @ Report Date +10.7%
MSM MSC Industrial 0.2%
Value $3.185M Shares 37,870 Share Price $84.10 Est. Cost/Share $86.13 Unrealized @ Report Date -2.4%
HXL Hexcel Corp 0.2%
Value $3.062M Shares 41,437 Share Price $73.90 Est. Cost/Share $60.26 Unrealized @ Report Date +22.6%
AOS AO Smith Corporation 0.2%
Value $3.044M Shares 45,511 Share Price $66.88 Est. Cost/Share $63.37 Unrealized @ Report Date +5.5%
EVTC Evertec, Inc 0.1%
Value $2.631M Shares 90,430 Share Price $29.09 Est. Cost/Share $34.83 Unrealized @ Report Date -16.5%
ATKR Atkore International Group 0.1%
Value $2.489M Shares 39,351 Share Price $63.25 Est. Cost/Share $63.84 Unrealized @ Report Date -1.4%
PAR PAR Technology Corp 0.1%
Value $2.344M Shares 64,595 Share Price $36.28 Est. Cost/Share $39.71 Unrealized @ Report Date -8.6%
LAMR Lamar Advertising Co 0.1%
Value $2.33M Shares 18,405 Share Price $126.58 Est. Cost/Share $123.55 Unrealized @ Report Date —
ZBRA Zebra Technologies Corproation 0.1%
Value $2.295M Shares 9,453 Share Price $242.82 Est. Cost/Share $269.10 Unrealized @ Report Date -9.8%
VRSN Verisign Inc 0.1%
Value $2.063M Shares 8,493 Share Price $242.95 Est. Cost/Share $227.35 Unrealized @ Report Date +6.9%
TTC The Toro Company 0.1%
Value $2.039M Shares 25,896 Share Price $78.72 Est. Cost/Share $77.42 Unrealized @ Report Date +1.7%
UI Ubiquiti Inc. 0.1%
Value $2.019M Shares 3,648 Share Price $553.35 Est. Cost/Share $353.81 Unrealized @ Report Date +56.4%
AVY Avery Dennison Corp 0.1%
Value $1.793M Shares 9,856 Share Price $181.88 Est. Cost/Share $172.41 Unrealized @ Report Date +5.5%
JBTM JBT Marel Corp 0.1%
Value $1.627M Shares 10,796 Share Price $150.67 Est. Cost/Share $113.33 Unrealized @ Report Date +32.9%
MXCT MaxCyte Inc Com 0.1%
Value $1.337M Shares 862,758 Share Price $1.55 Est. Cost/Share $2.69 Unrealized @ Report Date -42.3%
PZZA Papa John's International Inc 0.1%
Value $1.336M Shares 34,700 Share Price $38.49 Est. Cost/Share $43.32 Unrealized @ Report Date -12.3%
DLB Dolby Laboratories, Inc CL A 0.1%
Value $1.242M Shares 19,343 Share Price $64.22 Est. Cost/Share $70.56 Unrealized @ Report Date -9.5%
IJH iShares Core S&P MID-CAP ETF 0.1%
Value $1.067M Shares 16,164 Share Price $66.00 Est. Cost/Share $64.27 Unrealized @ Report Date +2.7%
TECH Bio-Techne Corp 0.0%
Value $953K Shares 16,209 Share Price $58.81 Est. Cost/Share $55.76 Unrealized @ Report Date +5.5%
ALGN Align Technology Inc 0.0%
Value $940K Shares 6,023 Share Price $156.15 Est. Cost/Share $143.30 Unrealized @ Report Date +9.0%
KO Coca Cola Company 0.0%
Value $888K Shares 12,708 Share Price $69.91 Est. Cost/Share $49.23 Unrealized @ Report Date +42.0%
VENU Venu Holding Corporation 0.0%
Value $884K Shares 104,998 Share Price $8.42 Est. Cost/Share $11.94 Unrealized @ Report Date -29.5%
VO Vanguard Mid-Cap Etf 0.0%
Value $745K Shares 2,567 Share Price $290.22 * Est. Cost/Share $55.60 Unrealized @ Report Date +30.5%
