Willis Investment Counsel Diversified Active

Location: Gainesville, GA

CIK: 0001310929 · Show all filings

Period: Q1 2025 (← Previous) (Next →)

Filing Date: Apr 16, 2025

Total Value: $1.487B (100.0% shares, 0.0% debt)

Holdings (117)

JNJ Johnson And Johnson 3.7%
Value $55.07M Shares 332,091 Share Price $165.84 * Est. Cost/Share $106.46 Unrealized @ Report Date +52.4%
CSCO Cisco Systems Inc 3.1%
Value $45.9M Shares 743,860 Share Price $61.71 * Est. Cost/Share $40.50 Unrealized @ Report Date +48.8%
CB Chubb Ltd 3.0%
Value $44.68M Shares 147,945 Share Price $301.99 Est. Cost/Share $181.71 Unrealized @ Report Date +65.6%
PAYX Paychex Inc 3.0%
Value $43.94M Shares 284,798 Share Price $154.28 * Est. Cost/Share $76.21 Unrealized @ Report Date +97.6%
TXN Texas Instruments Inc 2.8%
Value $41.25M Shares 229,534 Share Price $179.70 * Est. Cost/Share $116.24 Unrealized @ Report Date +50.8%
MSFT Microsoft Corp 2.6%
Value $39.14M Shares 104,258 Share Price $375.39 Est. Cost/Share $148.87 Unrealized @ Report Date +150.8%
LMT Lockheed Martin Corp 2.6%
Value $38.98M Shares 87,255 Share Price $446.71 * Est. Cost/Share $343.40 Unrealized @ Report Date +27.3%
PFE Pfizer Inc 2.6%
Value $38.58M Shares 1,522,428 Share Price $25.34 * Est. Cost/Share $26.88 Unrealized @ Report Date -10.6%
ACN Accenture PLC 2.4%
Value $36.05M Shares 115,526 Share Price $312.04 Est. Cost/Share $274.28 Unrealized @ Report Date +12.6%
HD Home Depot Inc 2.4%
Value $35.6M Shares 97,148 Share Price $366.49 Est. Cost/Share $248.05 Unrealized @ Report Date +45.1%
MDT Medtronic Inc 2.1%
Value $31.68M Shares 352,538 Share Price $89.86 Est. Cost/Share $80.78 Unrealized @ Report Date +9.5%
VZ Verizon Communications Com 2.1%
Value $31.47M Shares 693,673 Share Price $45.36 * Est. Cost/Share $35.99 Unrealized @ Report Date +20.0%
AFL Aflac Inc 2.1%
Value $30.5M Shares 274,330 Share Price $111.19 Est. Cost/Share $36.94 Unrealized @ Report Date +196.2%
CLX Clorox Co Del Com 2.0%
Value $29.84M Shares 202,678 Share Price $147.25 * Est. Cost/Share $164.44 Unrealized @ Report Date -13.0%
PEP Pepsico Inc 2.0%
Value $29.42M Shares 196,196 Share Price $149.94 * Est. Cost/Share $129.10 Unrealized @ Report Date +12.7%
HSY Hershey Co 1.9%
Value $27.82M Shares 162,666 Share Price $171.03 * Est. Cost/Share $176.58 Unrealized @ Report Date -5.4%
T AT&T Corp 1.9%
Value $27.53M Shares 973,410 Share Price $28.28 * Est. Cost/Share $15.09 Unrealized @ Report Date +81.7%
PG Procter & Gamble Co 1.8%
Value $26.81M Shares 157,290 Share Price $170.42 Est. Cost/Share $140.19 Unrealized @ Report Date +19.2%
WMT Wal-Mart Stores Inc 1.8%
Value $26.53M Shares 302,195 Share Price $87.79 Est. Cost/Share $52.14 Unrealized @ Report Date +67.2%
UPS United Parcel Service 1.8%
Value $26.37M Shares 239,731 Share Price $109.99 * Est. Cost/Share $125.63 Unrealized @ Report Date -16.9%
XOM Exxon Mobil Corp 1.7%
Value $25.04M Shares 210,543 Share Price $118.93 * Est. Cost/Share $82.06 Unrealized @ Report Date +41.1%
SHEL Shell 1.7%
Value $24.82M Shares 338,642 Share Price $73.28 Est. Cost/Share $52.49 Unrealized @ Report Date +39.6%
