Willis Investment Counsel Diversified Active

Location: Gainesville, GA

CIK: 0001310929 · Show all filings

Period: Q1 2023 (← Previous) (Next →)

Filing Date: Mar 7, 2024

Total Value: $1.531B (100.0% shares, 0.0% debt)

Holdings (110)

TXN Texas Instruments Inc 3.4%
Value $52.19M Shares 280,569 Share Price $186.01 * Est. Cost/Share $116.24 Unrealized @ Report Date +47.2%
MSFT Microsoft Corp 3.4%
Value $51.64M Shares 179,119 Share Price $288.30 * Est. Cost/Share $141.27 Unrealized @ Report Date +99.8%
JNJ Johnson And Johnson 3.4%
Value $51.37M Shares 331,429 Share Price $155.00 * Est. Cost/Share $101.65 Unrealized @ Report Date +40.2%
CSCO Cisco Systems Inc 3.4%
Value $51.34M Shares 982,188 Share Price $52.28 * Est. Cost/Share $40.50 Unrealized @ Report Date +18.6%
ACN Accenture PLC 3.1%
Value $47.06M Shares 164,654 Share Price $285.81 * Est. Cost/Share $274.28 Unrealized @ Report Date -0.1%
PFE Pfizer Inc 2.6%
Value $39.46M Shares 967,202 Share Price $40.80 * Est. Cost/Share $27.09 Unrealized @ Report Date +27.8%
LMT Lockheed Martin Corp 2.3%
Value $35.72M Shares 75,563 Share Price $472.73 * Est. Cost/Share $320.43 Unrealized @ Report Date +36.8%
TSCO Tractor Supply Co 2.3%
Value $35.14M Shares 149,507 Share Price $235.04 * Est. Cost/Share $25.47 Unrealized @ Report Date +75.9%
CLX Clorox Co Del Com 2.1%
Value $31.86M Shares 201,364 Share Price $158.24 * Est. Cost/Share $165.94 Unrealized @ Report Date -13.2%
PAYX Paychex Inc 2.1%
Value $31.69M Shares 276,531 Share Price $114.59 * Est. Cost/Share $72.65 Unrealized @ Report Date +45.0%
CAT Caterpillar Inc Del 2.1%
Value $31.54M Shares 137,827 Share Price $228.84 * Est. Cost/Share $130.35 Unrealized @ Report Date +67.6%
MDT Medtronic Inc 2.0%
Value $31.24M Shares 387,544 Share Price $80.62 * Est. Cost/Share $80.78 Unrealized @ Report Date -8.1%
CB Chubb Ltd 2.0%
Value $30.84M Shares 158,822 Share Price $194.18 * Est. Cost/Share $181.71 Unrealized @ Report Date +3.5%
INTC Intel Corp 1.9%
Value $29.83M Shares 913,220 Share Price $32.67 * Est. Cost/Share $40.28 Unrealized @ Report Date -20.8%
HD Home Depot Inc 1.9%
Value $29.16M Shares 98,795 Share Price $295.12 * Est. Cost/Share $247.61 Unrealized @ Report Date +11.2%
BHP BHP Billiton Ltd 1.9%
Value $28.77M Shares 453,679 Share Price $63.41 Est. Cost/Share $52.17 Unrealized @ Report Date +21.5%
VZ Verizon Communications Com 1.9%
Value $28.64M Shares 736,521 Share Price $38.89 * Est. Cost/Share $35.76 Unrealized @ Report Date -9.7%
AFL Aflac Inc 1.8%
Value $27.88M Shares 432,100 Share Price $64.52 * Est. Cost/Share $36.07 Unrealized @ Report Date +68.4%
TROW Price T Rowe Group Inc 1.7%
Value $26.35M Shares 233,421 Share Price $112.90 * Est. Cost/Share $101.42 Unrealized @ Report Date -2.2%
XOM Exxon Mobil Corp 1.7%
Value $25.96M Shares 236,738 Share Price $109.66 * Est. Cost/Share $82.06 Unrealized @ Report Date +21.5%
WMT Wal-Mart Stores Inc 1.7%
