Willis Investment Counsel Diversified Active

Location: Gainesville, GA

CIK: 0001310929 · Show all filings

Period: Q4 2024 (← Previous) (Next →)

Filing Date: Jan 24, 2025

Total Value: $1.525B (100.0% shares, 0.0% debt)

Holdings (116)

CSCO Cisco Systems Inc 3.5%
Value $52.74M Shares 890,842 Share Price $59.20 * Est. Cost/Share $40.50 Unrealized @ Report Date +41.7%
JNJ Johnson And Johnson 3.1%
Value $48.01M Shares 331,975 Share Price $144.62 * Est. Cost/Share $106.46 Unrealized @ Report Date +31.8%
TXN Texas Instruments Inc 3.1%
Value $47.42M Shares 252,895 Share Price $187.51 * Est. Cost/Share $116.24 Unrealized @ Report Date +56.2%
MSFT Microsoft Corp 3.0%
Value $46.49M Shares 110,288 Share Price $421.50 Est. Cost/Share $148.87 Unrealized @ Report Date +181.1%
PAYX Paychex Inc 2.9%
Value $44.12M Shares 314,671 Share Price $140.22 * Est. Cost/Share $76.21 Unrealized @ Report Date +78.4%
LMT Lockheed Martin Corp 2.8%
Value $42.32M Shares 87,082 Share Price $485.94 * Est. Cost/Share $343.40 Unrealized @ Report Date +37.5%
CB Chubb Ltd 2.7%
Value $40.72M Shares 147,367 Share Price $276.30 Est. Cost/Share $181.71 Unrealized @ Report Date +51.1%
ACN Accenture PLC 2.7%
Value $40.69M Shares 115,661 Share Price $351.79 Est. Cost/Share $274.28 Unrealized @ Report Date +26.5%
HD Home Depot Inc 2.5%
Value $37.85M Shares 97,304 Share Price $388.99 * Est. Cost/Share $248.05 Unrealized @ Report Date +53.0%
PFE Pfizer Inc 2.5%
Value $37.64M Shares 1,418,838 Share Price $26.53 * Est. Cost/Share $27.04 Unrealized @ Report Date -8.5%
WMT Wal-Mart Stores Inc 2.3%
Value $34.8M Shares 385,195 Share Price $90.35 Est. Cost/Share $52.14 Unrealized @ Report Date +71.6%
CLX Clorox Co Del Com 2.0%
Value $30.17M Shares 185,785 Share Price $162.41 * Est. Cost/Share $165.94 Unrealized @ Report Date -5.7%
PEP Pepsico Inc 2.0%
Value $29.85M Shares 196,282 Share Price $152.06 * Est. Cost/Share $129.10 Unrealized @ Report Date +13.3%
VZ Verizon Communications Com 1.9%
Value $29.01M Shares 725,343 Share Price $39.99 * Est. Cost/Share $35.99 Unrealized @ Report Date +3.9%
AFL Aflac Inc 1.9%
Value $28.29M Shares 273,466 Share Price $103.44 * Est. Cost/Share $36.94 Unrealized @ Report Date +174.0%
MDT Medtronic Inc 1.9%
Value $28.25M Shares 353,687 Share Price $79.88 * Est. Cost/Share $80.78 Unrealized @ Report Date -3.4%
FDS Factset Resh Sys Inc 1.8%
Value $27.96M Shares 58,210 Share Price $480.28 Est. Cost/Share $413.78 Unrealized @ Report Date +14.7%
AAPL Apple Computer 1.8%
Value $27.69M Shares 110,581 Share Price $250.42 Est. Cost/Share $142.75 Unrealized @ Report Date +74.6%
CAT Caterpillar Inc Del 1.8%
Value $26.76M Shares 73,774 Share Price $362.76 Est. Cost/Share $153.28 Unrealized @ Report Date +133.1%
TROW Price T Rowe Group Inc 1.6%
Value $25.04M Shares 221,426 Share Price $113.09 * Est. Cost/Share $101.44 Unrealized @ Report Date +5.9%
AMAT Applied Material Inc 1.6%
Value $24.12M Shares 148,304 Share Price $162.63 Est. Cost/Share $122.91 Unrealized @ Report Date +31.0%
HSY Hershey Co 1.6%
Value $23.81M Shares 140,579 Share Price $169.35 * Est. Cost/Share $179.31 Unrealized @ Report Date -8.6%
