Willis Investment Counsel Diversified Active

Location: Gainesville, GA

CIK: 0001310929 · Show all filings

Period: Q3 2024 (← Previous) (Next →)

Filing Date: Oct 11, 2024

Total Value: $1.539B (100.0% shares, 0.0% debt)

Holdings (113)

TXN Texas Instruments Inc 3.4%
Value $52.03M Shares 251,873 Share Price $206.57 * Est. Cost/Share $116.24 Unrealized @ Report Date +71.0%
JNJ Johnson And Johnson 3.3%
Value $50.06M Shares 308,892 Share Price $162.06 * Est. Cost/Share $103.24 Unrealized @ Report Date +51.1%
LMT Lockheed Martin Corp 3.2%
Value $48.58M Shares 83,103 Share Price $584.56 * Est. Cost/Share $334.60 Unrealized @ Report Date +68.6%
CSCO Cisco Systems Inc 3.1%
Value $47.38M Shares 890,204 Share Price $53.22 * Est. Cost/Share $40.50 Unrealized @ Report Date +26.5%
MSFT Microsoft Corp 3.0%
Value $46.17M Shares 107,305 Share Price $430.30 Est. Cost/Share $141.27 Unrealized @ Report Date +201.8%
CB Chubb Ltd 2.7%
Value $42.09M Shares 145,943 Share Price $288.39 Est. Cost/Share $181.71 Unrealized @ Report Date +57.2%
PAYX Paychex Inc 2.7%
Value $41.99M Shares 312,924 Share Price $134.19 * Est. Cost/Share $76.21 Unrealized @ Report Date +69.6%
ACN Accenture PLC 2.6%
Value $40.65M Shares 115,013 Share Price $353.48 Est. Cost/Share $274.28 Unrealized @ Report Date +26.5%
HD Home Depot Inc 2.5%
Value $39.19M Shares 96,719 Share Price $405.20 * Est. Cost/Share $248.05 Unrealized @ Report Date +58.5%
PFE Pfizer Inc 2.4%
Value $37.54M Shares 1,297,206 Share Price $28.94 * Est. Cost/Share $27.22 Unrealized @ Report Date -2.4%
PEP Pepsico Inc 2.2%
Value $33.12M Shares 194,766 Share Price $170.05 * Est. Cost/Share $129.10 Unrealized @ Report Date +25.6%
MDT Medtronic Inc 2.1%
Value $31.68M Shares 351,850 Share Price $90.03 * Est. Cost/Share $80.78 Unrealized @ Report Date +7.9%
WMT Wal-Mart Stores Inc 2.0%
Value $31.1M Shares 385,145 Share Price $80.75 Est. Cost/Share $52.14 Unrealized @ Report Date +53.1%
VZ Verizon Communications Com 2.0%
Value $30.51M Shares 679,370 Share Price $44.91 * Est. Cost/Share $35.76 Unrealized @ Report Date +15.7%
AFL Aflac Inc 2.0%
Value $30.2M Shares 270,109 Share Price $111.80 * Est. Cost/Share $36.07 Unrealized @ Report Date +201.9%
CLX Clorox Co Del Com 2.0%
Value $30.13M Shares 184,966 Share Price $162.91 * Est. Cost/Share $165.94 Unrealized @ Report Date -6.1%
AMAT Applied Material Inc 1.9%
Value $29.78M Shares 147,384 Share Price $202.05 Est. Cost/Share $122.91 Unrealized @ Report Date +62.4%
CAT Caterpillar Inc Del 1.9%
Value $28.49M Shares 72,835 Share Price $391.12 Est. Cost/Share $150.33 Unrealized @ Report Date +155.4%
TSCO Tractor Supply Co 1.7%
Value $25.85M Shares 88,852 Share Price $290.93 * Est. Cost/Share $25.47 Unrealized @ Report Date +123.8%
AAPL Apple Computer 1.7%
Value $25.75M Shares 110,534 Share Price $233.00 Est. Cost/Share $142.75 Unrealized @ Report Date +62.3%
BHP BHP Billiton Ltd 1.7%
Value $25.62M Shares 412,446 Share Price $62.11 Est. Cost/Share $52.34 Unrealized @ Report Date +18.7%