Value $25.33M Shares 171,814 Share Price $147.45 * Est. Cost/Share $44.35 Unrealized @ Report Date +7.3%
MRK Merck & Company, Inc 1.6%
Value $24.67M Shares 231,885 Share Price $106.39 * Est. Cost/Share $66.32 Unrealized @ Report Date +47.4%
SHEL Shell 1.6%
Value $24.44M Shares 424,674 Share Price $57.54 Est. Cost/Share $52.49 Unrealized @ Report Date +9.6%
COP Conocophillips 1.5%
Value $22.69M Shares 228,692 Share Price $99.21 * Est. Cost/Share $88.35 Unrealized @ Report Date +2.9%
PEP Pepsico Inc 1.3%
Value $20.59M Shares 112,953 Share Price $182.30 * Est. Cost/Share $99.60 Unrealized @ Report Date +66.9%
GPC Genuine Parts Co 1.3%
Value $20.39M Shares 121,855 Share Price $167.31 * Est. Cost/Share $83.00 Unrealized @ Report Date +86.0%
AMAT Applied Material Inc 1.3%
Value $20.26M Shares 164,971 Share Price $122.83 * Est. Cost/Share $122.91 Unrealized @ Report Date -2.5%
DGX Quest Diagnostics, Inc. 1.3%
Value $19.35M Shares 136,800 Share Price $141.48 * Est. Cost/Share $95.20 Unrealized @ Report Date +40.5%
KR Kroger Co 1.3%
Value $19.29M Shares 390,650 Share Price $49.37 * Est. Cost/Share $23.69 Unrealized @ Report Date +96.0%
T AT&T Corp 1.3%
Value $19.23M Shares 998,710 Share Price $19.25 * Est. Cost/Share $15.09 Unrealized @ Report Date +9.3%
— Lab Corp Of Amer 1.3%
Value $19.17M Shares 83,546 Share Price $229.42 Est. Cost/Share $205.19 Unrealized @ Report Date —
AAPL Apple Computer 1.2%
Value $19.02M Shares 115,353 Share Price $164.90 Est. Cost/Share $142.75 Unrealized @ Report Date +14.0%
TGT Target Corp Com 1.2%
Value $18.06M Shares 109,017 Share Price $165.63 * Est. Cost/Share $142.93 Unrealized @ Report Date +5.1%
AXP American Express 1.2%
Value $18.02M Shares 109,266 Share Price $164.95 * Est. Cost/Share $95.08 Unrealized @ Report Date +67.3%
JPM JP Morgan Chase & Co 1.1%
Value $17.58M Shares 134,922 Share Price $130.31 * Est. Cost/Share $105.62 Unrealized @ Report Date +15.4%
EMR Emerson Elec Co 1.1%
Value $16.97M Shares 194,700 Share Price $87.14 * Est. Cost/Share $77.71 Unrealized @ Report Date +6.3%
DE Deere Co 1.0%
Value $15.74M Shares 38,117 Share Price $412.88 * Est. Cost/Share $254.35 Unrealized @ Report Date +56.1%
RGA Reinsurance Group America 1.0%
Value $15.72M Shares 118,436 Share Price $132.76 Est. Cost/Share $121.84 Unrealized @ Report Date +9.0%
UPS United Parcel Service 1.0%
Value $15.47M Shares 79,754 Share Price $193.99 * Est. Cost/Share $127.64 Unrealized @ Report Date +31.6%
GOOGL Google Inc Class A 1.0%
Value $15.37M Shares 148,131 Share Price $103.73 Est. Cost/Share $102.91 Unrealized @ Report Date +0.0%
USB US Bancorp (new) 1.0%
Value $15.3M Shares 424,300 Share Price $36.05 * Est. Cost/Share $38.77 Unrealized @ Report Date -18.3%
ALL Allstate Corp 1.0%
Value $15.11M Shares 136,400 Share Price $110.81 * Est. Cost/Share $90.58 Unrealized @ Report Date +14.8%
PG Procter & Gamble Co 1.0%
Value $15.11M Shares 101,590 Share Price $148.69 * Est. Cost/Share $121.74 Unrealized @ Report Date +13.9%