TSCO Tractor Supply Co 1.7%
Value $24.55M Shares 445,597 Share Price $55.10 Est. Cost/Share $49.48 Unrealized @ Report Date +10.0%
CAT Caterpillar Inc Del 1.6%
Value $24.33M Shares 73,778 Share Price $329.80 Est. Cost/Share $153.28 Unrealized @ Report Date +112.7%
COP Conocophillips 1.6%
Value $23.39M Shares 222,705 Share Price $105.02 * Est. Cost/Share $88.96 Unrealized @ Report Date +15.0%
KMB Kimberly Clark Corp 1.6%
Value $23.39M Shares 164,440 Share Price $142.22 * Est. Cost/Share $118.15 Unrealized @ Report Date +16.7%
DRI Darden Restaurants Inc 1.5%
Value $21.75M Shares 104,700 Share Price $207.76 * Est. Cost/Share $145.70 Unrealized @ Report Date +39.5%
AAPL Apple Computer 1.5%
Value $21.64M Shares 97,411 Share Price $222.13 Est. Cost/Share $142.75 Unrealized @ Report Date +55.1%
ADP Automatic Data Proc 1.4%
Value $21.31M Shares 69,737 Share Price $305.53 Est. Cost/Share $174.09 Unrealized @ Report Date +72.6%
KVUE Kenvue Inc. 1.4%
Value $21.3M Shares 888,147 Share Price $23.98 * Est. Cost/Share $19.38 Unrealized @ Report Date +20.0%
DGX Quest Diagnostics, Inc. 1.4%
Value $20.32M Shares 120,100 Share Price $169.20 Est. Cost/Share $95.20 Unrealized @ Report Date +75.3%
MCD Mcdonalds Corp Com 1.4%
Value $20.24M Shares 64,800 Share Price $312.37 Est. Cost/Share $265.60 Unrealized @ Report Date +15.6%
BHP BHP Billiton Ltd 1.3%
Value $19.96M Shares 411,130 Share Price $48.54 Est. Cost/Share $52.29 Unrealized @ Report Date -7.2%
AEP American Electric Power Co 1.3%
Value $19.55M Shares 178,900 Share Price $109.27 * Est. Cost/Share $68.66 Unrealized @ Report Date +55.2%
MMM 3m Company 1.2%
Value $17.94M Shares 122,127 Share Price $146.86 Est. Cost/Share $94.91 Unrealized @ Report Date +52.6%
SNY Sanofi-Aventis 1.2%
Value $17.78M Shares 320,600 Share Price $55.46 Est. Cost/Share $50.17 Unrealized @ Report Date +10.6%
MRK Merck & Company, Inc 1.1%
Value $16.85M Shares 187,682 Share Price $89.76 * Est. Cost/Share $66.32 Unrealized @ Report Date +31.6%
ETN Eaton Corp 1.1%
Value $16.76M Shares 61,640 Share Price $271.83 Est. Cost/Share $188.85 Unrealized @ Report Date +43.0%
TROW Price T Rowe Group Inc 1.1%
Value $16.53M Shares 179,874 Share Price $91.87 * Est. Cost/Share $101.44 Unrealized @ Report Date -12.8%
DUK Duke Energy Corp New 1.1%
Value $16.13M Shares 132,232 Share Price $121.97 * Est. Cost/Share $76.01 Unrealized @ Report Date +56.3%
LOW Lowe's Companies Inc 1.1%
Value $15.97M Shares 68,471 Share Price $233.23 Est. Cost/Share $160.88 Unrealized @ Report Date +42.7%
LH Lab Corp Of Amer 1.0%
Value $15.33M Shares 65,866 Share Price $232.74 Est. Cost/Share $200.09 Unrealized @ Report Date +15.4%
AMAT Applied Material Inc 1.0%
Value $15.2M Shares 104,712 Share Price $145.12 Est. Cost/Share $122.91 Unrealized @ Report Date +17.2%
JPM JP Morgan Chase & Co 1.0%
Value $14.6M Shares 59,520 Share Price $245.30 Est. Cost/Share $105.62 Unrealized @ Report Date +128.6%
GPC Genuine Parts Co 1.0%
Value $14.5M Shares 121,731 Share Price $119.14 * Est. Cost/Share $83.00 Unrealized @ Report Date +40.2%
AXP American Express 1.0%
