Willis Investment Counsel Diversified Active

Location: Gainesville, GA

CIK: 0001310929 · Show all filings

Period: Q2 2025 (← Previous) (Next →)

Filing Date: Aug 12, 2025

Total Value: $1.708B (100.0% shares, 0.0% debt)

Holdings (118)

CSCO Cisco Systems Inc 3.3%
Value $55.63M Shares 801,849 Est. Cost $41.94 Unrealized +44.0%
MSFT Microsoft Corp 3.2%
Value $55.19M Shares 110,959 Est. Cost $166.00 Unrealized +160.5%
JNJ Johnson And Johnson 3.2%
Value $55.01M Shares 360,134 Est. Cost $109.92 Unrealized +37.2%
TXN Texas Instruments Inc 3.2%
Value $54.33M Shares 261,671 Est. Cost $123.36 Unrealized +41.3%
PAYX Paychex Inc 2.7%
Value $46.7M Shares 321,073 Est. Cost $84.26 Unrealized +75.1%
LMT Lockheed Martin Corp 2.6%
Value $44.05M Shares 95,103 Est. Cost $352.94 Unrealized +30.1%
CB Chubb Ltd 2.6%
Value $43.7M Shares 150,829 Est. Cost $183.72 Unrealized +56.2%
ACN Accenture PLC 2.5%
Value $42.46M Shares 142,054 Est. Cost $279.63 Unrealized +8.3%
PFE Pfizer Inc 2.4%
Value $41.66M Shares 1,718,658 Est. Cost $26.36 Unrealized -15.2%
HD Home Depot Inc 2.3%
Value $38.7M Shares 105,558 Est. Cost $256.64 Unrealized +38.7%
TSCO Tractor Supply Co 2.0%
Value $33.97M Shares 643,645 Est. Cost $49.82 Unrealized +1.5%
MDT Medtronic Inc 2.0%
Value $33.36M Shares 382,676 Est. Cost $81.00 Unrealized +3.1%
PG Procter & Gamble Co 1.9%
Value $31.92M Shares 200,343 Est. Cost $144.61 Unrealized +11.2%
AFL Aflac Inc 1.8%
Value $31.27M Shares 296,483 Est. Cost $41.92 Unrealized +147.2%
CAT Caterpillar Inc Del 1.8%
Value $30.9M Shares 79,608 Est. Cost $166.28 Unrealized +99.0%
PEP Pepsico Inc 1.8%
Value $30.03M Shares 227,452 Est. Cost $129.37 Unrealized +1.3%
WMT Wal-Mart Stores Inc 1.7%
Value $29.81M Shares 304,826 Est. Cost $52.14 Unrealized +81.7%
HSY Hershey Co 1.7%
Value $29.61M Shares 178,445 Est. Cost $175.26 Unrealized -7.8%
T AT&T Corp 1.7%
Value $29.33M Shares 1,013,610 Est. Cost $15.56 Unrealized +73.3%
ETN Eaton Corp 1.6%
Value $27.43M Shares 76,840 Est. Cost $212.16 Unrealized +44.6%
CLX Clorox Co Del Com 1.6%
Value $26.76M Shares 222,906 Est. Cost $161.35 Unrealized -19.2%
UPS United Parcel Service 1.5%
Value $26.3M Shares 260,548 Est. Cost $123.11 Unrealized -23.6%
SHEL Shell 1.5%
Value $25.54M Shares 362,769 Est. Cost $56.37 Unrealized
DGX Quest Diagnostics, Inc. 1.4%
Value $24.59M Shares 136,900 Est. Cost $104.63 Unrealized +64.5%
XOM Exxon Mobil Corp 1.4%
Value $24.56M Shares 227,789 Est. Cost $83.76 Unrealized +24.8%
ADP Automatic Data Proc 1.4%
Value $24.47M Shares 79,337 Est. Cost $189.61 Unrealized +59.5%
VZ Verizon Communications Com 1.4%
Value $24.35M Shares 562,678 Est. Cost $35.99 Unrealized +16.2%
SNY Sanofi-Aventis 1.4%
Value $24.16M Shares 500,200 Est. Cost $49.97 Unrealized
