Willis Investment Counsel Diversified Active

Location: Gainesville, GA

CIK: 0001310929 · Show all filings

Period: Q3 2025 (← Previous) (Next →)

Filing Date: Nov 5, 2025

Total Value: $1.828B (100.0% shares, 0.0% debt)

Holdings (127)

JNJ Johnson And Johnson 3.7%
Value $66.78M Shares 360,135 Share Price $185.42 Est. Cost/Share $109.92 Unrealized @ Report Date +67.6%
MSFT Microsoft Corp 3.1%
Value $57.4M Shares 110,824 Share Price $517.95 Est. Cost/Share $166.00 Unrealized @ Report Date +211.4%
CSCO Cisco Systems Inc 3.1%
Value $56.05M Shares 819,263 Share Price $68.42 Est. Cost/Share $42.48 Unrealized @ Report Date +59.3%
LMT Lockheed Martin Corp 2.7%
Value $49.81M Shares 99,778 Share Price $499.21 Est. Cost/Share $357.41 Unrealized @ Report Date +38.6%
TXN Texas Instruments Inc 2.6%
Value $48.07M Shares 261,625 Share Price $183.73 Est. Cost/Share $123.36 Unrealized @ Report Date +47.6%
ACN Accenture PLC 2.5%
Value $46.48M Shares 188,497 Share Price $246.60 Est. Cost/Share $274.94 Unrealized @ Report Date -10.3%
PFE Pfizer Inc 2.4%
Value $43.41M Shares 1,703,640 Share Price $25.48 Est. Cost/Share $26.36 Unrealized @ Report Date -5.0%
HD Home Depot Inc 2.3%
Value $42.75M Shares 105,498 Share Price $405.19 Est. Cost/Share $256.64 Unrealized @ Report Date +56.9%
CB Chubb Ltd 2.3%
Value $42.47M Shares 150,475 Share Price $282.25 Est. Cost/Share $183.72 Unrealized @ Report Date +53.6%
PAYX Paychex Inc 2.2%
Value $40.71M Shares 321,133 Share Price $126.76 Est. Cost/Share $84.26 Unrealized @ Report Date +49.0%
MDT Medtronic Inc 2.1%
Value $38.27M Shares 401,868 Share Price $95.24 Est. Cost/Share $81.49 Unrealized @ Report Date +16.9%
CAT Caterpillar Inc Del 2.0%
Value $37.09M Shares 77,731 Share Price $477.15 Est. Cost/Share $166.28 Unrealized @ Report Date +186.1%
TSCO Tractor Supply Co 2.0%
Value $36.68M Shares 644,903 Share Price $56.87 Est. Cost/Share $49.82 Unrealized @ Report Date +13.7%
HSY Hershey Co 1.8%
Value $33.25M Shares 177,778 Share Price $187.05 Est. Cost/Share $175.26 Unrealized @ Report Date +5.9%
AFL Aflac Inc 1.8%
Value $32.86M Shares 294,140 Share Price $111.70 Est. Cost/Share $41.92 Unrealized @ Report Date +165.1%
PG Procter & Gamble Co 1.8%
Value $32.33M Shares 210,444 Share Price $153.65 Est. Cost/Share $145.11 Unrealized @ Report Date +5.2%
PEP Pepsico Inc 1.7%
Value $31.94M Shares 227,429 Share Price $140.44 Est. Cost/Share $129.37 Unrealized @ Report Date +7.5%
WMT Wal-Mart Stores Inc 1.7%
Value $31.49M Shares 305,526 Share Price $103.06 Est. Cost/Share $52.14 Unrealized @ Report Date +97.2%
DGX Quest Diagnostics, Inc. 1.6%
Value $28.93M Shares 151,800 Share Price $190.58 Est. Cost/Share $111.70 Unrealized @ Report Date +69.9%
ETN Eaton Corp 1.6%
Value $28.84M Shares 77,073 Share Price $374.25 Est. Cost/Share $212.16 Unrealized @ Report Date +76.4%