TSCO Tractor Supply Co 1.6%
Value $23.74M Shares 447,358 Share Price $53.06 Est. Cost/Share $49.48 Unrealized @ Report Date +5.5%
GOOGL Google Inc Class A 1.5%
Value $22.85M Shares 120,697 Share Price $189.30 Est. Cost/Share $117.53 Unrealized @ Report Date +60.4%
T AT&T Corp 1.5%
Value $22.73M Shares 998,410 Share Price $22.77 * Est. Cost/Share $15.09 Unrealized @ Report Date +44.5%
XOM Exxon Mobil Corp 1.5%
Value $22.51M Shares 209,292 Share Price $107.57 * Est. Cost/Share $82.06 Unrealized @ Report Date +26.4%
COP Conocophillips 1.5%
Value $22.18M Shares 223,679 Share Price $99.17 * Est. Cost/Share $88.96 Unrealized @ Report Date +7.7%
UPS United Parcel Service 1.4%
Value $21.63M Shares 171,522 Share Price $126.10 * Est. Cost/Share $130.78 Unrealized @ Report Date -9.8%
KMB Kimberly Clark Corp 1.4%
Value $21.55M Shares 164,440 Share Price $131.04 * Est. Cost/Share $118.15 Unrealized @ Report Date +6.6%
SHEL Shell 1.4%
Value $21.25M Shares 339,122 Share Price $62.65 Est. Cost/Share $52.49 Unrealized @ Report Date +19.4%
ETN Eaton Corp 1.3%
Value $20.46M Shares 61,640 Share Price $331.87 Est. Cost/Share $188.85 Unrealized @ Report Date +74.0%
ADP Automatic Data Proc 1.3%
Value $20.42M Shares 69,744 Share Price $292.73 * Est. Cost/Share $174.09 Unrealized @ Report Date +64.5%
NVDA Nvidia Corp 1.3%
Value $20.2M Shares 150,413 Share Price $134.29 Est. Cost/Share $97.35 Unrealized @ Report Date +37.9%
BHP BHP Billiton Ltd 1.3%
Value $19.69M Shares 403,314 Share Price $48.83 Est. Cost/Share $52.34 Unrealized @ Report Date -6.7%
KVUE Kenvue Inc. 1.2%
Value $18.98M Shares 888,983 Share Price $21.35 * Est. Cost/Share $19.38 Unrealized @ Report Date +5.8%
MCD Mcdonalds Corp Com 1.2%
Value $18.78M Shares 64,800 Share Price $289.89 * Est. Cost/Share $265.60 Unrealized @ Report Date +6.7%
MRK Merck & Company, Inc 1.2%
Value $18.68M Shares 187,817 Share Price $99.48 * Est. Cost/Share $66.32 Unrealized @ Report Date +44.6%
DGX Quest Diagnostics, Inc. 1.2%
Value $18.12M Shares 120,100 Share Price $150.86 Est. Cost/Share $95.20 Unrealized @ Report Date +55.5%
DRI Darden Restaurants Inc 1.1%
Value $17.32M Shares 92,800 Share Price $186.69 * Est. Cost/Share $140.20 Unrealized @ Report Date +29.2%
LOW Lowe's Companies Inc 1.1%
Value $16.9M Shares 68,471 Share Price $246.80 Est. Cost/Share $160.88 Unrealized @ Report Date +50.4%
GNRC Generac 1.1%
Value $16.74M Shares 107,960 Share Price $155.05 Est. Cost/Share $142.21 Unrealized @ Report Date +9.0%
AXP American Express 1.1%
Value $16.02M Shares 53,983 Share Price $296.79 Est. Cost/Share $99.83 Unrealized @ Report Date +193.5%
MMM 3m Company 1.0%
Value $15.74M Shares 121,945 Share Price $129.09 Est. Cost/Share $94.91 Unrealized @ Report Date +33.5%
TGT Target Corp Com 1.0%
Value $15.56M Shares 115,091 Share Price $135.18 * Est. Cost/Share $141.48 Unrealized @ Report Date -8.5%
EMR Emerson Elec Co 1.0%
Value $15.26M Shares 123,100 Share Price $123.93 Est. Cost/Share $77.71 Unrealized @ Report Date +56.8%
LH Lab Corp Of Amer 1.0%
