Willis Investment Counsel Diversified Active

CIK: 0001310929 · Show all filings

Period: Q4 2025 (← Previous)

Filing Date: Jan 22, 2026

Total Value ($000): $1,935,195 (100.0% shares, 0.0% debt)

Holdings (130)

Increased Positions (72)

ABT Abbott Laboratories 1.3%
Value ($000) $24,976 (+74.3%) Shares 199,349 (+86.4%) Est. Cost $129.07 Unrealized -1.4%
JNJ Johnson And Johnson 3.9%
Value ($000) $75,619 (+13.2%) Shares 365,399 (+1.5%) Est. Cost $111.17 Unrealized +77.2%
CAT Caterpillar Inc Del 2.4%
Value ($000) $45,767 (+23.4%) Shares 79,891 (+2.8%) Est. Cost $176.81 Unrealized +214.2%
ADBE Adobe Systems Inc 0.7%
Value ($000) $14,250 (+137.0%) Shares 40,715 (+138.9%) Est. Cost $361.08 Unrealized -5.8%
CSCO Cisco Systems Inc 3.3%
Value ($000) $64,169 (+14.5%) Shares 833,033 (+1.7%) Est. Cost $43.00 Unrealized +71.6%
LLY Eli Lilly & Co 1.2%
Value ($000) $22,489 (+49.1%) Shares 20,926 (+5.8%) Est. Cost $768.11 Unrealized +24.4%
HD Home Depot Inc 1.9%
Value ($000) $36,905 (-13.7%) Shares 107,250 (+1.7%) Est. Cost $258.41 Unrealized +41.1%
ACN Accenture PLC 2.7%
Value ($000) $51,988 (+11.8%) Shares 193,768 (+2.8%) Est. Cost $274.37 Unrealized -7.4%
CB Chubb Ltd 2.5%
Value ($000) $47,886 (+12.7%) Shares 153,421 (+2.0%) Est. Cost $185.81 Unrealized +57.4%
VBR Vanguard Small Cap Value ETF 0.9%
Value ($000) $16,687 (+46.8%) Shares 78,792 (+44.7%) Est. Cost $188.83 Unrealized
GOOGL Google Inc Class A 0.8%
Value ($000) $16,388 (+33.8%) Shares 52,358 (+3.9%) Est. Cost $123.86 Unrealized +130.6%
PAYX Paychex Inc 1.9%
Value ($000) $36,646 (-10.0%) Shares 326,672 (+1.7%) Est. Cost $84.81 Unrealized +37.4%
AMAT Applied Material Inc 0.8%
Value ($000) $15,916 (+30.4%) Shares 61,934 (+3.9%) Est. Cost $129.20 Unrealized +85.4%
AXP American Express 1.1%
Value ($000) $20,969 (+17.3%) Shares 56,680 (+5.3%) Est. Cost $114.68 Unrealized +211.3%
RSP Invesco Exchange Traded Fd Tr 0.6%
Value ($000) $12,550 (+32.5%) Shares 65,513 (+31.2%) Est. Cost $185.70 Unrealized
WAT Waters Corp 0.7%
Value ($000) $12,589 (+32.3%) Shares 33,144 (+4.4%) Est. Cost $298.31 Unrealized +23.3%
KEYS Keysight Technologies 0.8%
Value ($000) $16,379 (+22.8%) Shares 80,609 (+5.7%) Est. Cost $154.49 Unrealized +20.1%
SNY Sanofi-Aventis 1.5%
Value ($000) $29,270 (+11.4%) Shares 604,000 (+8.5%) Est. Cost $49.59 Unrealized
TSCO Tractor Supply Co 1.8%
Value ($000) $33,891 (-7.6%) Shares 677,691 (+5.1%) Est. Cost $50.01 Unrealized +7.4%
MSFT Microsoft Corp 2.8%
Value ($000) $54,683 (-4.7%) Shares 113,070 (+2.0%) Est. Cost $172.64 Unrealized +190.0%
ROST Ross Stores Inc 0.7%
Value ($000) $13,057 (+24.5%) Shares 72,482 (+5.3%) Est. Cost $115.04 Unrealized +44.8%
JKHY Jack Henry & Associates 0.2%
Value ($000) $3,214 (+269.0%) Shares 17,611 (+201.2%) Est. Cost $164.82 Unrealized +0.9%
ZTS Zoetis Inc 0.7%
