Willis Investment Counsel Diversified Active

Location: Gainesville, GA

CIK: 0001310929 · Show all filings

Period: Q3 2025 (← Previous) (Next →)

Filing Date: Nov 5, 2025

Total Value: $1.828B (100.0% shares, 0.0% debt)

Holdings (127)

JNJ Johnson And Johnson 3.7%
Value $66.78M Shares 360,135 Est. Cost $109.92 Unrealized +54.2%
MSFT Microsoft Corp 3.1%
Value $57.4M Shares 110,824 Est. Cost $166.00 Unrealized +206.5%
CSCO Cisco Systems Inc 3.1%
Value $56.05M Shares 819,263 Est. Cost $42.48 Unrealized +58.6%
LMT Lockheed Martin Corp 2.7%
Value $49.81M Shares 99,778 Est. Cost $357.41 Unrealized +25.4%
TXN Texas Instruments Inc 2.6%
Value $48.07M Shares 261,625 Est. Cost $123.36 Unrealized +56.7%
ACN Accenture PLC 2.5%
Value $46.48M Shares 188,497 Est. Cost $274.94 Unrealized -5.2%
PFE Pfizer Inc 2.4%
Value $43.41M Shares 1,703,640 Est. Cost $26.36 Unrealized -8.4%
HD Home Depot Inc 2.3%
Value $42.75M Shares 105,498 Est. Cost $256.64 Unrealized +51.6%
CB Chubb Ltd 2.3%
Value $42.47M Shares 150,475 Est. Cost $183.72 Unrealized +49.8%
PAYX Paychex Inc 2.2%
Value $40.71M Shares 321,133 Est. Cost $84.26 Unrealized +62.8%
MDT Medtronic Inc 2.1%
Value $38.27M Shares 401,868 Est. Cost $81.49 Unrealized +12.0%
CAT Caterpillar Inc Del 2.0%
Value $37.09M Shares 77,731 Est. Cost $166.28 Unrealized +155.8%
TSCO Tractor Supply Co 2.0%
Value $36.68M Shares 644,903 Est. Cost $49.82 Unrealized +17.5%
HSY Hershey Co 1.8%
Value $33.25M Shares 177,778 Est. Cost $175.26 Unrealized +2.5%
AFL Aflac Inc 1.8%
Value $32.86M Shares 294,140 Est. Cost $41.92 Unrealized +148.5%
PG Procter & Gamble Co 1.8%
Value $32.33M Shares 210,444 Est. Cost $145.11 Unrealized +6.7%
PEP Pepsico Inc 1.7%
Value $31.94M Shares 227,429 Est. Cost $129.37 Unrealized +8.6%
WMT Wal-Mart Stores Inc 1.7%
Value $31.49M Shares 305,526 Est. Cost $52.14 Unrealized +90.3%
DGX Quest Diagnostics, Inc. 1.6%
Value $28.93M Shares 151,800 Est. Cost $111.70 Unrealized +58.1%
ETN Eaton Corp 1.6%
Value $28.84M Shares 77,073 Est. Cost $212.16 Unrealized +71.2%
T AT&T Corp 1.6%
Value $28.68M Shares 1,015,619 Est. Cost $15.56 Unrealized +80.4%
CLX Clorox Co Del Com 1.6%
Value $28.65M Shares 232,400 Est. Cost $159.75 Unrealized -23.5%
BHP BHP Billiton Ltd 1.5%
Value $28.11M Shares 504,207 Est. Cost $56.29 Unrealized
AAPL Apple Computer 1.5%
Value $28.02M Shares 110,059 Est. Cost $149.29 Unrealized +51.1%
MRK Merck & Company, Inc 1.4%
Value $26.34M Shares 313,817 Est. Cost $71.35 Unrealized +13.5%
SNY Sanofi-Aventis 1.4%
Value $26.28M Shares 556,700 Est. Cost $49.69 Unrealized
MCD Mcdonalds Corp Com 1.4%
Value $25.77M Shares 84,785 Est. Cost $274.27 Unrealized +9.9%
XOM Exxon Mobil Corp 1.4%
Value $25.52M Shares 226,324 Est. Cost $83.76 Unrealized +31.0%
ADP Automatic Data Proc 1.4%
Value $25.14M Shares 85,656 Est. Cost $197.59 Unrealized +50.7%
VZ Verizon Communications Com 1.4%
Value $24.73M Shares 562,778 Est. Cost $35.99 Unrealized +18.1%