KMB Kimberly Clark Corp 1.4%
Value $24.14M Shares 187,240 Est. Cost $119.80 Unrealized +10.0%
COP Conocophillips 1.3%
Value $22.64M Shares 252,330 Est. Cost $88.85 Unrealized -0.9%
AAPL Apple Computer 1.3%
Value $22.5M Shares 109,645 Est. Cost $149.29 Unrealized +34.9%
DRI Darden Restaurants Inc 1.3%
Value $22.47M Shares 103,100 Est. Cost $145.70 Unrealized +40.2%
BHP BHP Billiton Ltd 1.3%
Value $21.96M Shares 456,616 Est. Cost $56.34 Unrealized
MCD Mcdonalds Corp Com 1.3%
Value $21.56M Shares 73,791 Est. Cost $270.23 Unrealized +12.3%
AEP American Electric Power Co 1.2%
Value $21.05M Shares 202,900 Est. Cost $72.60 Unrealized +40.5%
MRK Merck & Company, Inc 1.2%
Value $20.83M Shares 263,182 Est. Cost $69.49 Unrealized +11.4%
MMM 3m Company 1.2%
Value $20.44M Shares 134,234 Est. Cost $99.09 Unrealized +42.5%
AMAT Applied Material Inc 1.2%
Value $20.37M Shares 111,254 Est. Cost $124.94 Unrealized +26.0%
KVUE Kenvue Inc. 1.2%
Value $20.27M Shares 968,276 Est. Cost $19.61 Unrealized +13.0%
JPM JP Morgan Chase & Co 1.2%
Value $19.98M Shares 68,920 Est. Cost $125.68 Unrealized +101.0%
GNRC Generac 1.1%
Value $18.62M Shares 129,989 Est. Cost $138.53 Unrealized -11.9%
EMR Emerson Elec Co 1.1%
Value $18.61M Shares 139,600 Est. Cost $81.94 Unrealized +38.6%
DUK Duke Energy Corp New 1.0%
Value $17.7M Shares 149,982 Est. Cost $80.68 Unrealized +43.1%
DE Deere Co 1.0%
Value $17.39M Shares 34,200 Est. Cost $281.97 Unrealized +71.9%
AXP American Express 1.0%
Value $17.32M Shares 54,288 Est. Cost $101.79 Unrealized +174.4%
LOW Lowe's Companies Inc 1.0%
Value $17.32M Shares 78,047 Est. Cost $168.21 Unrealized +31.2%
LH Lab Corp Of Amer 1.0%
Value $17.3M Shares 65,906 Est. Cost $200.09 Unrealized +20.8%
GPC Genuine Parts Co 1.0%
Value $16.83M Shares 138,731 Est. Cost $87.26 Unrealized +35.0%
NVDA Nvidia Corp 1.0%
Value $16.57M Shares 104,853 Est. Cost $97.35 Unrealized +29.2%
TROW Price T Rowe Group Inc 0.9%
Value $15.5M Shares 160,600 Est. Cost $101.44 Unrealized -12.6%
ABT Abbott Laboratories 0.9%
Value $14.55M Shares 106,966 Est. Cost $130.60 Unrealized 0.0%
GD General Dynamics Corp 0.8%
Value $14.09M Shares 48,300 Est. Cost $158.04 Unrealized +72.4%
VLO Valero Energy Corp 0.8%
Value $14.06M Shares 104,600 Est. Cost $86.79 Unrealized +40.9%
FTNT Fortinet, Inc 0.8%
Value $13.79M Shares 130,448 Est. Cost $54.88 Unrealized +83.8%
MA Mastercard 0.8%
Value $13.2M Shares 23,490 Est. Cost $392.25 Unrealized +40.6%
KEYS Keysight Technologies 0.7%
Value $12.63M Shares 77,054 Est. Cost $152.72 Unrealized -0.2%
TGT Target Corp Com 0.7%
Value $12.6M Shares 127,684 Est. Cost $136.73 Unrealized -31.8%
ZTS Zoetis Inc 0.7%
Value $11.83M Shares 75,849 Est. Cost $170.37 Unrealized -7.6%
