Willis Investment Counsel Diversified Active

Location: Gainesville, GA

CIK: 0001310929 · Show all filings

Period: Q4 2024 (← Previous) (Next →)

Filing Date: Jan 24, 2025

Total Value: $1.525B (100.0% shares, 0.0% debt)

Holdings (116)

CSCO Cisco Systems Inc 3.5%
Value $52.74M Shares 890,842 Est. Cost $40.50 Unrealized +36.7%
JNJ Johnson And Johnson 3.1%
Value $48.01M Shares 331,975 Est. Cost $106.46 Unrealized +40.5%
TXN Texas Instruments Inc 3.1%
Value $47.42M Shares 252,895 Est. Cost $116.24 Unrealized +66.2%
MSFT Microsoft Corp 3.0%
Value $46.49M Shares 110,288 Est. Cost $148.87 Unrealized +183.7%
PAYX Paychex Inc 2.9%
Value $44.12M Shares 314,671 Est. Cost $76.21 Unrealized +80.2%
LMT Lockheed Martin Corp 2.8%
Value $42.32M Shares 87,082 Est. Cost $343.40 Unrealized +53.5%
CB Chubb Ltd 2.7%
Value $40.72M Shares 147,367 Est. Cost $181.71 Unrealized +54.8%
ACN Accenture PLC 2.7%
Value $40.69M Shares 115,661 Est. Cost $274.28 Unrealized +29.3%
HD Home Depot Inc 2.5%
Value $37.85M Shares 97,304 Est. Cost $248.05 Unrealized +60.2%
PFE Pfizer Inc 2.5%
Value $37.64M Shares 1,418,838 Est. Cost $27.04 Unrealized -7.1%
WMT Wal-Mart Stores Inc 2.3%
Value $34.8M Shares 385,195 Est. Cost $52.14 Unrealized +64.6%
CLX Clorox Co Del Com 2.0%
Value $30.17M Shares 185,785 Est. Cost $165.94 Unrealized -5.2%
PEP Pepsico Inc 2.0%
Value $29.85M Shares 196,282 Est. Cost $129.10 Unrealized +21.3%
VZ Verizon Communications Com 1.9%
Value $29.01M Shares 725,343 Est. Cost $35.99 Unrealized +9.5%
AFL Aflac Inc 1.9%
Value $28.29M Shares 273,466 Est. Cost $36.94 Unrealized +188.1%
MDT Medtronic Inc 1.9%
Value $28.25M Shares 353,687 Est. Cost $80.78 Unrealized +3.8%
FDS Factset Resh Sys Inc 1.8%
Value $27.96M Shares 58,210 Est. Cost $413.78 Unrealized +13.3%
AAPL Apple Computer 1.8%
Value $27.69M Shares 110,581 Est. Cost $142.75 Unrealized +64.3%
CAT Caterpillar Inc Del 1.8%
Value $26.76M Shares 73,774 Est. Cost $153.28 Unrealized +149.1%
TROW Price T Rowe Group Inc 1.6%
Value $25.04M Shares 221,426 Est. Cost $101.44 Unrealized +7.5%
AMAT Applied Material Inc 1.6%
Value $24.12M Shares 148,304 Est. Cost $122.91 Unrealized +45.8%
HSY Hershey Co 1.6%
Value $23.81M Shares 140,579 Est. Cost $179.31 Unrealized -3.6%
TSCO Tractor Supply Co 1.6%
Value $23.74M Shares 447,358 Est. Cost $49.48 Unrealized +12.0%
GOOGL Google Inc Class A 1.5%
Value $22.85M Shares 120,697 Est. Cost $117.53 Unrealized +48.2%
T AT&T Corp 1.5%
Value $22.73M Shares 998,410 Est. Cost $15.09 Unrealized +42.6%
XOM Exxon Mobil Corp 1.5%
Value $22.51M Shares 209,292 Est. Cost $82.06 Unrealized +36.9%
COP Conocophillips 1.5%
Value $22.18M Shares 223,679 Est. Cost $88.96 Unrealized +15.0%
