Willis Investment Counsel Diversified Active

Location: Gainesville, GA

CIK: 0001310929 · Show all filings

Period: Q2 2025 (← Previous) (Next →)

Filing Date: Aug 12, 2025

Total Value: $1.708B (100.0% shares, 0.0% debt)

Holdings (118)

CSCO Cisco Systems Inc 3.3%
Value $55.63M Shares 801,849 Share Price $69.38 Est. Cost/Share $41.94 Unrealized @ Report Date +62.6%
MSFT Microsoft Corp 3.2%
Value $55.19M Shares 110,959 Share Price $497.41 Est. Cost/Share $166.00 Unrealized @ Report Date +198.6%
JNJ Johnson And Johnson 3.2%
Value $55.01M Shares 360,134 Share Price $152.75 Est. Cost/Share $109.92 Unrealized @ Report Date +37.1%
TXN Texas Instruments Inc 3.2%
Value $54.33M Shares 261,671 Share Price $207.62 Est. Cost/Share $123.36 Unrealized @ Report Date +65.6%
PAYX Paychex Inc 2.7%
Value $46.7M Shares 321,073 Share Price $145.46 Est. Cost/Share $84.26 Unrealized @ Report Date +69.7%
LMT Lockheed Martin Corp 2.6%
Value $44.05M Shares 95,103 Share Price $463.14 Est. Cost/Share $352.94 Unrealized @ Report Date +29.3%
CB Chubb Ltd 2.6%
Value $43.7M Shares 150,829 Share Price $289.72 Est. Cost/Share $183.72 Unrealized @ Report Date +57.7%
ACN Accenture PLC 2.5%
Value $42.46M Shares 142,054 Share Price $298.89 Est. Cost/Share $279.63 Unrealized @ Report Date +6.4%
PFE Pfizer Inc 2.4%
Value $41.66M Shares 1,718,658 Share Price $24.24 * Est. Cost/Share $26.36 Unrealized @ Report Date -11.2%
HD Home Depot Inc 2.3%
Value $38.7M Shares 105,558 Share Price $366.64 Est. Cost/Share $256.64 Unrealized @ Report Date +41.1%
TSCO Tractor Supply Co 2.0%
Value $33.97M Shares 643,645 Share Price $52.77 Est. Cost/Share $49.82 Unrealized @ Report Date +5.1%
MDT Medtronic Inc 2.0%
Value $33.36M Shares 382,676 Share Price $87.17 Est. Cost/Share $81.00 Unrealized @ Report Date +6.8%
PG Procter & Gamble Co 1.9%
Value $31.92M Shares 200,343 Share Price $159.32 Est. Cost/Share $144.61 Unrealized @ Report Date +8.7%
AFL Aflac Inc 1.8%
Value $31.27M Shares 296,483 Share Price $105.46 Est. Cost/Share $41.92 Unrealized @ Report Date +148.9%
CAT Caterpillar Inc Del 1.8%
Value $30.9M Shares 79,608 Share Price $388.21 Est. Cost/Share $166.28 Unrealized @ Report Date +131.9%
PEP Pepsico Inc 1.8%
Value $30.03M Shares 227,452 Share Price $132.04 Est. Cost/Share $129.37 Unrealized @ Report Date +0.1%
WMT Wal-Mart Stores Inc 1.7%
Value $29.81M Shares 304,826 Share Price $97.78 Est. Cost/Share $52.14 Unrealized @ Report Date +86.7%
HSY Hershey Co 1.7%
Value $29.61M Shares 178,445 Share Price $165.95 Est. Cost/Share $175.26 Unrealized @ Report Date -6.8%
T AT&T Corp 1.7%
Value $29.33M Shares 1,013,610 Share Price $28.94 * Est. Cost/Share $15.56 Unrealized @ Report Date +82.2%
ETN Eaton Corp 1.6%
Value $27.43M Shares 76,840 Share Price $356.99 Est. Cost/Share $212.16 Unrealized @ Report Date +67.8%
CLX Clorox Co Del Com 1.6%
Value $26.76M Shares 222,906 Share Price $120.07 * Est. Cost/Share $161.35 Unrealized @ Report Date -27.1%
UPS United Parcel Service 1.5%
Value $26.3M Shares 260,548 Share Price $100.94 * Est. Cost/Share $123.11 Unrealized @ Report Date -20.9%
SHEL Shell 1.5%