Value $15.1M Shares 65,837 Share Price $229.32 Est. Cost/Share $200.09 Unrealized @ Report Date +13.3%
PG Procter & Gamble Co 1.0%
Value $14.84M Shares 88,540 Share Price $167.65 * Est. Cost/Share $121.74 Unrealized @ Report Date +34.2%
JPM JP Morgan Chase & Co 0.9%
Value $14.46M Shares 60,341 Share Price $239.71 * Est. Cost/Share $105.62 Unrealized @ Report Date +122.2%
AEP American Electric Power Co 0.9%
Value $14.35M Shares 155,600 Share Price $92.23 * Est. Cost/Share $64.20 Unrealized @ Report Date +38.8%
GPC Genuine Parts Co 0.9%
Value $14.21M Shares 121,743 Share Price $116.76 * Est. Cost/Share $83.00 Unrealized @ Report Date +36.3%
AOS AO Smith Corporation 0.9%
Value $13.95M Shares 204,470 Share Price $68.21 * Est. Cost/Share $59.16 Unrealized @ Report Date +13.0%
DE Deere Co 0.8%
Value $12.75M Shares 30,100 Share Price $423.70 Est. Cost/Share $254.35 Unrealized @ Report Date +64.3%
FTNT Fortinet, Inc 0.8%
Value $12.18M Shares 128,891 Share Price $94.48 Est. Cost/Share $54.88 Unrealized @ Report Date +72.2%
KEYS Keysight Technologies 0.8%
Value $12.15M Shares 75,611 Share Price $160.63 Est. Cost/Share $152.73 Unrealized @ Report Date +5.2%
DUK Duke Energy Corp New 0.8%
Value $12.01M Shares 111,430 Share Price $107.74 * Est. Cost/Share $69.56 Unrealized @ Report Date +49.5%
WAT Waters Corp 0.8%
Value $11.77M Shares 31,727 Share Price $370.98 Est. Cost/Share $294.67 Unrealized @ Report Date +25.9%
RGA Reinsurance Group America 0.7%
Value $11.39M Shares 53,333 Share Price $213.63 Est. Cost/Share $125.87 Unrealized @ Report Date +69.7%
SNY Sanofi-Aventis 0.7%
Value $11.37M Shares 235,700 Share Price $48.23 Est. Cost/Share $48.74 Unrealized @ Report Date -1.0%
GD General Dynamics Corp 0.7%
Value $11.22M Shares 42,600 Share Price $263.49 * Est. Cost/Share $142.73 Unrealized @ Report Date +80.9%
CVX Chevron Corp 0.7%
Value $10.37M Shares 71,612 Share Price $144.84 * Est. Cost/Share $101.83 Unrealized @ Report Date +35.9%
MA Mastercard 0.6%
Value $9.032M Shares 17,152 Share Price $526.57 Est. Cost/Share $334.28 Unrealized @ Report Date +56.6%
ROST Ross Stores Inc 0.5%
Value $7.685M Shares 50,802 Share Price $151.27 Est. Cost/Share $103.19 Unrealized @ Report Date +45.0%
ZTS Zoetis Inc 0.5%
Value $7.532M Shares 46,227 Share Price $162.93 Est. Cost/Share $176.35 Unrealized @ Report Date -8.8%
MUR Murphy Oil Corp 0.5%
Value $7.471M Shares 246,879 Share Price $30.26 * Est. Cost/Share $24.79 Unrealized @ Report Date +14.8%
ADBE Adobe Systems Inc 0.5%
Value $7.363M Shares 16,558 Share Price $444.68 Est. Cost/Share $390.78 Unrealized @ Report Date +13.8%
VLO Valero Energy Corp 0.5%
Value $7.245M Shares 59,100 Share Price $122.59 * Est. Cost/Share $55.52 Unrealized @ Report Date +114.1%
MSM MSC Industrial 0.4%
Value $6.681M Shares 89,451 Share Price $74.69 Est. Cost/Share $86.91 Unrealized @ Report Date -14.1%
INTC Intel Corp 0.4%
Value $6.031M Shares 300,787 Share Price $20.05 Est. Cost/Share $40.28 Unrealized @ Report Date -50.2%
— Total Energies SE 0.4%
Value $5.566M Shares 102,137 Share Price $54.50 Est. Cost/Share $38.95 Unrealized @ Report Date —