UPS United Parcel Service 1.4%
Value $21.63M Shares 171,522 Est. Cost $130.78 Unrealized -6.5%
KMB Kimberly Clark Corp 1.4%
Value $21.55M Shares 164,440 Est. Cost $118.15 Unrealized +10.1%
SHEL Shell 1.4%
Value $21.25M Shares 339,122 Est. Cost $55.37 Unrealized
ETN Eaton Corp 1.3%
Value $20.46M Shares 61,640 Est. Cost $188.85 Unrealized +83.8%
ADP Automatic Data Proc 1.3%
Value $20.42M Shares 69,744 Est. Cost $174.09 Unrealized +65.4%
NVDA Nvidia Corp 1.3%
Value $20.2M Shares 150,413 Est. Cost $97.35 Unrealized +41.5%
BHP BHP Billiton Ltd 1.3%
Value $19.69M Shares 403,314 Est. Cost $57.43 Unrealized
KVUE Kenvue Inc. 1.2%
Value $18.98M Shares 888,983 Est. Cost $19.38 Unrealized +11.9%
MCD Mcdonalds Corp Com 1.2%
Value $18.78M Shares 64,800 Est. Cost $265.60 Unrealized +9.3%
MRK Merck & Company, Inc 1.2%
Value $18.68M Shares 187,817 Est. Cost $66.32 Unrealized +48.8%
DGX Quest Diagnostics, Inc. 1.2%
Value $18.12M Shares 120,100 Est. Cost $95.20 Unrealized +60.3%
DRI Darden Restaurants Inc 1.1%
Value $17.32M Shares 92,800 Est. Cost $140.20 Unrealized +16.0%
LOW Lowe's Companies Inc 1.1%
Value $16.9M Shares 68,471 Est. Cost $160.88 Unrealized +62.6%
GNRC Generac 1.1%
Value $16.74M Shares 107,960 Est. Cost $142.21 Unrealized +21.5%
AXP American Express 1.1%
Value $16.02M Shares 53,983 Est. Cost $99.83 Unrealized +184.1%
MMM 3m Company 1.0%
Value $15.74M Shares 121,945 Est. Cost $94.91 Unrealized +35.3%
TGT Target Corp Com 1.0%
Value $15.56M Shares 115,091 Est. Cost $141.48 Unrealized -3.4%
EMR Emerson Elec Co 1.0%
Value $15.26M Shares 123,100 Est. Cost $77.71 Unrealized +53.2%
LH Lab Corp Of Amer 1.0%
Value $15.1M Shares 65,837 Est. Cost $200.09 Unrealized +13.2%
PG Procter & Gamble Co 1.0%
Value $14.84M Shares 88,540 Est. Cost $121.74 Unrealized +36.1%
JPM JP Morgan Chase & Co 0.9%
Value $14.46M Shares 60,341 Est. Cost $105.62 Unrealized +115.9%
AEP American Electric Power Co 0.9%
Value $14.35M Shares 155,600 Est. Cost $64.20 Unrealized +45.0%
GPC Genuine Parts Co 0.9%
Value $14.21M Shares 121,743 Est. Cost $83.00 Unrealized +44.8%
AOS AO Smith Corporation 0.9%
Value $13.95M Shares 204,470 Est. Cost $59.16 Unrealized +25.2%
DE Deere Co 0.8%
Value $12.75M Shares 30,100 Est. Cost $254.35 Unrealized +62.8%
FTNT Fortinet, Inc 0.8%
Value $12.18M Shares 128,891 Est. Cost $54.88 Unrealized +62.1%
KEYS Keysight Technologies 0.8%
Value $12.15M Shares 75,611 Est. Cost $152.73 Unrealized +5.5%
DUK Duke Energy Corp New 0.8%
Value $12.01M Shares 111,430 Est. Cost $69.56 Unrealized +56.4%
WAT Waters Corp 0.8%
Value $11.77M Shares 31,727 Est. Cost $294.67 Unrealized +24.1%
RGA Reinsurance Group America 0.7%
