Willis Investment Counsel Diversified Active

Location: Gainesville, GA

CIK: 0001310929 · Show all filings

Period: Q4 2022 (← Previous) (Next →)

Filing Date: Jan 18, 2023

Total Value: $1.563B (100.0% shares, 0.0% debt)

Holdings (113)

JNJ Johnson And Johnson 3.7%
Value $58.1M Shares 328,884 Share Price $176.65 * Est. Cost/Share $101.65 Unrealized @ Report Date +58.6%
TXN Texas Instruments Inc 3.0%
Value $46.12M Shares 279,137 Share Price $165.22 * Est. Cost/Share $116.24 Unrealized @ Report Date +29.8%
PFE Pfizer Inc 2.9%
Value $45.21M Shares 882,239 Share Price $51.24 * Est. Cost/Share $26.18 Unrealized @ Report Date +64.5%
MSFT Microsoft Corp 2.7%
Value $42.61M Shares 177,681 Share Price $239.82 * Est. Cost/Share $141.27 Unrealized @ Report Date +65.8%
ACN Accenture PLC 2.7%
Value $42.56M Shares 159,492 Share Price $266.84 * Est. Cost/Share $274.70 Unrealized @ Report Date -7.2%
CSCO Cisco Systems Inc 2.7%
Value $42.39M Shares 889,875 Share Price $47.64 * Est. Cost/Share $40.05 Unrealized @ Report Date +8.4%
CB Chubb Ltd 2.6%
Value $40.68M Shares 184,404 Share Price $220.60 * Est. Cost/Share $181.71 Unrealized @ Report Date +17.0%
AFL Aflac Inc 2.5%
Value $39.07M Shares 543,092 Share Price $71.94 * Est. Cost/Share $36.07 Unrealized @ Report Date +86.6%
LMT Lockheed Martin Corp 2.3%
Value $36.46M Shares 74,940 Share Price $486.49 * Est. Cost/Share $320.43 Unrealized @ Report Date +39.9%
TSCO Tractor Supply Co 2.1%
Value $33.27M Shares 147,886 Share Price $224.97 * Est. Cost/Share $25.28 Unrealized @ Report Date +68.9%
CAT Caterpillar Inc Del 2.1%
Value $32.73M Shares 136,641 Share Price $239.56 * Est. Cost/Share $130.35 Unrealized @ Report Date +74.6%
PAYX Paychex Inc 2.0%
Value $31.74M Shares 274,702 Share Price $115.56 * Est. Cost/Share $72.65 Unrealized @ Report Date +45.2%
HD Home Depot Inc 2.0%
Value $31.07M Shares 98,362 Share Price $315.86 * Est. Cost/Share $247.61 Unrealized @ Report Date +18.2%
MDT Medtronic Inc 1.9%
Value $29.88M Shares 384,440 Share Price $77.72 * Est. Cost/Share $80.78 Unrealized @ Report Date -12.1%
VZ Verizon Communications Com 1.8%
Value $28.73M Shares 729,242 Share Price $39.40 * Est. Cost/Share $35.76 Unrealized @ Report Date -10.0%
CLX Clorox Co Del Com 1.8%
Value $28.15M Shares 200,609 Share Price $140.33 * Est. Cost/Share $165.94 Unrealized @ Report Date -23.7%
BHP BHP Billiton Ltd 1.8%
Value $27.57M Shares 444,387 Share Price $62.05 Est. Cost/Share $51.91 Unrealized @ Report Date +19.5%
COP Conocophillips 1.7%
Value $26.58M Shares 225,253 Share Price $118.00 * Est. Cost/Share $88.18 Unrealized @ Report Date +21.4%
XOM Exxon Mobil Corp 1.7%
Value $25.83M Shares 234,162 Share Price $110.30 * Est. Cost/Share $81.86 Unrealized @ Report Date +21.5%
WMT Wal-Mart Stores Inc 1.6%
Value $25.43M Shares 179,330 Share Price $141.79 * Est. Cost/Share $44.35 Unrealized @ Report Date +2.7%
SHEL Shell 1.5%
Value $24M Shares 421,491 Share Price $56.95 Est. Cost/Share $52.49 Unrealized @ Report Date +8.5%
MRK Merck & Company, Inc 1.5%