VBR Vanguard Small Cap Value ETF 0.3%
Value $5.206M Shares 26,269 Share Price $198.18 Est. Cost/Share $169.12 Unrealized @ Report Date +17.2%
FTRE Fortrea Hldgs Inc 0.2%
Value $3.459M Shares 185,473 Share Price $18.65 Est. Cost/Share $29.52 Unrealized @ Report Date -36.8%
MOS Mosaic Company 0.2%
Value $3.141M Shares 127,778 Share Price $24.58 * Est. Cost/Share $46.51 Unrealized @ Report Date -48.8%
MEDP Medpace Holdings, Inc 0.2%
Value $2.704M Shares 8,139 Share Price $332.23 Est. Cost/Share $170.72 Unrealized @ Report Date +94.6%
FTDR Frontdoor Inc 0.2%
Value $2.556M Shares 46,753 Share Price $54.67 Est. Cost/Share $36.12 Unrealized @ Report Date +51.4%
AAP Advance Auto Parts Inc 0.1%
Value $2.009M Shares 42,478 Share Price $47.29 * Est. Cost/Share $125.89 Unrealized @ Report Date -63.5%
LQDT Liquidity Svcs Inc 0.1%
Value $1.689M Shares 52,320 Share Price $32.29 Est. Cost/Share $16.03 Unrealized @ Report Date +101.4%
MXCT MaxCyte Inc Com 0.1%
Value $1.687M Shares 405,471 Share Price $4.16 Est. Cost/Share $3.89 Unrealized @ Report Date +6.8%
GIL Gildan Activewear Inc 0.1%
Value $1.655M Shares 35,167 Share Price $47.05 Est. Cost/Share $30.58 Unrealized @ Report Date +51.8%
QLYS Qualys, Inc. 0.1%
Value $1.49M Shares 10,629 Share Price $140.22 Est. Cost/Share $142.33 Unrealized @ Report Date -1.5%
LOGI Logitech International 0.1%
Value $1.351M Shares 16,401 Share Price $82.35 Est. Cost/Share $54.64 Unrealized @ Report Date +48.6%
DCI Donaldson Co Inc 0.1%
Value $1.271M Shares 18,874 Share Price $67.35 Est. Cost/Share $58.88 Unrealized @ Report Date +12.3%
STRL Sterling Construction 0.1%
Value $1.269M Shares 7,535 Share Price $168.45 Est. Cost/Share $20.39 Unrealized @ Report Date +726.1%
EVTC Evertec, Inc 0.1%
Value $1.195M Shares 34,602 Share Price $34.53 Est. Cost/Share $38.46 Unrealized @ Report Date -10.6%
UI Ubiquiti Inc. 0.1%
Value $1.117M Shares 3,364 Share Price $331.93 Est. Cost/Share $137.18 Unrealized @ Report Date +142.0%
HXL Hexcel Corp 0.1%
Value $1.056M Shares 16,850 Share Price $62.70 Est. Cost/Share $57.23 Unrealized @ Report Date +9.5%
NRC National Research Corporation 0.1%
Value $975K Shares 55,247 Share Price $17.64 Est. Cost/Share $35.30 Unrealized @ Report Date -50.0%
JBTM John Bean Technologies Corpora 0.1%
Value $972K Shares 7,651 Share Price $127.10 Est. Cost/Share $113.85 Unrealized @ Report Date +11.3%
PAYC Paycom Software Inc 0.1%
Value $901K Shares 4,396 Share Price $204.97 Est. Cost/Share $159.94 Unrealized @ Report Date +27.2%
RSP Invesco Exchange Traded Fd Tr 0.1%
Value $857K Shares 4,891 Share Price $175.23 Est. Cost/Share $180.80 Unrealized @ Report Date -3.1%
CSGS CSG Systems International, Inc 0.1%
Value $832K Shares 16,276 Share Price $51.11 Est. Cost/Share $49.42 Unrealized @ Report Date +1.7%
PAR PAR Technology Corp 0.0%
Value $729K Shares 10,033 Share Price $72.67 Est. Cost/Share $44.19 Unrealized @ Report Date +64.4%
KO Coca Cola Company 0.0%
Value $687K Shares 11,040 Share Price $62.26 * Est. Cost/Share $45.05 Unrealized @ Report Date +34.3%
BRK/A Berkshire Hathaway CL A 0.0%