Value $11.39M Shares 53,333 Est. Cost $125.87 Unrealized +73.2%
SNY Sanofi-Aventis 0.7%
Value $11.37M Shares 235,700 Est. Cost $49.25 Unrealized
GD General Dynamics Corp 0.7%
Value $11.22M Shares 42,600 Est. Cost $142.73 Unrealized +97.5%
CVX Chevron Corp 0.7%
Value $10.37M Shares 71,612 Est. Cost $101.83 Unrealized +42.9%
MA Mastercard 0.6%
Value $9.032M Shares 17,152 Est. Cost $334.28 Unrealized +54.0%
ROST Ross Stores Inc 0.5%
Value $7.685M Shares 50,802 Est. Cost $103.19 Unrealized +40.6%
ZTS Zoetis Inc 0.5%
Value $7.532M Shares 46,227 Est. Cost $176.35 Unrealized 0.0%
MUR Murphy Oil Corp 0.5%
Value $7.471M Shares 246,879 Est. Cost $24.79 Unrealized +21.3%
ADBE Adobe Systems Inc 0.5%
Value $7.363M Shares 16,558 Est. Cost $390.78 Unrealized +26.7%
VLO Valero Energy Corp 0.5%
Value $7.245M Shares 59,100 Est. Cost $55.52 Unrealized +132.6%
MSM MSC Industrial 0.4%
Value $6.681M Shares 89,451 Est. Cost $86.91 Unrealized -5.2%
INTC Intel Corp 0.4%
Value $6.031M Shares 300,787 Est. Cost $40.28 Unrealized -44.0%
Total Energies SE 0.4%
Value $5.566M Shares 102,137 Est. Cost $38.95 Unrealized
VBR Vanguard Small Cap Value ETF 0.3%
Value $5.206M Shares 26,269 Est. Cost $161.81 Unrealized
FTRE Fortrea Hldgs Inc 0.2%
Value $3.459M Shares 185,473 Est. Cost $29.52 Unrealized -34.0%
MOS Mosaic Company 0.2%
Value $3.141M Shares 127,778 Est. Cost $46.51 Unrealized -45.8%
MEDP Medpace Holdings, Inc 0.2%
Value $2.704M Shares 8,139 Est. Cost $170.72 Unrealized +98.7%
FTDR Frontdoor Inc 0.2%
Value $2.556M Shares 46,753 Est. Cost $36.12 Unrealized +50.1%
AAP Advance Auto Parts Inc 0.1%
Value $2.009M Shares 42,478 Est. Cost $125.89 Unrealized -68.6%
LQDT Liquidity Svcs Inc 0.1%
Value $1.689M Shares 52,320 Est. Cost $16.03 Unrealized +58.1%
MXCT MaxCyte Inc Com 0.1%
Value $1.687M Shares 405,471 Est. Cost $3.89 Unrealized -2.9%
GIL Gildan Activewear Inc 0.1%
Value $1.655M Shares 35,167 Est. Cost $30.58 Unrealized +55.1%
QLYS Qualys, Inc. 0.1%
Value $1.49M Shares 10,629 Est. Cost $142.33 Unrealized -2.2%
LOGI Logitech International 0.1%
Value $1.351M Shares 16,401 Est. Cost $54.64 Unrealized +49.6%
DCI Donaldson Co Inc 0.1%
Value $1.271M Shares 18,874 Est. Cost $58.88 Unrealized +22.6%
STRL Sterling Construction 0.1%
Value $1.269M Shares 7,535 Est. Cost $20.39 Unrealized +747.1%
EVTC Evertec, Inc 0.1%
Value $1.195M Shares 34,602 Est. Cost $38.46 Unrealized -11.2%
UI Ubiquiti Inc. 0.1%
Value $1.117M Shares 3,364 Est. Cost $137.18 Unrealized +119.5%
HXL Hexcel Corp 0.1%
Value $1.056M Shares 16,850 Est. Cost $57.23 Unrealized +8.0%
NRC National Research Corporation 0.1%
Value $975K Shares 55,247 Est. Cost $35.30 Unrealized -46.3%
JBTM John Bean Technologies Corpora 0.1%