T AT&T Corp 1.6%
Value $28.68M Shares 1,015,619 Share Price $28.24 Est. Cost/Share $15.56 Unrealized @ Report Date +79.6%
CLX Clorox Co Del Com 1.6%
Value $28.65M Shares 232,400 Share Price $123.30 Est. Cost/Share $159.75 Unrealized @ Report Date -23.6%
BHP BHP Billiton Ltd 1.5%
Value $28.11M Shares 504,207 Share Price $55.75 Est. Cost/Share $52.00 Unrealized @ Report Date +7.2%
AAPL Apple Computer 1.5%
Value $28.02M Shares 110,059 Share Price $254.63 Est. Cost/Share $149.29 Unrealized @ Report Date +70.4%
MRK Merck & Company, Inc 1.4%
Value $26.34M Shares 313,817 Share Price $83.93 Est. Cost/Share $71.35 Unrealized @ Report Date +16.6%
SNY Sanofi-Aventis 1.4%
Value $26.28M Shares 556,700 Share Price $47.20 Est. Cost/Share $50.27 Unrealized @ Report Date -6.1%
MCD Mcdonalds Corp Com 1.4%
Value $25.77M Shares 84,785 Share Price $303.89 Est. Cost/Share $274.27 Unrealized @ Report Date +10.1%
XOM Exxon Mobil Corp 1.4%
Value $25.52M Shares 226,324 Share Price $112.75 Est. Cost/Share $83.76 Unrealized @ Report Date +33.4%
ADP Automatic Data Proc 1.4%
Value $25.14M Shares 85,656 Share Price $293.50 Est. Cost/Share $197.59 Unrealized @ Report Date +47.6%
VZ Verizon Communications Com 1.4%
Value $24.73M Shares 562,778 Share Price $43.95 Est. Cost/Share $35.99 Unrealized @ Report Date +20.0%
JPM JP Morgan Chase & Co 1.3%
Value $24.6M Shares 77,979 Share Price $315.43 Est. Cost/Share $145.46 Unrealized @ Report Date +115.8%
KMB Kimberly Clark Corp 1.3%
Value $24.51M Shares 197,140 Share Price $124.34 Est. Cost/Share $120.15 Unrealized @ Report Date +2.2%
COP Conocophillips 1.3%
Value $23.77M Shares 251,300 Share Price $94.59 Est. Cost/Share $88.85 Unrealized @ Report Date +5.5%
DRI Darden Restaurants Inc 1.3%
Value $23.34M Shares 122,600 Share Price $190.36 Est. Cost/Share $154.94 Unrealized @ Report Date +21.9%
AEP American Electric Power Co 1.3%
Value $22.9M Shares 203,538 Share Price $112.50 Est. Cost/Share $72.60 Unrealized @ Report Date +53.8%
GD General Dynamics Corp 1.2%
Value $22.74M Shares 66,700 Share Price $341.00 Est. Cost/Share $201.00 Unrealized @ Report Date +68.9%
GNRC Generac 1.2%
Value $21.69M Shares 129,584 Share Price $167.40 Est. Cost/Share $138.53 Unrealized @ Report Date +20.8%
LOW Lowe's Companies Inc 1.1%
Value $20.96M Shares 83,418 Share Price $251.31 Est. Cost/Share $173.10 Unrealized @ Report Date +44.5%
MMM 3m Company 1.1%
Value $20.8M Shares 134,064 Share Price $155.18 Est. Cost/Share $99.09 Unrealized @ Report Date +55.9%
DUK Duke Energy Corp New 1.1%
Value $19.83M Shares 160,282 Share Price $123.75 Est. Cost/Share $83.19 Unrealized @ Report Date +47.5%
SHEL Shell 1.1%
Value $19.59M Shares 273,939 Share Price $71.53 Est. Cost/Share $53.45 Unrealized @ Report Date +33.8%
NVDA Nvidia Corp 1.1%