Value $25.54M Shares 362,769 Share Price $70.41 Est. Cost/Share $53.45 Unrealized @ Report Date +31.7%
DGX Quest Diagnostics, Inc. 1.4%
Value $24.59M Shares 136,900 Share Price $179.63 Est. Cost/Share $104.63 Unrealized @ Report Date +70.1%
XOM Exxon Mobil Corp 1.4%
Value $24.56M Shares 227,789 Share Price $107.80 Est. Cost/Share $83.76 Unrealized @ Report Date +26.4%
ADP Automatic Data Proc 1.4%
Value $24.47M Shares 79,337 Share Price $308.40 Est. Cost/Share $189.61 Unrealized @ Report Date +60.8%
VZ Verizon Communications Com 1.4%
Value $24.35M Shares 562,678 Share Price $43.27 * Est. Cost/Share $35.99 Unrealized @ Report Date +16.3%
SNY Sanofi-Aventis 1.4%
Value $24.16M Shares 500,200 Share Price $48.31 Est. Cost/Share $50.50 Unrealized @ Report Date -4.3%
KMB Kimberly Clark Corp 1.4%
Value $24.14M Shares 187,240 Share Price $128.92 * Est. Cost/Share $119.80 Unrealized @ Report Date +5.3%
COP Conocophillips 1.3%
Value $22.64M Shares 252,330 Share Price $89.74 Est. Cost/Share $88.85 Unrealized @ Report Date -0.7%
AAPL Apple Computer 1.3%
Value $22.5M Shares 109,645 Share Price $205.17 Est. Cost/Share $149.29 Unrealized @ Report Date +37.1%
DRI Darden Restaurants Inc 1.3%
Value $22.47M Shares 103,100 Share Price $217.97 Est. Cost/Share $145.70 Unrealized @ Report Date +47.4%
BHP BHP Billiton Ltd 1.3%
Value $21.96M Shares 456,616 Share Price $48.09 Est. Cost/Share $51.87 Unrealized @ Report Date -7.3%
MCD Mcdonalds Corp Com 1.3%
Value $21.56M Shares 73,791 Share Price $292.17 Est. Cost/Share $270.23 Unrealized @ Report Date +6.9%
AEP American Electric Power Co 1.2%
Value $21.05M Shares 202,900 Share Price $103.76 Est. Cost/Share $72.60 Unrealized @ Report Date +40.6%
MRK Merck & Company, Inc 1.2%
Value $20.83M Shares 263,182 Share Price $79.16 Est. Cost/Share $69.49 Unrealized @ Report Date +11.8%
MMM 3m Company 1.2%
Value $20.44M Shares 134,234 Share Price $152.24 Est. Cost/Share $99.09 Unrealized @ Report Date +52.3%
AMAT Applied Material Inc 1.2%
Value $20.37M Shares 111,254 Share Price $183.07 Est. Cost/Share $124.94 Unrealized @ Report Date +45.8%
KVUE Kenvue Inc. 1.2%
Value $20.27M Shares 968,276 Share Price $20.93 * Est. Cost/Share $19.61 Unrealized @ Report Date +4.4%
JPM JP Morgan Chase & Co 1.2%
Value $19.98M Shares 68,920 Share Price $289.91 Est. Cost/Share $125.68 Unrealized @ Report Date +128.5%
GNRC Generac 1.1%
Value $18.62M Shares 129,989 Share Price $143.21 Est. Cost/Share $138.53 Unrealized @ Report Date +3.4%
EMR Emerson Elec Co 1.1%
Value $18.61M Shares 139,600 Share Price $133.33 Est. Cost/Share $81.94 Unrealized @ Report Date +61.4%
DUK Duke Energy Corp New 1.0%
Value $17.7M Shares 149,982 Share Price $118.00 Est. Cost/Share $80.68 Unrealized @ Report Date +43.8%
DE Deere Co 1.0%
Value $17.39M Shares 34,200 Share Price $508.49 Est. Cost/Share $281.97 Unrealized @ Report Date +79.1%
AXP American Express 1.0%
Value $17.32M Shares 54,288 Share Price $318.98 Est. Cost/Share $101.79 Unrealized @ Report Date +211.1%
LOW Lowe's Companies Inc 1.0%
Value $17.32M Shares 78,047 Share Price $221.87 Est. Cost/Share $168.21 Unrealized @ Report Date +30.6%
LH Lab Corp Of Amer 1.0%