Value $23.71M Shares 213,681 Share Price $110.95 * Est. Cost/Share $63.56 Unrealized @ Report Date +59.3%
INTC Intel Corp 1.5%
Value $23.7M Shares 896,621 Share Price $26.43 * Est. Cost/Share $40.52 Unrealized @ Report Date -37.1%
TROW Price T Rowe Group Inc 1.4%
Value $22.06M Shares 202,266 Share Price $109.06 * Est. Cost/Share $101.72 Unrealized @ Report Date -6.9%
DGX Quest Diagnostics, Inc. 1.4%
Value $21.4M Shares 136,800 Share Price $156.44 * Est. Cost/Share $95.20 Unrealized @ Report Date +54.7%
PG Procter & Gamble Co 1.4%
Value $21.34M Shares 140,835 Share Price $151.56 * Est. Cost/Share $121.74 Unrealized @ Report Date +15.4%
GPC Genuine Parts Co 1.4%
Value $21.14M Shares 121,855 Share Price $173.51 * Est. Cost/Share $83.00 Unrealized @ Report Date +91.8%
KMB Kimberly Clark Corp 1.3%
Value $20.54M Shares 151,330 Share Price $135.75 * Est. Cost/Share $114.82 Unrealized @ Report Date +5.5%
HR Healthcare Rlty Tr 1.3%
Value $20.16M Shares 1,046,159 Share Price $19.27 Est. Cost/Share $20.85 Unrealized @ Report Date —
PEP Pepsico Inc 1.3%
Value $20.14M Shares 111,489 Share Price $180.66 * Est. Cost/Share $98.82 Unrealized @ Report Date +65.6%
RGA Reinsurance Group America 1.3%
Value $19.67M Shares 138,458 Share Price $142.09 Est. Cost/Share $121.84 Unrealized @ Report Date +16.6%
GL Globe Life Inc 1.2%
Value $19.42M Shares 161,115 Share Price $120.55 * Est. Cost/Share $97.60 Unrealized @ Report Date +20.4%
— Lab Corp Of Amer 1.2%
Value $19.37M Shares 82,263 Share Price $235.48 Est. Cost/Share $204.81 Unrealized @ Report Date —
AXP American Express 1.2%
Value $18.77M Shares 127,016 Share Price $147.75 * Est. Cost/Share $95.08 Unrealized @ Report Date +49.4%
EMR Emerson Elec Co 1.2%
Value $18.7M Shares 194,700 Share Price $96.06 * Est. Cost/Share $77.71 Unrealized @ Report Date +16.5%
USB Us Bancorp (new) 1.2%
Value $18.5M Shares 424,300 Share Price $43.61 * Est. Cost/Share $38.77 Unrealized @ Report Date -2.5%
ALL Allstate 1.2%
Value $18.5M Shares 136,400 Share Price $135.60 * Est. Cost/Share $90.58 Unrealized @ Report Date +39.6%
T AT&T Corp 1.2%
Value $18.39M Shares 998,710 Share Price $18.41 * Est. Cost/Share $15.09 Unrealized @ Report Date +3.1%
JPM JP Morgan Chase & Co 1.2%
Value $18.06M Shares 134,680 Share Price $134.10 * Est. Cost/Share $105.62 Unrealized @ Report Date +17.9%
KR Kroger Co 1.1%
Value $17.2M Shares 385,807 Share Price $44.58 * Est. Cost/Share $23.45 Unrealized @ Report Date +77.8%
DE Deere Co 1.0%
Value $16.34M Shares 38,117 Share Price $428.76 * Est. Cost/Share $254.35 Unrealized @ Report Date +61.6%
TGT Target Corp Com 1.0%
Value $16.16M Shares 108,417 Share Price $149.04 * Est. Cost/Share $142.93 Unrealized @ Report Date -6.0%
DG Dollar General Corp 1.0%
Value $15.83M Shares 64,288 Share Price $246.25 * Est. Cost/Share $125.86 Unrealized @ Report Date +84.8%
LOW Lowe's Companies Inc 1.0%
Value $14.98M Shares 75,203 Share Price $199.24 * Est. Cost/Share $160.88 Unrealized @ Report Date +16.7%
AEP American Electric Power Co 0.9%
