Willis Investment Counsel Diversified Active

Location: Gainesville, GA

CIK: 0001310929 · Show all filings

Period: Q2 2024 (← Previous) (Next →)

Filing Date: Jul 24, 2024

Total Value: $1.444B (100.0% shares, 0.0% debt)

Holdings (107)

TXN Texas Instruments Inc 3.4%
Value $48.85M Shares 251,103 Share Price $194.53 * Est. Cost/Share $116.24 Unrealized @ Report Date +60.0%
MSFT Microsoft Corp 3.3%
Value $47.71M Shares 106,740 Share Price $446.95 Est. Cost/Share $141.27 Unrealized @ Report Date +212.9%
JNJ Johnson And Johnson 3.1%
Value $45.02M Shares 308,029 Share Price $146.16 * Est. Cost/Share $103.24 Unrealized @ Report Date +35.3%
CSCO Cisco Systems Inc 2.9%
Value $42.13M Shares 886,821 Share Price $47.51 * Est. Cost/Share $40.50 Unrealized @ Report Date +11.9%
LMT Lockheed Martin Corp 2.9%
Value $41.66M Shares 89,192 Share Price $467.10 * Est. Cost/Share $334.60 Unrealized @ Report Date +34.0%
CB Chubb Ltd 2.6%
Value $37.02M Shares 145,121 Share Price $255.08 Est. Cost/Share $181.71 Unrealized @ Report Date +38.6%
PAYX Paychex Inc 2.6%
Value $36.98M Shares 311,893 Share Price $118.56 * Est. Cost/Share $76.21 Unrealized @ Report Date +48.7%
PFE Pfizer Inc 2.5%
Value $36.1M Shares 1,290,240 Share Price $27.98 * Est. Cost/Share $27.22 Unrealized @ Report Date -6.9%
ACN Accenture PLC 2.4%
Value $34.75M Shares 114,527 Share Price $303.41 * Est. Cost/Share $274.28 Unrealized @ Report Date +8.1%
AMAT Applied Material Inc 2.4%
Value $34.59M Shares 146,586 Share Price $235.99 Est. Cost/Share $122.91 Unrealized @ Report Date +89.3%
HD Home Depot Inc 2.3%
Value $33.23M Shares 96,543 Share Price $344.24 * Est. Cost/Share $248.05 Unrealized @ Report Date +33.9%
PEP Pepsico Inc 2.2%
Value $32.03M Shares 194,219 Share Price $164.93 * Est. Cost/Share $129.10 Unrealized @ Report Date +20.9%
VZ Verizon Communications Com 1.9%
Value $27.89M Shares 676,193 Share Price $41.24 * Est. Cost/Share $35.76 Unrealized @ Report Date +4.5%
MDT Medtronic Inc 1.9%
Value $27.62M Shares 350,860 Share Price $78.71 * Est. Cost/Share $80.78 Unrealized @ Report Date -6.4%
AFL Aflac Inc 1.8%
Value $26.49M Shares 296,603 Share Price $89.31 * Est. Cost/Share $36.07 Unrealized @ Report Date +140.0%
GOOGL Google Inc Class A 1.8%
Value $26.47M Shares 145,328 Share Price $182.15 Est. Cost/Share $117.53 Unrealized @ Report Date +54.0%
WMT Wal-Mart Stores Inc 1.8%
Value $26.11M Shares 385,545 Share Price $67.71 Est. Cost/Share $52.14 Unrealized @ Report Date +28.0%
INTC Intel Corp 1.8%
Value $25.53M Shares 824,461 Share Price $30.97 Est. Cost/Share $40.28 Unrealized @ Report Date -23.6%
TROW Price T Rowe Group Inc 1.8%
Value $25.41M Shares 220,344 Share Price $115.31 * Est. Cost/Share $101.44 Unrealized @ Report Date +5.6%
COP Conocophillips 1.8%
Value $25.29M Shares 221,103 Share Price $114.38 * Est. Cost/Share $88.96 Unrealized @ Report Date +22.5%