CVX Chevron Corp 0.7%
Value $11.64M Shares 81,287 Est. Cost $106.07 Unrealized +29.2%
WAT Waters Corp 0.7%
Value $11.24M Shares 32,205 Est. Cost $295.21 Unrealized +16.5%
GWW W. W. Grainger, Inc. 0.6%
Value $10.88M Shares 10,457 Est. Cost $1027.85 Unrealized +0.5%
RGA Reinsurance Group America 0.6%
Value $10.71M Shares 54,011 Est. Cost $125.87 Unrealized +55.1%
VBR Vanguard Small Cap Value ETF 0.6%
Value $10.6M Shares 54,351 Est. Cost $178.56 Unrealized
FDS Factset Resh Sys Inc 0.5%
Value $9.355M Shares 20,916 Est. Cost $418.14 Unrealized +3.9%
GOOGL Google Inc Class A 0.5%
Value $8.931M Shares 50,678 Est. Cost $117.53 Unrealized +38.9%
ROST Ross Stores Inc 0.5%
Value $8.843M Shares 69,315 Est. Cost $112.29 Unrealized +22.7%
MSM MSC Industrial 0.5%
Value $8.791M Shares 103,398 Est. Cost $85.86 Unrealized -8.0%
LLY Eli Lilly & Co 0.4%
Value $7.371M Shares 9,456 Est. Cost $773.40 Unrealized 0.0%
Total Energies SE 0.4%
Value $7.191M Shares 117,137 Est. Cost $41.83 Unrealized
INTC Intel Corp 0.4%
Value $6.776M Shares 302,499 Est. Cost $40.06 Unrealized -48.3%
ADBE Adobe Systems Inc 0.4%
Value $6.48M Shares 16,749 Est. Cost $390.78 Unrealized -1.4%
MUR Murphy Oil Corp 0.3%
Value $5.385M Shares 239,336 Est. Cost $24.79 Unrealized -13.8%
RSP Invesco Exchange Traded Fd Tr 0.2%
Value $4.133M Shares 22,742 Est. Cost $176.90 Unrealized
MEDP Medpace Holdings, Inc 0.2%
Value $3.845M Shares 12,250 Est. Cost $217.25 Unrealized +38.2%
QLYS Qualys, Inc. 0.2%
Value $3.373M Shares 23,611 Est. Cost $137.26 Unrealized -3.6%
FTDR Frontdoor Inc 0.2%
Value $3.088M Shares 52,394 Est. Cost $41.43 Unrealized +21.1%
NRC National Research Corporation 0.2%
Value $3.041M Shares 180,999 Est. Cost $20.31 Unrealized -33.5%
LOGI Logitech International 0.2%
Value $2.789M Shares 30,942 Est. Cost $67.27 Unrealized +18.9%
GIL Gildan Activewear Inc 0.2%
Value $2.617M Shares 53,156 Est. Cost $37.61 Unrealized +21.3%
STRL Sterling Construction 0.1%
Value $2.462M Shares 10,672 Est. Cost $89.79 Unrealized +94.4%
DCI Donaldson Co Inc 0.1%
Value $2.371M Shares 34,184 Est. Cost $62.34 Unrealized +6.4%
CSGS CSG Systems International, Inc 0.1%
Value $2.308M Shares 35,341 Est. Cost $55.77 Unrealized +10.4%
EVTC Evertec, Inc 0.1%
Value $2.236M Shares 62,033 Est. Cost $37.04 Unrealized -4.5%
PAYC Paycom Software Inc 0.1%
Value $2.233M Shares 9,651 Est. Cost $199.71 Unrealized +18.1%
AOS AO Smith Corporation 0.1%
Value $2.052M Shares 31,292 Est. Cost $61.43 Unrealized +5.2%
UI Ubiquiti Inc. 0.1%
Value $2.036M Shares 4,945 Est. Cost $244.72 Unrealized +48.8%
LQDT Liquidity Svcs Inc 0.1%
Value $1.923M Shares 81,523 Est. Cost $21.16 Unrealized +27.4%
HXL Hexcel Corp 0.1%