Value ($000) $13,112 (+20.4%) Shares 104,216 (+40.1%) Est. Cost $158.90 Unrealized -18.0%
GNRC Generac 1.0%
Value ($000) $19,520 (-10.0%) Shares 143,137 (+10.5%) Est. Cost $140.69 Unrealized +14.7%
XOM Exxon Mobil Corp 1.4%
Value ($000) $27,609 (+8.2%) Shares 229,423 (+1.4%) Est. Cost $84.19 Unrealized +37.2%
TXN Texas Instruments Inc 2.4%
Value ($000) $46,129 (-4.0%) Shares 265,891 (+1.6%) Est. Cost $124.12 Unrealized +37.5%
GIL Gildan Activewear Inc 0.3%
Value ($000) $4,870 (+60.4%) Shares 77,968 (+48.5%) Est. Cost $44.74 Unrealized +32.9%
GWW W. W. Grainger, Inc. 0.9%
Value ($000) $16,656 (+12.2%) Shares 16,507 (+5.9%) Est. Cost $1016.13 Unrealized -4.6%
CSGS CSG Systems International, Inc 0.2%
Value ($000) $4,149 (+77.0%) Shares 54,097 (+48.6%) Est. Cost $61.72 Unrealized +19.1%
DCI Donaldson Co Inc 0.2%
Value ($000) $4,664 (+62.1%) Shares 52,611 (+49.7%) Est. Cost $70.56 Unrealized +22.5%
ATKR Atkore International Group 0.1%
Value ($000) $2,489 (+240.4%) Shares 39,351 (+237.7%) Est. Cost $63.84 Unrealized +1.3%
PAR PAR Technology Corp 0.1%
Value ($000) $2,344 (+299.3%) Shares 64,595 (+335.6%) Est. Cost $39.71 Unrealized -9.1%
LQDT Liquidity Svcs Inc 0.2%
Value ($000) $3,785 (+64.9%) Shares 124,869 (+49.2%) Est. Cost $23.12 Unrealized +16.2%
PAYC Paycom Software Inc 0.2%
Value ($000) $3,522 (+70.2%) Shares 22,100 (+122.2%) Est. Cost $187.50 Unrealized -5.6%
INTC Intel Corp 0.6%
Value ($000) $11,232 (+14.4%) Shares 304,384 (+4.0%) Est. Cost $39.97 Unrealized -5.5%
ZBRA Zebra Technologies Corproation 0.1%
Value ($000) $2,295 (+146.5%) Shares 9,453 (+201.6%) Est. Cost $269.10 Unrealized -0.6%
AVY Avery Dennison Corp 0.1%
Value ($000) $1,793 (+286.8%) Shares 9,856 (+244.9%) Est. Cost $172.41 Unrealized -0.1%
LH Lab Corp Of Amer 0.8%
Value ($000) $16,306 (-7.1%) Shares 64,996 (+6.2%) Est. Cost $203.91 Unrealized +30.0%
QLYS Qualys, Inc. 0.2%
Value ($000) $4,336 (+40.3%) Shares 32,624 (+39.7%) Est. Cost $137.35 Unrealized +0.2%
HXL Hexcel Corp 0.2%
Value ($000) $3,062 (+67.5%) Shares 41,437 (+42.1%) Est. Cost $60.26 Unrealized +17.3%
RGA Reinsurance Group America 0.6%
Value ($000) $11,461 (+11.9%) Shares 56,330 (+5.7%) Est. Cost $129.52 Unrealized +49.3%
STRL Sterling Construction 0.2%
Value ($000) $4,712 (+32.7%) Shares 15,388 (+47.1%) Est. Cost $171.41 Unrealized +101.0%
NRC National Research Corporation 0.2%
Value ($000) $3,439 (+49.2%) Shares 183,226 (+1.6%) Est. Cost $20.22 Unrealized -25.4%
HUBB Hubbell, Inc 0.6%
Value ($000) $12,225 (+9.1%) Shares 27,527 (+5.7%) Est. Cost $428.68 Unrealized +2.0%
MMM 3m Company 1.1%
Value ($000) $21,796 (+4.8%) Shares 136,141 (+1.5%) Est. Cost $100.07 Unrealized +63.1%
LOGI Logitech International 0.2%
Value ($000) $4,284 (+28.0%) Shares 42,747 (+40.0%) Est. Cost $80.17 Unrealized +40.2%
NVDA Nvidia Corp 1.0%
Value ($000) $20,303 (+4.4%) Shares 108,863 (+4.5%) Est. Cost $101.14 Unrealized +84.0%