CLX Clorox Co Del Com 1.7%
Value $25.16M Shares 184,369 Share Price $136.47 * Est. Cost/Share $165.94 Unrealized @ Report Date -22.0%
SHEL Shell 1.7%
Value $24.17M Shares 334,819 Share Price $72.18 Est. Cost/Share $52.49 Unrealized @ Report Date +37.5%
CAT Caterpillar Inc Del 1.7%
Value $24.12M Shares 72,411 Share Price $333.10 * Est. Cost/Share $150.33 Unrealized @ Report Date +116.6%
TSCO Tractor Supply Co 1.6%
Value $23.79M Shares 88,124 Share Price $270.00 * Est. Cost/Share $25.47 Unrealized @ Report Date +106.8%
XOM Exxon Mobil Corp 1.6%
Value $23.67M Shares 205,615 Share Price $115.12 * Est. Cost/Share $82.06 Unrealized @ Report Date +33.1%
BHP BHP Billiton Ltd 1.6%
Value $23.47M Shares 411,171 Share Price $57.09 Est. Cost/Share $52.34 Unrealized @ Report Date +9.1%
AAPL Apple Computer 1.6%
Value $23.28M Shares 110,518 Share Price $210.62 Est. Cost/Share $142.75 Unrealized @ Report Date +46.6%
MRK Merck & Company, Inc 1.6%
Value $23.23M Shares 187,645 Share Price $123.80 * Est. Cost/Share $66.32 Unrealized @ Report Date +77.3%
UPS United Parcel Service 1.6%
Value $23.05M Shares 168,458 Share Price $136.85 * Est. Cost/Share $130.87 Unrealized @ Report Date -4.6%
KMB Kimberly Clark Corp 1.6%
Value $22.73M Shares 164,440 Share Price $138.20 * Est. Cost/Share $118.15 Unrealized @ Report Date +10.5%
T AT&T Corp 1.3%
Value $19.08M Shares 998,410 Share Price $19.11 * Est. Cost/Share $15.09 Unrealized @ Report Date +17.9%
DGX Quest Diagnostics, Inc. 1.3%
Value $18.66M Shares 136,300 Share Price $136.88 * Est. Cost/Share $95.20 Unrealized @ Report Date +39.7%
HSY Hershey Co 1.2%
Value $17.56M Shares 95,527 Share Price $183.83 * Est. Cost/Share $182.27 Unrealized @ Report Date -3.8%
FDS Factset Resh Sys Inc 1.2%
Value $17.11M Shares 41,900 Share Price $408.27 Est. Cost/Share $392.30 Unrealized @ Report Date +2.4%
GPC Genuine Parts Co 1.2%
Value $16.84M Shares 121,743 Share Price $138.32 * Est. Cost/Share $83.00 Unrealized @ Report Date +59.0%
ADP Automatic Data Proc 1.2%
Value $16.66M Shares 69,782 Share Price $238.69 * Est. Cost/Share $174.09 Unrealized @ Report Date +32.8%
AOS AO Smith Corporation 1.2%
Value $16.64M Shares 203,452 Share Price $81.78 * Est. Cost/Share $59.16 Unrealized @ Report Date +34.3%
MCD Mcdonalds Corp Com 1.1%
Value $16.51M Shares 64,800 Share Price $254.84 * Est. Cost/Share $265.60 Unrealized @ Report Date -7.3%
JPM JP Morgan Chase & Co 1.1%
Value $16.22M Shares 80,180 Share Price $202.26 * Est. Cost/Share $105.62 Unrealized @ Report Date +85.4%
GD General Dynamics Corp 1.1%
Value $15.64M Shares 53,903 Share Price $290.14 * Est. Cost/Share $142.73 Unrealized @ Report Date +97.2%
AXP American Express 1.1%
Value $15.63M Shares 67,483 Share Price $231.55 Est. Cost/Share $95.08 Unrealized @ Report Date +139.1%
NVDA Nvidia Corp 1.1%