XOM Exxon Mobil Corp 1.6%
Value $24.31M Shares 207,398 Share Price $117.22 * Est. Cost/Share $82.06 Unrealized @ Report Date +36.7%
TROW Price T Rowe Group Inc 1.6%
Value $24.06M Shares 220,854 Share Price $108.93 * Est. Cost/Share $101.44 Unrealized @ Report Date +0.9%
KMB Kimberly Clark Corp 1.5%
Value $23.4M Shares 164,440 Share Price $142.28 * Est. Cost/Share $118.15 Unrealized @ Report Date +14.7%
COP Conocophillips 1.5%
Value $23.39M Shares 222,144 Share Price $105.28 * Est. Cost/Share $88.96 Unrealized @ Report Date +13.6%
UPS United Parcel Service 1.5%
Value $23.15M Shares 169,801 Share Price $136.34 * Est. Cost/Share $130.87 Unrealized @ Report Date -3.7%
SHEL Shell 1.4%
Value $22.18M Shares 336,374 Share Price $65.95 Est. Cost/Share $52.49 Unrealized @ Report Date +25.7%
T AT&T Corp 1.4%
Value $21.97M Shares 998,410 Share Price $22.00 * Est. Cost/Share $15.09 Unrealized @ Report Date +37.8%
MRK Merck & Company, Inc 1.4%
Value $21.33M Shares 187,795 Share Price $113.56 * Est. Cost/Share $66.32 Unrealized @ Report Date +63.7%
KVUE Kenvue Inc. 1.3%
Value $20.44M Shares 883,752 Share Price $23.13 * Est. Cost/Share $19.38 Unrealized @ Report Date +13.6%
ETN Eaton Corp 1.3%
Value $20.43M Shares 61,626 Share Price $331.44 Est. Cost/Share $188.85 Unrealized @ Report Date +73.3%
GOOGL Google Inc Class A 1.3%
Value $19.85M Shares 119,672 Share Price $165.85 Est. Cost/Share $117.53 Unrealized @ Report Date +40.4%
MCD Mcdonalds Corp Com 1.3%
Value $19.73M Shares 64,800 Share Price $304.51 * Est. Cost/Share $265.60 Unrealized @ Report Date +11.4%
ADP Automatic Data Proc 1.3%
Value $19.3M Shares 69,744 Share Price $276.73 * Est. Cost/Share $174.09 Unrealized @ Report Date +54.7%
FDS Factset Resh Sys Inc 1.3%
Value $19.27M Shares 41,900 Share Price $459.85 Est. Cost/Share $392.30 Unrealized @ Report Date +15.6%
DGX Quest Diagnostics, Inc. 1.2%
Value $18.65M Shares 120,100 Share Price $155.25 * Est. Cost/Share $95.20 Unrealized @ Report Date +59.3%
LOW Lowe's Companies Inc 1.2%
Value $18.54M Shares 68,459 Share Price $270.85 * Est. Cost/Share $160.88 Unrealized @ Report Date +64.4%
HSY Hershey Co 1.2%
Value $18.44M Shares 96,148 Share Price $191.78 * Est. Cost/Share $182.27 Unrealized @ Report Date +1.1%
AOS AO Smith Corporation 1.2%
Value $18.32M Shares 203,952 Share Price $89.83 * Est. Cost/Share $59.16 Unrealized @ Report Date +48.1%
NVDA Nvidia Corp 1.2%
Value $18M Shares 148,192 Share Price $121.44 Est. Cost/Share $96.74 Unrealized @ Report Date +25.5%
GPC Genuine Parts Co 1.1%
Value $17.01M Shares 121,743 Share Price $139.68 * Est. Cost/Share $83.00 Unrealized @ Report Date +61.7%
GNRC Generac 1.1%
Value $16.68M Shares 105,007 Share Price $158.88 Est. Cost/Share $141.35 Unrealized @ Report Date +12.4%
MMM 3m Company 1.1%
Value $16.46M Shares 120,405 Share Price $136.70 * Est. Cost/Share $94.48 Unrealized @ Report Date +41.2%
AEP American Electric Power Co 1.0%
Value $15.96M Shares 155,600 Share Price $102.60 * Est. Cost/Share $64.20 Unrealized @ Report Date +52.9%