MSM MSC Industrial 0.2%
Value ($000) $3,185 (+35.6%) Shares 37,870 (+48.6%) Est. Cost $86.13 Unrealized +0.6%
LAMR Lamar Advertising Co 0.1%
Value ($000) $2,330 (+55.8%) Shares 18,405 (+50.7%) Est. Cost $123.55 Unrealized
MA Mastercard 0.7%
Value ($000) $14,107 (+6.2%) Shares 24,711 (+5.8%) Est. Cost $401.36 Unrealized +39.3%
FDS Factset Resh Sys Inc 0.3%
Value ($000) $6,675 (+12.8%) Shares 23,002 (+11.4%) Est. Cost $404.05 Unrealized -30.7%
SHEL Shell 1.1%
Value ($000) $20,334 (+3.8%) Shares 276,722 (+1.0%) Est. Cost $56.55 Unrealized
FTDR Frontdoor Inc 0.2%
Value ($000) $4,340 (+20.5%) Shares 75,237 (+40.5%) Est. Cost $46.74 Unrealized +25.8%
TTC The Toro Company 0.1%
Value ($000) $2,039 (+51.5%) Shares 25,896 (+46.7%) Est. Cost $77.42 Unrealized -4.5%
AOS AO Smith Corporation 0.2%
Value ($000) $3,044 (+29.3%) Shares 45,511 (+42.0%) Est. Cost $63.37 Unrealized +6.4%
VRSN Verisign Inc 0.1%
Value ($000) $2,063 (+36.9%) Shares 8,493 (+57.5%) Est. Cost $227.35 Unrealized +10.3%
EVTC Evertec, Inc 0.1%
Value ($000) $2,631 (+22.5%) Shares 90,430 (+42.3%) Est. Cost $34.83 Unrealized -14.7%
META Meta Platforms Inc 0.6%
Value ($000) $11,383 (-3.7%) Shares 17,244 (+7.1%) Est. Cost $730.39 Unrealized -8.6%
VENU Venu Holding Corporation 0.0%
Value ($000) $884 (+84.0%) Shares 104,998 (+180.0%) Est. Cost $11.94 Unrealized -7.1%
HSY Hershey Co 1.7%
Value ($000) $32,855 (-1.2%) Shares 180,544 (+1.6%) Est. Cost $175.36 Unrealized +3.8%
AFL Aflac Inc 1.7%
Value ($000) $33,202 (+1.1%) Shares 301,094 (+2.4%) Est. Cost $43.49 Unrealized +152.6%
TECH Bio-Techne Corp 0.0%
Value ($000) $953 (+55.0%) Shares 16,209 (+46.6%) Est. Cost $55.76 Unrealized +8.9%
DLB Dolby Laboratories, Inc CL A 0.1%
Value ($000) $1,242 (+30.4%) Shares 19,343 (+46.9%) Est. Cost $70.56 Unrealized -5.7%
UI Ubiquiti Inc. 0.1%
Value ($000) $2,019 (+16.5%) Shares 3,648 (+39.1%) Est. Cost $353.81 Unrealized +78.8%
COP Conocophillips 1.2%
Value ($000) $24,035 (+1.1%) Shares 256,761 (+2.2%) Est. Cost $88.87 Unrealized +1.3%
VTI Vanguard Total Stock Market Et 0.0%
Value ($000) $434 (+60.3%) Shares 1,293 (+56.9%) Est. Cost $302.12 Unrealized
JBTM JBT Marel Corp 0.1%
Value ($000) $1,627 (+8.8%) Shares 10,796 (+1.5%) Est. Cost $113.33 Unrealized +24.4%
QXO QXO, Inc 0.0%
Value ($000) $386 (+34.9%) Shares 20,000 (+33.3%) Est. Cost $26.67 Unrealized -28.1%
SHW Sherwin-Williams Co 0.4%
Value ($000) $7,706 (-0.8%) Shares 23,783 (+6.0%) Est. Cost $350.41 Unrealized -4.6%
VOO Vanguard S&P 500 ETF 0.0%
Value ($000) $500 (+6.4%) Shares 797 (+3.9%) Est. Cost $591.29 Unrealized
SMMT Summit Therapeutics 0.0%
Value ($000) $182 (-12.0%) Shares 10,390 (+3.9%) Est. Cost $14.17 Unrealized +32.8%
FTNT Fortinet, Inc 0.8%
Value ($000) $15,415 (+0.0%) Shares 194,113 (+5.9%) Est. Cost $65.80 Unrealized +26.0%