Value $15.31M Shares 123,910 Share Price $123.54 Est. Cost/Share $92.57 Unrealized @ Report Date +33.4%
LOW Lowe's Companies Inc 1.0%
Value $15.1M Shares 68,474 Share Price $220.46 * Est. Cost/Share $160.88 Unrealized @ Report Date +33.1%
PG Procter & Gamble Co 1.0%
Value $14.61M Shares 88,592 Share Price $164.92 * Est. Cost/Share $121.74 Unrealized @ Report Date +30.4%
AEP American Electric Power Co 0.9%
Value $13.65M Shares 155,613 Share Price $87.74 * Est. Cost/Share $64.20 Unrealized @ Report Date +29.6%
EMR Emerson Elec Co 0.9%
Value $13.56M Shares 123,100 Share Price $110.16 * Est. Cost/Share $77.71 Unrealized @ Report Date +38.1%
ETN Eaton Corp 0.9%
Value $13.46M Shares 42,941 Share Price $313.55 Est. Cost/Share $139.94 Unrealized @ Report Date +120.5%
KVUE Kenvue Inc. 0.9%
Value $13.41M Shares 737,677 Share Price $18.18 * Est. Cost/Share $19.33 Unrealized @ Report Date -11.3%
TGT Target Corp Com 0.9%
Value $13.1M Shares 88,484 Share Price $148.04 * Est. Cost/Share $142.93 Unrealized @ Report Date -2.3%
LH Lab Corp Of Amer 0.9%
Value $13.03M Shares 64,032 Share Price $203.51 Est. Cost/Share $199.50 Unrealized @ Report Date +0.3%
DRI Darden Restaurants Inc 0.9%
Value $12.56M Shares 83,006 Share Price $151.32 * Est. Cost/Share $137.55 Unrealized @ Report Date +4.8%
MMM 3m Company 0.8%
Value $12.22M Shares 119,621 Share Price $102.19 * Est. Cost/Share $94.48 Unrealized @ Report Date +5.0%
GNRC Generac 0.8%
Value $11.7M Shares 88,466 Share Price $132.22 Est. Cost/Share $140.05 Unrealized @ Report Date -5.6%
SNY Sanofi-Aventis 0.8%
Value $11.44M Shares 235,700 Share Price $48.52 Est. Cost/Share $48.74 Unrealized @ Report Date -0.4%
DE Deere Co 0.8%
Value $11.25M Shares 30,117 Share Price $373.63 * Est. Cost/Share $254.35 Unrealized @ Report Date +43.9%
CVX Chevron Corp 0.8%
Value $11.22M Shares 71,746 Share Price $156.42 * Est. Cost/Share $101.83 Unrealized @ Report Date +43.7%
DUK Duke Energy Corp New 0.8%
Value $11.15M Shares 111,260 Share Price $100.23 * Est. Cost/Share $69.56 Unrealized @ Report Date +36.5%
RGA Reinsurance Group America 0.7%
Value $10.48M Shares 51,053 Share Price $205.27 Est. Cost/Share $121.84 Unrealized @ Report Date +68.5%
MUR Murphy Oil Corp 0.7%
Value $10.01M Shares 242,661 Share Price $41.24 * Est. Cost/Share $24.69 Unrealized @ Report Date +54.4%
KEYS Keysight Technologies 0.7%
Value $9.892M Shares 72,334 Share Price $136.75 Est. Cost/Share $152.65 Unrealized @ Report Date -10.4%
VLO Valero Energy Corp 0.6%
Value $9.267M Shares 59,117 Share Price $156.76 * Est. Cost/Share $55.52 Unrealized @ Report Date +169.9%
ADBE Adobe Systems Inc 0.6%
Value $8.604M Shares 15,487 Share Price $555.54 Est. Cost/Share $382.13 Unrealized @ Report Date +45.4%
FTNT Fortinet, Inc 0.5%
Value $7.591M Shares 125,948 Share Price $60.27 Est. Cost/Share $54.40 Unrealized @ Report Date +10.8%
MA Mastercard 0.5%