KMB Kimberly Clark Corp 1.0%
Value $15.08M Shares 112,330 Share Price $134.22 * Est. Cost/Share $114.82 Unrealized @ Report Date +5.4%
LOW Lowe's Companies Inc 1.0%
Value $15.04M Shares 75,203 Share Price $199.97 * Est. Cost/Share $160.88 Unrealized @ Report Date +17.7%
RL Ralph Lauren Corp 1.0%
Value $14.83M Shares 127,090 Share Price $116.67 * Est. Cost/Share $95.00 Unrealized @ Report Date +17.2%
GL Globe Life Inc 1.0%
Value $14.61M Shares 132,795 Share Price $110.02 * Est. Cost/Share $97.60 Unrealized @ Report Date +10.3%
AEP American Electric Power Co 0.9%
Value $14.21M Shares 156,213 Share Price $90.99 * Est. Cost/Share $64.20 Unrealized @ Report Date +27.6%
ADBE Adobe Systems Inc 0.9%
Value $14.06M Shares 36,483 Share Price $385.37 Est. Cost/Share $377.60 Unrealized @ Report Date +2.1%
DG Dollar General Corp 0.9%
Value $13.87M Shares 65,916 Share Price $210.46 * Est. Cost/Share $127.99 Unrealized @ Report Date +55.4%
SNY Sanofi-Aventis 0.8%
Value $12.86M Shares 236,300 Share Price $54.42 Est. Cost/Share $48.74 Unrealized @ Report Date +11.7%
GD General Dynamics Corp 0.8%
Value $12.3M Shares 53,903 Share Price $228.21 * Est. Cost/Share $142.73 Unrealized @ Report Date +50.8%
FDS Factset Resh Sys Inc 0.8%
Value $12M Shares 28,900 Share Price $415.09 * Est. Cost/Share $374.32 Unrealized @ Report Date +7.9%
ADP Automatic Data Proc 0.8%
Value $11.87M Shares 53,339 Share Price $222.63 * Est. Cost/Share $156.66 Unrealized @ Report Date +33.8%
MUR Murphy Oil Corp 0.8%
Value $11.74M Shares 317,336 Share Price $36.98 * Est. Cost/Share $24.69 Unrealized @ Report Date +33.6%
CVX Chevron Corp 0.8%
Value $11.68M Shares 71,571 Share Price $163.16 * Est. Cost/Share $101.83 Unrealized @ Report Date +42.5%
AOS AO Smith Corporation 0.7%
Value $11.43M Shares 165,355 Share Price $69.15 * Est. Cost/Share $56.48 Unrealized @ Report Date +16.5%
MMM 3m Company 0.7%
Value $10.99M Shares 104,568 Share Price $105.11 * Est. Cost/Share $96.22 Unrealized @ Report Date -17.2%
FTNT Fortinet, Inc 0.7%
Value $10.92M Shares 164,269 Share Price $66.46 Est. Cost/Share $54.21 Unrealized @ Report Date +22.6%
AAP Advance Auto Parts Inc 0.7%
Value $10.9M Shares 89,652 Share Price $121.61 * Est. Cost/Share $167.38 Unrealized @ Report Date -32.1%
DUK Duke Energy Corp New 0.7%
Value $10.75M Shares 111,460 Share Price $96.47 * Est. Cost/Share $69.56 Unrealized @ Report Date +24.4%
DLB Dolby Laboratories, Inc CL A 0.7%
Value $10.3M Shares 120,631 Share Price $85.42 * Est. Cost/Share $70.25 Unrealized @ Report Date +15.7%
ETN Eaton Corp 0.6%
Value $9.705M Shares 56,641 Share Price $171.34 * Est. Cost/Share $139.94 Unrealized @ Report Date +18.2%
RTX Raytheon Technologies Corp 0.6%
Value $9.361M Shares 95,584 Share Price $97.93 * Est. Cost/Share $58.14 Unrealized @ Report Date +58.3%
MOS Mosaic Company 0.6%
Value $8.492M Shares 185,096 Share Price $45.88 * Est. Cost/Share $47.12 Unrealized @ Report Date -9.9%