Value $14.45M Shares 53,694 Share Price $269.05 Est. Cost/Share $99.83 Unrealized @ Report Date +166.7%
DE Deere Co 1.0%
Value $14.13M Shares 30,100 Share Price $469.35 Est. Cost/Share $254.35 Unrealized @ Report Date +82.7%
EMR Emerson Elec Co 0.9%
Value $13.5M Shares 123,100 Share Price $109.64 Est. Cost/Share $77.71 Unrealized @ Report Date +39.3%
GNRC Generac 0.9%
Value $13.46M Shares 106,299 Share Price $126.65 Est. Cost/Share $142.21 Unrealized @ Report Date -10.9%
FTNT Fortinet, Inc 0.8%
Value $12.44M Shares 129,261 Share Price $96.26 Est. Cost/Share $54.88 Unrealized @ Report Date +75.4%
VLO Valero Energy Corp 0.8%
Value $12.15M Shares 92,000 Share Price $132.07 * Est. Cost/Share $81.93 Unrealized @ Report Date +57.6%
TGT Target Corp Com 0.8%
Value $12.01M Shares 115,084 Share Price $104.36 * Est. Cost/Share $141.48 Unrealized @ Report Date -28.8%
CVX Chevron Corp 0.8%
Value $11.96M Shares 71,487 Share Price $167.29 * Est. Cost/Share $101.83 Unrealized @ Report Date +58.7%
WAT Waters Corp 0.8%
Value $11.74M Shares 31,854 Share Price $368.57 Est. Cost/Share $294.67 Unrealized @ Report Date +25.1%
GD General Dynamics Corp 0.8%
Value $11.61M Shares 42,600 Share Price $272.58 Est. Cost/Share $142.73 Unrealized @ Report Date +88.1%
NVDA Nvidia Corp 0.8%
Value $11.58M Shares 106,885 Share Price $108.38 Est. Cost/Share $97.35 Unrealized @ Report Date +11.3%
KEYS Keysight Technologies 0.8%
Value $11.39M Shares 76,063 Share Price $149.77 Est. Cost/Share $152.73 Unrealized @ Report Date -1.9%
RGA Reinsurance Group America 0.7%
Value $10.57M Shares 53,668 Share Price $196.90 Est. Cost/Share $125.87 Unrealized @ Report Date +56.4%
ZTS Zoetis Inc 0.7%
Value $10.12M Shares 61,467 Share Price $164.65 Est. Cost/Share $173.41 Unrealized @ Report Date -6.0%
MA Mastercard 0.6%
Value $9.439M Shares 17,220 Share Price $548.12 Est. Cost/Share $334.28 Unrealized @ Report Date +63.3%
GOOGL Google Inc Class A 0.5%
Value $7.772M Shares 50,259 Share Price $154.64 Est. Cost/Share $117.53 Unrealized @ Report Date +31.2%
GWW W. W. Grainger, Inc. 0.5%
Value $7.538M Shares 7,631 Share Price $987.83 Est. Cost/Share $1025.88 Unrealized @ Report Date -4.4%
FDS Factset Resh Sys Inc 0.5%
Value $7.495M Shares 16,486 Share Price $454.64 Est. Cost/Share $413.78 Unrealized @ Report Date +8.9%
MSM MSC Industrial 0.5%
Value $7.119M Shares 91,659 Share Price $77.67 Est. Cost/Share $86.74 Unrealized @ Report Date -10.5%
MUR Murphy Oil Corp 0.5%
Value $6.821M Shares 240,164 Share Price $28.40 * Est. Cost/Share $24.79 Unrealized @ Report Date +9.0%
INTC Intel Corp 0.5%
Value $6.792M Shares 299,058 Share Price $22.71 Est. Cost/Share $40.28 Unrealized @ Report Date -43.6%
— Total Energies SE 0.4%
Value $6.607M Shares 102,137 Share Price $64.69 Est. Cost/Share $38.95 Unrealized @ Report Date —
ROST Ross Stores Inc 0.4%
Value $6.529M Shares 51,089 Share Price $127.79 Est. Cost/Share $103.19 Unrealized @ Report Date +22.9%
ADBE Adobe Systems Inc 0.4%
Value $6.366M Shares 16,598 Share Price $383.53 Est. Cost/Share $390.78 Unrealized @ Report Date -1.9%
VBR Vanguard Small Cap Value ETF 0.4%