Value $19.44M Shares 104,217 Share Price $186.58 Est. Cost/Share $97.35 Unrealized @ Report Date +91.6%
GPC Genuine Parts Co 1.1%
Value $19.27M Shares 139,019 Share Price $138.60 Est. Cost/Share $87.26 Unrealized @ Report Date +57.6%
UPS United Parcel Service 1.0%
Value $19.11M Shares 228,731 Share Price $83.53 Est. Cost/Share $123.11 Unrealized @ Report Date -33.3%
EMR Emerson Elec Co 1.0%
Value $18.31M Shares 139,600 Share Price $131.18 Est. Cost/Share $81.94 Unrealized @ Report Date +59.4%
AXP American Express 1.0%
Value $17.88M Shares 53,817 Share Price $332.16 Est. Cost/Share $101.79 Unrealized @ Report Date +224.8%
VLO Valero Energy Corp 1.0%
Value $17.81M Shares 104,600 Share Price $170.26 Est. Cost/Share $86.79 Unrealized @ Report Date +94.9%
LH Lab Corp Of Amer 1.0%
Value $17.56M Shares 61,178 Share Price $287.06 Est. Cost/Share $200.09 Unrealized @ Report Date +43.1%
TROW Price T Rowe Group Inc 0.9%
Value $16.17M Shares 157,500 Share Price $102.64 Est. Cost/Share $101.44 Unrealized @ Report Date -0.0%
DE Deere Co 0.9%
Value $15.7M Shares 34,345 Share Price $457.26 Est. Cost/Share $281.97 Unrealized @ Report Date +61.6%
CVX Chevron Corp 0.8%
Value $15.53M Shares 100,029 Share Price $155.29 Est. Cost/Share $114.73 Unrealized @ Report Date +33.9%
FTNT Fortinet, Inc 0.8%
Value $15.41M Shares 183,300 Share Price $84.08 Est. Cost/Share $64.79 Unrealized @ Report Date +29.8%
LLY Eli Lilly & Co 0.8%
Value $15.08M Shares 19,770 Share Price $763.00 Est. Cost/Share $757.15 Unrealized @ Report Date +0.6%
GWW W. W. Grainger, Inc. 0.8%
Value $14.85M Shares 15,582 Share Price $952.96 Est. Cost/Share $1018.93 Unrealized @ Report Date -6.7%
ABT Abbott Laboratories 0.8%
Value $14.33M Shares 106,966 Share Price $133.94 Est. Cost/Share $130.60 Unrealized @ Report Date +2.1%
KEYS Keysight Technologies 0.7%
Value $13.34M Shares 76,276 Share Price $174.92 Est. Cost/Share $152.72 Unrealized @ Report Date +14.5%
MA Mastercard 0.7%
Value $13.29M Shares 23,361 Share Price $568.81 Est. Cost/Share $392.25 Unrealized @ Report Date +44.8%
GOOGL Google Inc Class A 0.7%
Value $12.25M Shares 50,386 Share Price $243.10 Est. Cost/Share $117.53 Unrealized @ Report Date +106.7%
AMAT Applied Material Inc 0.7%
Value $12.21M Shares 59,633 Share Price $204.74 Est. Cost/Share $124.94 Unrealized @ Report Date +63.5%
META Meta Platforms Inc 0.6%
Value $11.82M Shares 16,101 Share Price $734.38 Est. Cost/Share $734.86 Unrealized @ Report Date -0.1%
TGT Target Corp Com 0.6%
Value $11.48M Shares 127,962 Share Price $89.70 Est. Cost/Share $136.73 Unrealized @ Report Date -35.2%
VBR Vanguard Small Cap Value ETF 0.6%
Value $11.36M Shares 54,448 Share Price $208.71 Est. Cost/Share $177.95 Unrealized @ Report Date +17.3%
HUBB Hubble, Inc 0.6%
Value $11.21M Shares 26,048 Share Price $430.31 Est. Cost/Share $428.19 Unrealized @ Report Date +0.2%