Value $14.83M Shares 156,213 Share Price $94.95 * Est. Cost/Share $64.20 Unrealized @ Report Date +32.0%
BP Bp Plc Spon Adr 0.9%
Value $14.83M Shares 424,450 Share Price $34.93 Est. Cost/Share $30.25 Unrealized @ Report Date +15.5%
AAPL Apple Computer 0.9%
Value $14.79M Shares 113,793 Share Price $129.93 Est. Cost/Share $142.71 Unrealized @ Report Date -10.3%
ETN Eaton Corp 0.9%
Value $14.68M Shares 93,541 Share Price $156.95 * Est. Cost/Share $139.94 Unrealized @ Report Date +7.7%
RTX Raytheon Technologies Corp 0.9%
Value $13.84M Shares 137,184 Share Price $100.92 * Est. Cost/Share $58.14 Unrealized @ Report Date +62.2%
UPS United Parcel Service 0.9%
Value $13.82M Shares 79,518 Share Price $173.84 * Est. Cost/Share $127.64 Unrealized @ Report Date +16.9%
AMAT Applied Material Inc 0.9%
Value $13.43M Shares 137,901 Share Price $97.38 * Est. Cost/Share $125.07 Unrealized @ Report Date -24.2%
GD General Dynamics Corp 0.9%
Value $13.37M Shares 53,903 Share Price $248.11 * Est. Cost/Share $142.73 Unrealized @ Report Date +63.1%
MUR Murphy Oil Corp 0.9%
Value $13.32M Shares 309,802 Share Price $43.01 * Est. Cost/Share $24.42 Unrealized @ Report Date +56.0%
RL Ralph Lauren Corp 0.8%
Value $13.17M Shares 124,611 Share Price $105.67 * Est. Cost/Share $94.66 Unrealized @ Report Date +5.8%
AAP Advance Auto Parts Inc 0.8%
Value $13.05M Shares 88,743 Share Price $147.03 * Est. Cost/Share $167.76 Unrealized @ Report Date -18.1%
ADP Automatic Data Proc 0.8%
Value $12.74M Shares 53,339 Share Price $238.86 * Est. Cost/Share $156.66 Unrealized @ Report Date +42.7%
MMM 3m Company 0.8%
Value $12.31M Shares 102,647 Share Price $119.92 * Est. Cost/Share $96.43 Unrealized @ Report Date -7.0%
ADBE Adobe Systems Inc 0.8%
Value $11.86M Shares 35,256 Share Price $336.53 Est. Cost/Share $378.38 Unrealized @ Report Date -11.1%
DUK Duke Energy Corp New 0.7%
Value $11.48M Shares 111,460 Share Price $102.99 * Est. Cost/Share $69.56 Unrealized @ Report Date +31.5%
SNY Sanofi-Aventis 0.7%
Value $11.44M Shares 236,300 Share Price $48.43 Est. Cost/Share $48.74 Unrealized @ Report Date -0.6%
GOOGL Google Inc Class A 0.6%
Value $9.735M Shares 110,335 Share Price $88.23 Est. Cost/Share $105.55 Unrealized @ Report Date -17.0%
TFC Truist Financial Corp 0.6%
Value $9.418M Shares 218,881 Share Price $43.03 * Est. Cost/Share $41.76 Unrealized @ Report Date -12.5%
CVX Chevron Corp 0.6%
Value $9.113M Shares 50,771 Share Price $179.49 * Est. Cost/Share $82.73 Unrealized @ Report Date +91.3%
DLB Dolby Laboratories, Inc CL A 0.5%
Value $8.391M Shares 118,957 Share Price $70.54 * Est. Cost/Share $70.16 Unrealized @ Report Date -4.6%
FDS Factset Resh Sys Inc 0.5%
Value $8.145M Shares 20,300 Share Price $401.21 * Est. Cost/Share $361.52 Unrealized @ Report Date +7.7%
MOS Mosaic Company 0.5%
Value $8.022M Shares 182,859 Share Price $43.87 * Est. Cost/Share $47.16 Unrealized @ Report Date -14.7%
FTNT Fortinet, Inc 0.5%
Value $7.91M Shares 161,790 Share Price $48.89 Est. Cost/Share $54.17 Unrealized @ Report Date -9.7%