PG Procter & Gamble Co 1.0%
Value $15.34M Shares 88,577 Share Price $173.20 * Est. Cost/Share $121.74 Unrealized @ Report Date +37.8%
LH Lab Corp Of Amer 0.9%
Value $14.53M Shares 65,003 Share Price $223.48 Est. Cost/Share $199.75 Unrealized @ Report Date +10.3%
AXP American Express 0.9%
Value $14.27M Shares 52,622 Share Price $271.20 Est. Cost/Share $95.08 Unrealized @ Report Date +180.8%
TGT Target Corp Com 0.9%
Value $13.79M Shares 88,484 Share Price $155.86 * Est. Cost/Share $142.93 Unrealized @ Report Date +3.7%
DRI Darden Restaurants Inc 0.9%
Value $13.62M Shares 83,000 Share Price $164.13 * Est. Cost/Share $137.55 Unrealized @ Report Date +14.8%
SNY Sanofi-Aventis 0.9%
Value $13.58M Shares 235,700 Share Price $57.63 Est. Cost/Share $48.74 Unrealized @ Report Date +18.2%
EMR Emerson Elec Co 0.9%
Value $13.46M Shares 123,100 Share Price $109.37 * Est. Cost/Share $77.71 Unrealized @ Report Date +37.8%
GD General Dynamics Corp 0.8%
Value $12.87M Shares 42,600 Share Price $302.20 * Est. Cost/Share $142.73 Unrealized @ Report Date +106.5%
DUK Duke Energy Corp New 0.8%
Value $12.85M Shares 111,407 Share Price $115.30 * Est. Cost/Share $69.56 Unrealized @ Report Date +58.4%
JPM JP Morgan Chase & Co 0.8%
Value $12.74M Shares 60,400 Share Price $210.86 * Est. Cost/Share $105.62 Unrealized @ Report Date +94.3%
DE Deere Co 0.8%
Value $12.56M Shares 30,100 Share Price $417.33 Est. Cost/Share $254.35 Unrealized @ Report Date +61.2%
KEYS Keysight Technologies 0.8%
Value $11.68M Shares 73,486 Share Price $158.93 Est. Cost/Share $152.48 Unrealized @ Report Date +4.2%
RGA Reinsurance Group America 0.7%
Value $11.29M Shares 51,807 Share Price $217.87 Est. Cost/Share $123.16 Unrealized @ Report Date +76.9%
WAT Waters Corp 0.7%
Value $11.07M Shares 30,771 Share Price $359.89 Est. Cost/Share $292.46 Unrealized @ Report Date +23.1%
CVX Chevron Corp 0.7%
Value $10.55M Shares 71,612 Share Price $147.27 * Est. Cost/Share $101.83 Unrealized @ Report Date +36.8%
FTNT Fortinet, Inc 0.6%
Value $9.856M Shares 127,087 Share Price $77.55 Est. Cost/Share $54.40 Unrealized @ Report Date +42.6%
MA Mastercard 0.5%
Value $8.331M Shares 16,872 Share Price $493.80 Est. Cost/Share $331.29 Unrealized @ Report Date +48.0%
MUR Murphy Oil Corp 0.5%
Value $8.27M Shares 245,099 Share Price $33.74 * Est. Cost/Share $24.79 Unrealized @ Report Date +26.8%
ADBE Adobe Systems Inc 0.5%
Value $8.234M Shares 15,903 Share Price $517.78 Est. Cost/Share $386.49 Unrealized @ Report Date +34.0%
VLO Valero Energy Corp 0.5%
Value $7.98M Shares 59,100 Share Price $135.03 * Est. Cost/Share $55.52 Unrealized @ Report Date +134.0%
MSM MSC Industrial 0.5%
Value $7.528M Shares 87,469 Share Price $86.06 Est. Cost/Share $87.01 Unrealized @ Report Date -1.1%
ROST Ross Stores Inc 0.5%
Value $7.513M Shares 49,915 Share Price $150.51 Est. Cost/Share $102.45 Unrealized @ Report Date +45.0%
INTC Intel Corp 0.5%
Value $7.002M Shares 298,465 Share Price $23.46 Est. Cost/Share $40.28 Unrealized @ Report Date -41.8%