JPM JP Morgan Chase & Co 1.3%
Value $24.6M Shares 77,979 Est. Cost $145.46 Unrealized +103.4%
KMB Kimberly Clark Corp 1.3%
Value $24.51M Shares 197,140 Est. Cost $120.15 Unrealized +5.5%
COP Conocophillips 1.3%
Value $23.77M Shares 251,300 Est. Cost $88.85 Unrealized +5.0%
DRI Darden Restaurants Inc 1.3%
Value $23.34M Shares 122,600 Est. Cost $154.94 Unrealized +31.5%
AEP American Electric Power Co 1.3%
Value $22.9M Shares 203,538 Est. Cost $72.60 Unrealized +49.0%
GD General Dynamics Corp 1.2%
Value $22.74M Shares 66,700 Est. Cost $201.00 Unrealized +56.1%
GNRC Generac 1.2%
Value $21.69M Shares 129,584 Est. Cost $138.53 Unrealized +26.5%
LOW Lowe's Companies Inc 1.1%
Value $20.96M Shares 83,418 Est. Cost $173.10 Unrealized +41.1%
MMM 3m Company 1.1%
Value $20.8M Shares 134,064 Est. Cost $99.09 Unrealized +54.5%
DUK Duke Energy Corp New 1.1%
Value $19.83M Shares 160,282 Est. Cost $83.19 Unrealized +44.0%
SHEL Shell 1.1%
Value $19.59M Shares 273,939 Est. Cost $56.37 Unrealized
NVDA Nvidia Corp 1.1%
Value $19.44M Shares 104,217 Est. Cost $97.35 Unrealized +79.0%
GPC Genuine Parts Co 1.1%
Value $19.27M Shares 139,019 Est. Cost $87.26 Unrealized +51.7%
UPS United Parcel Service 1.0%
Value $19.11M Shares 228,731 Est. Cost $123.11 Unrealized -28.4%
EMR Emerson Elec Co 1.0%
Value $18.31M Shares 139,600 Est. Cost $81.94 Unrealized +65.3%
AXP American Express 1.0%
Value $17.88M Shares 53,817 Est. Cost $101.79 Unrealized +211.0%
VLO Valero Energy Corp 1.0%
Value $17.81M Shares 104,600 Est. Cost $86.79 Unrealized +70.3%
LH Lab Corp Of Amer 1.0%
Value $17.56M Shares 61,178 Est. Cost $200.09 Unrealized +33.3%
TROW Price T Rowe Group Inc 0.9%
Value $16.17M Shares 157,500 Est. Cost $101.44 Unrealized +1.4%
DE Deere Co 0.9%
Value $15.7M Shares 34,345 Est. Cost $281.97 Unrealized +73.7%
CVX Chevron Corp 0.8%
Value $15.53M Shares 100,029 Est. Cost $114.73 Unrealized +32.7%
FTNT Fortinet, Inc 0.8%
Value $15.41M Shares 183,300 Est. Cost $64.79 Unrealized +37.7%
LLY Eli Lilly & Co 0.8%
Value $15.08M Shares 19,770 Est. Cost $757.15 Unrealized -2.0%
GWW W. W. Grainger, Inc. 0.8%
Value $14.85M Shares 15,582 Est. Cost $1018.93 Unrealized -1.8%
ABT Abbott Laboratories 0.8%
Value $14.33M Shares 106,966 Est. Cost $130.60 Unrealized +0.0%
KEYS Keysight Technologies 0.7%
Value $13.34M Shares 76,276 Est. Cost $152.72 Unrealized +9.1%
MA Mastercard 0.7%
Value $13.29M Shares 23,361 Est. Cost $392.25 Unrealized +46.2%
GOOGL Google Inc Class A 0.7%
Value $12.25M Shares 50,386 Est. Cost $117.53 Unrealized +78.0%
AMAT Applied Material Inc 0.7%
Value $12.21M Shares 59,633 Est. Cost $124.94 Unrealized +44.7%
META Meta Platforms Inc 0.6%
Value $11.82M Shares 16,101 Est. Cost $734.86 Unrealized +1.1%
TGT Target Corp Com 0.6%
Value $11.48M Shares 127,962 Est. Cost $136.73 Unrealized -29.3%
VBR Vanguard Small Cap Value ETF 0.6%
Value $11.36M Shares 54,448 Est. Cost $178.56 Unrealized