ROST Ross Stores Inc 0.5%
Value $7.509M Shares 64,696 Share Price $116.07 * Est. Cost/Share $101.79 Unrealized @ Report Date +10.4%
VLO Valero Energy Corp 0.5%
Value $7.5M Shares 59,117 Share Price $126.86 * Est. Cost/Share $55.52 Unrealized @ Report Date +108.4%
MA Mastercard 0.5%
Value $7.367M Shares 21,186 Share Price $347.73 Est. Cost/Share $325.17 Unrealized @ Report Date +5.1%
WLY Wiley John & Sons Cl A 0.5%
Value $7.102M Shares 177,286 Share Price $40.06 * Est. Cost/Share $41.30 Unrealized @ Report Date -13.1%
APA APA Corporation 0.4%
Value $7.026M Shares 150,520 Share Price $46.68 * Est. Cost/Share $31.83 Unrealized @ Report Date +31.4%
HXL Hexcel Corp 0.4%
Value $6.987M Shares 118,722 Share Price $58.85 Est. Cost/Share $56.12 Unrealized @ Report Date +4.9%
WM Waste Management Inc New 0.4%
Value $6.83M Shares 43,535 Share Price $156.88 * Est. Cost/Share $99.58 Unrealized @ Report Date +50.4%
AOS AO Smith Corporation 0.4%
Value $6.513M Shares 113,779 Share Price $57.24 * Est. Cost/Share $54.09 Unrealized @ Report Date +0.2%
— Total Energies SE 0.4%
Value $6.391M Shares 102,943 Share Price $62.08 Est. Cost/Share $38.95 Unrealized @ Report Date —
MSM MSC Industrial 0.4%
Value $6.383M Shares 78,124 Share Price $81.70 Est. Cost/Share $82.48 Unrealized @ Report Date -0.9%
DRI Darden Restaurants Inc 0.4%
Value $6.281M Shares 45,406 Share Price $138.33 * Est. Cost/Share $129.19 Unrealized @ Report Date -3.0%
VBR Vanguard Small Cap Value ETF 0.2%
Value $3.805M Shares 23,959 Share Price $158.80 Est. Cost/Share $162.72 Unrealized @ Report Date -2.4%
GNRC Generac 0.2%
Value $3.129M Shares 31,089 Share Price $100.66 Est. Cost/Share $222.19 Unrealized @ Report Date -54.7%
MEDP Medpace Holdings, Inc 0.2%
Value $2.507M Shares 11,805 Share Price $212.41 Est. Cost/Share $159.57 Unrealized @ Report Date +33.1%
NVDA Nvidia Corp 0.2%
Value $2.372M Shares 16,232 Share Price $146.14 * Est. Cost/Share $15.77 Unrealized @ Report Date -7.4%
STRL Sterling Construction 0.1%
Value $1.506M Shares 45,914 Share Price $32.80 Est. Cost/Share $10.94 Unrealized @ Report Date +199.9%
NRC National Research Corporation 0.1%
Value $1.257M Shares 33,707 Share Price $37.30 Est. Cost/Share $45.36 Unrealized @ Report Date -17.8%
QLYS Qualys, Inc. 0.1%
Value $1.223M Shares 10,897 Share Price $112.23 Est. Cost/Share $140.93 Unrealized @ Report Date -20.4%
DCI Donaldson Co Inc 0.1%
Value $1.201M Shares 20,404 Share Price $58.87 * Est. Cost/Share $56.89 Unrealized @ Report Date -1.5%
CSGS CSG Systems International, Inc 0.1%
Value $1.155M Shares 20,195 Share Price $57.20 * Est. Cost/Share $49.14 Unrealized @ Report Date +11.5%
ATKR Atkore International Group 0.1%
Value $1.124M Shares 9,907 Share Price $113.42 * Est. Cost/Share $44.57 Unrealized @ Report Date +145.5%
FLR Fluor Corp New Del Com 0.1%
Value $1.084M Shares 31,271 Share Price $34.66 Est. Cost/Share $20.31 Unrealized @ Report Date +70.6%
GIL Gildan Activewear Inc 0.1%
Value $1.062M Shares 38,754 Share Price $27.40 * Est. Cost/Share $29.74 Unrealized @ Report Date -13.1%