ZTS Zoetis Inc 0.6%
Value $10.89M Shares 74,410 Share Price $146.32 Est. Cost/Share $170.37 Unrealized @ Report Date -14.4%
KVUE Kenvue Inc. 0.6%
Value $10.64M Shares 655,600 Share Price $16.23 Est. Cost/Share $19.61 Unrealized @ Report Date -18.3%
ROST Ross Stores Inc 0.6%
Value $10.49M Shares 68,819 Share Price $152.39 Est. Cost/Share $112.29 Unrealized @ Report Date +35.4%
RGA Reinsurance Group America 0.6%
Value $10.24M Shares 53,291 Share Price $192.13 Est. Cost/Share $125.87 Unrealized @ Report Date +52.6%
INTC Intel Corp 0.5%
Value $9.82M Shares 292,697 Share Price $33.55 Est. Cost/Share $40.06 Unrealized @ Report Date -16.2%
WAT Waters Corp 0.5%
Value $9.514M Shares 31,732 Share Price $299.81 Est. Cost/Share $295.21 Unrealized @ Report Date +1.6%
RSP Invesco Exchange Traded Fd Tr 0.5%
Value $9.469M Shares 49,918 Share Price $189.70 Est. Cost/Share $181.85 Unrealized @ Report Date +4.3%
SHW Sherwin-Williams Co 0.4%
Value $7.766M Shares 22,429 Share Price $346.26 Est. Cost/Share $351.39 Unrealized @ Report Date -1.7%
MEDP Medpace Holdings, Inc 0.4%
Value $6.419M Shares 12,484 Share Price $514.16 Est. Cost/Share $221.37 Unrealized @ Report Date +132.3%
ADBE Adobe Systems Inc 0.3%
Value $6.012M Shares 17,044 Share Price $352.75 Est. Cost/Share $390.23 Unrealized @ Report Date -9.6%
FDS Factset Resh Sys Inc 0.3%
Value $5.918M Shares 20,656 Share Price $286.49 Est. Cost/Share $418.14 Unrealized @ Report Date -31.8%
FTDR Frontdoor Inc 0.2%
Value $3.602M Shares 53,533 Share Price $67.29 Est. Cost/Share $41.84 Unrealized @ Report Date +60.8%
STRL Sterling Construction 0.2%
Value $3.552M Shares 10,458 Share Price $339.68 Est. Cost/Share $89.79 Unrealized @ Report Date +278.3%
LOGI Logitech International 0.2%
Value $3.348M Shares 30,526 Share Price $109.68 Est. Cost/Share $67.27 Unrealized @ Report Date +63.1%
QLYS Qualys, Inc. 0.2%
Value $3.091M Shares 23,360 Share Price $132.33 Est. Cost/Share $137.26 Unrealized @ Report Date -3.6%
GIL Gildan Activewear Inc 0.2%
Value $3.035M Shares 52,517 Share Price $57.80 Est. Cost/Share $37.61 Unrealized @ Report Date +53.7%
DCI Donaldson Co Inc 0.2%
Value $2.877M Shares 35,152 Share Price $81.85 Est. Cost/Share $62.69 Unrealized @ Report Date +29.8%
AOS AO Smith Corporation 0.1%
Value $2.353M Shares 32,058 Share Price $73.41 Est. Cost/Share $61.66 Unrealized @ Report Date +18.4%
MSM MSC Industrial 0.1%
Value $2.348M Shares 25,487 Share Price $92.14 Est. Cost/Share $85.86 Unrealized @ Report Date +7.3%
CSGS CSG Systems International, Inc 0.1%
Value $2.344M Shares 36,416 Share Price $64.38 Est. Cost/Share $55.99 Unrealized @ Report Date +12.8%
NRC National Research Corporation 0.1%
Value $2.304M Shares 180,306 Share Price $12.78 Est. Cost/Share $20.31 Unrealized @ Report Date -37.1%