Value $7.205M Shares 16,331 Share Price $441.16 Est. Cost/Share $326.97 Unrealized @ Report Date +33.8%
ROST Ross Stores Inc 0.5%
Value $7.144M Shares 49,158 Share Price $145.32 Est. Cost/Share $101.79 Unrealized @ Report Date +40.5%
MSM MSC Industrial 0.5%
Value $6.84M Shares 86,249 Share Price $79.31 Est. Cost/Share $87.08 Unrealized @ Report Date -8.9%
— Total Energies SE 0.5%
Value $6.831M Shares 102,443 Share Price $66.68 Est. Cost/Share $38.95 Unrealized @ Report Date —
WAT Waters Corp 0.4%
Value $6.246M Shares 21,529 Share Price $290.12 Est. Cost/Share $278.25 Unrealized @ Report Date +4.3%
AAP Advance Auto Parts Inc 0.3%
Value $4.506M Shares 71,153 Share Price $63.33 * Est. Cost/Share $127.95 Unrealized @ Report Date -52.4%
FTRE Fortrea Hldgs Inc 0.3%
Value $4.25M Shares 182,083 Share Price $23.34 Est. Cost/Share $29.59 Unrealized @ Report Date -21.1%
VBR Vanguard Small Cap Value ETF 0.3%
Value $4.185M Shares 22,929 Share Price $182.52 Est. Cost/Share $164.77 Unrealized @ Report Date +10.8%
MOS Mosaic Company 0.3%
Value $4.106M Shares 142,091 Share Price $28.90 * Est. Cost/Share $46.86 Unrealized @ Report Date -41.1%
MEDP Medpace Holdings, Inc 0.2%
Value $3.172M Shares 7,702 Share Price $411.85 Est. Cost/Share $159.57 Unrealized @ Report Date +158.1%
MXCT MaxCyte Inc Com 0.1%
Value $1.72M Shares 438,750 Share Price $3.92 Est. Cost/Share $3.89 Unrealized @ Report Date +0.7%
FTDR Frontdoor Inc 0.1%
Value $1.507M Shares 44,598 Share Price $33.79 Est. Cost/Share $35.80 Unrealized @ Report Date -5.6%
LOGI Logitech International 0.1%
Value $1.486M Shares 15,338 Share Price $96.88 * Est. Cost/Share $52.56 Unrealized @ Report Date +78.9%
QLYS Qualys, Inc. 0.1%
Value $1.408M Shares 9,877 Share Price $142.60 Est. Cost/Share $142.79 Unrealized @ Report Date -0.1%
GIL Gildan Activewear Inc 0.1%
Value $1.261M Shares 33,249 Share Price $37.92 * Est. Cost/Share $29.84 Unrealized @ Report Date +24.2%
DCI Donaldson Co Inc 0.1%
Value $1.249M Shares 17,458 Share Price $71.56 * Est. Cost/Share $57.88 Unrealized @ Report Date +20.5%
EVTC Evertec, Inc 0.1%
Value $1.14M Shares 34,288 Share Price $33.25 Est. Cost/Share $40.09 Unrealized @ Report Date -17.6%
HXL Hexcel Corp 0.1%
Value $992K Shares 15,888 Share Price $62.45 Est. Cost/Share $56.92 Unrealized @ Report Date +9.7%
LQDT Liquidity Svcs Inc 0.1%
Value $974K Shares 48,725 Share Price $19.98 Est. Cost/Share $15.56 Unrealized @ Report Date +28.4%
STRL Sterling Construction 0.1%
Value $835K Shares 7,054 Share Price $118.34 Est. Cost/Share $12.91 Unrealized @ Report Date +816.8%
NRC National Research Corporation 0.1%
Value $796K Shares 34,702 Share Price $22.95 Est. Cost/Share $43.15 Unrealized @ Report Date -46.8%
CSGS CSG Systems International, Inc 0.1%
Value $730K Shares 17,726 Share Price $41.17 * Est. Cost/Share $49.38 Unrealized @ Report Date -13.6%