EVTC Evertec, Inc 0.1%
Value $1.052M Shares 32,504 Share Price $32.38 Est. Cost/Share $41.51 Unrealized @ Report Date -23.2%
LOGI Logitech International 0.1%
Value $979K Shares 15,734 Share Price $62.25 * Est. Cost/Share $49.18 Unrealized @ Report Date +20.8%
FTDR Frontdoor Inc 0.1%
Value $837K Shares 40,253 Share Price $20.80 Est. Cost/Share $37.61 Unrealized @ Report Date -44.7%
META Meta Platforms Inc 0.1%
Value $792K Shares 6,585 Share Price $120.34 Est. Cost/Share $130.25 Unrealized @ Report Date -8.2%
VB Vanguard Small Cap ETF 0.1%
Value $783K Shares 4,267 Share Price $183.54 Est. Cost/Share $193.11 Unrealized @ Report Date -5.0%
FIZZ National Beverage Corp 0.0%
Value $694K Shares 14,908 Share Price $46.53 * Est. Cost/Share $40.31 Unrealized @ Report Date +7.7%
KO Coca Cola Company 0.0%
Value $649K Shares 10,198 Share Price $63.61 * Est. Cost/Share $43.43 Unrealized @ Report Date +33.8%
BRK/A Berkshire Hathaway CL A 0.0%
Value $469K Shares 1 Share Price $468711.00 Est. Cost/Share $366657.40 Unrealized @ Report Date +27.8%
VO Vanguard Mid-Cap Etf 0.0%
Value $464K Shares 2,276 Share Price $203.81 * Est. Cost/Share $54.03 Unrealized @ Report Date -5.7%
JBTM John Bean Technologies Corpora 0.0%
Value $403K Shares 4,409 Share Price $91.33 Est. Cost/Share $123.27 Unrealized @ Report Date -26.7%
FLO Flowers Foods, Inc 0.0%
Value $399K Shares 13,882 Share Price $28.74 * Est. Cost/Share $14.66 Unrealized @ Report Date +69.1%
DTD Wisdomtree Total Div Fund 0.0%
Value $367K Shares 6,046 Share Price $60.65 Est. Cost/Share $52.89 Unrealized @ Report Date +14.7%
OEF IShares S&P 100 0.0%
Value $330K Shares 1,933 Share Price $170.57 Est. Cost/Share $176.46 Unrealized @ Report Date -3.3%
OGN Organon & Co Com 0.0%
Value $319K Shares 11,434 Share Price $27.93 * Est. Cost/Share $27.87 Unrealized @ Report Date -13.5%
SO Southern Company 0.0%
Value $268K Shares 3,757 Share Price $71.41 * Est. Cost/Share $59.62 Unrealized @ Report Date +7.4%
VRSN Verisign Inc 0.0%
Value $261K Shares 1,270 Share Price $205.44 Est. Cost/Share $190.04 Unrealized @ Report Date +7.2%
PAR PAR Technology Corp 0.0%
Value $261K Shares 10,000 Share Price $26.07 Est. Cost/Share $25.75 Unrealized @ Report Date +1.2%
IBM Intl Business Machines Corp Ib 0.0%
Value $226K Shares 1,606 Share Price $140.89 * Est. Cost/Share $123.05 Unrealized @ Report Date +2.6%
SUN Sunoco LP/Sunoco Fin Corp Com 0.0%
Value $210K Shares 4,883 Share Price $43.10 Est. Cost/Share $43.10 Unrealized @ Report Date —
VYM Vanguard Whitehall Fds High Di 0.0%
Value $201K Shares 1,854 Share Price $108.21 Est. Cost/Share $106.41 Unrealized @ Report Date +1.7%
CYDY Cytodyn Inc 0.0%
Value $2,933 Shares 13,037 Share Price $0.22 Est. Cost/Share $0.55 Unrealized @ Report Date -58.3%
— Mycelx Technologies Corp 0.0%
Value $2,928 Shares 10,360 Share Price $0.28 Est. Cost/Share $0.58 Unrealized @ Report Date —
— Puresafe Water Systems Inc 0.0%
Value $1 Shares 14,000 Share Price $0.00 Est. Cost/Share — Unrealized @ Report Date —