LQDT Liquidity Svcs Inc 0.1%
Value $2.296M Shares 83,692 Share Price $27.43 Est. Cost/Share $21.28 Unrealized @ Report Date +28.9%
EVTC Evertec, Inc 0.1%
Value $2.147M Shares 63,556 Share Price $33.78 Est. Cost/Share $36.99 Unrealized @ Report Date -8.7%
PAYC Paycom Software Inc 0.1%
Value $2.07M Shares 9,944 Share Price $208.14 Est. Cost/Share $200.44 Unrealized @ Report Date +3.6%
HXL Hexcel Corp 0.1%
Value $1.829M Shares 29,165 Share Price $62.70 Est. Cost/Share $55.87 Unrealized @ Report Date +12.2%
UI Ubiquiti Inc. 0.1%
Value $1.732M Shares 2,622 Share Price $660.58 Est. Cost/Share $244.72 Unrealized @ Report Date +169.9%
VRSN Verisign Inc 0.1%
Value $1.507M Shares 5,391 Share Price $279.57 Est. Cost/Share $213.85 Unrealized @ Report Date +30.3%
LAMR Lamar Advertising Co 0.1%
Value $1.495M Shares 12,211 Share Price $122.42 Est. Cost/Share $122.02 Unrealized @ Report Date —
JBTM JBT Marel Corp 0.1%
Value $1.494M Shares 10,640 Share Price $140.45 Est. Cost/Share $112.93 Unrealized @ Report Date +24.3%
MXCT MaxCyte Inc Com 0.1%
Value $1.363M Shares 862,758 Share Price $1.58 Est. Cost/Share $2.69 Unrealized @ Report Date -41.2%
TTC The Toro Company 0.1%
Value $1.345M Shares 17,653 Share Price $76.20 Est. Cost/Share $79.05 Unrealized @ Report Date -3.6%
IJH iShares Core S&P MID-CAP ETF 0.1%
Value $1.055M Shares 16,164 Share Price $65.26 Est. Cost/Share $64.27 Unrealized @ Report Date +1.5%
DLB Dolby Laboratories, Inc CL A 0.1%
Value $953K Shares 13,168 Share Price $72.37 Est. Cost/Share $72.44 Unrealized @ Report Date -1.2%
ZBRA Zebra Technologies Corproation 0.1%
Value $931K Shares 3,134 Share Price $297.16 Est. Cost/Share $272.48 Unrealized @ Report Date +9.1%
KO Coca Cola Company 0.0%
Value $893K Shares 13,467 Share Price $66.32 Est. Cost/Share $49.23 Unrealized @ Report Date +33.8%
JKHY Jack Henry & Associates 0.0%
Value $871K Shares 5,847 Share Price $148.93 Est. Cost/Share $161.97 Unrealized @ Report Date -8.4%
VO Vanguard Mid-Cap Etf 0.0%
Value $754K Shares 2,567 Share Price $293.74 * Est. Cost/Share $55.60 Unrealized @ Report Date +32.1%
ATKR Atkore International Group 0.0%
Value $731K Shares 11,653 Share Price $62.74 Est. Cost/Share $61.85 Unrealized @ Report Date +0.4%
TECH Bio-Techne Corp 0.0%
Value $615K Shares 11,053 Share Price $55.63 Est. Cost/Share $53.45 Unrealized @ Report Date +3.9%
PAR PAR Technology Corp 0.0%
Value $587K Shares 14,828 Share Price $39.58 Est. Cost/Share $51.88 Unrealized @ Report Date -23.7%
OEF IShares S&P 100 0.0%
Value $551K Shares 1,654 Share Price $332.84 Est. Cost/Share $176.46 Unrealized @ Report Date +88.6%
IBM Intl Business Machines Corp Ib 0.0%
Value $545K Shares 1,930 Share Price $282.13 Est. Cost/Share $151.21 Unrealized @ Report Date +85.6%
VENU Venu Holding Corporation 0.0%