Value $5.355M Shares 28,748 Share Price $186.29 Est. Cost/Share $171.57 Unrealized @ Report Date +8.6%
MOS Mosaic Company 0.2%
Value $3.65M Shares 135,138 Share Price $27.01 * Est. Cost/Share $45.38 Unrealized @ Report Date -41.8%
AAP Advance Auto Parts Inc 0.2%
Value $2.83M Shares 72,173 Share Price $39.21 * Est. Cost/Share $91.33 Unrealized @ Report Date -58.0%
RSP Invesco Exchange Traded Fd Tr 0.2%
Value $2.442M Shares 14,097 Share Price $173.23 Est. Cost/Share $178.85 Unrealized @ Report Date -3.1%
MEDP Medpace Holdings, Inc 0.2%
Value $2.391M Shares 7,848 Share Price $304.69 Est. Cost/Share $170.72 Unrealized @ Report Date +78.5%
QLYS Qualys, Inc. 0.1%
Value $1.761M Shares 13,985 Share Price $125.93 Est. Cost/Share $140.63 Unrealized @ Report Date -10.5%
LOGI Logitech International 0.1%
Value $1.532M Shares 18,144 Share Price $84.41 Est. Cost/Share $58.30 Unrealized @ Report Date +42.7%
EVTC Evertec, Inc 0.1%
Value $1.398M Shares 38,022 Share Price $36.77 Est. Cost/Share $38.10 Unrealized @ Report Date -3.8%
FTRE Fortrea Hldgs Inc 0.1%
Value $1.392M Shares 184,307 Share Price $7.55 Est. Cost/Share $29.52 Unrealized @ Report Date -74.4%
LQDT Liquidity Svcs Inc 0.1%
Value $1.342M Shares 43,268 Share Price $31.01 Est. Cost/Share $16.03 Unrealized @ Report Date +93.4%
FTDR Frontdoor Inc 0.1%
Value $1.253M Shares 32,601 Share Price $38.42 Est. Cost/Share $36.12 Unrealized @ Report Date +6.4%
GIL Gildan Activewear Inc 0.1%
Value $1.252M Shares 28,303 Share Price $44.22 Est. Cost/Share $30.58 Unrealized @ Report Date +43.3%
DCI Donaldson Co Inc 0.1%
Value $1.228M Shares 18,318 Share Price $67.06 Est. Cost/Share $58.88 Unrealized @ Report Date +12.3%
VRSN Verisign Inc 0.1%
Value $1.214M Shares 4,783 Share Price $253.87 Est. Cost/Share $206.64 Unrealized @ Report Date +21.8%
AOS AO Smith Corporation 0.1%
Value $1.2M Shares 18,360 Share Price $65.36 Est. Cost/Share $59.16 Unrealized @ Report Date +8.8%
CSGS CSG Systems International, Inc 0.1%
Value $1.117M Shares 18,479 Share Price $60.47 * Est. Cost/Share $50.48 Unrealized @ Report Date +15.6%
PAYC Paycom Software Inc 0.1%
Value $1.09M Shares 4,987 Share Price $218.48 Est. Cost/Share $165.82 Unrealized @ Report Date +31.1%
MXCT MaxCyte Inc Com 0.1%
Value $1.039M Shares 380,471 Share Price $2.73 Est. Cost/Share $3.89 Unrealized @ Report Date -29.9%
HXL Hexcel Corp 0.1%
Value $971K Shares 17,730 Share Price $54.76 Est. Cost/Share $57.50 Unrealized @ Report Date -4.8%
PAR PAR Technology Corp 0.1%
Value $926K Shares 15,104 Share Price $61.34 Est. Cost/Share $51.88 Unrealized @ Report Date +18.2%
JBTM JBT Marel Corp 0.1%
Value $910K Shares 7,447 Share Price $122.20 Est. Cost/Share $113.85 Unrealized @ Report Date +7.1%
NRC National Research Corporation 0.1%
Value $842K Shares 65,778 Share Price $12.80 Est. Cost/Share $32.21 Unrealized @ Report Date -60.3%
UI Ubiquiti Inc. 0.1%
Value $807K Shares 2,602 Share Price $310.14 Est. Cost/Share $137.18 Unrealized @ Report Date +126.1%
KO Coca Cola Company 0.1%
Value $788K Shares 11,007 Share Price $71.62 * Est. Cost/Share $45.05 Unrealized @ Report Date +55.6%
JKHY Jack Henry & Associates 0.0%