Exited Positions (1)

Decreased Positions (13)

Unchanged Positions (41)

MRK Merck & Company, Inc 1.7%
Value ($000) $33,022 Shares 313,718 Est. Cost $71.35 Unrealized +30.7%
KMB Kimberly Clark Corp 1.0%
Value ($000) $19,877 Shares 197,015 Est. Cost $120.15 Unrealized -9.8%
ETN Eaton Corp 1.3%
Value ($000) $24,549 Shares 77,073 Est. Cost $212.16 Unrealized +67.0%
T AT&T Corp 1.3%
Value ($000) $25,228 Shares 1,015,610 Est. Cost $15.56 Unrealized +62.5%
ADP Automatic Data Proc 1.1%
Value ($000) $22,033 Shares 85,656 Est. Cost $197.59 Unrealized +34.0%
DGX Quest Diagnostics, Inc. 1.4%
Value ($000) $26,342 Shares 151,800 Est. Cost $111.70 Unrealized +63.0%
WMT Wal-Mart Stores Inc 1.8%
Value ($000) $34,039 Shares 305,526 Est. Cost $52.14 Unrealized +105.6%
PG Procter & Gamble Co 1.6%
Value ($000) $30,098 Shares 210,020 Est. Cost $145.11 Unrealized +1.4%
GPC Genuine Parts Co 0.9%
Value ($000) $17,094 Shares 139,019 Est. Cost $87.26 Unrealized +47.5%
AAPL Apple Computer 1.5%
Value ($000) $29,792 Shares 109,586 Est. Cost $149.29 Unrealized +79.7%
DUK Duke Energy Corp New 1.0%
Value ($000) $18,787 Shares 160,282 Est. Cost $83.19 Unrealized +46.1%
PEP Pepsico Inc 1.7%
Value ($000) $32,816 Shares 228,650 Est. Cost $129.37 Unrealized +12.8%
LOW Lowe's Companies Inc 1.0%
Value ($000) $20,117 Shares 83,418 Est. Cost $173.10 Unrealized +38.5%
VLO Valero Energy Corp 0.9%
Value ($000) $17,028 Shares 104,600 Est. Cost $86.79 Unrealized +94.5%
DRI Darden Restaurants Inc 1.2%
Value ($000) $22,561 Shares 122,600 Est. Cost $154.94 Unrealized +17.5%
PFE Pfizer Inc 2.2%
Value ($000) $42,665 Shares 1,713,464 Est. Cost $26.36 Unrealized -5.0%
KVUE Kenvue Inc. 0.6%
Value ($000) $11,309 Shares 655,600 Est. Cost $19.61 Unrealized -17.1%
AEP American Electric Power Co 1.2%
Value ($000) $23,470 Shares 203,538 Est. Cost $72.60 Unrealized +62.1%
JPM JP Morgan Chase & Co 1.3%
Value ($000) $25,094 Shares 77,879 Est. Cost $145.46 Unrealized +112.8%
CVX Chevron Corp 0.8%