Value $480K Shares 37,500 Share Price $12.81 Est. Cost/Share $13.47 Unrealized @ Report Date -4.9%
VOO Vanguard S&P 500 ETF 0.0%
Value $470K Shares 767 Share Price $612.38 Est. Cost/Share $557.04 Unrealized @ Report Date +9.9%
AVY Avery Dennison Corp 0.0%
Value $463K Shares 2,858 Share Price $162.17 Est. Cost/Share $172.67 Unrealized @ Report Date -6.6%
DTD Wisdomtree Total Div Fund 0.0%
Value $440K Shares 5,241 Share Price $84.00 Est. Cost/Share $52.89 Unrealized @ Report Date +58.8%
SO Southern Company 0.0%
Value $421K Shares 4,447 Share Price $94.77 Est. Cost/Share $67.88 Unrealized @ Report Date +38.5%
GOOG Google Inc 0.0%
Value $314K Shares 1,291 Share Price $243.55 Est. Cost/Share $169.07 Unrealized @ Report Date +44.0%
COF Capital One Financial Corp 0.0%
Value $289K Shares 1,361 Share Price $212.58 Est. Cost/Share $139.87 Unrealized @ Report Date +51.4%
QXO QXO, Inc 0.0%
Value $286K Shares 15,000 Share Price $19.06 Est. Cost/Share $29.17 Unrealized @ Report Date -34.7%
ABBV Abbvie Inc 0.0%
Value $275K Shares 1,189 Share Price $231.54 Est. Cost/Share $179.62 Unrealized @ Report Date +28.0%
VTI Vanguard Total Stock Market Et 0.0%
Value $270K Shares 824 Share Price $328.25 Est. Cost/Share $273.63 Unrealized @ Report Date +19.9%
SUN Sunoco LP/Sunoco Fin Corp Com 0.0%
Value $244K Shares 4,883 Share Price $50.01 Est. Cost/Share $43.10 Unrealized @ Report Date —
WFC Wells Fargo & Co New Del 0.0%
Value $235K Shares 2,800 Share Price $83.82 Est. Cost/Share $80.47 Unrealized @ Report Date +3.6%
IVW Ishares S&p 500 Growth Index F 0.0%
Value $233K Shares 1,929 Share Price $120.72 Est. Cost/Share $115.02 Unrealized @ Report Date +5.0%
IEFA Ishares Core MSCI EAFE ETF 0.0%
Value $230K Shares 2,634 Share Price $87.31 Est. Cost/Share $84.97 Unrealized @ Report Date +2.8%
GLW Corning Inc 0.0%
Value $226K Shares 2,756 Share Price $82.03 Est. Cost/Share $64.97 Unrealized @ Report Date +25.8%
SMMT Summit Therapeutics 0.0%
Value $207K Shares 10,000 Share Price $20.66 Est. Cost/Share $13.98 Unrealized @ Report Date +47.7%
MCK Mckesson Corp 0.0%
Value $202K Shares 262 Share Price $772.13 Est. Cost/Share $703.03 Unrealized @ Report Date +9.8%
IAU Ishares Gold Tr Ishares New 0.0%
Value $200K Shares 2,750 Share Price $72.77 Est. Cost/Share $65.24 Unrealized @ Report Date +11.5%
FLO Flowers Foods, Inc 0.0%
Value $134K Shares 10,294 Share Price $13.05 * Est. Cost/Share $14.66 Unrealized @ Report Date -13.0%
— Mycelx Technologies Corp 0.0%
Value $3,904 Shares 10,360 Share Price $0.38 Est. Cost/Share $0.58 Unrealized @ Report Date —
SEGI Sycamore Entmt Group Inc 0.0%
Value $10 Shares 19,305 Share Price $0.00 Est. Cost/Share $0.00 Unrealized @ Report Date 0.0%
— Puresafe Water Systems Inc 0.0%
Value $1 Shares 14,000 Share Price $0.00 Est. Cost/Share — Unrealized @ Report Date —