— Total Energies SE 0.4%
Value $6.62M Shares 102,443 Share Price $64.62 Est. Cost/Share $38.95 Unrealized @ Report Date —
VBR Vanguard Small Cap Value ETF 0.3%
Value $4.925M Shares 24,529 Share Price $200.78 Est. Cost/Share $166.56 Unrealized @ Report Date +20.5%
MOS Mosaic Company 0.3%
Value $3.871M Shares 144,543 Share Price $26.78 * Est. Cost/Share $46.51 Unrealized @ Report Date -44.6%
FTRE Fortrea Hldgs Inc 0.2%
Value $3.687M Shares 184,335 Share Price $20.00 Est. Cost/Share $29.52 Unrealized @ Report Date -32.2%
AAP Advance Auto Parts Inc 0.2%
Value $2.851M Shares 73,115 Share Price $38.99 * Est. Cost/Share $125.89 Unrealized @ Report Date -70.1%
MEDP Medpace Holdings, Inc 0.2%
Value $2.671M Shares 8,002 Share Price $333.80 Est. Cost/Share $167.83 Unrealized @ Report Date +98.9%
FTDR Frontdoor Inc 0.1%
Value $2.235M Shares 46,568 Share Price $47.99 Est. Cost/Share $36.12 Unrealized @ Report Date +32.9%
GIL Gildan Activewear Inc 0.1%
Value $1.627M Shares 34,545 Share Price $47.11 Est. Cost/Share $30.28 Unrealized @ Report Date +52.9%
MXCT MaxCyte Inc Com 0.1%
Value $1.577M Shares 405,471 Share Price $3.89 Est. Cost/Share $3.89 Unrealized @ Report Date -0.1%
LOGI Logitech International 0.1%
Value $1.435M Shares 15,993 Share Price $89.73 Est. Cost/Share $53.94 Unrealized @ Report Date +64.0%
DCI Donaldson Co Inc 0.1%
Value $1.352M Shares 18,344 Share Price $73.70 * Est. Cost/Share $58.49 Unrealized @ Report Date +23.3%
QLYS Qualys, Inc. 0.1%
Value $1.307M Shares 10,172 Share Price $128.46 Est. Cost/Share $142.48 Unrealized @ Report Date -9.8%
NRC National Research Corporation 0.1%
Value $1.284M Shares 56,153 Share Price $22.86 Est. Cost/Share $35.30 Unrealized @ Report Date -35.2%
LQDT Liquidity Svcs Inc 0.1%
Value $1.175M Shares 51,520 Share Price $22.80 Est. Cost/Share $15.89 Unrealized @ Report Date +43.5%
STRL Sterling Construction 0.1%
Value $1.078M Shares 7,434 Share Price $145.02 Est. Cost/Share $18.32 Unrealized @ Report Date +691.5%
HXL Hexcel Corp 0.1%
Value $1.019M Shares 16,488 Share Price $61.83 Est. Cost/Share $57.14 Unrealized @ Report Date +8.2%
EVTC Evertec, Inc 0.1%
Value $851K Shares 25,120 Share Price $33.89 Est. Cost/Share $40.09 Unrealized @ Report Date -15.9%
KO Coca Cola Company 0.1%
Value $793K Shares 11,040 Share Price $71.86 * Est. Cost/Share $45.05 Unrealized @ Report Date +53.8%
CSGS CSG Systems International, Inc 0.0%
Value $759K Shares 15,608 Share Price $48.65 * Est. Cost/Share $49.38 Unrealized @ Report Date -10.5%
JBTM John Bean Technologies Corpora 0.0%
Value $741K Shares 7,517 Share Price $98.51 Est. Cost/Share $113.83 Unrealized @ Report Date -13.8%
UI Ubiquiti Inc. 0.0%
Value $721K Shares 3,250 Share Price $221.72 Est. Cost/Share $131.43 Unrealized @ Report Date +68.7%
PAYC Paycom Software Inc 0.0%
Value $706K Shares 4,241 Share Price $166.57 Est. Cost/Share $158.40 Unrealized @ Report Date +4.2%
BRK/A Berkshire Hathaway CL A 0.0%
Value $691K Shares 1 Share Price $691180.00 Est. Cost/Share $366657.40 Unrealized @ Report Date +88.5%