Value $972K Shares 7,651 Est. Cost $113.85 Unrealized +1.0%
PAYC Paycom Software Inc 0.1%
Value $901K Shares 4,396 Est. Cost $159.94 Unrealized +26.3%
RSP Invesco Exchange Traded Fd Tr 0.1%
Value $857K Shares 4,891 Est. Cost $175.23 Unrealized
CSGS CSG Systems International, Inc 0.1%
Value $832K Shares 16,276 Est. Cost $49.42 Unrealized +1.7%
PAR PAR Technology Corp 0.0%
Value $729K Shares 10,033 Est. Cost $44.19 Unrealized +54.8%
KO Coca Cola Company 0.0%
Value $687K Shares 11,040 Est. Cost $45.05 Unrealized +40.0%
BRK/A Berkshire Hathaway CL A 0.0%
Value $681K Shares 1 Est. Cost $366657.40 Unrealized +88.9%
VO Vanguard Mid-Cap Etf 0.0%
Value $678K Shares 2,567 Est. Cost $204.47 Unrealized
JKHY Jack Henry & Associates 0.0%
Value $640K Shares 3,650 Est. Cost $153.96 Unrealized +14.3%
COF Capital One Financial Corp 0.0%
Value $542K Shares 3,041 Est. Cost $139.87 Unrealized +22.0%
OEF IShares S&P 100 0.0%
Value $514K Shares 1,781 Est. Cost $179.44 Unrealized
DLB Dolby Laboratories, Inc CL A 0.0%
Value $481K Shares 6,157 Est. Cost $70.62 Unrealized +5.1%
VRSN Verisign Inc 0.0%
Value $458K Shares 2,214 Est. Cost $185.06 Unrealized +0.9%
ATKR Atkore International Group 0.0%
Value $446K Shares 5,350 Est. Cost $58.63 Unrealized +46.2%
DTD Wisdomtree Total Div Fund 0.0%
Value $398K Shares 5,241 Est. Cost $77.42 Unrealized
LAMR Lamar Advertising Co 0.0%
Value $369K Shares 3,029 Est. Cost $121.74 Unrealized
TTC The Toro Company 0.0%
Value $364K Shares 4,548 Est. Cost $94.11 Unrealized -10.9%
IBM Intl Business Machines Corp Ib 0.0%
Value $336K Shares 1,531 Est. Cost $123.05 Unrealized +75.8%
SO Southern Company 0.0%
Value $294K Shares 3,567 Est. Cost $59.68 Unrealized +41.6%
FIZZ National Beverage Corp 0.0%
Value $275K Shares 6,445 Est. Cost $41.12 Unrealized +13.6%
SUN Sunoco LP/Sunoco Fin Corp Com 0.0%
Value $251K Shares 4,883 Est. Cost $43.10 Unrealized
GOOG Google Inc 0.0%
Value $246K Shares 1,291 Est. Cost $169.07 Unrealized +3.9%
VTI Vanguard Total Stock Market Et 0.0%
Value $242K Shares 835 Est. Cost $283.39 Unrealized
QXO QXO, Inc 0.0%
Value $239K Shares 15,000 Est. Cost $29.17 Unrealized -46.0%
IWN iShares Russell 2000 Value ETF 0.0%
Value $230K Shares 1,400 Est. Cost $166.82 Unrealized
FLO Flowers Foods, Inc 0.0%
Value $213K Shares 10,294 Est. Cost $14.66 Unrealized +39.1%
ABBV Abbvie Inc 0.0%
Value $205K Shares 1,154 Est. Cost $178.68 Unrealized -0.7%
SMMT Summit Therapeutics 0.0%
Value $178K Shares 10,000 Est. Cost $13.98 Unrealized +38.6%
Mycelx Technologies Corp 0.0%
Value $4,735 Shares 10,360 Est. Cost $0.58 Unrealized
Puresafe Water Systems Inc 0.0%
Value $1 Shares 14,000 Est. Cost Unrealized