Value $681K Shares 1 Share Price $680920.00 Est. Cost/Share $366657.40 Unrealized @ Report Date +85.7%
VO Vanguard Mid-Cap Etf 0.0%
Value $678K Shares 2,567 Share Price $264.13 * Est. Cost/Share $55.60 Unrealized @ Report Date +18.8%
JKHY Jack Henry & Associates 0.0%
Value $640K Shares 3,650 Share Price $175.30 Est. Cost/Share $153.96 Unrealized @ Report Date +12.3%
COF Capital One Financial Corp 0.0%
Value $542K Shares 3,041 Share Price $178.32 Est. Cost/Share $139.87 Unrealized @ Report Date +25.9%
OEF IShares S&P 100 0.0%
Value $514K Shares 1,781 Share Price $288.85 Est. Cost/Share $176.46 Unrealized @ Report Date +63.7%
DLB Dolby Laboratories, Inc CL A 0.0%
Value $481K Shares 6,157 Share Price $78.10 * Est. Cost/Share $70.62 Unrealized @ Report Date +8.0%
VRSN Verisign Inc 0.0%
Value $458K Shares 2,214 Share Price $206.96 Est. Cost/Share $185.06 Unrealized @ Report Date +10.9%
ATKR Atkore International Group 0.0%
Value $446K Shares 5,350 Share Price $83.45 * Est. Cost/Share $58.63 Unrealized @ Report Date +38.8%
DTD Wisdomtree Total Div Fund 0.0%
Value $398K Shares 5,241 Share Price $75.86 Est. Cost/Share $52.89 Unrealized @ Report Date +43.4%
LAMR Lamar Advertising Co 0.0%
Value $369K Shares 3,029 Share Price $121.74 Est. Cost/Share $121.74 Unrealized @ Report Date —
TTC The Toro Company 0.0%
Value $364K Shares 4,548 Share Price $80.10 Est. Cost/Share $94.11 Unrealized @ Report Date -14.9%
IBM Intl Business Machines Corp Ib 0.0%
Value $336K Shares 1,531 Share Price $219.78 * Est. Cost/Share $123.05 Unrealized @ Report Date +74.1%
SO Southern Company 0.0%
Value $294K Shares 3,567 Share Price $82.32 * Est. Cost/Share $59.68 Unrealized @ Report Date +33.5%
FIZZ National Beverage Corp 0.0%
Value $275K Shares 6,445 Share Price $42.67 Est. Cost/Share $41.12 Unrealized @ Report Date +3.8%
SUN Sunoco LP/Sunoco Fin Corp Com 0.0%
Value $251K Shares 4,883 Share Price $51.44 Est. Cost/Share $43.10 Unrealized @ Report Date —
GOOG Google Inc 0.0%
Value $246K Shares 1,291 Share Price $190.44 Est. Cost/Share $169.07 Unrealized @ Report Date +12.2%
VTI Vanguard Total Stock Market Et 0.0%
Value $242K Shares 835 Share Price $289.85 Est. Cost/Share $273.30 Unrealized @ Report Date +6.0%
QXO QXO, Inc 0.0%
Value $239K Shares 15,000 Share Price $15.90 Est. Cost/Share $29.17 Unrealized @ Report Date -45.5%
IWN iShares Russell 2000 Value ETF 0.0%
Value $230K Shares 1,400 Share Price $164.17 Est. Cost/Share $162.45 Unrealized @ Report Date +1.1%
FLO Flowers Foods, Inc 0.0%
Value $213K Shares 10,294 Share Price $20.66 * Est. Cost/Share $14.66 Unrealized @ Report Date +31.6%
ABBV Abbvie Inc 0.0%
Value $205K Shares 1,154 Share Price $177.70 * Est. Cost/Share $178.68 Unrealized @ Report Date -3.9%
SMMT Summit Therapeutics 0.0%
Value $178K Shares 10,000 Share Price $17.84 Est. Cost/Share $13.98 Unrealized @ Report Date +27.6%
— Mycelx Technologies Corp 0.0%
Value $4,735 Shares 10,360 Share Price $0.46 Est. Cost/Share $0.58 Unrealized @ Report Date —
— Puresafe Water Systems Inc 0.0%
Value $1 Shares 14,000 Share Price $0.00 Est. Cost/Share — Unrealized @ Report Date —