HXL Hexcel Corp 0.5%
Value $8.31M Shares 121,752 Share Price $68.25 Est. Cost/Share $56.41 Unrealized @ Report Date +21.0%
VLO Valero Energy Corp 0.5%
Value $8.253M Shares 59,117 Share Price $139.60 * Est. Cost/Share $55.52 Unrealized @ Report Date +131.0%
MA Mastercard 0.5%
Value $7.806M Shares 21,480 Share Price $363.41 Est. Cost/Share $325.61 Unrealized @ Report Date +9.8%
TFC Truist Financial Corp 0.5%
Value $7.471M Shares 219,078 Share Price $34.10 * Est. Cost/Share $41.76 Unrealized @ Report Date -29.9%
WM Waste Management Inc New 0.5%
Value $7.13M Shares 43,695 Share Price $163.17 * Est. Cost/Share $99.58 Unrealized @ Report Date +57.1%
DRI Darden Restaurants Inc 0.5%
Value $7.045M Shares 45,406 Share Price $155.16 * Est. Cost/Share $129.19 Unrealized @ Report Date +9.7%
WLY Wiley John & Sons Cl A 0.5%
Value $6.942M Shares 179,049 Share Price $38.77 * Est. Cost/Share $41.30 Unrealized @ Report Date -15.9%
ROST Ross Stores Inc 0.5%
Value $6.929M Shares 65,286 Share Price $106.13 * Est. Cost/Share $101.79 Unrealized @ Report Date +1.2%
MSM MSC Industrial 0.4%
Value $6.623M Shares 78,849 Share Price $84.00 Est. Cost/Share $82.48 Unrealized @ Report Date +1.8%
— Total Energies SE 0.4%
Value $6.079M Shares 102,943 Share Price $59.05 Est. Cost/Share $38.95 Unrealized @ Report Date —
APA APA Corporation 0.4%
Value $5.567M Shares 154,375 Share Price $36.06 * Est. Cost/Share $31.93 Unrealized @ Report Date +1.8%
NVDA Nvidia Corp 0.3%
Value $4.759M Shares 17,134 Share Price $277.77 * Est. Cost/Share $16.07 Unrealized @ Report Date +72.7%
VBR Vanguard Small Cap Value ETF 0.3%
Value $4.541M Shares 28,601 Share Price $158.76 Est. Cost/Share $163.18 Unrealized @ Report Date -2.7%
GNRC Generac 0.3%
Value $4.073M Shares 37,711 Share Price $108.01 Est. Cost/Share $203.48 Unrealized @ Report Date -46.9%
MEDP Medpace Holdings, Inc 0.1%
Value $1.994M Shares 10,605 Share Price $188.05 Est. Cost/Share $159.57 Unrealized @ Report Date +17.8%
NRC National Research Corporation 0.1%
Value $1.552M Shares 35,673 Share Price $43.51 Est. Cost/Share $45.29 Unrealized @ Report Date -3.9%
META Meta Platforms Inc 0.1%
Value $1.444M Shares 6,814 Share Price $211.94 Est. Cost/Share $131.55 Unrealized @ Report Date +60.0%
QLYS Qualys, Inc. 0.1%
Value $1.419M Shares 10,913 Share Price $130.02 Est. Cost/Share $140.93 Unrealized @ Report Date -7.7%
EVTC Evertec, Inc 0.1%
Value $1.364M Shares 40,418 Share Price $33.75 Est. Cost/Share $40.16 Unrealized @ Report Date -17.1%
DCI Donaldson Co Inc 0.1%
Value $1.337M Shares 20,455 Share Price $65.34 * Est. Cost/Share $56.89 Unrealized @ Report Date +9.7%
GIL Gildan Activewear Inc 0.1%
Value $1.33M Shares 40,061 Share Price $33.19 * Est. Cost/Share $29.72 Unrealized @ Report Date +6.0%
STRL Sterling Construction 0.1%
Value $1.308M Shares 34,535 Share Price $37.88 Est. Cost/Share $10.94 Unrealized @ Report Date +246.3%
FTDR Frontdoor Inc 0.1%