HUBB Hubble, Inc 0.6%
Value $11.21M Shares 26,048 Est. Cost $428.19 Unrealized 0.0%
ZTS Zoetis Inc 0.6%
Value $10.89M Shares 74,410 Est. Cost $170.37 Unrealized -11.6%
KVUE Kenvue Inc. 0.6%
Value $10.64M Shares 655,600 Est. Cost $19.61 Unrealized +2.3%
ROST Ross Stores Inc 0.6%
Value $10.49M Shares 68,819 Est. Cost $112.29 Unrealized +26.6%
RGA Reinsurance Group America 0.6%
Value $10.24M Shares 53,291 Est. Cost $125.87 Unrealized +52.1%
INTC Intel Corp 0.5%
Value $9.82M Shares 292,697 Est. Cost $40.06 Unrealized -39.5%
WAT Waters Corp 0.5%
Value $9.514M Shares 31,732 Est. Cost $295.21 Unrealized +2.2%
RSP Invesco Exchange Traded Fd Tr 0.5%
Value $9.469M Shares 49,918 Est. Cost $183.87 Unrealized
SHW Sherwin-Williams Co 0.4%
Value $7.766M Shares 22,429 Est. Cost $351.39 Unrealized 0.0%
MEDP Medpace Holdings, Inc 0.4%
Value $6.419M Shares 12,484 Est. Cost $221.37 Unrealized +97.2%
ADBE Adobe Systems Inc 0.3%
Value $6.012M Shares 17,044 Est. Cost $390.23 Unrealized -8.1%
FDS Factset Resh Sys Inc 0.3%
Value $5.918M Shares 20,656 Est. Cost $418.14 Unrealized -9.2%
FTDR Frontdoor Inc 0.2%
Value $3.602M Shares 53,533 Est. Cost $41.84 Unrealized +45.5%
STRL Sterling Construction 0.2%
Value $3.552M Shares 10,458 Est. Cost $89.79 Unrealized +216.2%
LOGI Logitech International 0.2%
Value $3.348M Shares 30,526 Est. Cost $67.27 Unrealized +47.5%
QLYS Qualys, Inc. 0.2%
Value $3.091M Shares 23,360 Est. Cost $137.26 Unrealized -1.2%
GIL Gildan Activewear Inc 0.2%
Value $3.035M Shares 52,517 Est. Cost $37.61 Unrealized +42.0%
DCI Donaldson Co Inc 0.2%
Value $2.877M Shares 35,152 Est. Cost $62.69 Unrealized +19.4%
AOS AO Smith Corporation 0.1%
Value $2.353M Shares 32,058 Est. Cost $61.66 Unrealized +14.9%
MSM MSC Industrial 0.1%
Value $2.348M Shares 25,487 Est. Cost $85.86 Unrealized +3.9%
CSGS CSG Systems International, Inc 0.1%
Value $2.344M Shares 36,416 Est. Cost $55.99 Unrealized +12.8%
NRC National Research Corporation 0.1%
Value $2.304M Shares 180,306 Est. Cost $20.31 Unrealized -26.2%
LQDT Liquidity Svcs Inc 0.1%
Value $2.296M Shares 83,692 Est. Cost $21.28 Unrealized +20.9%
EVTC Evertec, Inc 0.1%
Value $2.147M Shares 63,556 Est. Cost $36.99 Unrealized -5.8%
PAYC Paycom Software Inc 0.1%
Value $2.07M Shares 9,944 Est. Cost $200.44 Unrealized +12.0%
HXL Hexcel Corp 0.1%
Value $1.829M Shares 29,165 Est. Cost $55.87 Unrealized +9.9%
UI Ubiquiti Inc. 0.1%
Value $1.732M Shares 2,622 Est. Cost $244.72 Unrealized +104.0%
VRSN Verisign Inc 0.1%
Value $1.507M Shares 5,391 Est. Cost $213.85 Unrealized +30.1%
LAMR Lamar Advertising Co 0.1%
Value $1.495M Shares 12,211 Est. Cost $122.02 Unrealized
JBTM JBT Marel Corp 0.1%
Value $1.494M Shares 10,640 Est. Cost $112.93 Unrealized +20.9%
MXCT MaxCyte Inc Com 0.1%
Value $1.363M Shares 862,758 Est. Cost $2.69 Unrealized -35.4%
TTC The Toro Company 0.1%
Value $1.345M Shares 17,653 Est. Cost $79.05 Unrealized -3.0%