JKHY Jack Henry & Associates 0.0%
Value $632K Shares 3,582 Share Price $176.54 Est. Cost/Share $153.54 Unrealized @ Report Date +13.1%
VO Vanguard Mid-Cap Etf 0.0%
Value $600K Shares 2,276 Share Price $263.83 * Est. Cost/Share $54.03 Unrealized @ Report Date +22.1%
PAR PAR Technology Corp 0.0%
Value $521K Shares 10,000 Share Price $52.08 Est. Cost/Share $44.19 Unrealized @ Report Date +17.9%
OEF IShares S&P 100 0.0%
Value $510K Shares 1,841 Share Price $276.76 Est. Cost/Share $176.46 Unrealized @ Report Date +56.8%
DLB Dolby Laboratories, Inc CL A 0.0%
Value $455K Shares 5,951 Share Price $76.53 * Est. Cost/Share $70.49 Unrealized @ Report Date +5.6%
COF Capital One Financial Corp 0.0%
Value $455K Shares 3,041 Share Price $149.73 Est. Cost/Share $139.87 Unrealized @ Report Date +5.4%
ATKR Atkore International Group 0.0%
Value $439K Shares 5,179 Share Price $84.74 * Est. Cost/Share $57.73 Unrealized @ Report Date +42.7%
DTD Wisdomtree Total Div Fund 0.0%
Value $410K Shares 5,341 Share Price $76.68 Est. Cost/Share $52.89 Unrealized @ Report Date +45.0%
VRSN Verisign Inc 0.0%
Value $373K Shares 1,961 Share Price $189.96 Est. Cost/Share $184.84 Unrealized @ Report Date +1.9%
TTC The Toro Company 0.0%
Value $356K Shares 4,103 Share Price $86.73 Est. Cost/Share $95.23 Unrealized @ Report Date -8.9%
IBM Intl Business Machines Corp Ib 0.0%
Value $338K Shares 1,528 Share Price $221.05 * Est. Cost/Share $123.05 Unrealized @ Report Date +73.8%
SO Southern Company 0.0%
Value $322K Shares 3,567 Share Price $90.18 * Est. Cost/Share $59.68 Unrealized @ Report Date +45.0%
FIZZ National Beverage Corp 0.0%
Value $295K Shares 6,274 Share Price $46.94 Est. Cost/Share $40.96 Unrealized @ Report Date +14.6%
SUN Sunoco LP/Sunoco Fin Corp Com 0.0%
Value $262K Shares 4,883 Share Price $53.68 Est. Cost/Share $43.10 Unrealized @ Report Date —
FLO Flowers Foods, Inc 0.0%
Value $237K Shares 10,294 Share Price $23.07 * Est. Cost/Share $14.66 Unrealized @ Report Date +45.4%
QXO QXO, Inc 0.0%
Value $237K Shares 15,000 Share Price $15.77 Est. Cost/Share $29.17 Unrealized @ Report Date -45.9%
IWN iShares Russell 2000 Value ETF 0.0%
Value $234K Shares 1,400 Share Price $166.82 Est. Cost/Share $162.45 Unrealized @ Report Date +2.7%
VTI Vanguard Total Stock Market Et 0.0%
Value $230K Shares 811 Share Price $283.19 Est. Cost/Share $272.76 Unrealized @ Report Date +3.8%
ABBV Abbvie Inc 0.0%
Value $225K Shares 1,141 Share Price $197.48 * Est. Cost/Share $178.69 Unrealized @ Report Date +5.9%
SMMT Summit Therapeutics 0.0%
Value $219K Shares 10,000 Share Price $21.90 Est. Cost/Share $13.98 Unrealized @ Report Date +56.6%
GOOG Google Inc 0.0%
Value $209K Shares 1,250 Share Price $167.19 Est. Cost/Share $168.85 Unrealized @ Report Date -1.5%
— Mycelx Technologies Corp 0.0%
Value $5,349 Shares 10,360 Share Price $0.52 Est. Cost/Share $0.58 Unrealized @ Report Date —
— Puresafe Water Systems Inc 0.0%
Value $1 Shares 14,000 Share Price $0.00 Est. Cost/Share — Unrealized @ Report Date —