IBM Intl Business Machines Corp Ib 0.0%
Value $572K Shares 1,932 Share Price $296.23 Est. Cost/Share $151.21 Unrealized @ Report Date +95.9%
OEF IShares S&P 100 0.0%
Value $567K Shares 1,654 Share Price $342.97 Est. Cost/Share $176.46 Unrealized @ Report Date +94.4%
VOO Vanguard S&P 500 ETF 0.0%
Value $500K Shares 797 Share Price $627.13 Est. Cost/Share $559.46 Unrealized @ Report Date +12.1%
VTI Vanguard Total Stock Market Et 0.0%
Value $434K Shares 1,293 Share Price $335.32 Est. Cost/Share $295.04 Unrealized @ Report Date +13.6%
DTD Wisdomtree Total Div Fund 0.0%
Value $430K Shares 5,066 Share Price $84.88 Est. Cost/Share $52.89 Unrealized @ Report Date +60.5%
GOOG Google Inc 0.0%
Value $405K Shares 1,291 Share Price $313.80 Est. Cost/Share $169.07 Unrealized @ Report Date +85.6%
SO Southern Company 0.0%
Value $388K Shares 4,447 Share Price $87.20 Est. Cost/Share $67.88 Unrealized @ Report Date +28.5%
QXO QXO, Inc 0.0%
Value $386K Shares 20,000 Share Price $19.29 Est. Cost/Share $26.67 Unrealized @ Report Date -27.7%
COF Capital One Financial Corp 0.0%
Value $312K Shares 1,286 Share Price $242.36 Est. Cost/Share $139.87 Unrealized @ Report Date +73.3%
AMZN Amazon Inc 0.0%
Value $310K Shares 1,345 Share Price $230.82 Est. Cost/Share $228.79 Unrealized @ Report Date +0.9%
WFC Wells Fargo & Co New Del 0.0%
Value $261K Shares 2,800 Share Price $93.20 Est. Cost/Share $80.47 Unrealized @ Report Date +15.8%
SUN Sunoco LP/Sunoco Fin Corp Com 0.0%
Value $256K Shares 4,883 Share Price $52.41 Est. Cost/Share $43.10 Unrealized @ Report Date —
ABBV Abbvie Inc 0.0%
Value $243K Shares 1,064 Share Price $228.49 Est. Cost/Share $179.62 Unrealized @ Report Date +27.2%
GLW Corning Inc 0.0%
Value $241K Shares 2,756 Share Price $87.56 Est. Cost/Share $64.97 Unrealized @ Report Date +34.8%
IVW Ishares S&p 500 Growth Index F 0.0%
Value $238K Shares 1,929 Share Price $123.26 Est. Cost/Share $115.02 Unrealized @ Report Date +7.2%
IEFA Ishares Core MSCI EAFE ETF 0.0%
Value $236K Shares 2,634 Share Price $89.46 Est. Cost/Share $84.97 Unrealized @ Report Date +5.3%
IAU Ishares Gold Tr Ishares New 0.0%
Value $223K Shares 2,750 Share Price $81.17 Est. Cost/Share $65.24 Unrealized @ Report Date +24.4%
MCK Mckesson Corp 0.0%
Value $215K Shares 262 Share Price $820.60 Est. Cost/Share $703.03 Unrealized @ Report Date +16.7%
SMMT Summit Therapeutics 0.0%
Value $182K Shares 10,390 Share Price $17.49 Est. Cost/Share $14.17 Unrealized @ Report Date +23.5%
FLO Flowers Foods, Inc 0.0%
Value $112K Shares 10,294 Share Price $10.88 Est. Cost/Share $14.66 Unrealized @ Report Date -25.8%
— Mycelx Technologies Corp 0.0%
Value $3,762 Shares 10,360 Share Price $0.36 Est. Cost/Share $0.58 Unrealized @ Report Date —
— Puresafe Water Systems Inc 0.0%
Value $1 Shares 14,000 Share Price $0.00 Est. Cost/Share — Unrealized @ Report Date —