Value ($000) $15,240 Shares 99,995 Est. Cost $114.73 Unrealized +32.0%
GD General Dynamics Corp 1.2%
Value ($000) $22,455 Shares 66,700 Est. Cost $201.00 Unrealized +69.6%
DE Deere Co 0.8%
Value ($000) $15,969 Shares 34,300 Est. Cost $281.97 Unrealized +65.9%
EMR Emerson Elec Co 1.0%
Value ($000) $18,528 Shares 139,600 Est. Cost $81.94 Unrealized +61.5%
MCD Mcdonalds Corp Com 1.3%
Value ($000) $25,913 Shares 84,785 Est. Cost $274.27 Unrealized +11.2%
GOOG Google Inc 0.0%
Value ($000) $405 Shares 1,291 Est. Cost $169.07 Unrealized +69.4%
SO Southern Company 0.0%
Value ($000) $388 Shares 4,447 Est. Cost $67.88 Unrealized +33.9%
IBM Intl Business Machines Corp Ib 0.0%
Value ($000) $572 Shares 1,932 Est. Cost $151.21 Unrealized +97.6%
WFC Wells Fargo & Co New Del 0.0%
Value ($000) $261 Shares 2,800 Est. Cost $80.47 Unrealized +7.7%
MXCT MaxCyte Inc Com 0.1%
Value ($000) $1,337 Shares 862,758 Est. Cost $2.69 Unrealized -40.6%
IAU Ishares Gold Tr Ishares New 0.0%
Value ($000) $223 Shares 2,750 Est. Cost $72.77 Unrealized
FLO Flowers Foods, Inc 0.0%
Value ($000) $112 Shares 10,294 Est. Cost $14.66 Unrealized -22.0%
OEF IShares S&P 100 0.0%
Value ($000) $567 Shares 1,654 Est. Cost $179.44 Unrealized
GLW Corning Inc 0.0%
Value ($000) $241 Shares 2,756 Est. Cost $64.97 Unrealized +32.3%
MCK Mckesson Corp 0.0%
Value ($000) $215 Shares 262 Est. Cost $703.03 Unrealized +16.0%
IJH iShares Core S&P MID-CAP ETF 0.1%
Value ($000) $1,067 Shares 16,164 Est. Cost $65.26 Unrealized
SUN Sunoco LP/Sunoco Fin Corp Com 0.0%
Value ($000) $256 Shares 4,883 Est. Cost $43.10 Unrealized
VO Vanguard Mid-Cap Etf 0.0%
Value ($000) $745 Shares 2,567 Est. Cost $204.47 Unrealized
IEFA Ishares Core MSCI EAFE ETF 0.0%
Value ($000) $236 Shares 2,634 Est. Cost $87.31 Unrealized
IVW Ishares S&p 500 Growth Index F 0.0%
Value ($000) $238 Shares 1,929 Est. Cost $120.72 Unrealized
Mycelx Technologies Corp 0.0%
Value ($000) $4 Shares 10,360 Est. Cost $0.58 Unrealized
Puresafe Water Systems Inc 0.0%
Value ($000) $0 Shares 14,000 Est. Cost Unrealized