Value $1.268M Shares 45,496 Share Price $27.88 Est. Cost/Share $36.32 Unrealized @ Report Date -23.2%
CSGS CSG Systems International, Inc 0.1%
Value $1.092M Shares 20,339 Share Price $53.70 Est. Cost/Share $49.14 Unrealized @ Report Date +8.4%
LOGI Logitech International 0.1%
Value $951K Shares 16,386 Share Price $58.06 * Est. Cost/Share $49.38 Unrealized @ Report Date +12.2%
ATKR Atkore International Group 0.1%
Value $834K Shares 5,937 Share Price $140.48 * Est. Cost/Share $44.57 Unrealized @ Report Date +204.0%
FIZZ National Beverage Corp 0.1%
Value $796K Shares 15,097 Share Price $52.72 * Est. Cost/Share $40.35 Unrealized @ Report Date +21.9%
JBTM John Bean Technologies Corpora 0.0%
Value $663K Shares 6,062 Share Price $109.29 Est. Cost/Share $118.21 Unrealized @ Report Date -8.4%
KO Coca Cola Company 0.0%
Value $633K Shares 10,198 Share Price $62.03 * Est. Cost/Share $43.43 Unrealized @ Report Date +31.5%
VO Vanguard Mid-Cap Etf 0.0%
Value $480K Shares 2,276 Share Price $210.92 * Est. Cost/Share $54.03 Unrealized @ Report Date -2.4%
BRK/A Berkshire Hathaway CL A 0.0%
Value $466K Shares 1 Share Price $465600.00 Est. Cost/Share $366657.40 Unrealized @ Report Date +27.0%
FLO Flowers Foods, Inc 0.0%
Value $381K Shares 13,882 Share Price $27.41 * Est. Cost/Share $14.66 Unrealized @ Report Date +62.6%
OGN Organon & Co Com 0.0%
Value $376K Shares 16,002 Share Price $23.52 * Est. Cost/Share $26.56 Unrealized @ Report Date -22.7%
DTD Wisdomtree Total Div Fund 0.0%
Value $366K Shares 6,046 Share Price $60.59 Est. Cost/Share $52.89 Unrealized @ Report Date +14.6%
OEF IShares S&P 100 0.0%
Value $346K Shares 1,848 Share Price $187.04 Est. Cost/Share $176.46 Unrealized @ Report Date +6.0%
QQQ Invesco QQQ 0.0%
Value $332K Shares 1,034 Share Price $320.93 Est. Cost/Share $295.05 Unrealized @ Report Date +8.8%
SO Southern Company 0.0%
Value $278K Shares 3,992 Share Price $69.58 * Est. Cost/Share $59.68 Unrealized @ Report Date +5.6%
VRSN Verisign Inc 0.0%
Value $272K Shares 1,287 Share Price $211.33 Est. Cost/Share $190.23 Unrealized @ Report Date +10.1%
LQDT Liquidity Svcs Inc 0.0%
Value $271K Shares 20,556 Share Price $13.17 Est. Cost/Share $13.60 Unrealized @ Report Date -3.2%
SUN Sunoco LP/Sunoco Fin Corp Com 0.0%
Value $214K Shares 4,883 Share Price $43.89 Est. Cost/Share $43.10 Unrealized @ Report Date —
IBM Intl Business Machines Corp Ib 0.0%
Value $211K Shares 1,611 Share Price $131.08 * Est. Cost/Share $123.05 Unrealized @ Report Date -3.3%
ABBV Abbvie Inc 0.0%
Value $206K Shares 1,294 Share Price $159.37 * Est. Cost/Share $138.12 Unrealized @ Report Date +4.4%
CYDY Cytodyn Inc 0.0%
Value $4,693 Shares 13,037 Share Price $0.36 Est. Cost/Share $0.55 Unrealized @ Report Date -34.7%
— Mycelx Technologies Corp 0.0%
Value $4,098 Shares 10,360 Share Price $0.40 Est. Cost/Share $0.58 Unrealized @ Report Date —
— Puresafe Water Systems Inc 0.0%
Value $1 Shares 14,000 Share Price $0.00 Est. Cost/Share — Unrealized @ Report Date —