Value $17.3M Shares 65,906 Share Price $262.51 Est. Cost/Share $200.09 Unrealized @ Report Date +30.5%
GPC Genuine Parts Co 1.0%
Value $16.83M Shares 138,731 Share Price $121.31 Est. Cost/Share $87.26 Unrealized @ Report Date +36.9%
NVDA Nvidia Corp 1.0%
Value $16.57M Shares 104,853 Share Price $157.99 Est. Cost/Share $97.35 Unrealized @ Report Date +62.3%
TROW Price T Rowe Group Inc 0.9%
Value $15.5M Shares 160,600 Share Price $96.50 * Est. Cost/Share $101.44 Unrealized @ Report Date -7.2%
ABT Abbott Laboratories 0.9%
Value $14.55M Shares 106,966 Share Price $136.01 Est. Cost/Share $130.60 Unrealized @ Report Date +3.2%
GD General Dynamics Corp 0.8%
Value $14.09M Shares 48,300 Share Price $291.66 Est. Cost/Share $158.04 Unrealized @ Report Date +82.8%
VLO Valero Energy Corp 0.8%
Value $14.06M Shares 104,600 Share Price $134.42 Est. Cost/Share $86.79 Unrealized @ Report Date +52.7%
FTNT Fortinet, Inc 0.8%
Value $13.79M Shares 130,448 Share Price $105.72 Est. Cost/Share $54.88 Unrealized @ Report Date +92.6%
MA Mastercard 0.8%
Value $13.2M Shares 23,490 Share Price $561.94 Est. Cost/Share $392.25 Unrealized @ Report Date +42.9%
KEYS Keysight Technologies 0.7%
Value $12.63M Shares 77,054 Share Price $163.86 Est. Cost/Share $152.72 Unrealized @ Report Date +7.3%
TGT Target Corp Com 0.7%
Value $12.6M Shares 127,684 Share Price $98.65 * Est. Cost/Share $136.73 Unrealized @ Report Date -29.5%
ZTS Zoetis Inc 0.7%
Value $11.83M Shares 75,849 Share Price $155.95 Est. Cost/Share $170.37 Unrealized @ Report Date -9.1%
CVX Chevron Corp 0.7%
Value $11.64M Shares 81,287 Share Price $143.19 * Est. Cost/Share $106.07 Unrealized @ Report Date +32.0%
WAT Waters Corp 0.7%
Value $11.24M Shares 32,205 Share Price $349.04 Est. Cost/Share $295.21 Unrealized @ Report Date +18.2%
GWW W. W. Grainger, Inc. 0.6%
Value $10.88M Shares 10,457 Share Price $1040.24 Est. Cost/Share $1027.85 Unrealized @ Report Date +0.7%
RGA Reinsurance Group America 0.6%
Value $10.71M Shares 54,011 Share Price $198.36 Est. Cost/Share $125.87 Unrealized @ Report Date +57.6%
VBR Vanguard Small Cap Value ETF 0.6%
Value $10.6M Shares 54,351 Share Price $195.01 Est. Cost/Share $177.95 Unrealized @ Report Date +9.6%
FDS Factset Resh Sys Inc 0.5%
Value $9.355M Shares 20,916 Share Price $447.28 Est. Cost/Share $418.14 Unrealized @ Report Date +6.2%
GOOGL Google Inc Class A 0.5%
Value $8.931M Shares 50,678 Share Price $176.23 Est. Cost/Share $117.53 Unrealized @ Report Date +49.7%
ROST Ross Stores Inc 0.5%
Value $8.843M Shares 69,315 Share Price $127.58 Est. Cost/Share $112.29 Unrealized @ Report Date +13.1%
MSM MSC Industrial 0.5%
Value $8.791M Shares 103,398 Share Price $85.02 Est. Cost/Share $85.86 Unrealized @ Report Date -1.0%
LLY Eli Lilly & Co 0.4%
Value $7.371M Shares 9,456 Share Price $779.53 Est. Cost/Share $773.40 Unrealized @ Report Date +0.4%
— Total Energies SE 0.4%
Value $7.191M Shares 117,137 Share Price $61.39 Est. Cost/Share $41.83 Unrealized @ Report Date —
INTC Intel Corp 0.4%
Value $6.776M Shares 302,499 Share Price $22.40 Est. Cost/Share $40.06 Unrealized @ Report Date -44.1%
ADBE Adobe Systems Inc 0.4%