JBTM John Bean Technologies Corpora 0.0%
Value $704K Shares 7,418 Share Price $94.97 Est. Cost/Share $114.12 Unrealized @ Report Date -17.2%
ATKR Atkore International Group 0.0%
Value $689K Shares 5,109 Share Price $134.93 * Est. Cost/Share $57.08 Unrealized @ Report Date +129.0%
KO Coca Cola Company 0.0%
Value $662K Shares 10,397 Share Price $63.65 * Est. Cost/Share $43.77 Unrealized @ Report Date +39.2%
BRK/A Berkshire Hathaway CL A 0.0%
Value $612K Shares 1 Share Price $612241.00 Est. Cost/Share $366657.40 Unrealized @ Report Date +67.0%
JKHY Jack Henry & Associates 0.0%
Value $572K Shares 3,447 Share Price $166.02 Est. Cost/Share $153.05 Unrealized @ Report Date +6.4%
VO Vanguard Mid-Cap Etf 0.0%
Value $551K Shares 2,276 Share Price $242.10 * Est. Cost/Share $54.03 Unrealized @ Report Date +12.0%
OEF IShares S&P 100 0.0%
Value $487K Shares 1,841 Share Price $264.30 Est. Cost/Share $176.46 Unrealized @ Report Date +49.8%
PAR PAR Technology Corp 0.0%
Value $471K Shares 10,000 Share Price $47.09 Est. Cost/Share $44.19 Unrealized @ Report Date +6.6%
UI Ubiquiti Inc. 0.0%
Value $446K Shares 3,065 Share Price $145.66 Est. Cost/Share $128.34 Unrealized @ Report Date +13.5%
DLB Dolby Laboratories, Inc CL A 0.0%
Value $445K Shares 5,621 Share Price $79.23 * Est. Cost/Share $70.39 Unrealized @ Report Date +9.0%
DTD Wisdomtree Total Div Fund 0.0%
Value $378K Shares 5,341 Share Price $70.83 Est. Cost/Share $52.89 Unrealized @ Report Date +33.9%
TTC The Toro Company 0.0%
Value $358K Shares 3,825 Share Price $93.51 Est. Cost/Share $95.61 Unrealized @ Report Date -2.2%
VRSN Verisign Inc 0.0%
Value $323K Shares 1,816 Share Price $177.80 Est. Cost/Share $185.33 Unrealized @ Report Date -4.9%
FIZZ National Beverage Corp 0.0%
Value $306K Shares 5,978 Share Price $51.24 Est. Cost/Share $40.64 Unrealized @ Report Date +26.1%
SO Southern Company 0.0%
Value $288K Shares 3,717 Share Price $77.57 * Est. Cost/Share $59.68 Unrealized @ Report Date +23.7%
SUN Sunoco LP/Sunoco Fin Corp Com 0.0%
Value $276K Shares 4,883 Share Price $56.54 Est. Cost/Share $43.10 Unrealized @ Report Date —
IBM Intl Business Machines Corp Ib 0.0%
Value $264K Shares 1,524 Share Price $173.00 * Est. Cost/Share $123.05 Unrealized @ Report Date +34.8%
FLO Flowers Foods, Inc 0.0%
Value $229K Shares 10,294 Share Price $22.20 * Est. Cost/Share $14.66 Unrealized @ Report Date +38.5%
GOOG Google Inc 0.0%
Value $220K Shares 1,200 Share Price $183.42 Est. Cost/Share $168.88 Unrealized @ Report Date +7.9%
— Mycelx Technologies Corp 0.0%
Value $7,987 Shares 10,360 Share Price $0.77 Est. Cost/Share $0.58 Unrealized @ Report Date —
CYDY Cytodyn Inc 0.0%
Value $1,812 Shares 13,037 Share Price $0.14 Est. Cost/Share $0.55 Unrealized @ Report Date -74.6%
— Puresafe Water Systems Inc 0.0%
Value $1 Shares 14,000 Share Price $0.00 Est. Cost/Share — Unrealized @ Report Date —