Value $1.61M Shares 28,506 Est. Cost $55.74 Unrealized -5.2%
VRSN Verisign Inc 0.1%
Value $1.526M Shares 5,283 Est. Cost $212.54 Unrealized +26.5%
JBTM JBT Marel Corp 0.1%
Value $1.485M Shares 12,346 Est. Cost $112.93 Unrealized -1.2%
TTC The Toro Company 0.1%
Value $1.212M Shares 17,145 Est. Cost $79.12 Unrealized -10.3%
JKHY Jack Henry & Associates 0.1%
Value $1.03M Shares 5,719 Est. Cost $161.90 Unrealized +8.7%
PAR PAR Technology Corp 0.1%
Value $1.021M Shares 14,722 Est. Cost $51.88 Unrealized +20.4%
DLB Dolby Laboratories, Inc CL A 0.1%
Value $951K Shares 12,806 Est. Cost $72.43 Unrealized +1.6%
ZBRA Zebra Technologies Corproation 0.1%
Value $947K Shares 3,070 Est. Cost $271.51 Unrealized 0.0%
MXCT MaxCyte Inc Com 0.0%
Value $829K Shares 380,471 Est. Cost $3.89 Unrealized -37.8%
ATKR Atkore International Group 0.0%
Value $822K Shares 11,656 Est. Cost $61.85 Unrealized +3.0%
META Meta Platforms Inc 0.0%
Value $785K Shares 1,064 Est. Cost $616.61 Unrealized 0.0%
KO Coca Cola Company 0.0%
Value $779K Shares 11,007 Est. Cost $45.05 Unrealized +54.9%
VO Vanguard Mid-Cap Etf 0.0%
Value $718K Shares 2,567 Est. Cost $204.47 Unrealized
LAMR Lamar Advertising Co 0.0%
Value $696K Shares 5,733 Est. Cost $121.56 Unrealized
FIZZ National Beverage Corp 0.0%
Value $542K Shares 12,539 Est. Cost $42.48 Unrealized +3.6%
OEF IShares S&P 100 0.0%
Value $542K Shares 1,781 Est. Cost $179.44 Unrealized
AVY Avery Dennison Corp 0.0%
Value $492K Shares 2,802 Est. Cost $172.71 Unrealized 0.0%
IBM Intl Business Machines Corp Ib 0.0%
Value $491K Shares 1,664 Est. Cost $133.90 Unrealized +89.6%
SO Southern Company 0.0%
Value $418K Shares 4,547 Est. Cost $67.88 Unrealized +29.6%
DTD Wisdomtree Total Div Fund 0.0%
Value $417K Shares 5,241 Est. Cost $77.42 Unrealized
QXO QXO, Inc 0.0%
Value $323K Shares 15,000 Est. Cost $29.17 Unrealized -43.7%
COF Capital One Financial Corp 0.0%
Value $319K Shares 1,500 Est. Cost $139.87 Unrealized +32.3%
SUN Sunoco LP/Sunoco Fin Corp Com 0.0%
Value $262K Shares 4,883 Est. Cost $43.10 Unrealized
VTI Vanguard Total Stock Market Et 0.0%
Value $259K Shares 851 Est. Cost $283.23 Unrealized
GOOG Google Inc 0.0%
Value $229K Shares 1,291 Est. Cost $169.07 Unrealized -2.5%
VOO Vanguard S&P 500 ETF 0.0%
Value $221K Shares 389 Est. Cost $568.03 Unrealized
SMMT Summit Therapeutics 0.0%
Value $213K Shares 10,000 Est. Cost $13.98 Unrealized +63.1%
ABBV Abbvie Inc 0.0%
Value $212K Shares 1,141 Est. Cost $178.68 Unrealized +2.2%
FLO Flowers Foods, Inc 0.0%
Value $164K Shares 10,294 Est. Cost $14.66 Unrealized +11.7%
Mycelx Technologies Corp 0.0%
Value $3,832 Shares 10,360 Est. Cost $0.58 Unrealized
Puresafe Water Systems Inc 0.0%
Value $1 Shares 14,000 Est. Cost Unrealized