Value $6.48M Shares 16,749 Share Price $386.88 Est. Cost/Share $390.78 Unrealized @ Report Date -1.0%
MUR Murphy Oil Corp 0.3%
Value $5.385M Shares 239,336 Share Price $22.50 * Est. Cost/Share $24.79 Unrealized @ Report Date -12.4%
RSP Invesco Exchange Traded Fd Tr 0.2%
Value $4.133M Shares 22,742 Share Price $181.74 Est. Cost/Share $176.48 Unrealized @ Report Date +3.0%
MEDP Medpace Holdings, Inc 0.2%
Value $3.845M Shares 12,250 Share Price $313.86 Est. Cost/Share $217.25 Unrealized @ Report Date +44.5%
QLYS Qualys, Inc. 0.2%
Value $3.373M Shares 23,611 Share Price $142.87 Est. Cost/Share $137.26 Unrealized @ Report Date +4.1%
FTDR Frontdoor Inc 0.2%
Value $3.088M Shares 52,394 Share Price $58.94 Est. Cost/Share $41.43 Unrealized @ Report Date +42.3%
NRC National Research Corporation 0.2%
Value $3.041M Shares 180,999 Share Price $16.80 Est. Cost/Share $20.31 Unrealized @ Report Date -17.3%
LOGI Logitech International 0.2%
Value $2.789M Shares 30,942 Share Price $90.13 Est. Cost/Share $67.27 Unrealized @ Report Date +32.1%
GIL Gildan Activewear Inc 0.2%
Value $2.617M Shares 53,156 Share Price $49.24 Est. Cost/Share $37.61 Unrealized @ Report Date +30.4%
STRL Sterling Construction 0.1%
Value $2.462M Shares 10,672 Share Price $230.73 Est. Cost/Share $89.79 Unrealized @ Report Date +157.0%
DCI Donaldson Co Inc 0.1%
Value $2.371M Shares 34,184 Share Price $69.35 Est. Cost/Share $62.34 Unrealized @ Report Date +10.1%
CSGS CSG Systems International, Inc 0.1%
Value $2.308M Shares 35,341 Share Price $65.31 * Est. Cost/Share $55.77 Unrealized @ Report Date +10.4%
EVTC Evertec, Inc 0.1%
Value $2.236M Shares 62,033 Share Price $36.05 Est. Cost/Share $37.04 Unrealized @ Report Date -2.8%
PAYC Paycom Software Inc 0.1%
Value $2.233M Shares 9,651 Share Price $231.40 Est. Cost/Share $199.71 Unrealized @ Report Date +15.4%
AOS AO Smith Corporation 0.1%
Value $2.052M Shares 31,292 Share Price $65.57 Est. Cost/Share $61.43 Unrealized @ Report Date +5.7%
UI Ubiquiti Inc. 0.1%
Value $2.036M Shares 4,945 Share Price $411.65 Est. Cost/Share $244.72 Unrealized @ Report Date +68.2%
LQDT Liquidity Svcs Inc 0.1%
Value $1.923M Shares 81,523 Share Price $23.59 Est. Cost/Share $21.16 Unrealized @ Report Date +11.5%
HXL Hexcel Corp 0.1%
Value $1.61M Shares 28,506 Share Price $56.49 Est. Cost/Share $55.74 Unrealized @ Report Date +1.3%
VRSN Verisign Inc 0.1%
Value $1.526M Shares 5,283 Share Price $288.80 Est. Cost/Share $212.54 Unrealized @ Report Date +35.1%
JBTM JBT Marel Corp 0.1%
Value $1.485M Shares 12,346 Share Price $120.26 Est. Cost/Share $112.93 Unrealized @ Report Date +6.3%
TTC The Toro Company 0.1%
Value $1.212M Shares 17,145 Share Price $70.68 Est. Cost/Share $79.12 Unrealized @ Report Date -10.7%
JKHY Jack Henry & Associates 0.1%
Value $1.03M Shares 5,719 Share Price $180.17 Est. Cost/Share $161.90 Unrealized @ Report Date +10.5%
PAR PAR Technology Corp 0.1%
Value $1.021M Shares 14,722 Share Price $69.37 Est. Cost/Share $51.88 Unrealized @ Report Date +33.7%
DLB Dolby Laboratories, Inc CL A 0.1%
Value $951K Shares 12,806 Share Price $74.26 Est. Cost/Share $72.43 Unrealized @ Report Date +1.0%