IJH iShares Core S&P MID-CAP ETF 0.1%
Value $1.055M Shares 16,164 Est. Cost $65.26 Unrealized
DLB Dolby Laboratories, Inc CL A 0.1%
Value $953K Shares 13,168 Est. Cost $72.44 Unrealized +0.2%
ZBRA Zebra Technologies Corproation 0.1%
Value $931K Shares 3,134 Est. Cost $272.48 Unrealized +17.2%
KO Coca Cola Company 0.0%
Value $893K Shares 13,467 Est. Cost $49.23 Unrealized +38.0%
JKHY Jack Henry & Associates 0.0%
Value $871K Shares 5,847 Est. Cost $161.97 Unrealized +1.9%
VO Vanguard Mid-Cap Etf 0.0%
Value $754K Shares 2,567 Est. Cost $204.47 Unrealized
ATKR Atkore International Group 0.0%
Value $731K Shares 11,653 Est. Cost $61.85 Unrealized +4.0%
TECH Bio-Techne Corp 0.0%
Value $615K Shares 11,053 Est. Cost $53.45 Unrealized 0.0%
PAR PAR Technology Corp 0.0%
Value $587K Shares 14,828 Est. Cost $51.88 Unrealized +6.5%
OEF IShares S&P 100 0.0%
Value $551K Shares 1,654 Est. Cost $179.44 Unrealized
IBM Intl Business Machines Corp Ib 0.0%
Value $545K Shares 1,930 Est. Cost $151.21 Unrealized +71.6%
VENU Venu Holding Corporation 0.0%
Value $480K Shares 37,500 Est. Cost $13.47 Unrealized 0.0%
VOO Vanguard S&P 500 ETF 0.0%
Value $470K Shares 767 Est. Cost $589.89 Unrealized
AVY Avery Dennison Corp 0.0%
Value $463K Shares 2,858 Est. Cost $172.67 Unrealized -1.1%
DTD Wisdomtree Total Div Fund 0.0%
Value $440K Shares 5,241 Est. Cost $77.42 Unrealized
SO Southern Company 0.0%
Value $421K Shares 4,447 Est. Cost $67.88 Unrealized +35.9%
GOOG Google Inc 0.0%
Value $314K Shares 1,291 Est. Cost $169.07 Unrealized +24.2%
COF Capital One Financial Corp 0.0%
Value $289K Shares 1,361 Est. Cost $139.87 Unrealized +55.7%
QXO QXO, Inc 0.0%
Value $286K Shares 15,000 Est. Cost $29.17 Unrealized -29.0%
ABBV Abbvie Inc 0.0%
Value $275K Shares 1,189 Est. Cost $179.62 Unrealized +12.4%
VTI Vanguard Total Stock Market Et 0.0%
Value $270K Shares 824 Est. Cost $283.23 Unrealized
SUN Sunoco LP/Sunoco Fin Corp Com 0.0%
Value $244K Shares 4,883 Est. Cost $43.10 Unrealized
WFC Wells Fargo & Co New Del 0.0%
Value $235K Shares 2,800 Est. Cost $80.47 Unrealized 0.0%
IVW Ishares S&p 500 Growth Index F 0.0%
Value $233K Shares 1,929 Est. Cost $120.72 Unrealized
IEFA Ishares Core MSCI EAFE ETF 0.0%
Value $230K Shares 2,634 Est. Cost $87.31 Unrealized
GLW Corning Inc 0.0%
Value $226K Shares 2,756 Est. Cost $64.97 Unrealized 0.0%
SMMT Summit Therapeutics 0.0%
Value $207K Shares 10,000 Est. Cost $13.98 Unrealized +73.4%
MCK Mckesson Corp 0.0%
Value $202K Shares 262 Est. Cost $703.03 Unrealized 0.0%
IAU Ishares Gold Tr Ishares New 0.0%
Value $200K Shares 2,750 Est. Cost $72.77 Unrealized
FLO Flowers Foods, Inc 0.0%
Value $134K Shares 10,294 Est. Cost $14.66 Unrealized -0.3%
Mycelx Technologies Corp 0.0%
Value $3,904 Shares 10,360 Est. Cost $0.58 Unrealized
SEGI Sycamore Entmt Group Inc 0.0%
Value $10 Shares 19,305 Est. Cost $0.00 Unrealized 0.0%
Puresafe Water Systems Inc 0.0%
Value $1 Shares 14,000 Est. Cost Unrealized