Value $676K Shares 3,700 Share Price $182.60 Est. Cost/Share $154.21 Unrealized @ Report Date +17.2%
STRL Sterling Construction 0.0%
Value $664K Shares 5,869 Share Price $113.21 Est. Cost/Share $20.39 Unrealized @ Report Date +455.2%
VO Vanguard Mid-Cap Etf 0.0%
Value $664K Shares 2,567 Share Price $258.62 * Est. Cost/Share $55.60 Unrealized @ Report Date +16.3%
TTC The Toro Company 0.0%
Value $643K Shares 8,843 Share Price $72.75 Est. Cost/Share $86.80 Unrealized @ Report Date -16.2%
DLB Dolby Laboratories, Inc CL A 0.0%
Value $542K Shares 6,743 Share Price $80.31 Est. Cost/Share $71.42 Unrealized @ Report Date +10.3%
SO Southern Company 0.0%
Value $493K Shares 5,367 Share Price $91.95 * Est. Cost/Share $67.88 Unrealized @ Report Date +32.2%
OEF IShares S&P 100 0.0%
Value $482K Shares 1,781 Share Price $270.83 Est. Cost/Share $176.46 Unrealized @ Report Date +53.5%
DTD Wisdomtree Total Div Fund 0.0%
Value $403K Shares 5,241 Share Price $76.95 Est. Cost/Share $52.89 Unrealized @ Report Date +45.5%
IBM Intl Business Machines Corp Ib 0.0%
Value $380K Shares 1,526 Share Price $248.74 Est. Cost/Share $123.05 Unrealized @ Report Date +98.3%
ATKR Atkore International Group 0.0%
Value $377K Shares 6,278 Share Price $59.99 * Est. Cost/Share $60.28 Unrealized @ Report Date -2.5%
LAMR Lamar Advertising Co 0.0%
Value $340K Shares 2,985 Share Price $113.78 Est. Cost/Share $121.74 Unrealized @ Report Date —
VENU Venu Holding Corporation 0.0%
Value $299K Shares 32,306 Share Price $9.25 Est. Cost/Share $9.61 Unrealized @ Report Date -3.7%
SUN Sunoco LP/Sunoco Fin Corp Com 0.0%
Value $284K Shares 4,883 Share Price $58.06 Est. Cost/Share $43.10 Unrealized @ Report Date —
FIZZ National Beverage Corp 0.0%
Value $274K Shares 6,595 Share Price $41.54 Est. Cost/Share $41.12 Unrealized @ Report Date +1.0%
COF Capital One Financial Corp 0.0%
Value $269K Shares 1,500 Share Price $179.30 Est. Cost/Share $139.87 Unrealized @ Report Date +27.0%
ABBV Abbvie Inc 0.0%
Value $239K Shares 1,141 Share Price $209.52 * Est. Cost/Share $178.68 Unrealized @ Report Date +14.4%
VTI Vanguard Total Stock Market Et 0.0%
Value $234K Shares 851 Share Price $274.89 Est. Cost/Share $273.63 Unrealized @ Report Date +0.4%
IWN iShares Russell 2000 Value ETF 0.0%
Value $211K Shares 1,400 Share Price $150.98 Est. Cost/Share $162.45 Unrealized @ Report Date -7.1%
QXO QXO, Inc 0.0%
Value $203K Shares 15,000 Share Price $13.54 Est. Cost/Share $29.17 Unrealized @ Report Date -53.6%
GOOG Google Inc 0.0%
Value $202K Shares 1,291 Share Price $156.23 Est. Cost/Share $169.07 Unrealized @ Report Date -7.8%
FLO Flowers Foods, Inc 0.0%
Value $196K Shares 10,294 Share Price $19.01 * Est. Cost/Share $14.66 Unrealized @ Report Date +22.7%
SMMT Summit Therapeutics 0.0%
Value $193K Shares 10,000 Share Price $19.29 Est. Cost/Share $13.98 Unrealized @ Report Date +37.9%
— Mycelx Technologies Corp 0.0%
Value $3,476 Shares 10,360 Share Price $0.34 Est. Cost/Share $0.58 Unrealized @ Report Date —
— Puresafe Water Systems Inc 0.0%
Value $1 Shares 14,000 Share Price $0.00 Est. Cost/Share — Unrealized @ Report Date —