ZBRA Zebra Technologies Corproation 0.1%
Value $947K Shares 3,070 Share Price $308.36 Est. Cost/Share $271.51 Unrealized @ Report Date +13.6%
MXCT MaxCyte Inc Com 0.0%
Value $829K Shares 380,471 Share Price $2.18 Est. Cost/Share $3.89 Unrealized @ Report Date -44.0%
ATKR Atkore International Group 0.0%
Value $822K Shares 11,656 Share Price $70.55 Est. Cost/Share $61.85 Unrealized @ Report Date +12.3%
META Meta Platforms Inc 0.0%
Value $785K Shares 1,064 Share Price $738.09 Est. Cost/Share $616.61 Unrealized @ Report Date +19.5%
KO Coca Cola Company 0.0%
Value $779K Shares 11,007 Share Price $70.75 Est. Cost/Share $45.05 Unrealized @ Report Date +54.8%
VO Vanguard Mid-Cap Etf 0.0%
Value $718K Shares 2,567 Share Price $279.83 * Est. Cost/Share $55.60 Unrealized @ Report Date +25.8%
LAMR Lamar Advertising Co 0.0%
Value $696K Shares 5,733 Share Price $121.36 Est. Cost/Share $121.56 Unrealized @ Report Date —
FIZZ National Beverage Corp 0.0%
Value $542K Shares 12,539 Share Price $43.24 Est. Cost/Share $42.48 Unrealized @ Report Date +1.8%
OEF IShares S&P 100 0.0%
Value $542K Shares 1,781 Share Price $304.35 Est. Cost/Share $176.46 Unrealized @ Report Date +72.5%
AVY Avery Dennison Corp 0.0%
Value $492K Shares 2,802 Share Price $175.47 Est. Cost/Share $172.71 Unrealized @ Report Date +0.5%
IBM Intl Business Machines Corp Ib 0.0%
Value $491K Shares 1,664 Share Price $294.79 Est. Cost/Share $133.90 Unrealized @ Report Date +117.5%
SO Southern Company 0.0%
Value $418K Shares 4,547 Share Price $91.83 Est. Cost/Share $67.88 Unrealized @ Report Date +33.1%
DTD Wisdomtree Total Div Fund 0.0%
Value $417K Shares 5,241 Share Price $79.52 Est. Cost/Share $52.89 Unrealized @ Report Date +50.4%
QXO QXO, Inc 0.0%
Value $323K Shares 15,000 Share Price $21.54 Est. Cost/Share $29.17 Unrealized @ Report Date -26.2%
COF Capital One Financial Corp 0.0%
Value $319K Shares 1,500 Share Price $212.76 Est. Cost/Share $139.87 Unrealized @ Report Date +51.1%
SUN Sunoco LP/Sunoco Fin Corp Com 0.0%
Value $262K Shares 4,883 Share Price $53.59 Est. Cost/Share $43.10 Unrealized @ Report Date —
VTI Vanguard Total Stock Market Et 0.0%
Value $259K Shares 851 Share Price $303.98 Est. Cost/Share $273.63 Unrealized @ Report Date +11.1%
GOOG Google Inc 0.0%
Value $229K Shares 1,291 Share Price $177.39 Est. Cost/Share $169.07 Unrealized @ Report Date +4.8%
VOO Vanguard S&P 500 ETF 0.0%
Value $221K Shares 389 Share Price $568.03 Est. Cost/Share $525.55 Unrealized @ Report Date +8.1%
SMMT Summit Therapeutics 0.0%
Value $213K Shares 10,000 Share Price $21.28 Est. Cost/Share $13.98 Unrealized @ Report Date +52.2%
ABBV Abbvie Inc 0.0%
Value $212K Shares 1,141 Share Price $185.62 Est. Cost/Share $178.68 Unrealized @ Report Date +2.3%
FLO Flowers Foods, Inc 0.0%
Value $164K Shares 10,294 Share Price $15.98 * Est. Cost/Share $14.66 Unrealized @ Report Date +4.7%
— Mycelx Technologies Corp 0.0%
Value $3,832 Shares 10,360 Share Price $0.37 Est. Cost/Share $0.58 Unrealized @ Report Date —
— Puresafe Water Systems Inc 0.0%
Value $1 Shares 14,000 Share Price $0.00 Est. Cost/Share — Unrealized @ Report Date —